Consumer Reports again rates Apple best in tech support

By Ed Sutherland on May 1, 2013

Apple once again is rated best at providing technical support to consumers, according to Consumer Reports, an influential American magazine published monthly by Consumers Union since 1936. This year’s overall score of 86 out of 100 topped Apple’s 2012 rating, the publication announced.

Additionally, Apple’s retail Geek Bar solved nearly 90 percent of tech problems, higher than Best Buy’s lookalike Geek Squad bars. The iPhone maker produced the highest survey results, outstripping its nearest competitor, Lenovo, which scored 63. Apple’s success was due to a number of factors, according to the Consumer Reports survey… Read More

 

Apple now offering personalized online support service

By Cody Lee on Aug 29, 2012

Apple Store Geniuses are some of the most recognizable employees in the industry. Where as most retailers have moved to phone tech support, Apple takes pride in its in-store helpers.

So much so, in fact, that it’s starting to offer the personalized support to online shoppers as well, meaning customers can now get Genius-level help without ever leaving their house… Read More

 

Apple airs new adverts about Geniuses

By Christian Zibreg on Jul 27, 2012

Apple has begun airing interesting new commercials, possibly marking a subtle change in advertising direction. The adverts debuted during the Olympic Games opening ceremonies tonight. Rather than focus on the newly released Mountain Lion, the nine-month-old iPhone 4S or Siri (which is increasingly working against Apple these days), these new clips depicts Apple Store Geniuses solving problems for customers.

The first advert that can be seen above is aptly named Mayday and depicts a Genius on board an airplane helping a customer solve an issue before landing. Two more commercials are included right below for your viewing pleasure… Read More