Forrester Research

Nearly half of all iPads are now being bought by corporations and governments

Christian Zibreg ∙ August 9, 2016

iPad sales fell another nine percent in the June quarter down to 9.95 million units, but that drop would have been deeper had it not been for big corporations and governments, which are now buying nearly half of all iPads, according to a Forrester research quoted in a New York Times article titled “Once Taunted by Steve Jobs, Companies Are Now Big Customers of Apple”.

“In the primordial days of computing, IBM machines were so common inside corporations that there was a running joke in the industry: Nobody ever got fired for buying IBM,” reads the report. “These days, the same could be said about Apple. Even IBM is promoting Apple gear.”

iOS remains developers’ first choice, report shows

Ed Sutherland ∙ August 29, 2013

Despite all the chatter about Android and other smartphone platforms trying to entice developer, when it comes to picking their first choice, developers opt for iOS. In addition, 27 percent of developers chose the iPad as their second priority compared to a fifth for Android tablets. The survey by researcher Forrester shows that while Android has the numerical lead, when it comes to developer unveiling a mobile product, iOS is considered first...

Forrester: the iPhone is still most-used smartphone

Ed Sutherland ∙ August 1, 2013

Yet another study throws a spotlight on the differences in how Apple and Android smartphone owners use their devices, with a heavy emphasis on 'use'. Both in apps and overall smartphone usage, iPhone owners rank higher than owners of Android handsets.

After surveying both U.S. and European smartphone owners, researchers not only found owners of the Apple device more frequently use apps, but conduct more tasks suitable to smartphones, such as browsing the Internet. This despite Android's advantage both in number of handsets out there and in sales.

The dichotomy just reinforces our Android in a Drawer theory, which says many owners of the Google-powered devices see their handsets as just a spiffier version of dumb feature phones, ignoring most of what makes smartphones smart...

Forrester: iOS is shoppers’ platform of choice

Ed Sutherland ∙ Updated April 11, 2018

Owners of mobile gadgets running on Apple's iOS operating system are more likely to make purchases from their iPhone, iPod touch or iPad and use their iDevices for product research. According to research firm Forrester, iOS owners are nearly one-third, or thirty percent, more likely to make purchases using their smartphone or tablet and fifteen percent more likely to research products, compared to Android users.

Although Apple's software is overwhelmingly chosen by shoppers, 96 percent of e-businesses planned to develop mobile applications for both Android and iOS. However, while companies such as Microsoft and others encourage developers to create apps for their platform, only very large companies intend to stray from the iOS-Android duopoly...