New ad formats coming to iAd: pre-roll video and full-screen interstitials

By Cody Lee on Aug 26, 2014

Apple announced to iOS developers today that it has enabled new ad formats that could help them generate more revenue. Developers can now add pre-roll video and full-screen advertisements to their apps, via iAd.

The news makes good on a report from back in March, which said the ads would be capable of interrupting a user in-app. It’s more likely, however, that the ads will play at moments of transition, such as at the end of a level. Read More

 

Apple updates iAd Producer with ability to create full-screen banner ads

By Cody Lee on May 23, 2014

It looks like the rumors were true. Apple last night released an update for its iAd Producer tool, which brings the app to version 4.2, with the ability to create full-screen banner ads for the iPhone.

The update also gives users the ability to upload Producer projects directly to iAd Workbench, reorganize folders in the Assets sidebar, and includes a number of other enhancements and bug fixes… Read More

 

iTunes Radio expanding to UK soon, iAd director meets with UK ad agencies

By Christian Zibreg on Apr 15, 2014

More signs are pointing to an imminent iTunes Radio launch in the United Kingdom. The company recently banned London-based music streaming service Bloom.fm from advertising on its iAd platform citing competitive reasons and now Apple’s iAd director is meeting with the country’s ad agencies, seemingly in preparation for iTunes Radio roll-out in the 63 million people market of United Kingdom… Read More

 

Anyone can now create iAd campaigns

By Christian Zibreg on Apr 1, 2014

Apple released iAd Workbench last summer, giving its registered iOS developer a much-needed tool to create, manage, optimize and track in-app iAd campaigns, build customized banners and more. The mobile advertising tool used to require a paid iOS developer account, $99 per year.

Starting today, non-developers are free to use iAd Workbench as well: all that’s needed is a regular Apple ID account. Or to put it other way, Apple’s just given anyone the ability to make their own iAds. Additionally, the iPhone maker has expanded its advertising platform by adding a new video iAd unit to Workbench… Read More

 

Ad execs disparage iAds over Apple’s ‘slow, cocky and downright stingy’ approach

By Christian Zibreg on Feb 18, 2014

iAd, Apple’s advertising platform, continues to struggle to gain traction and retain big name advertisers. A new report by industry publication Advertising Age claims that Madison Avenue media buyers are unimpressed by the performance of iAds, which they contributed to Apple’s “slow, cocky and downright stingy” approach to ad sales.

The problem boils down to Apple’s lack of understanding of advertising as a relationship-driven business… Read More

 

Apple rolls out iAd Workbench tool to several new countries

By Cody Lee on Nov 13, 2013

In June of this year, Apple introduced a new tool called iAd Workbench that made it easier for developers to create, manage and optimize ad campaigns to promote their apps. They also lowered the spend requirement to $50.

Last night, the company began rolling out the tool to a number of new countries, giving thousands of new developers access to it. It’s now available in the U.S., Canada, Mexico, the UK, France, Germany, Italy, Spain, and more… Read More

 

Apple ‘on hiring binge’ to strengthen iAd team ahead of iRadio Launch

By Ed Sutherland on Sep 4, 2013

Apple is seemingly scrambling to hire a number of key iAd executives in preparation for the launch of its streaming music service iTunes Radio. The Cupertino company is “on a hiring binge,” placing job offers for more than two dozen positions, according to reports Wednesday.

At the head of Apple’s talent search is for a creative design manager who would oversee rich media ads for such brands as McDonald’s, Pepsi and Proctor & Gamble. The iTunes Radio service is expected to be unveiled September 10 alongside iOS 7… Read More

 

AdAge: iTunes Radio to launch in September with high-profile ad partners

By Cody Lee on Aug 20, 2013

Since Apple unveiled its new streaming music service, iTunes Radio, back in June, we haven’t heard much about it. While we have a good idea, from the betas, of how it’s going to work, there are still a lot of details we don’t know.

But a new report out this morning is looking to change that, by filling in a lot of the blanks. Citing “people familiar with the negotiations,” it claims that iTunes Radio is launching in September with some high-profile brand partners… Read More

 

Security researcher used iAd Workbench exploit to hack Apple’s dev center

By Cody Lee on Jul 23, 2013

Last Thursday, an intruder attempted to secure personal information from Apple’s developer website. The company immediately took the dev center offline, and at the time of this writing it’s still down, in order to rebuild its systems in a way that this won’t happen again.

But just exactly how did it happen? Well according to Turkish security researcher Ibrahim Balic, who is claiming responsibility for the outage, he was able to infiltrate Apple’s servers thanks to an exploit he discovered in the recently released iAd Workbench software… Read More

 

Apple posts iAd Workbench tool, eases minimum ad spend requirement

By Christian Zibreg on Jun 12, 2013

It is no secret that iAd, Apple’s mobile advertising network based on its Quatro Wireless acquisition, is struggling. Originally conceived to help app makers improve their bottom line by injecting highly engaging interactive iAds into their warez, the platform has been marred with high ad rates, big brand exodus, executive reshuffling and Apple’s relative inexperience in running a mobile ad network.

But Apple isn’t standing still. Today, the company launched a new iAd Workbench tool that helps its registered developers better target their users, manually, automatically or both. This allows for a much finely-graded targeting criteria, down to the specific device, gender, age, location and preferences… Read More

 

iRadio tidbits: audio ads, iTunes Match syncing, no search/song skipping

By Christian Zibreg on Jun 5, 2013

As you may have heard, Apple is now rushing to close music licensing deals for iRadio. And with Warner Music apparently finally on board, the company should formally take the wraps off its Pandora-killer at the WWDC keynote next Monday.

Bloomberg yesterday explained Apple’s ad team is prepping to sell in-app iAds to major brands, which apparently can’t wait to advertise on iRadio. And now a new report by a major advertising trade publication claims Apple is also keen on monetizing the free service by injecting traditional audio ads… Read More

 

HiddenApps lets you disable iAds and hide stock Apple apps, no jailbreak required

By Christian Zibreg on Mar 11, 2013

Occasionally, an app escapes the watchful eye of Apple’s review team and gets released on the App Store despite ignoring Apple’s stringent rules for third-party iOS development. HiddenApps by David Goelzhaeuser, a 15-year-old German iOS developer, is one such example.

The whole point of this free application is to let you hide Apple’s stock apps from your Home screen, like Passbook, Newsstand or Stocks – no jailbreak required.

It can also disable Apple’s iAds altogether and give you access to a Field Test mode which gives you precise readings of your cellular signal strength. You better download as it’s going down in 5, 4, 3, 2… Read More

 

How to limit ad tracking in iOS 6

By Cody Lee on Oct 11, 2012

There’s been a lot of talk recently regarding advertisers tracking iOS users, more or less, without their knowledge. Earlier this week we showed you how to opt out of Verizon’s (and AT&T’s) info-sharing program.

But even if you’ve withdrawn your device from carrier data tracking systems, there’s a good chance that advertisers are still watching you through Apple’s iAd network. So if that concerns you, here’s what to do… Read More

 

Apple posts new iAd promo video flaunting Land Rover’s success

By Cody Lee on Aug 6, 2012

Apple’s iAd platform got off to a rocky start back in 2010, and has struggled to impress advertisers ever since. It’s tried slashing ad prices, and upping developer revenue share, but it still feels like an afterthought to other avenues.

However, that doesn’t mean that it’s not a viable option. And to prove that, Apple just posted a new promotional video for its iAd service, touting the success seen by luxury auto-maker Land Rover, as it’s utilized iAd in a new campaign… Read More

 

Former iAd VP Andy Miller now heads 3D motion-control startup Leap Motion

By Christian Zibreg on Jul 17, 2012

As noted by The Next Web, Apple’s former chief of iAd unit Andy Miller became chief operating officer at Leap Motion, the company wrote in a release. Miller founded mobile advertising startup Quattro Wireless whose chief rival at the time had been AdMob, later acquired by Google.

When Cupertino snapped up his company in January 2010, Miller was named the head of Apple’s iAd platform. He left last August amid talk that iAd was going nowhere. Now, Leap Motion is a very interesting company, especially their Kinect-like device (video right after the break)… Read More

 

Apple ups developer iAd revenue share to 70%

By Cody Lee on Apr 1, 2012

As noted by 9to5Mac, Apple has announced that developers will now start receiving 70% of the revenue generated by iAds in their applications. That’s a 10% increase over the 60% cut they received in the previous arrangement.

The move isn’t surprising considering how much trouble the mobile advertising service has had gaining traction. Apple has even had to adjust the numbers for advertisers, dropping the entry-level price from $1 million to $100,000… Read More

 

Apple Hires Adobe Executive to Run iAds

By Sébastien Page on Jan 4, 2012

Apple reportedly hired Adobe executive Todd Teresi to run the iAds business unit, which had been ran by Eddie Cue since August, when Andy Miller stepped down to join a VC firm:

Apple has poached Adobe executive Todd Teresi to run its iAds program, Adam Satariano at Bloomberg reports.

According to LinkedIn, Teresi is a VP and GM of Media Solutions at Adobe. Prior to that he was Chief Revenue Officer at Quantcast. (Before that, he was SVP at Yahoo.)

We wish him good luck. Given the moderate success of iAds, he’ll certainly need it.

 

Apple is Trying to Make iAd More Attractive to Advertisers

By Alex Heath on Dec 13, 2011

Apple has continued to lose ground to Google in online advertising after the launch of iAd. The Wall Street Journal is reporting that Apple is trying to make its iAd platform more attractive to potential advertisers.

Having originally asked marketers to commit to spend at least $1 million—an amount later dropped to $500,000—Apple is now discussing ad deals with a minimum commitment of just $400,000, according to a person familiar with the matter.

Apple has also introduced more flexibility to a pricing structure that had befuddled advertisers, ad executives say. Instead of charging marketers every time a user taps on an ad—a policy which often led to ad budgets quickly being exhausted—Apple is willing to put a cap on what it charges for the taps, according to the person. Advertisers pay $10 every time an ad is viewed a thousand times and $2 every time it is tapped on.

This new pricing structure will hopefully give iAd a fighting chance against Google’s AdMob service.

 

Apple’s iAd Struggles to Gain Traction, Prices Slashed

By Oliver Haslam on Jul 8, 2011

Apple’s iAd mobile advertising platform is currently struggling to gain traction, with cut price deals now available, according to reports.

Launched back in April 2010, iAd was dubbed ‘mobile ads with emotion’ by Apple CEO and co-founder Steve Jobs, just before he slapped a minimum ad buy-in price of $1 million on the service.

Now though, it seems Apple has lowered its targets for iAd considerably, with the original $1 million price a distant memory… Read More

 

Apple no Longer Serving iAds to Kids, Seriously Impacts Some Developers

By Cody Lee on May 11, 2011

I’m sure everyone is familiar with iAds by now. The service that Apple launched last year promised to change the way customers interact with advertisements. As with a lot of new ventures, the mobile ad platform got off to a rocky start.

Advertisers didn’t like the mandatory $1,000,000 buy-in on top of several other complaints. Finally, Apple compromised and made some serious adjustments to iAds, in favor of its partners. They cut the buy-in in half and even created an app showcasing iAds, but did the changes stop there? Read More

 
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