By Christian Zibreg on Aug 29, 2014
Samsung on Friday posted a new anti-iPad commercial on its YouTube channel. First spotted by iGeneration, the ad at first blush appears to have borrowed a few cues from the South Korean firm’s original anti-iPhone ad which lampooned people who’d wait in the line for a new iPhone.
Specifically, the commercial asks supposedly random hipsters on the streets of New York City to take the Galaxy Tab S for a test drive and compare it to the iPad Air.
As you could imagine, the video emphasizes the Samsung tablet’s thinness and lightness while praising its bright Super AMOLED display versus the iPad Air’s LCD screen. Read More
By Christian Zibreg on Aug 22, 2014
Samsung’s marketing department has cleverly piggy-backed on the popularity of Ice Bucket Challenge, a phenomenon which has taken the world by storm.
For those who’ve been sleeping under the rock lately, the initiative saw such celebrities and Silicon Valley execs as Mark Zuckerberg, Apple CEO Tim Cook and marketing honcho Phil Schiller, along with former Microsoft CEO Bill Gates and many others, getting ice baths in the name of helping fund ALS research and benefitting the Motor Disease Association.
The official YouTube channel for Samsung Mobile UK this morning posted a video depicting its Galaxy S5 flagship smartphone taking the challenge.
Needless to say, the waterproof handset (IP67-certified) passes the test.
The best part is when Samsung nominates three handsets from its rivals: Apple’s iPhone 5s, HTC’s One M8 and Nokia’s Lumia 930. Read More
By Christian Zibreg on Aug 14, 2014
Samsung’s much-talked-about anti-iPhone campaign dubbed ‘Wall Huggers’ is expanding to select airports, which are among the most trafficked public spots and traditionally the domain of iPhone and MacBook-toting users.
After poking fun of the iPhone’s appalling battery performance with its controversial 30-second television spot, the South Korean conglomerate is now displaying Galaxy S5 ads at power outlets throughout major airports.
The posters advertises the Galaxy S5′s Ultra Power Saving mode and features a tagline saying “So you have the power to be anywhere but here” in a not-so-subtle dig at Apple’s iPhone 5s campaign which revolves around the tagline “You’re more powerful than you think”… Read More
By Christian Zibreg on Aug 4, 2014
Apple’s arch-rival Samsung just made it known it’ll be holding a major media event on Wednesday, September 3, 2014. The invites for the new ‘Unpacked’ event, something of an annual tradition for the South Korean conglomerate, have now gone out to select members of the press, hinting at a possible unveiling of the Note 4 phablet.
Although the Galaxy S5 smartphone is already there, the firm is rumored to be also unveiling a premium all-metal edition of the smartphone to help improve its market standing in the wake of the expected massive iPhone 6 launch, which is also expected to be unveiled at a media event some time in September… Read More
By Christian Zibreg on Jul 3, 2014
Samsung’s marketing department is no stranger to Apple-bashing and its most recent advertisement for the Galaxy S5 flagship proves the point.
Titled ‘Wall Huggers’, it depicts iPhone users in a series of everyday situations with a recurring theme being them chained to a wall socket. “There they are,” the voiceover opens the 60-second commercial.
“Clustered around power outlets, recycling bins and bathrooms, tethered to the wall.” The ad is embedded for your viewing pleasure right after the break… Read More
By Christian Zibreg on Jul 2, 2014
I’m sick and tired of hearing armchair analysts repeatedly proclaiming Apple’s unapologetically plastic iPhone 5c a failure just because sales numbers don’t meet their wet dream targets.
I bought an iPhone 5c for my Mom’s birthday. My friend owns one. Yes, I even see it used in public.
To this date, not a single iPhone 5c owner exhibited a case of buyer’s remorse.
I mean, you never hear anyone complaining about Apple’s practice of keeping past two iPhone generations on the market at reduced prices whenever a new model comes along. The strategy has served the company well and that’s exactly what the iPhone 5c is – a previous-gen iPhone repackaged inside a plastic chassis, sold at a discount.
A lot of ink has been spilled to paint the iPhone 5c a dud, but time and again real world numbers simply don’t corroborate this notion. A good example is a new Kantar survey proving that Apple’s mid-tier handset beat Samsung’s flagship Galaxy S5 in terms of sales in the United Kingdom… Read More
By Cody Lee on May 21, 2014
Recode reports that a Dutch appeals court has upheld a lower court’s sales ban of some older Samsung Galaxy devices that infringe on Apple’s IP. The patent in question involves how iOS users are able to peak at the next photo in a gallery by swiping the current image.
The ruling will apply specifically to the Galaxy S2, and the Galaxy Ace—both of which include Samsung photo apps that run an exact copy of the feature—and it could possibly be extended to other Samsung devices found to similarly infringe on Apple’s European patent… Read More
By Christian Zibreg on May 15, 2014
As Apple has launched zero products this year, its main rival Samsung Mobile has scheduled a tablet-focused media event for Thursday, June 12, 2014.
The invite-only Samsung Galaxy Premier 2014 event will be held at Madison Square Garden in New York City, which can seat 18,000 people.
The invite graphics adorned with the Tab Into Color tagline indicates that the company might be on the verge of unveiling its tablet series in colors, perhaps? Read More
By Christian Zibreg on Apr 30, 2014
Yesterday, four new feature tour videos cropped up on the Samsung Mobile USA channel on YouTube, showcasing the handset’s full HD Super AMOLED screen, the selective camera focus feature, its ultra-power saving mode and the bundled S Health app. Unlike some of the conglomerate’s previous promotional videos, these clips do a good job explaining how the four aforementioned features enhance experience for the user.
However, Samsung being Samsung meant the firm couldn’t resist comparing its flagship to Apple’s iPhone 5s in terms of the display size, image quality and pixel count. I’ve included that clip, along with the remaining three videos, after the jump… Read More
By Christian Zibreg on Apr 8, 2014
Samsung’s back at it again. The company has aired four new ads that bash the iPad while painting its own 12-inch Galaxy Tab Pro tablets in favorable light. Samsung released these big tablets three months ago. The ads convey a few hard-hitting yet simple to grasp messages that likely won’t sit well with loyal fans of the California-based company.
One ad tells the viewer that anyone can multitask like a pro on Samsung’s tablets that can run two apps side-by-side. Another commercial focuses on Samsung’s ‘Multi User’ mode allowing different people to use devices, with each person’s settings, documents and apps separate of the others, a feature notably absent from the iPad.
Yet another video, titled ‘Pixel Density’, offers a critique of the iPad’s 2,048-by-1,536 Retina display at 226 pixels per inch. Apple’s “Retina thingy”, the ad explains, pales in comparison with the Tab Pro’s sharp 10.1-inch screen at a whopping 2,5600-by-1,600 resolution with a pixel density of 299ppi.
I’ve included all four ads for your viewing pleasure right below the fold… Read More
By Cody Lee on Mar 7, 2014
In a somewhat surprising move, Samsung announced today a new streaming radio service dubbed ‘Milk Music.’ The service is a lot like Apple’s iTunes Radio in that music is chosen based on a user’s preferences, and it’s platform-specific—it’s only available to Galaxy device owners.
The service is powered by Slacker Radio, which would explain the absence of rumors that Samsung was working on such a project, and there are no ads. As for the app, it offers the usual features including the ability to save songs for offline listening and create custom radio stations… Read More
By Christian Zibreg on Feb 19, 2014
Samsung is taking a page from Microsoft’s book with the release of a new ad featuring side-by-side comparison of its 10.1-inch Galaxy Tab Pro and Apple’s iPad. Not only that, Samsung has actually borrowed the concept of Apple’s inaugural iPad Air commercial dubbed ‘Pencil’ and applied it to its ad.
The ad titled ‘Multitasking Redefined’ highlights Samsung device’s multitasking capabilities allowing it to render two apps side-by-side, because “doing two things at once is greater than doing one thing at once”.
The 60-second video proudly proclaims the Galaxy Tab 10.1 to be an even thinner tablet than the iPad Air despite a negligible difference in their thickness. There’s also another ad which uses a video of a LeBron James slam dunk to mock the iPhone’s screen size.
Here it is… Read More
By Christian Zibreg on Feb 18, 2014
Apple paid big bucks to acquire AuthenTec, the world’s leading maker of fingerprint sensors. Following the $356 million deal, it took Apple’s teams an additional year or so to apply AuthenTec’s technology to Touch ID. An in-house project, Touch ID has rethought what fingerprint scanning on mobile devices should be like, resulting in a seamless and integrated solution that, in Apple’s parlance, “just works”.
That’s not saying Touch ID isn’t without pitfalls.
Apple cautions that fingerprint scanning doesn’t work well with greasy or wet fingers and there are reports of old people’s prints not being recognized properly as a result of a few decades worth of scarring and general wear and tear.
Despite rumors that Samsung’s upcoming Galaxy S5 would feature iris scanning, KGI Research analysts instead pointed to a fingerprint sensor.
And now a publication called SamMobile says it’s been able to confirm with a Samsung source that the feature will work by swiping one’s finger over the handset’s redesigned Home button. It would let users unlock the device by swiping and remember website passwords, the latter not (yet) being supported by Touch ID… Read More
By Cody Lee on Feb 3, 2014
Outside of maybe Apple’s next-gen iPhone, Samsung’s Galaxy S5 is probably one of the most anticipated smartphones of 2014. The Galaxy line has gained a reputation for bringing about new and innovative features, and it has built up quite the following.
We were expecting to see the S5 appear sometime in March or April, but it looks like it could land much sooner than that. Samsung just sent out a round of press invitations for Samsung Unpacked 5, a media event to be held in Barcelona on February 24… Read More