By Christian Zibreg on Nov 20, 2013
India Today on Monday said Apple has partnered with India’s local distributors (Apple Stores don’t operate in the country) on a smartphone trade-in program against new iPhone 5c and iPhone 4s purchases in an attempt to boost sales of the colorful new iPhone that has largely failed to attract buyers compared to the flagship iPhone 5s.
The Times of India today shared some additional tidbits about the initiative and it seems the country’s would-be iPhone buyers can now bring in their old iPhone or one of non-Apple handsets to claim lower prices against new iPhone 4s/5c purchases, and other benefits. More on that right below… Read More
By Christian Zibreg on Nov 18, 2013
India is home to 1.24 billion people. As such, the second most-populous nation (after China) is among the fast-growing markets for smartphones. Brazil, Russia, India and China have a collective population of nearly three billion people and as such these so-called BRIC markets are estimated to each overtake the United States in smartphone sales by 2018.
India is particularly important to Apple so Tim Cook & Co. in past few months rolled out a series of initiatives aimed at making it easier for cash-strapped consumers to purchase an iPhone. Apple’s premium pricing strategy coupled with high import taxes and low average pay put the iPhone out of reach for many average Indians so the firm is now launching a new smartphone trade-in program in co-operation with local resellers… Read More
By Cody Lee on Nov 5, 2013
The Times of India is reporting this morning that Apple has completely sold out of iPhone 5s stock in India within the first 24 hours of its launch. Both the 5s and the iPhone 5c went on sale in the country on November 1.
It sounds like India is seeing similar supply constraints as folks did here in the US and other areas, but the situation is a bit more extreme. Several retailers in India have already asked Apple for emergency replenishments… Read More
By Ed Sutherland on Oct 25, 2013
Although Apple today launched the iPhone in an additional 35 global markets (with more to come next Friday), including Russia, its flagship iPhone 5s remains too expensive for all but the most wealthiest. The iPhone 5c, costing just $99 in subsidized markets such as the U.S., can cost nearly $800 in Russia, unsubsidized.
Apple’s goal of competing globally is being hampered by pricing centered on carrier subsidies. In countries such as Russia, India and elsewhere where subsidies are not allowed, the cost of an iPhone can equal a month’s salary – or more. As a result, Samsung’s cheaper Android phones control most smartphone sales… Read More
By Ed Sutherland on Oct 7, 2013
Did Japan’s largest carrier wait too long to offer the iPhone? That’s the impression after NTT DoCoMo lost a record 66,800 net users in September, dropping its market share to 46 percent. By comparison, KDDI and SoftBank, which sold iPhones soon after its 2007 introduction, gained ground adding 270,700 and 237,700 users respectively.
DoCoMo blamed customer loss on inventory shortages and consumers who waited until Apple’s iPhone 5s and iPhone 5c September 20 sale date. Hoping to regain some momentum, the nation’s largest carrier announced opening online sales of the iPhone 5s to all customers. Meanwhile, in India things have gotten a little tricky for Apple’s $100 cheaper colorful iPhone 5c… Read More
By Ed Sutherland on Oct 4, 2013
Apple has told India’s top retailers it plans to open 100 locations in India during this fiscal year. The meeting Monday was held by Apple’s top India executives who have tripled the iPhone maker’s team targeting the burgeoning smartphone market.
The plans outlined include entering the top 50 markets in India, selling phones, tablets and other branded gear. The report, from the Economic Times, follows a news earlier this year that Apple wants to increase three-fold its number of India franchise stores to 200, up from 65… Read More
By Christian Zibreg on Sep 10, 2013
Even though India is home to 1.24 billion people and is part of the emerging BRIC markets, high import taxes and a number of other factors have contributed to often too high prices of consumer electronics products such as smartphones. The off-contract iPhone 4S which costs $450 in the United States, for example, used to be desperately out of the reach for most of that nation’s consumers.
Realizing its mistake, Apple has tweaked its pricing tactics in the country and started offering installment plans and other benefits. According to a new report, the iPhone maker also decided to eat into its high iPhone margin in order to preserve the current iPhone pricing in India whereas Samsung has chosen to raise prices due to Indian rupee’s unprecedented plunge… Read More
By Ed Sutherland on Aug 6, 2013
We’ve often written about calls for Apple to produce a low-cost iPhone suitable for emerging markets, such as China and India. Now comes even more evidence for such a move as China and India are among the world’s top three smartphone markets and are estimated to become the leading markets for smartphones by 2018.
Even more worrisome is Apple’s declining share of those markets. In China, Apple’s most important market, the iPhone fell from fifth place to seventh as local smartphone makers Huawei and Xiaomi grab more share. Meanwhile, in India, rival Samsung has more than a third of the smartphone market, which Apple has heavily invested in terms of marketing resources and newly-designed payment options… Read More
By Ed Sutherland on Jul 22, 2013
Welcome to the commoditization of smartphones, or the Emachining of the iPhone. As the handsets move from only the hands of first-adopters to something even your grandma owns, prices are plummeting. It is to the point where one analyst declares the end of the high-end smartphone gold rush.
The average price of a smartphone has fallen nearly $100 in the past year as consumers dismiss talk of 4G and other technical debates, concentrating on just one question: is it good enough and within reach of their wallet… Read More
By Ed Sutherland on Jul 2, 2013
So-called BRIC nations (Brazil, Russia, India and China) are set to dominate smartphone market share by 2018, comprising four of the top seven markets, according to research released Tuesday. As a result, smartphone shipments to the US and Western Europe are forecast to drop to 33 percent of the smartphone market share, down from the current 39 percent.
At the same time, the top five countries in 2018 will account for just over half – 51 percent – of smartphone shipments globally. BRIC nations will account for a third of the shipments, according to ABI Research. The changing landscape means smartphone makers will need to keep pace… Read More
By Ed Sutherland on Jun 26, 2013
For years, the big three smartphone markets have been China, the U.S. and Japan. India now has knocked Japan out of the third spot due in part to better distribution and increased attention from Apple and Samsung, a research firm said Wednesday.
India has recently been in the spotlight as the two smartphone giants battle over the nation’s growing interest in adopting the more powerful mobile phones. As a result, consumers are bombarded with an array of buying options, perhaps explaining why Strategy Analytics is reporting 163 percent smartphone growth in India, four times the global average… Read More
By Ed Sutherland on May 31, 2013
India has become Apple’s test bed for emerging markets, with the company rolling out a series of discounts and payment plans in order to entice purchases and improve its market standing in the 1.24 billion people market.
These efforts are paying off as iPhone sales have risen 400 percent over the past four months.
That’s a dramatic increase over prior iPhone numbers in India, where sales only reached a meager 70,000 to 80,000 handsets a month. The key to such a notable jump: Apple has “figured out” the Indian market, which until now has viewed the iPhone as out of the reach of most of that nation’s consumers… Read More
By Ed Sutherland on May 20, 2013
In yet another attempt to capture the nascent smartphone market in India, Apple is now promoting discounts for students. Students can receive $144 on an iPhone when they trade in their old smartphones. Apple and Samsung have engaged in a marketing struggle, both rolling out installment plans to encourage Indian buyers of rival smartphones.
The iPhone maker also announced a cash-back deal when Indian consumers use American Express to purchase an iPhone 4, 4S or 5 before June 10, according to a Monday report… Read More
By Ed Sutherland on May 6, 2013
Much talk surrounding Apple has centered on a cooling consumer demand for its flagship product, the iPhone smartphone. However, it may be time to shift the narrative to feet-dragging by a number of global operators that could hold the key to as many as 2.8 billion iPhone customers, according to a Monday report.
Instead of a slowdown in demand, a Monday report by Bloomberg suggests the larger problem is vastly limited access to customers. Two numbers go far to tell the story: 240 and 800. While Apple has 240 carrier agreements throughout the world, rival Samsung has inked deals with virtually every of the 800 wireless providers. Indeed, Apple is lacking agreements to boost sales of the iPhone in some of the most-populated regions, including China, Japan, India and Russia… Read More
By Ed Sutherland on Apr 17, 2013
In another era, Apple and Samsung would be competing gasoline retailers, locked in a war to entice more automobiles to the pump. Update the picture to the 21st century, replace gas with smartphones and you have the modern-day equivalent of a price war playing out in India, according to a Wednesday report.
Android-based Samsung smartphones initially had the majority of the India market to itself. However, now Apple is shaking things up by offering discounts on its iPhone 4 – a move fueling the company’s challenge of rival Samsung.
The South Korean company has responded with discounts on its Galaxy family of products – on top of the current payment plan. Both companies are jockeying to control a market full of potential smartphone buyers… Read More
By Ed Sutherland on Apr 12, 2013
More positive feedback on Apple’s efforts to reshape practices in the face of emerging markets. Sales of the iPhone 4 in India tripled in only five days, following a trade-in program. The program is viewed by some as a “disguised discount” but the results are obvious for Apple and its plans to compete in a nation where smartphone sales are just taking off.
Although India does not have a subsidy program to soften the blow of a full-priced iPhone, Apple has found a way to reduce the sticker shock by sharing the handset’s cost with a growing network of India’s retailers… Read More
By Ed Sutherland on Mar 26, 2013
After realizing India’s potential, Apple is now acting to catch up with rival Samsung. The latest sign of Apple’s new-found interest: a Tuesday report claiming the iPhone maker plans to open 200 exclusive stores in the country, tripling the number of locations now available to India’s mobile consumers.
The push into retailing for Apple reportedly includes importing suppliers to help local franchisers adopt the iconic sleek glass design of other locations selling iPhones, iPads and other devices from the Cupertino firm. Apple’s retail efforts follow a turn-around in iPhone sales marked by direct-to-consumer sales and other marketing adjustments… Read More
By Ed Sutherland on Mar 8, 2013
Many observers view India as the next China. There is huge potential waiting for the smart device player able to offer India’s mobile consumers a low-cost, prepaid product. In just the latest example of analysts scrambling for data to define the market, new research coming from India suggests an explosion of tablet sales – until you dig into the details.
According to India-based CyberMedia Research, tablet shipments in the world’s second largest market rose to 3.11 million units by the end of 2012. Demand was particularly on fire during the last two quarters with around 1 million tablets shipping. Although Apple was reported in third-place behind Samsung and an Indian manufacturer, there’s a question of whether researchers counted tablets or a cross category of smartphones nicknamed ‘phablets’… Read More
By Ed Sutherland on Feb 28, 2013
If you thought Apple had already been through a rough period, just wait. That’s the message from one Wall Street analyst who predicts the iPhone maker is “facing a very rough two-year period.”
Although Apple’s chief executive Tim Cook spent Wednesday defending his company’s horde of cash, those concerns could evaporate as Apple spends billions to prop up slowing iPhone sales and works to improve demand in emerging markets.
Apple could see capital expenditures double, according to Jeffries’ analyst Peter Misek, forecasting billions in payments for supplier upgrades, emerging-market payment plans and expensive technology updates all while iPhone sales plunge… Read More
By Ed Sutherland on Feb 25, 2013
After describing India as having less potential than China, Apple is increasing efforts to compete in the world’s second-largest cellphone market. The iPhone maker is now hoping installment payments, coupled with increased marketing can turn single-digit market penetration into a weapon against low-cost Androids.
In full-page ads in the Times of India, Apple calls its unsubsidized $840 iPhone 5 “your dream phone” available for a $93 first payment. Why the big push? The nation’s smartphone market is expected to grow five-fold by 2016, setting the stage for the next battle between Apple and Google’s free mobile software… Read More