Apple’s plans for original content may very well go beyond the “Planet of the Apps” show or the documentary series featuring Dr. Dre, according to Mashable. However, its overall programming strategy remains unclear.
Recode reported Sunday that Apple is considering offering a “premium TV bundle” with content from the networks HBO, Showtime and Starz.
As I’m sure you’ll recall, the Cupertino company’s long been rumored to have been interested in creating a $30-$40 per month skinny bundle of top TV programming from multiple content owners.
While App Store offers apps from each of those channels individually, Apple has reportedly approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.
Apple has hired Shiva Rajaraman, a product leader formerly with Google’s YouTube, Spotify and Twitter, to accelerate its failing video content strategy, The Information reported yesterday citing people familiar with the matter. The paywall’d article cites three people briefed on the hiring as saying that Rajaraman will help shape Apple’s video strategy to take on established players like Amazon and Netflix.