Despite Samsung maintaining its smartphone lead, partly thanks to its massive advertising push, and consumers picking up Apple’s latest thing in droves, owners of feature phones – the types who’d never owned a smartphone and are looking to upgrade – are increasingly eyeing the iPhone 4 and 4S, a new study has revealed.
Specifically, 75 percent of people buying their first iPhone 4 or iPhone 4S never owned an iPhone before. And once they’re in, they tend to stay in the ecosystem, as indicated by another data point: seven out of each ten iPhone 5 buyers are upgrading from another iPhone… Read More
