ComScore

Apple retains European smartphone lead over rapidly-growing Samsung

Ed Sutherland ∙ December 17, 2012

The UK continues to be Apple's European fortress against the invading hordes of Android smartphones. That's the word from Internet firm comScore, which announced Monday most European cell phone owners have adopted smartphones. In the United Kingdom, Apple is holding onto a slim 4 point-lead.

Meanwhile, South Korea-based Samsung experiences double-digit growth. Germany is the only European nation where smartphone penetration has not reached at least 50 percent. In the UK and Spain, two countries where consumers have largely abandoned landlines, smartphone adoption is at 62.3 percent and 63.2 percent, respectively.

But the real story could be the tight race between Apple and Samsung, fueled by Android's growing presence in Europe...

Read More

Kindle Fire users read more newspapers and magazines than iPad users

Cody Lee ∙ October 17, 2012

When Apple unveiled the iPad back in 2010, it was believed that it was going to turn the print industry upside down. Traditional newspapers and magazines were both supposed to be victims of the popular tablet.

But alas, here we are more than three years after its release, and the iPad hasn't made a very big dent in either space. In fact, according to a new report, more Kindle Fire users are reading newspapers and magazines on their tablets than those with Apple slates...

Read More

iPhone share rising, everyone else looks flat or down

Christian Zibreg ∙ October 2, 2012

Analytics firm comScore is out with new research data concerning the mobile landscape in the United States during August. Good news for Apple: the iOS is on the rise among smartphones, going from 31.9 percent during the three-month period ending in May 2012 to 34.3 percent in June, July and August.

During the same timeframe, Google's Android went from 50.9 percent to 52.6 percent smartphone market share. Better still, Apple grew at a faster clip than Google. Microsoft's Windows Phone, Research In Motion's BlackBerry and Symbian? All losing ground...

Read More

New survey shows 1 in 3 US smartphone owners have an iPhone

Cody Lee ∙ September 4, 2012

Android handsets started really picking up steam in late 2009 with the release of the Motorola Droid. Shortly after that, Google's mobile platform took over the smartphone industry and it has since controlled around 50% of the US market.

But Apple hasn't taken the challenge lying down. Thanks to its iPhone 3GS-4-4S lineup covering all price points, and its new partnerships with several smaller carriers, Apple's handsets now account for a healthy 30% of the same US market...

Read More

comScore: iPhone outgrew Android last quarter despite sales slump

Cody Lee ∙ Updated April 18, 2018

Like clockwork, marketing research firm comScore released its quarterly report today on mobile and smartphone marketshare in the US. Today's report covers the three month span between April and June.

The data comes from comScore's intelligent online survey of a "nationally representative sample" of mobile subscribers age 13 and up. Continue reading for the results of last quarter's research...

Read More

iPhone’s share in US nearing 1 in every 3 smartphones

Christian Zibreg ∙ July 2, 2012

Research firm comScore is out with a new survey of the United States smartphone market and the numbers paint dire picture for everyone but Apple and Samsung. More importantly, data shows that the iPhone's growth during the three month average period ending May 2012 outpaced Android, with Cupertino's market share approaching 1 in every 3 smartphone subscribers...

Read More