Apple’s plans for original content may very well go beyond the “Planet of the Apps” show or the documentary series featuring Dr. Dre, according to Mashable. However, its overall programming strategy remains unclear.
Recode reported Sunday that Apple is considering offering a “premium TV bundle” with content from the networks HBO, Showtime and Starz.
As I’m sure you’ll recall, the Cupertino company’s long been rumored to have been interested in creating a $30-$40 per month skinny bundle of top TV programming from multiple content owners.
While App Store offers apps from each of those channels individually, Apple has reportedly approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.
Apple’s ambitions in terms of securing lucrative deals with Hollywood are reportedly being stymied by internal infighting between three senior executives who have been clashing over who will secure the first major content deal for Apple TV. According to The New York Post, Hollywood insiders are scratching their heads over who exactly is driving the effort.
Cable providers can complain all they want about Apple’s “hard-nosed” negotiation tactics when it comes to digital entertainment, but some of them seem to be enjoying unexpected success after introducing over-the-top subscription packages specifically aimed at cord cutters.
Take as an example CBS and its All Access and Showtime Anytime video-streaming services, which have now surpassed two million subscribers, with user bases evenly split between the two, as revealed by CBS’s CEO on a quarterly results conference call with analysts and investors.
Apple’s stubbornness and “hard-nosed” negotiation tactics have backfired and “alienated” cable providers, who say the firm is a cheapskate in terms of paying for digital content, reports The Wall Street Journal. For years, Apple’s been persuading cable firms to let it sell their cherry-picked programming in a skinny TV bundle of its own for about $30 per month vs. $80+ for traditional cable subscriptions.