NBCUniversal to sell ads in Apple News following iAd’s demise

By Christian Zibreg on Nov 7, 2016

As you know, Apple shuttered its in-app iAd advertising network back in the summer because selling ads is “just not something we’re good at”. A new report this morning from Recode revealed that the iPhone maker is leaving the creation, selling and management of ads on its Apple News service to the ad sales teams over at NBCUniversal.

“Apple is going to hand over ad sales for the app to Comcast’s NBCUniversal in an exclusive deal that starts in January,” reports the outlet. Read More

 

Apple reminds developers that iAd network is shutting down next month

By Christian Zibreg on May 19, 2016

After announcing back in January that its iAd App Network will be discontinued as of June 30, 2016, Apple today issued an email blast, a copy of which was obtained by AppleInsider, in which it reminds developers of the impending shutdown that’ll bring an end to monetization revenues and app promotion.

Despite the iAd App Network going offline starting July 1, developers will still be able to earn revenue from advertising from their own direct sales or by using other third party monetization services. Read More

 

Tip: turn off location-based ads on iPhone and iPad

By Christian Zibreg on Mar 17, 2016

People who diligently manage apps that are permitted to use their location on the iPhone and iPad may still see the purple Location Services icon in the iOS status bar, indicating something is continuing to use their location—most likely location-based ads which are enabled by default.

This post shows you how to prevent Apple’s iAds platform from tracking your location, which will stop them from being tailored to your current location. Read More

 

Apple announces it’s shutting down its iAd app network

By Cody Lee on Jan 15, 2016

Apple on Friday announced that it plans to shutdown its iAd app network in June. The company made the statement on its developer web portal, telling app-makers that it is no longer accepting applications for the network. Read More

 

Apple stepping back from iAd sales, wants publishers to do the heavy lifting

By Cody Lee on Jan 13, 2016

Apple is moving to phase out its in-house iAd sales team, reports BuzzFeed’s John Paczkowski. Citing sources familiar with the matter, the well-connected journalist says the company plans to move to a more automated platform in which the publishers take care of the heavy lifting.

“It’s just not something we’re good at,” one source told Paczkowkski. “And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.” Apple is said to be updating its iAd tools and software to allow publishers to sell through it directly. Read More

 

Apple brings iAd platform to Latin America emerging markets

By Jake Smith on Jan 14, 2015

Apple is continuing its iAd international push by beginning to sell the advertising service to businesses in Brazil and Mexico, with eventual plans for Venezuela, Colombia, and Argentina, to help the struggling service better reach consumers.

Latin America is a key emerging market for Apple growth, and as such the company has selected MS Internet Media Services (IMS), a “leading” digital marketing and communications company that partners with businesses seeking to expand into and within Latin America, to handle sales in the Latin American market. Read More

 

Apple partners with Rubicon Project to help sell, automate its iAd inventory

By Jake Smith on Nov 19, 2014

Rubicon Project, a company that focuses on automating the buying and selling of advertising, has announced a partnership with Apple to help the Cupertino-based company move its iAd inventory. Apple hasn’t officially commented on the matter, however speaking for the company Rubicon Project says “it had been selected by Apple to help power iAd’s adoption of automated advertising for Apple iAd’s 250,000+ mobile developers.” Read More

 

Apple brings iAd platform to 70 more countries, now reaching 95 total

By Jake Smith on Oct 28, 2014

Apple has expanded its iAd platform to 75 additional countries, bringing the total reach to 95 countries around the world, the company announced on its Developer Center on Tuesday. This is Apple’s largest rollout of the network, and drastically increases its reach to iPhone and iPad users worldwide. Read More

 

New ad formats coming to iAd: pre-roll video and full-screen interstitials

By Cody Lee on Aug 26, 2014

Apple announced to iOS developers today that it has enabled new ad formats that could help them generate more revenue. Developers can now add pre-roll video and full-screen advertisements to their apps, via iAd.

The news makes good on a report from back in March, which said the ads would be capable of interrupting a user in-app. It’s more likely, however, that the ads will play at moments of transition, such as at the end of a level. Read More

 

Apple updates iAd Producer with ability to create full-screen banner ads

By Cody Lee on May 23, 2014

It looks like the rumors were true. Apple last night released an update for its iAd Producer tool, which brings the app to version 4.2, with the ability to create full-screen banner ads for the iPhone.

The update also gives users the ability to upload Producer projects directly to iAd Workbench, reorganize folders in the Assets sidebar, and includes a number of other enhancements and bug fixes… Read More

 
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