The embattled handset maker Nokia introduced at today’s press conference in San Francisco today some interesting news related to maps. In an attempt to beat Google and Apple to the mapping punch, Nokia tapped 20 years of location expertise and its data sets spanning 200 countries to map out a new strategy which involves a re-branding effort, cool new features and a good ol’ acquisition. Nokia Maps is no more. Henceforth, the new mapping service shall be known as Here.
The new cloud-based map service works across multiple devices and operating systems, it does directions and location, lets people save favorite locations and supports crowd-sourcing by allowing users to report errors and make changes themselves.
The service is based on HTML5 and an iOS app is in the works, pending Apple’s approval. The iOS app will have voice-guided walk navigation, public transport directions and will cache data for offline use. And taking page from Apple’s book, Nokia spent an undisclosed sum to snap up California-based 3D mapping company Earthmine, with aim to use its technology to help index the world in 3D… Read More