By Christian Zibreg on Feb 18, 2014
iAd, Apple’s advertising platform, continues to struggle to gain traction and retain big name advertisers. A new report by industry publication Advertising Age claims that Madison Avenue media buyers are unimpressed by the performance of iAds, which they contributed to Apple’s “slow, cocky and downright stingy” approach to ad sales.
The problem boils down to Apple’s lack of understanding of advertising as a relationship-driven business… Read More
By Cody Lee on Nov 13, 2013
In June of this year, Apple introduced a new tool called iAd Workbench that made it easier for developers to create, manage and optimize ad campaigns to promote their apps. They also lowered the spend requirement to $50.
Last night, the company began rolling out the tool to a number of new countries, giving thousands of new developers access to it. It’s now available in the U.S., Canada, Mexico, the UK, France, Germany, Italy, Spain, and more… Read More
By Ed Sutherland on Sep 4, 2013
Apple is seemingly scrambling to hire a number of key iAd executives in preparation for the launch of its streaming music service iTunes Radio. The Cupertino company is “on a hiring binge,” placing job offers for more than two dozen positions, according to reports Wednesday.
At the head of Apple’s talent search is for a creative design manager who would oversee rich media ads for such brands as McDonald’s, Pepsi and Proctor & Gamble. The iTunes Radio service is expected to be unveiled September 10 alongside iOS 7… Read More
By Cody Lee on Aug 20, 2013
Since Apple unveiled its new streaming music service, iTunes Radio, back in June, we haven’t heard much about it. While we have a good idea, from the betas, of how it’s going to work, there are still a lot of details we don’t know.
But a new report out this morning is looking to change that, by filling in a lot of the blanks. Citing “people familiar with the negotiations,” it claims that iTunes Radio is launching in September with some high-profile brand partners… Read More
By Cody Lee on Jul 23, 2013
Last Thursday, an intruder attempted to secure personal information from Apple’s developer website. The company immediately took the dev center offline, and at the time of this writing it’s still down, in order to rebuild its systems in a way that this won’t happen again.
But just exactly how did it happen? Well according to Turkish security researcher Ibrahim Balic, who is claiming responsibility for the outage, he was able to infiltrate Apple’s servers thanks to an exploit he discovered in the recently released iAd Workbench software… Read More
By Christian Zibreg on Jun 12, 2013
It is no secret that iAd, Apple’s mobile advertising network based on its Quatro Wireless acquisition, is struggling. Originally conceived to help app makers improve their bottom line by injecting highly engaging interactive iAds into their warez, the platform has been marred with high ad rates, big brand exodus, executive reshuffling and Apple’s relative inexperience in running a mobile ad network.
But Apple isn’t standing still. Today, the company launched a new iAd Workbench tool that helps its registered developers better target their users, manually, automatically or both. This allows for a much finely-graded targeting criteria, down to the specific device, gender, age, location and preferences… Read More
By Christian Zibreg on Jun 5, 2013
As you may have heard, Apple is now rushing to close music licensing deals for iRadio. And with Warner Music apparently finally on board, the company should formally take the wraps off its Pandora-killer at the WWDC keynote next Monday.
Bloomberg yesterday explained Apple’s ad team is prepping to sell in-app iAds to major brands, which apparently can’t wait to advertise on iRadio. And now a new report by a major advertising trade publication claims Apple is also keen on monetizing the free service by injecting traditional audio ads… Read More
By Christian Zibreg on Mar 11, 2013
Occasionally, an app escapes the watchful eye of Apple’s review team and gets released on the App Store despite ignoring Apple’s stringent rules for third-party iOS development. HiddenApps by David Goelzhaeuser, a 15-year-old German iOS developer, is one such example.
The whole point of this free application is to let you hide Apple’s stock apps from your Home screen, like Passbook, Newsstand or Stocks – no jailbreak required.
It can also disable Apple’s iAds altogether and give you access to a Field Test mode which gives you precise readings of your cellular signal strength. You better download as it’s going down in 5, 4, 3, 2… Read More
By Cody Lee on Oct 11, 2012
There’s been a lot of talk recently regarding advertisers tracking iOS users, more or less, without their knowledge. Earlier this week we showed you how to opt out of Verizon’s (and AT&T’s) info-sharing program.
But even if you’ve withdrawn your device from carrier data tracking systems, there’s a good chance that advertisers are still watching you through Apple’s iAd network. So if that concerns you, here’s what to do… Read More
By Cody Lee on Aug 6, 2012
Apple’s iAd platform got off to a rocky start back in 2010, and has struggled to impress advertisers ever since. It’s tried slashing ad prices, and upping developer revenue share, but it still feels like an afterthought to other avenues.
However, that doesn’t mean that it’s not a viable option. And to prove that, Apple just posted a new promotional video for its iAd service, touting the success seen by luxury auto-maker Land Rover, as it’s utilized iAd in a new campaign… Read More
By Christian Zibreg on Jul 17, 2012
As noted by The Next Web, Apple’s former chief of iAd unit Andy Miller became chief operating officer at Leap Motion, the company wrote in a release. Miller founded mobile advertising startup Quattro Wireless whose chief rival at the time had been AdMob, later acquired by Google.
When Cupertino snapped up his company in January 2010, Miller was named the head of Apple’s iAd platform. He left last August amid talk that iAd was going nowhere. Now, Leap Motion is a very interesting company, especially their Kinect-like device (video right after the break)… Read More
By Cody Lee on Apr 1, 2012
As noted by 9to5Mac, Apple has announced that developers will now start receiving 70% of the revenue generated by iAds in their applications. That’s a 10% increase over the 60% cut they received in the previous arrangement.
The move isn’t surprising considering how much trouble the mobile advertising service has had gaining traction. Apple has even had to adjust the numbers for advertisers, dropping the entry-level price from $1 million to $100,000… Read More
By Sébastien Page on Jan 4, 2012
Apple reportedly hired Adobe executive Todd Teresi to run the iAds business unit, which had been ran by Eddie Cue since August, when Andy Miller stepped down to join a VC firm:
Apple has poached Adobe executive Todd Teresi to run its iAds program, Adam Satariano at Bloomberg reports.
According to LinkedIn, Teresi is a VP and GM of Media Solutions at Adobe. Prior to that he was Chief Revenue Officer at Quantcast. (Before that, he was SVP at Yahoo.)
We wish him good luck. Given the moderate success of iAds, he’ll certainly need it.
By Alex Heath on Dec 13, 2011
Apple has continued to lose ground to Google in online advertising after the launch of iAd. The Wall Street Journal is reporting that Apple is trying to make its iAd platform more attractive to potential advertisers.
Having originally asked marketers to commit to spend at least $1 million—an amount later dropped to $500,000—Apple is now discussing ad deals with a minimum commitment of just $400,000, according to a person familiar with the matter.
Apple has also introduced more flexibility to a pricing structure that had befuddled advertisers, ad executives say. Instead of charging marketers every time a user taps on an ad—a policy which often led to ad budgets quickly being exhausted—Apple is willing to put a cap on what it charges for the taps, according to the person. Advertisers pay $10 every time an ad is viewed a thousand times and $2 every time it is tapped on.
This new pricing structure will hopefully give iAd a fighting chance against Google’s AdMob service.
By Oliver Haslam on Jul 8, 2011
Apple’s iAd mobile advertising platform is currently struggling to gain traction, with cut price deals now available, according to reports.
Launched back in April 2010, iAd was dubbed ‘mobile ads with emotion’ by Apple CEO and co-founder Steve Jobs, just before he slapped a minimum ad buy-in price of $1 million on the service.
Now though, it seems Apple has lowered its targets for iAd considerably, with the original $1 million price a distant memory… Read More
By Cody Lee on May 11, 2011
I’m sure everyone is familiar with iAds by now. The service that Apple launched last year promised to change the way customers interact with advertisements. As with a lot of new ventures, the mobile ad platform got off to a rocky start.
Advertisers didn’t like the mandatory $1,000,000 buy-in on top of several other complaints. Finally, Apple compromised and made some serious adjustments to iAds, in favor of its partners. They cut the buy-in in half and even created an app showcasing iAds, but did the changes stop there? Read More
By Alex Heath on Apr 5, 2011
Apple has released a new app that displays popular iAd campaigns. iAd Gallery showcases the best iAds in all of their interactive goodness.
Most people try to avoid advertisements as much as possible, but Apple feels as though we need a stand-alone app for only viewing ads. Yep. And it’s not even April Fool’s. Read More
By Guest Author on Aug 25, 2010
The Wall Street Journal has an article about the possibility of advertisements hitting the pages of iBooks. This annoying idea is purely speculation but nevertheless worth a thought considering Apple’s newest creation, iAds.
Books as an advertising platform would have much more influence than movies or television since readers typically reread a novel over the course of many years. iBooks would be around as long as the buyer decides to keep them on their devices, and that could be a long time considering the limited amount of space they take up. Read More
By Guest Author on Aug 23, 2010
Millennial Media reports that Apple’s iOS is the platform of choice when it comes to advertisers. What is even more profitable is the fact that the iPhone leads all smartphones with 55% of the market on its screens.
Who says ads aren’t exciting? Including all devices, Apple products sport 35% of the pie while Samsung comes in 2nd with 17%, RIM with 10% and Motorola in 4th with 9%. Let’s get back to smartphones which are defined by the study as products running a recognizable operating system. Read More
By Guest Author on Aug 16, 2010
The Wall Street Journal is reporting that Apple’s “revolutionary” advertising service iAd is off to a slow start due to Apple’s demand for having creative control. This doesn’t surprise this author since everything Apple does usually has to have their “unique” stamp of approval.
According to executives, advertisers aren’t typically used to having the outsourcer having such a ‘say-so’ when it comes to the implementation and design of such ads. This process has left the building of the advertisements to take 8-10 weeks time, from brainstorming to completion. The delay is said to rest in Apple’s hands, which partners say is taking 2 weeks longer than usual. Read More