By Christian Zibreg on Sep 15, 2014
The Internet giant Google during a Monday media event in India announced the first wave of low-cost Android handsets running the company’s optimized Android One software, with prices starting as low as $105.
“The world is filled with potential: people who are ready to leave their mark and need a phone as ambitious as they are,” said the firm during the event. The Android One project has been conceived to bring stock Android experience to inexpensive mid-to-low-range handsets sold in emerging markets such as Russia, India, Brazil and China. Read More
By Christian Zibreg on May 23, 2014
Following the phasing out of the four-year-old iPhone 4 in India earlier this month after re-launching the handset in January, Apple has now officially brought its cheaper iPhone 5c model with eight gigabytes of storage to the 1.24 billion people country, one of the emerging BRIC (Brazil/Russia/India/China) markets.
According to local reports, the 8GB iPhone 5c has replaced the aging iPhone 4 as one of Apple’s most affordable handsets, starting at Rs 33,500 (approximately $574) after a cash discount of Rs 4,000 (about $68) and a wireless service contract… Read More
By Christian Zibreg on May 7, 2014
According to a new report, Apple has discontinued its four-year-old iPhone 4 smartphone model in India. Although the Cupertino firm had re-launched the handset in the 1.24 billion people market back in January, it’s now been removed after mere 4 months.
This is an unusual move on Apple’s part: the iPhone 4 was re-introduced as Apple’s most affordable phone in India in order to help regain some of the share Apple rapidly lost amid the onslaught of cheap Android handsets.
During the January-March quarter, Apple’s unit share in India was a CyberMedia estimated 2.4 percent versus the #1 Samsung which took 38.9 percent of handset sales… Read More
By Christian Zibreg on Mar 31, 2014
In the next 24 hours, Apple will be making a few changes to price tiers available to iOS developers as a result of fluctuating foreign exchange rates.
The adjustments will affect seven countries, including Australia, New Zealand and Israel, with most of the affected markets set to experience price hikes due to the weak local currency.
The firm has adjusted App Store prices a few times in the past and these changes are no different.
The company has informed registered iOS developers of the retail price changes via an email communiqué today… Read More
By Cody Lee on Mar 11, 2014
Citing sources familiar with the company’s retail plans, The Economic Times is reporting today that Apple is working with local distributors in India to set up small shops in larger cities to push some older-model iPhones and iPads, as well as some lower-end Macs.
The initiative is part of Apple’s ongoing efforts to make inroads into the country, where its iPhone only accounts for about 2% of the smartphone market. These new shops, according to the report, will focus on cheaper devices like the iPhone 4 and 4s, and the iPad 2…
By Cody Lee on Feb 4, 2014
Apple has reportedly resumed production of the discontinued iPhone 4, according to a new report. Citing sources familiar with the company’s plans, The Economic Times is reporting that Apple hopes to sell the handset in places like India, Indonesia, and Brazil.
The Mac-maker is hoping that the device will help it recoup market share in these countries and other developing markets, where few carriers offer subsidies on their smartphones and prices of consumer electronics tend to run much higher than the global average… Read More
By Christian Zibreg on Nov 20, 2013
India Today on Monday said Apple has partnered with India’s local distributors (Apple Stores don’t operate in the country) on a smartphone trade-in program against new iPhone 5c and iPhone 4s purchases in an attempt to boost sales of the colorful new iPhone that has largely failed to attract buyers compared to the flagship iPhone 5s.
The Times of India today shared some additional tidbits about the initiative and it seems the country’s would-be iPhone buyers can now bring in their old iPhone or one of non-Apple handsets to claim lower prices against new iPhone 4s/5c purchases, and other benefits. More on that right below… Read More
By Christian Zibreg on Nov 18, 2013
India is home to 1.24 billion people. As such, the second most-populous nation (after China) is among the fast-growing markets for smartphones. Brazil, Russia, India and China have a collective population of nearly three billion people and as such these so-called BRIC markets are estimated to each overtake the United States in smartphone sales by 2018.
India is particularly important to Apple so Tim Cook & Co. in past few months rolled out a series of initiatives aimed at making it easier for cash-strapped consumers to purchase an iPhone. Apple’s premium pricing strategy coupled with high import taxes and low average pay put the iPhone out of reach for many average Indians so the firm is now launching a new smartphone trade-in program in co-operation with local resellers… Read More
By Cody Lee on Nov 5, 2013
The Times of India is reporting this morning that Apple has completely sold out of iPhone 5s stock in India within the first 24 hours of its launch. Both the 5s and the iPhone 5c went on sale in the country on November 1.
It sounds like India is seeing similar supply constraints as folks did here in the US and other areas, but the situation is a bit more extreme. Several retailers in India have already asked Apple for emergency replenishments… Read More
By Ed Sutherland on Oct 25, 2013
Although Apple today launched the iPhone in an additional 35 global markets (with more to come next Friday), including Russia, its flagship iPhone 5s remains too expensive for all but the most wealthiest. The iPhone 5c, costing just $99 in subsidized markets such as the U.S., can cost nearly $800 in Russia, unsubsidized.
Apple’s goal of competing globally is being hampered by pricing centered on carrier subsidies. In countries such as Russia, India and elsewhere where subsidies are not allowed, the cost of an iPhone can equal a month’s salary – or more. As a result, Samsung’s cheaper Android phones control most smartphone sales… Read More
By Ed Sutherland on Oct 7, 2013
Did Japan’s largest carrier wait too long to offer the iPhone? That’s the impression after NTT DoCoMo lost a record 66,800 net users in September, dropping its market share to 46 percent. By comparison, KDDI and SoftBank, which sold iPhones soon after its 2007 introduction, gained ground adding 270,700 and 237,700 users respectively.
DoCoMo blamed customer loss on inventory shortages and consumers who waited until Apple’s iPhone 5s and iPhone 5c September 20 sale date. Hoping to regain some momentum, the nation’s largest carrier announced opening online sales of the iPhone 5s to all customers. Meanwhile, in India things have gotten a little tricky for Apple’s $100 cheaper colorful iPhone 5c… Read More
By Ed Sutherland on Oct 4, 2013
Apple has told India’s top retailers it plans to open 100 locations in India during this fiscal year. The meeting Monday was held by Apple’s top India executives who have tripled the iPhone maker’s team targeting the burgeoning smartphone market.
The plans outlined include entering the top 50 markets in India, selling phones, tablets and other branded gear. The report, from the Economic Times, follows a news earlier this year that Apple wants to increase three-fold its number of India franchise stores to 200, up from 65… Read More
By Christian Zibreg on Sep 10, 2013
Even though India is home to 1.24 billion people and is part of the emerging BRIC markets, high import taxes and a number of other factors have contributed to often too high prices of consumer electronics products such as smartphones. The off-contract iPhone 4S which costs $450 in the United States, for example, used to be desperately out of the reach for most of that nation’s consumers.
Realizing its mistake, Apple has tweaked its pricing tactics in the country and started offering installment plans and other benefits. According to a new report, the iPhone maker also decided to eat into its high iPhone margin in order to preserve the current iPhone pricing in India whereas Samsung has chosen to raise prices due to Indian rupee’s unprecedented plunge… Read More
By Ed Sutherland on Aug 6, 2013
We’ve often written about calls for Apple to produce a low-cost iPhone suitable for emerging markets, such as China and India. Now comes even more evidence for such a move as China and India are among the world’s top three smartphone markets and are estimated to become the leading markets for smartphones by 2018.
Even more worrisome is Apple’s declining share of those markets. In China, Apple’s most important market, the iPhone fell from fifth place to seventh as local smartphone makers Huawei and Xiaomi grab more share. Meanwhile, in India, rival Samsung has more than a third of the smartphone market, which Apple has heavily invested in terms of marketing resources and newly-designed payment options… Read More
By Ed Sutherland on Jul 22, 2013
Welcome to the commoditization of smartphones, or the Emachining of the iPhone. As the handsets move from only the hands of first-adopters to something even your grandma owns, prices are plummeting. It is to the point where one analyst declares the end of the high-end smartphone gold rush.
The average price of a smartphone has fallen nearly $100 in the past year as consumers dismiss talk of 4G and other technical debates, concentrating on just one question: is it good enough and within reach of their wallet… Read More
By Ed Sutherland on Jul 2, 2013
So-called BRIC nations (Brazil, Russia, India and China) are set to dominate smartphone market share by 2018, comprising four of the top seven markets, according to research released Tuesday. As a result, smartphone shipments to the US and Western Europe are forecast to drop to 33 percent of the smartphone market share, down from the current 39 percent.
At the same time, the top five countries in 2018 will account for just over half – 51 percent – of smartphone shipments globally. BRIC nations will account for a third of the shipments, according to ABI Research. The changing landscape means smartphone makers will need to keep pace… Read More
By Ed Sutherland on Jun 26, 2013
For years, the big three smartphone markets have been China, the U.S. and Japan. India now has knocked Japan out of the third spot due in part to better distribution and increased attention from Apple and Samsung, a research firm said Wednesday.
India has recently been in the spotlight as the two smartphone giants battle over the nation’s growing interest in adopting the more powerful mobile phones. As a result, consumers are bombarded with an array of buying options, perhaps explaining why Strategy Analytics is reporting 163 percent smartphone growth in India, four times the global average… Read More
By Ed Sutherland on May 31, 2013
India has become Apple’s test bed for emerging markets, with the company rolling out a series of discounts and payment plans in order to entice purchases and improve its market standing in the 1.24 billion people market.
These efforts are paying off as iPhone sales have risen 400 percent over the past four months.
That’s a dramatic increase over prior iPhone numbers in India, where sales only reached a meager 70,000 to 80,000 handsets a month. The key to such a notable jump: Apple has “figured out” the Indian market, which until now has viewed the iPhone as out of the reach of most of that nation’s consumers… Read More
By Ed Sutherland on May 20, 2013
In yet another attempt to capture the nascent smartphone market in India, Apple is now promoting discounts for students. Students can receive $144 on an iPhone when they trade in their old smartphones. Apple and Samsung have engaged in a marketing struggle, both rolling out installment plans to encourage Indian buyers of rival smartphones.
The iPhone maker also announced a cash-back deal when Indian consumers use American Express to purchase an iPhone 4, 4S or 5 before June 10, according to a Monday report… Read More
By Ed Sutherland on May 6, 2013
Much talk surrounding Apple has centered on a cooling consumer demand for its flagship product, the iPhone smartphone. However, it may be time to shift the narrative to feet-dragging by a number of global operators that could hold the key to as many as 2.8 billion iPhone customers, according to a Monday report.
Instead of a slowdown in demand, a Monday report by Bloomberg suggests the larger problem is vastly limited access to customers. Two numbers go far to tell the story: 240 and 800. While Apple has 240 carrier agreements throughout the world, rival Samsung has inked deals with virtually every of the 800 wireless providers. Indeed, Apple is lacking agreements to boost sales of the iPhone in some of the most-populated regions, including China, Japan, India and Russia… Read More