By Cody Lee on Jul 21, 2014
Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.
Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: ”The notebook people love.” Read More
By Cody Lee on Jul 21, 2014
Samsung has posted a new ad to its YouTube channel this afternoon entitled ‘Screen Envy.’ The spot addresses rumors that the iPhone 6 will come with a larger display, saying that Samsung’s Galaxy smartphones have had 5-inch screens for years.
The commercial literally opens with an iPhone user telling his friend that Apple is working on a larger-screened smartphone. The friend, who is of course using a Galaxy S5, is clearly unimpressed by the speculation, saying “that hasn’t happened yet?” Read More
By Cody Lee on Jul 11, 2014
The iPad is no stranger to getting bashed in TV commercials—both Amazon and Microsoft have attacked the tablet over price, display quality, and productivity capabilities. And today, Samsung joins the party with its new Galaxy Tab S ad.
The spot, which went up on the Samsung Mobile YouTube channel this afternoon, is titled: ‘Do more with Samsung GALAXY Tab S – Multitasking.’ And unsurprisingly, it pans the iPad for its inability to run multiple applications at once… Read More
By Cody Lee on Jun 29, 2014
Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad is entitled ‘Parenthood,’ and it touts the handset’s ability to morph into a useful tool for parents.
Set to the tune of “Life of Dreams,” by Julie Doiron, the spot showcases various iPhone apps and products for parents such as Withings’ Smart Baby baby monitor and the popular Draw Animal app… Read More
By Cody Lee on Apr 22, 2014
Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad, which was spotted airing during tonight’s episode of ABC’s ‘Agents of SHIELD,’ touts the handset’s ability to morph into a useful tool for people in various lines of work.
Set to the tune of ”Gigantic,” by the Pixies, the spot shows iPhone 5s owners using the device to do things like play music, control stage lighting in a theater, create short movies, create art installations and more. The tagline of the ad is ‘You’re more powerful than you think.’ Read More
By Cody Lee on Mar 26, 2014
With more and more users moving to smartphones these days, some major mobile game publishers have taken their advertising business to television in an effort to cast a wider net. Chances are you’ve seen one of these commercials within the past month, including this one for Clash of Clans.
And you’re probably going to start seeing a lot more of them, because apparently they’re working. According to new data from analytics firm App Annie, some mobile game developers are seeing significant boosts in App Store and Google Play Store rankings for their titles following TV campaigns… Read More
By Cody Lee on Feb 5, 2014
Apple has added a new video to both its YouTube channel and iPhone marketing page called ‘On the runway with iPhone 5s.’ The clip contains footage from the Burberry Womenswear Spring/Summer 2014 fashion show from last September.
For those who missed our original post on the fashion show, Apple handed out then-pre-release iPhone 5s units to Burberry employees to cover the event. Their footage highlighted the handset’s image quality and new slow-motion feature… Read More
By Cody Lee on Jan 12, 2014
Apple began airing a new commercial for its iPad Air today, during this morning’s NFL playoff game between the San Francisco 49ers and the Carolina Panthers. The ad, entitled “Your Verse Anthem,’ feels familiar in that it shows how people from different walks of life use the iPad.
But that’s about where the familiarity stops. The spot itself is set to a voiceover from the film “Dead Poets Society,” which carries a very serious tone, arguing that the need for poetry, beauty and love outweigh the need for more noble pursuits such as business, engineering, and the like… Read More
By Cody Lee on Dec 24, 2013
Apple’s been causing a lot of commotion lately with its latest iPhone 5s commercial ‘Misunderstood.’ The ad, for those who haven’t seen it, depicts a teenager with his head buried in his smartphone while the family participates in holiday activities, and has a delightful twist.
But Apple hasn’t always been so sentimental around the holidays. In fact, it’s been making Christmas-themed spots for over two decades now, and many of them tended to err on the side of humor. Don’t believe me? Check out some of these Apple ads from the last 20 years… Read More
By Cody Lee on Dec 16, 2013
Apple has tonight begun airing its first new commercial in nearly a month. As you’d imagine in mid-December, the spot carries a holiday theme and focuses on the new iPhone 5s handset and its AirPlay feature.
The ad shows a teenage boy capturing his family participating in various holiday activities like decorating the Christmas tree and playing in the snow on his iPhone 5s, and then playing it for them on their TV set… Read More
By Cody Lee on Dec 2, 2013
They say the more successful you are, the bigger the target on your back gets. And that appears to be true with Apple and its iPad, as Amazon joins Microsoft and others in taking the popular tablet to task via TV spots.
In its latest commercial for the Kindle Fire HDX 8.9, the ecommerce giant compares its slate to the iPad Air. And if we’re not mistaken, it sounds like the man with the smooth english accent is supposed to be Jony Ive… Read More
By Cody Lee on Oct 23, 2013
Apple introduced a new iPad mini and full-sized iPad yesterday to a packed audience at San Francisco’s Yerba Buena Center. The former is now sporting a crisp Retina display, and the latter has been redesigned as the ‘iPad Air.’
The company has already posted an ad for the Air on its YouTube channel, showing various settings the tablet is used in with a voiceover talking about its versatility. And if you thought the voice sounded familiar, you were right… Read More
By Cody Lee on Oct 20, 2013
Following the publishing of its first print ads for the iPhone 5S last week, Apple has begun running its first TV spot for the handset. The commercial popped up just a few moments ago during a football broadcast on FOX.
The advert is reminiscent of Apple’s recent ‘Plastic Perfected’ iPhone 5c ad, in that it shows liquid coming together to form the flagship smartphone while the track ”Ooh La La” by Goldfrapp plays in the background…
By Cody Lee on Sep 23, 2013
Apple posted a new commercial to its YouTube channel earlier this evening. It’s called ‘Greetings,’ and it depicts a number of people from various walks of life using the just-released iPhone 5c.
The ad is a major departure from Apple’s marketing strategy in its first two 5c spots, which featured no dialogue, catchy music, and a focus on the plastic handset. This one is all about the users… Read More
By Cody Lee on Sep 18, 2013
Following the release of iOS 7 this morning, Apple has posted a new advertisement showcasing the redesigned software alongside the all-new iPhone 5c.
The ad is entitled ‘Designed Together,’ and similar to Apple’s recent ‘Plastic Perfected’ commercial, there’s no voiceover or dialogue. Instead, all you hear is catchy background music as various elements of iOS 7 and the iPhone 5c are displayed across the screen… Read More
By Cody Lee on Sep 16, 2013
Apple has aired a new ad tonight for its all-new iPhone 5c handset. The spot is entitled ‘Plastic Perfected,’ and it focuses on the device’s bright colors and the polycarbonate material used to make its outer casing.
The commercial is a significant departure from Apple’s recent TV adverts, as it features no dialogue or voiceover. All you hear is a catchy song play in the background as you watch liquid morph into the iPhone 5c… Read More
By Cody Lee on Sep 13, 2013
Now, we’re no strangers to Microsoft’s anti-Apple marketing antics. Whether it be Surface against iPad or Windows Phone against iPhone, the company has made it very clear that they are gunning for Tim Cook and his team out there in Cupertino.
And up until now, the effectiveness of Microsoft’s ads have been questionable at best—it’s tough to proclaim your product is better than another when sales and reviews suggest the opposite. But these new commercials have to be the worst yet… Read More
By Christian Zibreg on Aug 8, 2013
Wow, there’s just no stopping Microsoft’s marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple’s full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).
You’d have think Microsoft’s ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft’s WindowsVideos channel.
And for the first time, the software giant is targeting the iPad mini by pitting Acer’s 8.1-inch Iconia W3 tablet against Apple’s popular 7.9-inch $329 device. I’ve included the ad for your viewing pleasure right after the break… Read More
By Cody Lee on Aug 7, 2013
You would think that with an ongoing Surface sales slump that even multiple fire sales can’t fix, Microsoft would try to switch up its tactics. But nope. As it’s done several times this summer, the Redmond company posted a new tablet ad today attacking the iPad.
The new spot is called ‘Surface RT vs. iPad.’ And like Microsoft’s previous commercials, it pits the Surface against Apple’s popular tablet, highlighting their differences. This time around, the iPad is knocked for having a smaller screen, lacking a kickstand and more… Read More
By Cody Lee on Aug 6, 2013
Apple has posted a new TV spot to its YouTube channel and website tonight called ‘FaceTime Every Day.’ It’s the third in a series of advertisements, and like the others—Music Every Day and Photos Every Day—it focuses on a single feature.
More specifically, the ad focuses on Apple’s FaceTime video calling feature. And inline with the previous commercials in the series, it shows how a variety of different people from around the globe use the feature in their every day lives. Watch… Read More