By Christian Zibreg on Nov 7, 2016
As you know, Apple shuttered its in-app iAd advertising network back in the summer because selling ads is “just not something we’re good at”. A new report this morning from Recode revealed that the iPhone maker is leaving the creation, selling and management of ads on its Apple News service to the ad sales teams over at NBCUniversal.
“Apple is going to hand over ad sales for the app to Comcast’s NBCUniversal in an exclusive deal that starts in January,” reports the outlet. Read More
By Christian Zibreg on May 19, 2016
After announcing back in January that its iAd App Network will be discontinued as of June 30, 2016, Apple today issued an email blast, a copy of which was obtained by AppleInsider, in which it reminds developers of the impending shutdown that’ll bring an end to monetization revenues and app promotion.
Despite the iAd App Network going offline starting July 1, developers will still be able to earn revenue from advertising from their own direct sales or by using other third party monetization services. Read More
By Christian Zibreg on Mar 17, 2016
People who diligently manage apps that are permitted to use their location on the iPhone and iPad may still see the purple Location Services icon in the iOS status bar, indicating something is continuing to use their location—most likely location-based ads which are enabled by default.
This post shows you how to prevent Apple’s iAds platform from tracking your location, which will stop them from being tailored to your current location. Read More
By Cody Lee on Jan 15, 2016
Apple on Friday announced that it plans to shutdown its iAd app network in June. The company made the statement on its developer web portal, telling app-makers that it is no longer accepting applications for the network. Read More
By Cody Lee on Jan 13, 2016
Apple is moving to phase out its in-house iAd sales team, reports BuzzFeed’s John Paczkowski. Citing sources familiar with the matter, the well-connected journalist says the company plans to move to a more automated platform in which the publishers take care of the heavy lifting.
“It’s just not something we’re good at,” one source told Paczkowkski. “And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.” Apple is said to be updating its iAd tools and software to allow publishers to sell through it directly. Read More
By Jake Smith on Jan 14, 2015
Apple is continuing its iAd international push by beginning to sell the advertising service to businesses in Brazil and Mexico, with eventual plans for Venezuela, Colombia, and Argentina, to help the struggling service better reach consumers.
Latin America is a key emerging market for Apple growth, and as such the company has selected MS Internet Media Services (IMS), a “leading” digital marketing and communications company that partners with businesses seeking to expand into and within Latin America, to handle sales in the Latin American market. Read More
By Jake Smith on Nov 19, 2014
Rubicon Project, a company that focuses on automating the buying and selling of advertising, has announced a partnership with Apple to help the Cupertino-based company move its iAd inventory. Apple hasn’t officially commented on the matter, however speaking for the company Rubicon Project says “it had been selected by Apple to help power iAd’s adoption of automated advertising for Apple iAd’s 250,000+ mobile developers.” Read More
By Jake Smith on Oct 28, 2014
Apple has expanded its iAd platform to 75 additional countries, bringing the total reach to 95 countries around the world, the company announced on its Developer Center on Tuesday. This is Apple’s largest rollout of the network, and drastically increases its reach to iPhone and iPad users worldwide. Read More
By Cody Lee on Aug 26, 2014
Apple announced to iOS developers today that it has enabled new ad formats that could help them generate more revenue. Developers can now add pre-roll video and full-screen advertisements to their apps, via iAd.
The news makes good on a report from back in March, which said the ads would be capable of interrupting a user in-app. It’s more likely, however, that the ads will play at moments of transition, such as at the end of a level. Read More
By Cody Lee on May 23, 2014
It looks like the rumors were true. Apple last night released an update for its iAd Producer tool, which brings the app to version 4.2, with the ability to create full-screen banner ads for the iPhone.
The update also gives users the ability to upload Producer projects directly to iAd Workbench, reorganize folders in the Assets sidebar, and includes a number of other enhancements and bug fixes… Read More
By Christian Zibreg on Apr 15, 2014
More signs are pointing to an imminent iTunes Radio launch in the United Kingdom. The company recently banned London-based music streaming service Bloom.fm from advertising on its iAd platform citing competitive reasons and now Apple’s iAd director is meeting with the country’s ad agencies, seemingly in preparation for iTunes Radio roll-out in the 63 million people market of United Kingdom… Read More
By Christian Zibreg on Apr 1, 2014
Apple released iAd Workbench last summer, giving its registered iOS developer a much-needed tool to create, manage, optimize and track in-app iAd campaigns, build customized banners and more. The mobile advertising tool used to require a paid iOS developer account, $99 per year.
Starting today, non-developers are free to use iAd Workbench as well: all that’s needed is a regular Apple ID account. Or to put it other way, Apple’s just given anyone the ability to make their own iAds. Additionally, the iPhone maker has expanded its advertising platform by adding a new video iAd unit to Workbench… Read More
By Christian Zibreg on Feb 18, 2014
iAd, Apple’s advertising platform, continues to struggle to gain traction and retain big name advertisers. A new report by industry publication Advertising Age claims that Madison Avenue media buyers are unimpressed by the performance of iAds, which they contributed to Apple’s “slow, cocky and downright stingy” approach to ad sales.
The problem boils down to Apple’s lack of understanding of advertising as a relationship-driven business… Read More
By Cody Lee on Nov 13, 2013
In June of this year, Apple introduced a new tool called iAd Workbench that made it easier for developers to create, manage and optimize ad campaigns to promote their apps. They also lowered the spend requirement to $50.
Last night, the company began rolling out the tool to a number of new countries, giving thousands of new developers access to it. It’s now available in the U.S., Canada, Mexico, the UK, France, Germany, Italy, Spain, and more… Read More
By Ed Sutherland on Sep 4, 2013
Apple is seemingly scrambling to hire a number of key iAd executives in preparation for the launch of its streaming music service iTunes Radio. The Cupertino company is “on a hiring binge,” placing job offers for more than two dozen positions, according to reports Wednesday.
At the head of Apple’s talent search is for a creative design manager who would oversee rich media ads for such brands as McDonald’s, Pepsi and Proctor & Gamble. The iTunes Radio service is expected to be unveiled September 10 alongside iOS 7… Read More
By Cody Lee on Aug 20, 2013
Since Apple unveiled its new streaming music service, iTunes Radio, back in June, we haven’t heard much about it. While we have a good idea, from the betas, of how it’s going to work, there are still a lot of details we don’t know.
But a new report out this morning is looking to change that, by filling in a lot of the blanks. Citing “people familiar with the negotiations,” it claims that iTunes Radio is launching in September with some high-profile brand partners… Read More
By Cody Lee on Jul 23, 2013
Last Thursday, an intruder attempted to secure personal information from Apple’s developer website. The company immediately took the dev center offline, and at the time of this writing it’s still down, in order to rebuild its systems in a way that this won’t happen again.
But just exactly how did it happen? Well according to Turkish security researcher Ibrahim Balic, who is claiming responsibility for the outage, he was able to infiltrate Apple’s servers thanks to an exploit he discovered in the recently released iAd Workbench software… Read More
By Christian Zibreg on Jun 12, 2013
It is no secret that iAd, Apple’s mobile advertising network based on its Quatro Wireless acquisition, is struggling. Originally conceived to help app makers improve their bottom line by injecting highly engaging interactive iAds into their warez, the platform has been marred with high ad rates, big brand exodus, executive reshuffling and Apple’s relative inexperience in running a mobile ad network.
But Apple isn’t standing still. Today, the company launched a new iAd Workbench tool that helps its registered developers better target their users, manually, automatically or both. This allows for a much finely-graded targeting criteria, down to the specific device, gender, age, location and preferences… Read More
By Christian Zibreg on Jun 5, 2013
As you may have heard, Apple is now rushing to close music licensing deals for iRadio. And with Warner Music apparently finally on board, the company should formally take the wraps off its Pandora-killer at the WWDC keynote next Monday.
Bloomberg yesterday explained Apple’s ad team is prepping to sell in-app iAds to major brands, which apparently can’t wait to advertise on iRadio. And now a new report by a major advertising trade publication claims Apple is also keen on monetizing the free service by injecting traditional audio ads… Read More
By Christian Zibreg on Mar 11, 2013
Occasionally, an app escapes the watchful eye of Apple’s review team and gets released on the App Store despite ignoring Apple’s stringent rules for third-party iOS development. HiddenApps by David Goelzhaeuser, a 15-year-old German iOS developer, is one such example.
The whole point of this free application is to let you hide Apple’s stock apps from your Home screen, like Passbook, Newsstand or Stocks – no jailbreak required.
It can also disable Apple’s iAds altogether and give you access to a Field Test mode which gives you precise readings of your cellular signal strength. You better download as it’s going down in 5, 4, 3, 2… Read More