By Ed Sutherland on Feb 15, 2013
If there is one consumer experience needing updating, it is that trip to an auto sales floor. Too often, the salesperson can only provide potential buyers with the most basic information. Luxury automaker BMW hopes to change all that, using Apple’s Genius model to answer consumer queries.
Part of the BMW Genius Everywhere program to launch in the U.S. in 2014, young people armed with iPads will roam the automaker’s showrooms even before the sales staff get down to clinching the deal. The company becomes just the latest hoping to ignite more sales by taking a page from Apple’s wildly successful Geniuses who provide unassuming assistance and educate consumers on Apple gear… Read More
By Cody Lee on Aug 29, 2012
Apple Store Geniuses are some of the most recognizable employees in the industry. Where as most retailers have moved to phone tech support, Apple takes pride in its in-store helpers.
So much so, in fact, that it’s starting to offer the personalized support to online shoppers as well, meaning customers can now get Genius-level help without ever leaving their house… Read More
By Christian Zibreg on Apr 19, 2012
A new report out yesterday alleges that Apple is working on an interesting new solution for Geniuses at its retail stores that would bypass the need for tethered desktop iTunes or wireless iCloud backups for people seeking iOS device replacements.
The solution would let Geniuses to quickly and effortlessly backup your entire iPad, iPhone or iPod touch prior to the device exchange process. Likewise, Geniuses would later on be able to easily move that data back onto the replacement devices.
The solution is reportedly being prototyped at Apple’s top-secret Apple Store labs near the company’s Cupertino, California headquarters… Read More
By Cody Lee on Feb 3, 2012
As noted by AppleInsider, Apple has quietly pushed out a tiny update for its Apple TV. Users will notice a new ‘Genius’ option on the Apple TV menu when browsing through movies or TV shows.
The Genius feature has been available on iTunes for years now, helping folks discover new music based on their previous purchases. And now Apple TV owners can use it to find new video content… Read More
By Sebastien Page on Aug 6, 2010
Apple just brought the Genius feature to the iPad. Similar to the way it works on iTunes or on your iPhone, turning Genius on will generate a list of applications you might be interested in.
Additionally, Apple added an “iPad Upgrades” section. This is basically versions of apps you have on your iPhone that are now compatible with the iPad.
[9 to 5 Mac]