Apple airs new ‘Romeo and Juliet’ ad showcasing the iPhone 7’s camera

By Cody Lee on Dec 5, 2016

Apple on Monday night posted a new iPhone 7 commercial it’s calling ‘Romeo and Juliet.’ The ad, which aired during Monday Night Football, highlights the video recording capabilities of the company’s latest handset.

The spot opens with two children acting out a scene from Shakespeare’s Romeo and Juliet. It looks very movie-esque, until the camera zooms out and you see a father sitting in the audience, recording the play on his iPhone. Read More

 

Apple posts new ad showcasing revamped Apple Music service

By Cody Lee on Oct 12, 2016

Apple late Wednesday night posted a new commercial to its YouTube channel titled “Explore the All-New Apple Music.” The ad showcases the company’s revamped streaming music service, spotlighting several of its features.

It works essentially as an overview of the iOS 10 Music app, demonstrating how you can build your own personal music library based on custom recommendations and new content discovered via Apple’s Beats 1 Radio station. Read More

 

James Corden pitches commercial ideas in new Apple Music ad

By Cody Lee on Sep 18, 2016

Apple on Sunday night aired a new Apple Music ad during the 2016 Emmy Awards starring “Late Late Show” host James Corden. The spot is called “The all-new Apple Music,” and it highlights the content and discovery features of the company’s streaming service.

In the humorous clip, Corden pitches Apple Music commercial ideas to executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. As you can imagine, most of Corden’s concepts are off-the-wall, and in the end the team decides the collaboration isn’t going to work. Read More

 

New ad positions iPad Pro as a computer replacement

By Cody Lee on Aug 1, 2016

Apple on Monday released a new commercial for its iPad Pro line. Titled “What’s a Computer,” the ad spotlights the firm’s latest and most powerful tablet, showing off various productivity and multitasking features that one might desire from a PC.

This isn’t the first time Apple has suggested that the iPad Pro is powerful enough to replace your computer or laptop, but it is the first time it has done so blatantly in an ad. It’s so flagrant, in fact, that it almost has a Microsoft Surface feeling to it. Read More

 

Apple shares new ‘Behind the Scenes’ video for Cookie Monster ad

By Cody Lee on Apr 7, 2016

Apple on Thursday shared a new video on its YouTube channel called “Timer – Behind the Scenes.” As the name suggests, the clip offers a humorous behind-the-scenes look at the making of the iPhone 6s ad it released last month, starring the popular Sesame Street character Cookie Monster. Read More

 

Apple posts new ‘Timer’ iPhone 6s ad starring Cookie Monster

By Cody Lee on Mar 16, 2016

Apple on Wednesday shared a new iPhone 6s ad on its YouTube page called ‘Timer.’ The spot stars the popular Sesame Street character Cookie Monster, and is set in a kitchen where he is baking—you guessed it—cookies.

With a humorous tone, the commercial demonstrates the hands-free ‘Hey Siri’ feature on Apple’s iPhone 6s. Cookie Monster uses it to accomplish a variety of tasks, including setting a kitchen timer and playing a music playlist. Read More

 

Apple posts new iPhone 6s ads highlighting 3D Touch and Live Photos

By Cody Lee on Feb 17, 2016

Apple on Wednesday posted two new iPhone 6s ads to its YouTube channel entitled Less Time and Live Photos. As it says in the headline, each spot highlights one of two major features from the company’s latest handset: 3D Touch and Live Photos.

The first video, Less Time, talks about what 3D Touch is and the many ways you can use it. Notably, actress Aubrey Plaza makes a cameo. The second clip, Live Photos, similarly shows the feature in action, and lists off some of its many benefits. Read More

 

Apple Music and Sonos promote partnership in new TV spot

By Cody Lee on Feb 15, 2016

Apple Music and Sonos teamed up to release a new television spot on Monday night, promoting their recently-announced partnership. The ad, which debuted during the Grammy Music Awards, features products from both brands, as well as a handful of music stars.

We’ve embedded the ad below, but for a little context, the stars you see are Killer Mike, a hip-hop artist and part of the popular duo Run the Jewels; Matt Berninger, frontman for indie rock band The National; and Annie Clark, better known by her stage name St. Vincent. Read More

 

Apple posts new Apple TV ad ‘The Future of TV is Apps’

By Cody Lee on Jan 21, 2016

Apple on Thursday shared a new video advertisement for the Apple TV on its YouTube page. Aptly named “The Future of TV is Apps,” the spot highlights a number of popular games and applications that are available through the tvOS App Store.

Titles mentioned include WatchESPN, Asphalt 8, and HBO Now, and instead of showing them in action in a normal Apple TV interface, the ad illustrates them using 3D animations. It’s a bit hard to explain, so you should probably just watch it. Read More

 

Apple posts hilarious new iPhone 6s ad with actor Bill Hader

By Cody Lee on Oct 27, 2015

Apple on Tuesday posted a new iPhone 6s commercial, highlighting the hands-free capabilities of the just-released smartphone. The ad stars Bill Hader, the long-time Saturday Night Live actor who appeared in Apple’s “Backstage” video at WWDC this year.

The spot demonstrates how users can tap Siri to read and respond to emails using voice commands, with a bit involving the well-known “foreign prince wants to help you get rich” scam. As you can imagine, it’s pretty entertaining. Watch the 30-second clip below. Read More

 
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