Apple once again is rated best at providing technical support to consumers, according to Consumer Reports, an influential American magazine published monthly by Consumers Union since 1936. This year’s overall score of 86 out of 100 topped Apple’s 2012 rating, the publication announced.
Additionally, Apple’s retail Geek Bar solved nearly 90 percent of tech problems, higher than Best Buy’s lookalike Geek Squad bars. The iPhone maker produced the highest survey results, outstripping its nearest competitor, Lenovo, which scored 63. Apple’s success was due to a number of factors, according to the Consumer Reports survey… Read More
Apple has begun airing interesting new commercials, possibly marking a subtle change in advertising direction. The adverts debuted during the Olympic Games opening ceremonies tonight. Rather than focus on the newly released Mountain Lion, the nine-month-old iPhone 4S or Siri (which is increasingly working against Apple these days), these new clips depicts Apple Store Geniuses solving problems for customers.
The first advert that can be seen above is aptly named Mayday and depicts a Genius on board an airplane helping a customer solve an issue before landing. Two more commercials are included right below for your viewing pleasure… Read More