In another edition of our long-running ‘quit your worrying’ series, we present why the iPad mini won’t take a bite from larger Apple tablet sales. You may recall, when the smaller iPad was introduced, experts offered wide-ranging estimates on how many sales the 7.9-inch tablet would cost the original iPad. A new survey suggests the number of cannibalized iPad sales will be very, very small. More than half of people who intend to purchase an iPad mini within the next 18 months have never owned a tablet, according to a survey conducted before Apple’s new device hit stores.
Of that group, roughly 17 percent said the mini would replace another device, according to the Cowen and Co. numbers. Of the portion of people intending the mini as a replacement, 29 percent said it would be the iPad. However, 42 percent of the replacers were targeting their Windows PC… Read More
