This just in: Apple and Facebook have agreed to make digital iTunes gift cards available on Facebook via the social networking giant’s Gifts platform. It’s pretty straightforward: simply select a desired iTunes Digital Gift Card and Facebook will charge the amount using the credit card on file. You can then choose a Facebook friend to send the card to. An e-commerce initiative involving Facebook and Apple: now, that’s something to write home about, isn’t it?
Be that as it may, it certainly blows my mind that Apple agreed to give up some of the revenue from these cards. And how could it not to: Facebook handles these transactions rather than the iTunes Store. By the way, the iTunes Gift Card is a $2 billion business annually… Read More