Apple’s software engineering boss and senior vice president Craig Federighi went on a PR offensive Friday to dispel FUD and address some of the lingering questions on people’s minds concerning the controversial Face ID technology.
A quick look at MacRumors’ Buyers Guide is all it takes to realize Apple’s neglected its Mac fans with slow upgrades. Part of the problem lies in Apple’s heavy reliance on Intel. Making matters worse, the chip maker abandoned its tick-tock release schedule as it’s become economically unsustainable.
Perhaps that’s why Apple summoned its senior executives Phil Schiller, Craig Federighi and John Ternus for “a small roundtable discussion about Mac” with five journalists (Matthew Panzarino, Lance Ulanoff, Ina Fried, John Paczkowski and John Gruber).
Mac mini is an “important” model in Apple’s family of computers and will remain a product in the company’s lineup for the time being, said Apple’s Senior Vice President of Worldwide Marketing Phil Schiller when BuzzFeed’s reporter John Paczkowski asked him about the state of the most affordable Mac desktop. He did not say, however, when the small computer might receive a hardware refresh.
Apple’s Mac Pro, last updated in December 2013, is receiving a spec-bump with faster Intel chips and other updates. The current Mac Pro model with a quad-core Xeon chip and dual AMD FirePro D300 graphics now has a faster processor with six cores and dual D500 GPUs for $2,999. The $3,999 six-core model with dual AMD FirePro D500 graphics now comes with eight CPU cores and dual D800 GPUs.
The MacBook Pro controversy isn’t dying down yet so Apple dispatched Craig Federighi, its Senior Vice President of Software Engineering, who discussed the new Pro and thinking behind the Touch Bar feature in a short video interview with CNET in which he also defends no-touchscreen Mac stance.
He goes on to reveal that Apple had in fact built several touchscreen prototypes that however didn’t impress Apple executives enough to greenlight the project.