You can’t blame Samsung for amping up its anti-everyone advertising as it’s worked out so well for them thus far. In this new commercial aired during tonight’s NFC championship game and subsequently published on Samsung’s YouTube channel, a bunch of hipsters working for a mobile games developer are depicted using Galaxy smartphones and tablets. In one instance, the clip highlights multitasking capabilities of these gadgets where you can set the video to play while continuing to browse the web or sort through your email.
Then the focus turns (mark 0:40) to one of the old guards who tells a young office chick that she won’t “consolidate” her phones because she has “a system”: her BlackBerry with its clickety-clack keyboard is for work and an iPhone with an ugly case is for home. The lady abruptly cuts off the younger colleague after her attempt to explain the benefits of the Galaxy S III: “Allie, please respect my system”.
The commercial is a bit weird and primarily targets the struggling BlackBerry (talk about beating the dead horse). There are more jabs at RIM and Apple in an apparent shift of strategy as Samsung takes aim at enterprise market. Oh, and what’s up with the unicorns and that guy from 30 Rock? Read More
Following Samsung’s motion asking Judge Paul S. Grewal for permission to amend its infringement contentions against Apple with the iPad mini, iPhone 5 and the latest iPod touch, Apple on Black Friday conveniently brought a motion seeking to add latest Galaxy devices to its California suit, including the Galaxy S III running Android Jelly Bean and the four-inch Galaxy S III Mini. The filing adds a total of six recently-released Galaxy gadgets to Apple’s ongoing patent lawsuit against Samsung… Read More
Samsung Electronics, the flagship subsidiary of the Samsung Group and the world’s largest technology company by revenues since 2009, reported earnings for the September quarter and the results are staggering. Year-on-year profit rose 91 percent as the company brought home $5.9 billion in net profit on $47.6 billion in sales, a 26 percent increase.
Operating profit margin also climbed to 18.8 percent. Much of the spoils came from Galaxy devices, especially smartphones where Samsung in the third quarter reigned supreme, grabbing twice Apple’s market share. Apple yesterday reported $8.2 billion in net profit on $36 billion revenues.
While Samsung has a long way to go to match Apple’s profitability, it’s been growing at a faster clip: Apple’s net profit in the September quarter grew 25 percent versus 91 percent for Samsung. No matter how you look at it, Samsung Electronics, which has headquarters in Suwon, South Korea, is evidently on fire. Does it stand a shot at beating Apple on profitability down the road? Read More
Now, it’s true the media slammed Samsung over its stylus thing called S-Pen, but I’ll be the first to admit this 30-second ad effectively makes the case for a stylus-based tablet computing. A team of people is seen collaborating on ideas while on the go, using the stylus and apps optimized for it.
It’s not likely Apple will release a stylus-based device in the near future. Remember, Steve Jobs once said, “if you see a stylus, they blew it”. Samsung hardly blew it with the Note: by August, it sold ten million units worldwide. Somebody out there must be loving a stylus on their tablet… Read More