Apple’s plans for original content may very well go beyond the “Planet of the Apps” show or the documentary series featuring Dr. Dre, according to Mashable. However, its overall programming strategy remains unclear.
Recode reported Sunday that Apple is considering offering a “premium TV bundle” with content from the networks HBO, Showtime and Starz.
As I’m sure you’ll recall, the Cupertino company’s long been rumored to have been interested in creating a $30-$40 per month skinny bundle of top TV programming from multiple content owners.
While App Store offers apps from each of those channels individually, Apple has reportedly approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.
Apple has hired Shiva Rajaraman, a product leader formerly with Google’s YouTube, Spotify and Twitter, to accelerate its failing video content strategy, The Information reported yesterday citing people familiar with the matter. The paywall’d article cites three people briefed on the hiring as saying that Rajaraman will help shape Apple’s video strategy to take on established players like Amazon and Netflix.
Hulu recently updated its experiencehulu.com mini-site, which highlights the company’s existing video on demand service and a forthcoming live television offering. The website refresh has revealed previously unconfirmed features such as cloud DVR, multi-device streaming, user profiles, support for guest accounts, real-time notifications for live events and other perks. The sub-$40 service is expected to launch across iOS, tvOS and other platforms in the coming months.
Apple’s ambitions in terms of securing lucrative deals with Hollywood are reportedly being stymied by internal infighting between three senior executives who have been clashing over who will secure the first major content deal for Apple TV. According to The New York Post, Hollywood insiders are scratching their heads over who exactly is driving the effort.
Apple today put HBO GO on the list of video apps supported in its new TV app via the Single-sign on feature that recently launched in iOS 10 and tvOS 10.
This lets HBO GO users sign in with their cable or satellite credentials on their iPhone, iPad, iPod touch or Apple TV to enjoy instant access to HBO shows, not only in Apple’s own TV app but in other supported video apps that their pay TV subscription includes.