James Corden pitches commercial ideas in new Apple Music ad

By Cody Lee on Sep 18, 2016

Apple on Sunday night aired a new Apple Music ad during the 2016 Emmy Awards starring “Late Late Show” host James Corden. The spot is called “The all-new Apple Music,” and it highlights the content and discovery features of the company’s streaming service.

In the humorous clip, Corden pitches Apple Music commercial ideas to executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. As you can imagine, most of Corden’s concepts are off-the-wall, and in the end the team decides the collaboration isn’t going to work. Read More

 

New ad positions iPad Pro as a computer replacement

By Cody Lee on Aug 1, 2016

Apple on Monday released a new commercial for its iPad Pro line. Titled “What’s a Computer,” the ad spotlights the firm’s latest and most powerful tablet, showing off various productivity and multitasking features that one might desire from a PC.

This isn’t the first time Apple has suggested that the iPad Pro is powerful enough to replace your computer or laptop, but it is the first time it has done so blatantly in an ad. It’s so flagrant, in fact, that it almost has a Microsoft Surface feeling to it. Read More

 

Apple shares new ‘Behind the Scenes’ video for Cookie Monster ad

By Cody Lee on Apr 7, 2016

Apple on Thursday shared a new video on its YouTube channel called “Timer – Behind the Scenes.” As the name suggests, the clip offers a humorous behind-the-scenes look at the making of the iPhone 6s ad it released last month, starring the popular Sesame Street character Cookie Monster. Read More

 

Apple posts new ‘Timer’ iPhone 6s ad starring Cookie Monster

By Cody Lee on Mar 16, 2016

Apple on Wednesday shared a new iPhone 6s ad on its YouTube page called ‘Timer.’ The spot stars the popular Sesame Street character Cookie Monster, and is set in a kitchen where he is baking—you guessed it—cookies.

With a humorous tone, the commercial demonstrates the hands-free ‘Hey Siri’ feature on Apple’s iPhone 6s. Cookie Monster uses it to accomplish a variety of tasks, including setting a kitchen timer and playing a music playlist. Read More

 

Apple posts new iPhone 6s ads highlighting 3D Touch and Live Photos

By Cody Lee on Feb 17, 2016

Apple on Wednesday posted two new iPhone 6s ads to its YouTube channel entitled Less Time and Live Photos. As it says in the headline, each spot highlights one of two major features from the company’s latest handset: 3D Touch and Live Photos.

The first video, Less Time, talks about what 3D Touch is and the many ways you can use it. Notably, actress Aubrey Plaza makes a cameo. The second clip, Live Photos, similarly shows the feature in action, and lists off some of its many benefits. Read More

 

Apple Music and Sonos promote partnership in new TV spot

By Cody Lee on Feb 15, 2016

Apple Music and Sonos teamed up to release a new television spot on Monday night, promoting their recently-announced partnership. The ad, which debuted during the Grammy Music Awards, features products from both brands, as well as a handful of music stars.

We’ve embedded the ad below, but for a little context, the stars you see are Killer Mike, a hip-hop artist and part of the popular duo Run the Jewels; Matt Berninger, frontman for indie rock band The National; and Annie Clark, better known by her stage name St. Vincent. Read More

 

Apple posts new Apple TV ad ‘The Future of TV is Apps’

By Cody Lee on Jan 21, 2016

Apple on Thursday shared a new video advertisement for the Apple TV on its YouTube page. Aptly named “The Future of TV is Apps,” the spot highlights a number of popular games and applications that are available through the tvOS App Store.

Titles mentioned include WatchESPN, Asphalt 8, and HBO Now, and instead of showing them in action in a normal Apple TV interface, the ad illustrates them using 3D animations. It’s a bit hard to explain, so you should probably just watch it. Read More

 

Apple posts hilarious new iPhone 6s ad with actor Bill Hader

By Cody Lee on Oct 27, 2015

Apple on Tuesday posted a new iPhone 6s commercial, highlighting the hands-free capabilities of the just-released smartphone. The ad stars Bill Hader, the long-time Saturday Night Live actor who appeared in Apple’s “Backstage” video at WWDC this year.

The spot demonstrates how users can tap Siri to read and respond to emails using voice commands, with a bit involving the well-known “foreign prince wants to help you get rich” scam. As you can imagine, it’s pretty entertaining. Watch the 30-second clip below. Read More

 

Apple posts new iPhone 6s ad highlighting 3D Touch

By Cody Lee on Oct 15, 2015

Apple on Thursday posted a new iPhone 6s commercial, with a special focus on its new 3D Touch feature. During the ad, you hear a voiceover explain how Peek and Pop work, followed by a list of several things you can do with them.

In typical Apple fashion, most of the tasks covered by the voiceover are demonstrated by users on-screen. At one point we even see actor/singer Jamie Foxx, who uses 3D Touch in the Music app to access his just-released R&B album. Read More

 

Apple posts new ‘if it’s not an iPhone’ ad highlighting Apple Pay

By Cody Lee on Aug 20, 2015

Apple on Thursday posted a new ad to its YouTube channel labeled “iPhone – Apple Pay.” The spot is the latest in the company’s ongoing “if it’s not an iPhone, it’s not an iPhone” campaign, and of course highlights its new mobile payment service.

The commercial is very similar to previous ads in the campaign. It begins with a voiceover saying “this is an iPhone,” and then the video proceeds to show how Apple Pay works. The shot closes with the tagline “if it’s not an iPhone, it’s not an iPhone.” Read More

 

Apple posts 3 new Apple Watch ads: ‘Rise,’ ‘Up’ and ‘Us’

By Cody Lee on Apr 24, 2015

It’s officially Apple Watch launch day, and Apple has already started celebrating by debuting 3 new advertisements for the wearable. On its YouTube channel, the company posted new videos entitled ‘Rise,’ ‘Up’ and ‘Us,’ respectively.

The ads are a major departure from the ‘Reimagined‘ commercial Apple has been playing since March. Each one focuses on a tentpole feature—time, fitness and communication—and demonstrates them using real-world scenarios. Read More

 

Apple has spent $38 million on Apple Watch ads since March

By Cody Lee on Apr 9, 2015

Apple has spent $38 million on its “Watch Reimagined” television campaign, according to US ad-tracking firm iSpot.tv. Reuters points to the report, and notes that the company spent just under $42 million on TV ads for the iPhone 6 and 6 Plus over the past 5 months.

iSpot.tv says that there has been more than 300 airings of the Apple Watch commercial within the last month, almost half of which have been in primetime spots. The ad played during the NCAA Championship game, AMC’s “The Walking Dead,” and other hit TV shows. Read More

 

Apple introduces new ‘Change’ iPad Air 2 ads

By Cody Lee on Dec 7, 2014

Apple today introduced two new iPad Air 2 ads. The two clips began airing today during NFL broadcasts, and are both variations of a one minute video Apple posted on its website this weekend as part of its new ‘Change’ iPad campaign.

The new commercials differ from the previous ‘Your Verse‘ spots, which each told stories of how various people used their iPads. Instead, the ‘Change’ ads each demonstrate how a variety of people use their tablets in unconventional ways. Read More

 

Apple posts new ‘Voice Text’ iPhone 6 ad

By Cody Lee on Nov 26, 2014

Apple tonight posted a new commercial to its YouTube channel showcasing the recently-launched iPhone 6 and 6 Plus. The ad is entitled ‘Voice Text’ and it highlights the new voice messaging feature found on iOS 8 and of course the new iPhones.

Coming just a few days after the last two spots, the ad once again stars Tonight Show host Jimmy Fallon and Justin Timberlake. In similar fashion to recent ads, the pair provide comedic voiceovers as they demonstrate the benefits of voice messaging. Read More

 

Apple airs new ‘Gamers’ and ‘Reservations’ iPhone 6 ads

By Cody Lee on Nov 24, 2014

Apple tonight posted two new TV commercials to its YouTube channel showcasing the recently-launched iPhone 6 and 6 Plus. The spots are entitled ‘Gamers’ and ‘Reservations,’ and the first demonstrates the gaming power of the new A8 processor, while the latter shows off the new Continuity feature in iOS 8.

Tonight Show host Jimmy Fallon and recording artist Justin Timberlake return for both adverts, which are shot in a similar fashion to recent iPhone 6 ads. The camera zooms in on a pair of iPhone 6 and 6 Plus handsets, and the duo provide comedic voiceovers as they demonstrate various phone and iOS features. Read More

 

Watch the new iPad Air 2 and iMac with Retina 5K display videos

By Cody Lee on Oct 16, 2014

Apple just posted the introduction videos for the iPad Air 2 and iMac with Retina 5K display shown during this morning’s event to its YouTube channel. So for folks who haven’t seen the keynote yet, or simply want to watch the clips again, here is your chance.

The video for the iPad Air 2 is short, coming in at just over 30 seconds, and focuses on the tablet’s thinner profile by hiding it behind a laser-cut pencil. As for the new Retina display iMac, there are 2 videos that—as you’d expect—highlight its beautiful screen. Read More

 

New Samsung ad calls iPhone 6 Plus a Galaxy Note imitation

By Cody Lee on Sep 14, 2014

Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.

Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More

 

Apple posts new ‘Dreams’ iPhone 5s ad

By Cody Lee on Aug 2, 2014

Apple tonight posted a new iPhone 5s commercial to its YouTube channel. The ad is entitled ‘Dreams,’ and it depicts the popular handset being used to aid professionals and hobbyists in a variety of different fields.

Set to the tune of “When I Grow Up,” by Jennifer O’Connor, the spot aims to show that the iPhone can be used for a lot more than just texting and playing games. It features firefighters, healthcare workers, and more… Read More

 

Apple airs new ‘Stickers’ MacBook Air ad

By Cody Lee on Jul 21, 2014

Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.

Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: “The notebook people love.” Read More

 

Samsung posts new ‘Screen Envy’ ad in response to iPhone 6 rumors

By Cody Lee on Jul 21, 2014

Samsung has posted a new ad to its YouTube channel this afternoon entitled ‘Screen Envy.’ The spot addresses rumors that the iPhone 6 will come with a larger display, saying that Samsung’s Galaxy smartphones have had 5-inch screens for years.

The commercial literally opens with an iPhone user telling his friend that Apple is working on a larger-screened smartphone. The friend, who is of course using a Galaxy S5, is clearly unimpressed by the speculation, saying “that hasn’t happened yet?” Read More

 
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