Environment

Apple partners with wind turbine maker Goldwind to bring more clean energy to Chinese suppliers

In an effort to help bring more clean energy to its Chinese suppliers, Apple and wind turbine maker Xinjiang Goldwind Science & Technology (also known as Goldwind) have entered into a cooperative joint venture agreement, according to a Hong Kong stock exchange filing spotted by the South China Morning Post newspaper.

Beijing Tianrun New Energy Investment, a Goldwind subsidiary, will transfer its thirty percent stakes in four project firms that will stay subsidiaries under Goldwind for stock exchange purposes.

Apple opens Red Cross donations for Louisiana flood relief

Apple is tapping into its vast base of hundreds of millions of iTunes accounts with credit cards on file to help collect donations to the American Red Cross in an effort to help victims of the flooding in southern Louisiana, which has forced thousands of people out of their homes. Banners on the iTunes and App Store and Apple’s U.S. website went live Friday, with donations to the American Red Cross available in $5/$10/$25/$50/$100/$200 tiers billed directly to your credit card.

Chinese supplier commits to 100% wind energy for all Apple operations

Apple today issued a press release updating the public on its environmental progress in China while applauding its supplier Lens Technology, which in an unprecedented move has committed to utilize 100 percent renewable energy in all its glass production for the Cupertino firm by 2018.

Lens will use wind energy to power its two facilities in Changsha, Hunan province which are used for Apple manufacturing. The move will avoid nearly 450,000 metric tons of carbon dioxide per year, equivalent to the energy use in 380,000 Chinese homes.

U.S. regulator grants Apple Energy permission to sell solar-generated power to public utilities

Apple Energy LLC, a subsidiary of Apple, Inc. registered in Delaware last month, has successfully obtained federal approval from the United States Federal Energy Regulatory Commission (FERC) to sell excess energy generated from its solar facilities into the wholesale market, joining Google parent Alphabet in the energy-trading business.

The firm sought permission from FERC to begin selling power within 60 days of its filing on June 6. Sales can officially begin on Saturday, Bloomberg said, as FERC’s determined that Apple Energy doesn’t pose a risk of being able to hike up prices.

Apple helps raise over $8M for World Wildlife Fund

Apple on Friday announced that its Apps for Earth campaign has generated more than $8 million in total proceeds. For 10 days in April, the iPhone maker worked with 24 developers to publish interactive and educational content to the App Store, with the proceeds going exclusively to the World Wildlife Fund.

Apple promotes recycling with a new television commercial featuring Siri and robot Liam

In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.

Featuring Siri and Apple’s recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he’s doing for Earth Day.

Watch Apple’s cool new environment video: it’s all about iMessage

Apple yesterday published a cool new video on its YouTube channel that does a very good job explaining to the general public, in layman’s terms, its renewable energy strides.

The 45-second clip is all about iMessage, Apple’s own messaging service that’s built right into the stock Messages application on iOS and OS X.

With an average of tens of billions of iMessages hitting Apple’s data centers on any given day, the Cupertino firm wanted to make it clear that the impact on our environment is negligible because Apple’s servers run on 100 percent renewable energy.

‘Apps for Earth’ App Store promo sends 100% of proceeds from select App Store purchases to WWF

Apple has partnered with the World Wildlife Fund (WWF) on a brand new App Store initiative that will have the world’s leading organization in wildlife conservation and endangered species receive 100 percent of the proceeds from select App Store purchases until April 24, just in time for Earth Day.

Descriptions of participating apps were updated this morning to reflect that “Apple and WWF are working together to protect life on our planet”.