By Christian Zibreg on Mar 10, 2014
Facebook-owned Instagram is about to monetize its more than 150 million active users in a big way, by continuing to pester them with a growing number of really expensive photo and video ads. Not that fans of the photo and video-sharing service will necessarily approve of the move, but Instagram has now signed its first major deal, reports AdAge.
Come on, you knew this was coming: first ads began showing up on Instagram back in November 2013.
That being said, today’s announcement is on an entirely different level as the people of Instagram have managed to sign a lucrative deal with an ad agency worth a cool $100 million. According to people familiar with the matter, the team is now rolling out a paid advertising program with a year-long commitment from Omnicom to spend north of $100 million to advertise for its clients on Instagram… Read More
By Cody Lee on Mar 4, 2014
Facebook has posted an update for its just-released Paper app this morning, bringing the app to version 1.0.2. The update adds a handful of new features, as well as several improvements including those in the form of reliability and performance.
On the new feature front, Facebook has added the ability to share articles via Facebook Messages, text message, or email. And you can also now turn off the app’s sound effects so you can browse through the posts of your friends and family in peace… Read More
By Cody Lee on Feb 25, 2014
Since Facebook announced last week that it would be acquiring WhatsApp for $16+ billion, pundits have been trying to make sense of the deal. How can a messaging app startup be worth so much more than say, Motorola Mobility, which has thousands of employees?
According to Mark Zuckerberg, it’s not. It’s worth more. Speaking at Mobile World Congress in Barcelona yesterday, the CEO said that WhatsApp was a ‘great fit’ for his company and that it was worth more than the $19B ($16B + $3B in vested shares) they paid for it… Read More
By Cody Lee on Feb 23, 2014
Over the weekend, Facebook posted a tiny 7.0 update for its iOS app with a change log that simply read ‘bug fixes.’ But as it turns out, the update was more significant than that as it activated a feature the company is testing on iOS right now called Highlights.
The feature is currently available to a subset of iOS users, in a new ‘People’ tab that is also in testing (replaces the Requests tab), and it offers a roundup of recent life events from your friends and family. Annoying UpWorthy posts and meme pics not included… Read More
By Cody Lee on Feb 20, 2014
The entire Internet is abuzz right now with this whole Facebook and WhatsApp deal. For the few that haven’t heard yet, the social network announced yesterday afternoon that it has agreed to acquire the cross-platform messaging giant for a staggering $16 billion.
Since the announcement, details of the buyout negotiations between the two companies have begun to slowly trickle in, and as you might expect, some of them are rather interesting. Fortune, for example, is reporting that Google actually offered to buy WhatsApp first… Read More
By Cody Lee on Feb 19, 2014
Facebook has announced this afternoon that it has reached a deal to acquire WhatsApp, the makers of the popular cross-platform messaging app, for a staggering $16 billion. That’s $4 billion in cash and approximately $12 billion in Facebook shares.
The social network says that WhatsApp will continue to operate independently after the acquisition, but claims the deal with WhatsApp—who has nearly 500 million users—”accelerates Facebook’s ability to bring connectivity and utility to the world.”
By Sébastien Page on Feb 5, 2014
I’m usually not much of a Facebook user but I have to admit I have been spending more time on the social network in the last two days than I have in the whole last month. Why is that? It’s simply due to their new app named Paper, which lets you browse Facebook in a beautiful and intuitive way. If you haven’t tried it yet, I really encourage you to have a look at it. It might change the way you see Facebook, at least until they slap a bunch of ads on it.
Although there is no way to customize the sections of Paper with the content of your choice besides the default ones, I want to show you how you can browse through iDB’s latest post using Paper… Read More
By Christian Zibreg on Feb 4, 2014
Facebook yesterday released its new Paper for iPhone app, a free download, prompting a swift response from Seattle- and New York-based FiftyThree which slammed the social networking behemoth for ignoring the fact that the Paper name has been associated with FiftyThree’s own iPad drawing program, also a free download from the App Store.
The small startup said Facebook had ignored requests to change its app name even though FiftyThree filed for the ‘Paper by FiftyThree’ trademark with the United States Patent and Trademark Office back in May of 2012.
Not content with Zuck & Co. piggy-backing on the established Paper brand, FiftyThree has now moved to file a trademark for the term ‘Paper’ itself. Grab your popcorn… Read More
By Cody Lee on Feb 2, 2014
It’s been more than a year now since Facebook first launched Graph Search for desktops, and nearly 4 months since we first saw evidence that it was testing an iPhone version of the tool. But it looks like it’s finally about ready to go mobile.
Following a hint by Mark Zuckerberg last week that Facebook’s Graph Search would be hitting mobile devices soon, the social network has begun testing the new feature. Some users are even beginning to see the search tool on their smartphones… Read More
By Christian Zibreg on Jan 30, 2014
The rumors were true: the social networking giant Facebook on Thursday officially announced its brand new social newsreader application for the iPhone. Called Paper (not to be confused with this), the app is scheduled to hit the App Store next Monday, February 3, 2014. The company has released a nice video walkthrough, embedded below the fold, which shows off really nicely done – gorgeously, dare I say – layout, fluidly animated interface and some familiar Flipboard-like gestures… Read More
By Cody Lee on Jan 23, 2014
You know those eerily personal ads that you see on Facebook, the ones that seem to know your likes and dislikes better than your closest friends do? Well get used to them, because not only are they here to stay—they’re branching out.
Facebook announced yesterday that it is running a small test with a limited number of advertisers and partners to explore showing its Facebook advertisements in third-party mobile apps. It’s essentially building its own ad network…
By Cody Lee on Jan 22, 2014
Facebook has posted an update for its Pages Manager this afternoon, bringing the app to version 2.2.1. The update includes bug fixes and performance improvements, as well as a new feature for scheduling photo posts.
For those unfamiliar with Facebook’s Pages Manager, it allows admins to interact with their audiences and keep tabs on activity for their pages by doing things like viewing Insights and replying to private messages… Read More