They say the more successful you are, the bigger the target on your back gets. And that appears to be true with Apple and its iPad, as Amazon joins Microsoft and others in taking the popular tablet to task via TV spots.
In its latest commercial for the Kindle Fire HDX 8.9, the ecommerce giant compares its slate to the iPad Air. And if we’re not mistaken, it sounds like the man with the smooth english accent is supposed to be Jony Ive… Read More
Apple introduced a new iPad mini and full-sized iPad yesterday to a packed audience at San Francisco’s Yerba Buena Center. The former is now sporting a crisp Retina display, and the latter has been redesigned as the ‘iPad Air.’
The company has already posted an ad for the Air on its YouTube channel, showing various settings the tablet is used in with a voiceover talking about its versatility. And if you thought the voice sounded familiar, you were right… Read More
Following the publishing of its first print ads for the iPhone 5S last week, Apple has begun running its first TV spot for the handset. The commercial popped up just a few moments ago during a football broadcast on FOX.
The advert is reminiscent of Apple’s recent ‘Plastic Perfected’ iPhone 5c ad, in that it shows liquid coming together to form the flagship smartphone while the track ”Ooh La La” by Goldfrapp plays in the background…
Apple posted a new commercial to its YouTube channel earlier this evening. It’s called ‘Greetings,’ and it depicts a number of people from various walks of life using the just-released iPhone 5c.
The ad is a major departure from Apple’s marketing strategy in its firsttwo 5c spots, which featured no dialogue, catchy music, and a focus on the plastic handset. This one is all about the users… Read More
Following the release of iOS 7 this morning, Apple has posted a new advertisement showcasing the redesigned software alongside the all-new iPhone 5c.
The ad is entitled ‘Designed Together,’ and similar to Apple’s recent ‘Plastic Perfected’ commercial, there’s no voiceover or dialogue. Instead, all you hear is catchy background music as various elements of iOS 7 and the iPhone 5c are displayed across the screen… Read More
Apple has aired a new ad tonight for its all-new iPhone 5c handset. The spot is entitled ‘Plastic Perfected,’ and it focuses on the device’s bright colors and the polycarbonate material used to make its outer casing.
The commercial is a significant departure from Apple’s recent TV adverts, as it features no dialogue or voiceover. All you hear is a catchy song play in the background as you watch liquid morph into the iPhone 5c… Read More
Now, we’re no strangers to Microsoft’s anti-Apple marketing antics. Whether it be Surface against iPad or Windows Phone against iPhone, the company has made it very clear that they are gunning for Tim Cook and his team out there in Cupertino.
And up until now, the effectiveness of Microsoft’s ads have been questionable at best—it’s tough to proclaim your product is better than another when sales and reviews suggest the opposite. But these new commercials have to be the worst yet… Read More
Wow, there’s just no stopping Microsoft’s marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple’s full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).
You’d have think Microsoft’s ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft’s WindowsVideos channel.
And for the first time, the software giant is targeting the iPad mini by pitting Acer’s 8.1-inch Iconia W3 tablet against Apple’s popular 7.9-inch $329 device. I’ve included the ad for your viewing pleasure right after the break… Read More
You would think that with an ongoing Surface sales slump that even multiple fire sales can’t fix, Microsoft would try to switch up its tactics. But nope. As it’s done several times this summer, the Redmond company posted a new tablet ad today attacking the iPad.
The new spot is called ‘Surface RT vs. iPad.’ And like Microsoft’s previous commercials, it pits the Surface against Apple’s popular tablet, highlighting their differences. This time around, the iPad is knocked for having a smaller screen, lacking a kickstand and more… Read More
Apple has posted a new TV spot to its YouTube channel and website tonight called ‘FaceTime Every Day.’ It’s the third in a series of advertisements, and like the others—Music Every Day and Photos Every Day—it focuses on a single feature.
More specifically, the ad focuses on Apple’s FaceTime video calling feature. And inline with the previous commercials in the series, it shows how a variety of different people from around the globe use the feature in their every day lives. Watch… Read More
Samsung has posted a new Galaxy S4 TV spot to its YouTube channel this afternoon. The ad, titled ‘Ready for Takeoff,’ follows the company’s recent advertising trend, depicting a man using his S4 in public that eventually gets surrounded by interested onlookers.
This particular ad seems to target iPhone users more than Samsung’s previous commercials, though, as it co-stars an iPhone owner who seems very interested in the S4, but says he likes a “simple phone” and worries about the complications of switching. Watch… Read More
If you’re looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.
These guys have been steadily posting ads over the last several months. But just within the past week or so, they’ve started adding vintage Apple television spots from the 1980s that you’ve either forgotten about, or more likely, never knew existed… Read More
You know you’re doing something right when your competition spends more time in its commercials bad-mouthing you and your products than it does actually advertising its own. So Apple must be doing something extremely right.
We’ve seen it with Samsung, we’ve seen it with Microsoft, and now Nokia is getting in on the action. The Finnish handset maker released a new ad this morning that portrays iPhone users as mindless zombies. Full clip after the fold… Read More
Apple has started airing a new TV commercial for its iPhone this evening. The ad, which it has also posted on its YouTube channel, is called ‘Music Every Day,’ and it focuses on the handset’s ability to play music.
The spot looks strikingly similar to the ‘Photos Every Day‘ ad that started airing last month. There’s a subtle piano backtrack, ambient noise, and people from different walks of life using the popular smartphone… Read More
It’s not unusual to see Microsoft and Apple products pitted against each other in a TV ad. Back in the early 2000s, Apple had success with its ‘I’m a Mac’ spots. And just recently, MS took on both Apple and Samsung in its ‘Don’t Fight’ commercial.
But this new Windows 8 tablet ad takes the rivalry thing to a whole new level. Using the voice of Siri, Microsoft highlights a number of things that the iPad can’t do, that a tablet running its latest OS can. As always, we have the video for you after the fold… Read More
Apple has posted a new commercial on its website and on its YouTube channel, and it’s one of the better ones I’ve seen in recent memory. The video — entitled Photos Every Day — is a montage of the many ways that people use their iPhone’s to take photos in everyday situations. The commercial ends by saying: “Everyday, more photos are taken with the iPhone than any other camera.” Read More
Last month, we told you that Chevy started offering Siri Eyes Free in its 2013 Sonic and Spark models, officially making it the first automaker, out of the 9+ that will support it, to incorporate the feature into a production vehicle.
Today, the car company posted a new TV ad for its 2013 Sonic sedan showcasing the new Siri integration, which gives compatible users hands-free access to the digital assistant from a built-in button on the car’s steering wheel… Read More
Apple has posted two new iPhone commercials this evening. The first one is entitled ‘Brilliant,’ and the second is ‘Discover,’ and both of them follow the Cupertino company’s recent marketing trend for its iOS devices.
The spots start out with a slew of quickly flashing descriptive words, landing on a final one just before jumping into a quick app demo. And they repeat this a couple of times to an upbeat soundtrack. Check them out… Read More
Apple has posted two new TV ads for the iPad and iPad mini on its YouTube channel this evening. The two spots, entitled ‘Alive’ and ‘Together,’ showcase some of the 300,000+ apps made specifically for Apple’s tablet.
The adverts themselves seem to be of a very different style than previous iPad (or iPhone, for that matter) commercials. Between app demos, several action and descriptive words are flashed across the screen. Here, watch… Read More
Apple has tonight starting airing a new holiday-themed iPad commercial entitled “I’ll Be Home.” With Christmas now just a few days away, the Cupertino company is obviously hoping to snag a few last-minute shoppers. As usual, we’ve got the video embedded for you after the break… Read More