By Cody Lee on Apr 24, 2015
It’s officially Apple Watch launch day, and Apple has already started celebrating by debuting 3 new advertisements for the wearable. On its YouTube channel, the company posted new videos entitled ‘Rise,’ ‘Up’ and ‘Us,’ respectively.
The ads are a major departure from the ‘Reimagined‘ commercial Apple has been playing since March. Each one focuses on a tentpole feature—time, fitness and communication—and demonstrates them using real-world scenarios. Read More
By Cody Lee on Apr 9, 2015
Apple has spent $38 million on its “Watch Reimagined” television campaign, according to US ad-tracking firm iSpot.tv. Reuters points to the report, and notes that the company spent just under $42 million on TV ads for the iPhone 6 and 6 Plus over the past 5 months.
iSpot.tv says that there has been more than 300 airings of the Apple Watch commercial within the last month, almost half of which have been in primetime spots. The ad played during the NCAA Championship game, AMC’s “The Walking Dead,” and other hit TV shows. Read More
By Cody Lee on Dec 7, 2014
Apple today introduced two new iPad Air 2 ads. The two clips began airing today during NFL broadcasts, and are both variations of a one minute video Apple posted on its website this weekend as part of its new ‘Change’ iPad campaign.
The new commercials differ from the previous ‘Your Verse‘ spots, which each told stories of how various people used their iPads. Instead, the ‘Change’ ads each demonstrate how a variety of people use their tablets in unconventional ways. Read More
By Cody Lee on Nov 26, 2014
Apple tonight posted a new commercial to its YouTube channel showcasing the recently-launched iPhone 6 and 6 Plus. The ad is entitled ‘Voice Text’ and it highlights the new voice messaging feature found on iOS 8 and of course the new iPhones.
Coming just a few days after the last two spots, the ad once again stars Tonight Show host Jimmy Fallon and Justin Timberlake. In similar fashion to recent ads, the pair provide comedic voiceovers as they demonstrate the benefits of voice messaging. Read More
By Cody Lee on Nov 24, 2014
Apple tonight posted two new TV commercials to its YouTube channel showcasing the recently-launched iPhone 6 and 6 Plus. The spots are entitled ‘Gamers’ and ‘Reservations,’ and the first demonstrates the gaming power of the new A8 processor, while the latter shows off the new Continuity feature in iOS 8.
Tonight Show host Jimmy Fallon and recording artist Justin Timberlake return for both adverts, which are shot in a similar fashion to recent iPhone 6 ads. The camera zooms in on a pair of iPhone 6 and 6 Plus handsets, and the duo provide comedic voiceovers as they demonstrate various phone and iOS features. Read More
By Cody Lee on Oct 16, 2014
Apple just posted the introduction videos for the iPad Air 2 and iMac with Retina 5K display shown during this morning’s event to its YouTube channel. So for folks who haven’t seen the keynote yet, or simply want to watch the clips again, here is your chance.
The video for the iPad Air 2 is short, coming in at just over 30 seconds, and focuses on the tablet’s thinner profile by hiding it behind a laser-cut pencil. As for the new Retina display iMac, there are 2 videos that—as you’d expect—highlight its beautiful screen. Read More
By Cody Lee on Sep 14, 2014
Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.
Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More
By Cody Lee on Aug 2, 2014
Apple tonight posted a new iPhone 5s commercial to its YouTube channel. The ad is entitled ‘Dreams,’ and it depicts the popular handset being used to aid professionals and hobbyists in a variety of different fields.
Set to the tune of “When I Grow Up,” by Jennifer O’Connor, the spot aims to show that the iPhone can be used for a lot more than just texting and playing games. It features firefighters, healthcare workers, and more… Read More
By Cody Lee on Jul 21, 2014
Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.
Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: “The notebook people love.” Read More
By Cody Lee on Jul 21, 2014
Samsung has posted a new ad to its YouTube channel this afternoon entitled ‘Screen Envy.’ The spot addresses rumors that the iPhone 6 will come with a larger display, saying that Samsung’s Galaxy smartphones have had 5-inch screens for years.
The commercial literally opens with an iPhone user telling his friend that Apple is working on a larger-screened smartphone. The friend, who is of course using a Galaxy S5, is clearly unimpressed by the speculation, saying “that hasn’t happened yet?” Read More
By Cody Lee on Jul 11, 2014
The iPad is no stranger to getting bashed in TV commercials—both Amazon and Microsoft have attacked the tablet over price, display quality, and productivity capabilities. And today, Samsung joins the party with its new Galaxy Tab S ad.
The spot, which went up on the Samsung Mobile YouTube channel this afternoon, is titled: ‘Do more with Samsung GALAXY Tab S – Multitasking.’ And unsurprisingly, it pans the iPad for its inability to run multiple applications at once… Read More
By Cody Lee on Jun 29, 2014
Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad is entitled ‘Parenthood,’ and it touts the handset’s ability to morph into a useful tool for parents.
Set to the tune of “Life of Dreams,” by Julie Doiron, the spot showcases various iPhone apps and products for parents such as Withings’ Smart Baby baby monitor and the popular Draw Animal app… Read More
By Cody Lee on Apr 22, 2014
Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad, which was spotted airing during tonight’s episode of ABC’s ‘Agents of SHIELD,’ touts the handset’s ability to morph into a useful tool for people in various lines of work.
Set to the tune of “Gigantic,” by the Pixies, the spot shows iPhone 5s owners using the device to do things like play music, control stage lighting in a theater, create short movies, create art installations and more. The tagline of the ad is ‘You’re more powerful than you think.’ Read More
By Cody Lee on Mar 26, 2014
With more and more users moving to smartphones these days, some major mobile game publishers have taken their advertising business to television in an effort to cast a wider net. Chances are you’ve seen one of these commercials within the past month, including this one for Clash of Clans.
And you’re probably going to start seeing a lot more of them, because apparently they’re working. According to new data from analytics firm App Annie, some mobile game developers are seeing significant boosts in App Store and Google Play Store rankings for their titles following TV campaigns… Read More
By Cody Lee on Feb 5, 2014
Apple has added a new video to both its YouTube channel and iPhone marketing page called ‘On the runway with iPhone 5s.’ The clip contains footage from the Burberry Womenswear Spring/Summer 2014 fashion show from last September.
For those who missed our original post on the fashion show, Apple handed out then-pre-release iPhone 5s units to Burberry employees to cover the event. Their footage highlighted the handset’s image quality and new slow-motion feature… Read More
By Cody Lee on Jan 12, 2014
Apple began airing a new commercial for its iPad Air today, during this morning’s NFL playoff game between the San Francisco 49ers and the Carolina Panthers. The ad, entitled “Your Verse Anthem,’ feels familiar in that it shows how people from different walks of life use the iPad.
But that’s about where the familiarity stops. The spot itself is set to a voiceover from the film “Dead Poets Society,” which carries a very serious tone, arguing that the need for poetry, beauty and love outweigh the need for more noble pursuits such as business, engineering, and the like… Read More
By Cody Lee on Dec 24, 2013
Apple’s been causing a lot of commotion lately with its latest iPhone 5s commercial ‘Misunderstood.’ The ad, for those who haven’t seen it, depicts a teenager with his head buried in his smartphone while the family participates in holiday activities, and has a delightful twist.
But Apple hasn’t always been so sentimental around the holidays. In fact, it’s been making Christmas-themed spots for over two decades now, and many of them tended to err on the side of humor. Don’t believe me? Check out some of these Apple ads from the last 20 years… Read More
By Cody Lee on Dec 16, 2013
Apple has tonight begun airing its first new commercial in nearly a month. As you’d imagine in mid-December, the spot carries a holiday theme and focuses on the new iPhone 5s handset and its AirPlay feature.
The ad shows a teenage boy capturing his family participating in various holiday activities like decorating the Christmas tree and playing in the snow on his iPhone 5s, and then playing it for them on their TV set… Read More
By Cody Lee on Dec 2, 2013
They say the more successful you are, the bigger the target on your back gets. And that appears to be true with Apple and its iPad, as Amazon joins Microsoft and others in taking the popular tablet to task via TV spots.
In its latest commercial for the Kindle Fire HDX 8.9, the ecommerce giant compares its slate to the iPad Air. And if we’re not mistaken, it sounds like the man with the smooth english accent is supposed to be Jony Ive… Read More
By Cody Lee on Oct 23, 2013
Apple introduced a new iPad mini and full-sized iPad yesterday to a packed audience at San Francisco’s Yerba Buena Center. The former is now sporting a crisp Retina display, and the latter has been redesigned as the ‘iPad Air.’
The company has already posted an ad for the Air on its YouTube channel, showing various settings the tablet is used in with a voiceover talking about its versatility. And if you thought the voice sounded familiar, you were right… Read More