Apple has a lofty new goal: it’s working on a “closed-loop supply chain” so it could stop mining the earth altogether and make its products from 100 percent renewable or recycled materials, including aluminum, copper, tin and tungsten.
In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.
Featuring Siri and Apple’s recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he’s doing for Earth Day.
During the March keynote, Apple emphasized the company’s commitment to reducing its impact on the environment, even including a video of their Liam robot, which carefully takes apart recycled iPhones. Recently, Apple also bolstered their in-store trade-in program, allowing users to bring in older devices for upgrades, receiving credit for their purchase.
As we approach Earth Day, Apple is offering exclusive wallpapers for customers who decide to trade-in their device. Luckily, we can all enjoy their customized wallpapers, as they are hosted on a publicly accessible Apple website via apple.com/recycling/thanks. Step inside to get your hands on these new Apple exclusive wallpapers, including versions for the iPhone SE.
Today is Earth Day and Apple Stores around the world are marking the occasion with revamped signage outside the brick-and-mortar locations featuring green leaves. Although the physical stores now rock logo leaves tinted in green, the Online Apple Store was unaffected as of this writing.
The Apple.com homepage is heavily promoting the company’s green initiatives based on the updated 2015 Environmental Responsibility Report and an accompanying video entitled ‘Better Starts Here’, which highlights “significant progress” the company has made in terms of its commitment to preserving our environment during the 2014 fiscal year.