As noted by 9to5Mac, Apple has announced that developers will now start receiving 70% of the revenue generated by iAds in their applications. That’s a 10% increase over the 60% cut they received in the previous arrangement.
The move isn’t surprising considering how much trouble the mobile advertising service has had gaining traction. Apple has even had to adjust the numbers for advertisers, dropping the entry-level price from $1 million to $100,000… Read More
Apple reportedly hired Adobe executive Todd Teresi to run the iAds business unit, which had been ran by Eddie Cue since August, when Andy Miller stepped down to join a VC firm:
Apple has poached Adobe executive Todd Teresi to run its iAds program, Adam Satariano at Bloomberg reports.
According to LinkedIn, Teresi is a VP and GM of Media Solutions at Adobe. Prior to that he was Chief Revenue Officer at Quantcast. (Before that, he was SVP at Yahoo.)
We wish him good luck. Given the moderate success of iAds, he’ll certainly need it.
Apple has continued to lose ground to Google in online advertising after the launch of iAd. The Wall Street Journal is reporting that Apple is trying to make its iAd platform more attractive to potential advertisers.
Having originally asked marketers to commit to spend at least $1 million—an amount later dropped to $500,000—Apple is now discussing ad deals with a minimum commitment of just $400,000, according to a person familiar with the matter.
Apple has also introduced more flexibility to a pricing structure that had befuddled advertisers, ad executives say. Instead of charging marketers every time a user taps on an ad—a policy which often led to ad budgets quickly being exhausted—Apple is willing to put a cap on what it charges for the taps, according to the person. Advertisers pay $10 every time an ad is viewed a thousand times and $2 every time it is tapped on.
This new pricing structure will hopefully give iAd a fighting chance against Google’s AdMob service.
Apple’s iAd mobile advertising platform is currently struggling to gain traction, with cut price deals now available, according to reports.
Launched back in April 2010, iAd was dubbed ‘mobile ads with emotion’ by Apple CEO and co-founder Steve Jobs, just before he slapped a minimum ad buy-in price of $1 million on the service.
Now though, it seems Apple has lowered its targets for iAd considerably, with the original $1 million price a distant memory… Read More
I’m sure everyone is familiar with iAds by now. The service that Apple launched last year promised to change the way customers interact with advertisements. As with a lot of new ventures, the mobile ad platform got off to a rocky start.
Advertisers didn’t like the mandatory $1,000,000 buy-in on top of several other complaints. Finally, Apple compromised and made some serious adjustments to iAds, in favor of its partners. They cut the buy-in in half and even created an app showcasing iAds, but did the changes stop there? Read More
Apple has released a new app that displays popular iAd campaigns. iAd Gallery showcases the best iAds in all of their interactive goodness.
Most people try to avoid advertisements as much as possible, but Apple feels as though we need a stand-alone app for only viewing ads. Yep. And it’s not even April Fool’s. Read More
The Wall Street Journal has an article about the possibility of advertisements hitting the pages of iBooks. This annoying idea is purely speculation but nevertheless worth a thought considering Apple’s newest creation, iAds.
Books as an advertising platform would have much more influence than movies or television since readers typically reread a novel over the course of many years. iBooks would be around as long as the buyer decides to keep them on their devices, and that could be a long time considering the limited amount of space they take up. Read More
Millennial Media reports that Apple’s iOS is the platform of choice when it comes to advertisers. What is even more profitable is the fact that the iPhone leads all smartphones with 55% of the market on its screens.
Who says ads aren’t exciting? Including all devices, Apple products sport 35% of the pie while Samsung comes in 2nd with 17%, RIM with 10% and Motorola in 4th with 9%. Let’s get back to smartphones which are defined by the study as products running a recognizable operating system. Read More
The Wall Street Journal is reporting that Apple’s “revolutionary” advertising service iAd is off to a slow start due to Apple’s demand for having creative control. This doesn’t surprise this author since everything Apple does usually has to have their “unique” stamp of approval.
According to executives, advertisers aren’t typically used to having the outsourcer having such a ‘say-so’ when it comes to the implementation and design of such ads. This process has left the building of the advertisements to take 8-10 weeks time, from brainstorming to completion. The delay is said to rest in Apple’s hands, which partners say is taking 2 weeks longer than usual. Read More
We saw before that it is possible to opt out of targeted iAds. But what if you don’t want to have any iAd at all on your iPhone? You guessed it, there’s an app for that…
Don’t even waste your time looking in the App Store because you won’t find anything there. However, if your iPhone is jailbroken, head over to Cydia and add the following repo: http://apt.macosmovil.com/
When you’re done, search for iAdKiller on Cydia and install the app. Finally, reboot your iPhone or iPod Touch, and voila!
Obviously, iAdKiller is for iOS 4.X and will only work on jailbroken iDevices. Now enjoy your iAd free iPhone!
Thanks Ydro for the tip.
