CoolBrands

Apple hasn’t lost its coolness, declare UK brand experts

Apple once again leads the list of brands viewed as cool in the UK. In its twelfth annual CoolBrands Top 20 survey suggesting an improving British economy, the iPhone ranks No. 1 among luxury brands such as Aston Martin, Rolex and Bang & Olufsen.

The California-based gadget maker was able to shrug off stiff competition from 10,000 independent brands to retain the top spot.¬†Android’s Google dropped to the fifth spot with YouTube and Twitter also falling position. Microsoft’s Skype even dropped out of the top 20, according to the Coolbrands rankings…