OS X Yosemite adoption rate slightly outpacing Mavericks in first week

By Cody Lee on Oct 25, 2014

Apple’s just-released OS X Yosemite is thus far seeing slightly better adoption rates than last year’s Mavericks launch. New stats from the research team at Chitika ad network show Yosemite was installed on approximately 12.8% of Macs in North America in the first week.

Additionally, Chitika notes that OS X Yosemite accounted for more than 1% of all North American Web traffic from OS X users on launch day. That’s more than double the first-day adoption rates of Apple’s prior Mac OS updates, OS X Mavericks and OS X Mountain Lion. Read More


OS X Yosemite Developer Preview usage 4x greater than Mavericks

By Christian Zibreg on Jul 9, 2014

Adoption rates of the OS X Yosemite Developer Preview are smashing records with four times greater usage than its predecessor, OS X Mavericks. Developers’ striking interest in the software is evidenced by usage stats web analytics firm Chitika provided Wednesday.

According to data, adoption figures of the Yosemite betas in North America have significantly outpaced those of OS X Mavericks, by as much as a factor of four.

Early adopters have helped OS X Yosemite Developer Preview hit 0.20 percent of total U.S. and Canadian web traffic originating from Mac OS X. By comparison, the OS X Mavericks Developer Preview was only able to hit a meager 0.05 percent mark after 30 days… Read More


24 hours later, iOS 7.1 adoption hits 5.9 percent of active devices in North America

By Christian Zibreg on Mar 11, 2014

In its first 24 hours in the wild, Apple’s new iOS 7.1 software is now on 5.9 percent of active devices in North America, research firm Chitika reported Tuesday. The figure was derived from “tens of millions” of iOS-based online ad impressions generated within the Chitika Ad Network in the United States and Canada from March 9 through March 11, 2014.

By comparison, the number is comparable to the crucial iOS 7.0.6 update which fixed a nasty SSL security exploit, with iOS 7.0.6 users generating six percent of all iOS 7.0.6 traffic 24 hours post-release (or a nice 13.3 percent adoption in 48 hours)… Read More


Following SSL vulnerability scare, iOS 7.0.6 hits 13.3 percent adoption in 48 hours

By Christian Zibreg on Feb 26, 2014

Now that Apple has fixed that nasty SSL bug across iOS devices, Macs and the Apple TV, the question arises as to how many active iPhone, iPod touch and iPad users are safe by running the latest iOS 7.0.6 software, which patches the dangerous vulnerability.

According to a new survey by Chitika, in 48 hours about 13.3 percent of North American users were on iOS 7.0.6. “More than two full days since Apple pushed the fix live, 13.3 percent of iOS traffic is driven by the latest update,” the firm wrote.

Apple traditionally sees the strongest firmware adoption of any mobile platform because software updates are not dependent on carriers’ good will and on-device alerts prompt users when a software update goes live, so the adoption rate should increase exponentially in the coming days and weeks… Read More


How rapid adoption of iPhone 5s/5c is preventing Android-like fragmentation

By Ed Sutherland on Oct 16, 2013

We’ve all heard the Android propaganda: vast numbers of cheap smartphones based on Google’s mobile software will overcome the quality of Apple handsets. Not so fast, say new web traffic numbers. In less than a month, 40.6 percent of iPhones online are the new iPhone 5s or iPhone 5c models.

Indeed, if this upward curve continues, the majority of iPhones will be using Apple’s latest technology at most one year old. By comparison, Android continues suffering from fragmentation marked by apps developed for a time when Apple’s iOS 3 was just launched… Read More


Chrome’s share of total iOS web traffic doubles since last year

By Christian Zibreg on Oct 11, 2013

Google’s Chrome went from zero market share to becoming the world’s most popular desktop web browser in just five years. And since its release on Apple’s iOS platform in June 2012, Chrome’s been consistently the top third-party browser on the App Store (free download), making its way on a lot of people’s Home screens. Research firm Chitika estimates that Chrome’s share of web traffic coming from the iPhone, iPod touch and iPad devices has doubled since June 2012 launch.

Just 24 hours into its launch Chrome became the App Store’s most popular free app and grabbed an estimated 1.5 percent share of total iOS web traffic. Today, Google’s iOS browser accounts for three percent  of total iOS web traffic… Read More


Chitika: iOS 7 responsible for over half of iOS web traffic in just first week

By Ed Sutherland on Sep 26, 2013

The beat goes on for Apple’s iOS 7. The latest: in just a week the new mobile operating system now represents 52 percent of all online iDevice traffic, according to one Internet measurement firm. Indeed, in just 24 hours following its September 18 release, the new software for the iPhone, iPad and some iPods accounted for just over 18 percent of Apple’s web traffic, reports ad network Chitika.

By comparison, Apple’s previous iOS 6 required three days to top thirty percent of web traffic and not until February of 2013 did it attain 83 percent of online activity. Why has iOS 7 taken the tech world by storm, just yesterday being crowned the most user friendly mobile operating system?… Read More


Apple’s iPad grabs 84 percent of tablet web traffic

By Ed Sutherland on Jul 24, 2013

It is pretty well understood that Apple’s iPad is a major player in tablet traffic online. However, new numbers only emphasize the iPad’s dominance as the device has accelerated further and now accounts for 84 percent of web traffic. Specifically, more than eight out of ten online ads were served to tablet devices carrying the Apple logo, a web analytics firm announced yesterday.

Competing tablets are left fighting over the remaining crumbs, with the No. 2 tablet – Amazon’s Kindle Fire – accounting for just 5.7 percent of traffic detected between June 15 and June 21… Read More


Chitika: iPad usage kept rising in March

By Ed Sutherland on Apr 24, 2013

One day after Apple announced selling 19.5 million iPads during the second quarter, new numbers show the tablet dominated online traffic as late as last month. The device held the market in a stranglehold, controlling 81.9 percent of tablet web traffic in the US and Canada, according to an online advertising network. According to the Chitika Ad Network, the 1.4 percent increase is the first month-on-month advance in the iPad’s share of web traffic since December 2012…. Read More


Exchange bug makes iOS 6.1.2 the fastest-adopted iOS version yet

By Ed Sutherland on Feb 26, 2013

Nearly 35 percent of iDevice owners have adopted Apple’s iOS 6.1.2 software in less than a week following its February 19 release, an ad network announced Tuesday. That iOS 6.1.2 became the most popular iOS version in such a short time is largely attributed to a glitch with Exchange calendars that resulted in increased network activity and reduced battery life for some iOS 6.1 users. While in line with previous iOS 6.x adoption rates, this particular data point evidently indicates folks continue to obsess over their mobile gadgets’ battery performance… Read More


Chitika: iOS 6 now accounts for 83% of all North American iOS traffic

By Cody Lee on Feb 13, 2013

With Apple releasing iOS 6.1.1 earlier this week—just two weeks after releasing iOS 6.1—ad network Chitika wanted to take a look and see where iOS version distribution and adoption was at in terms of overall percentage of iOS traffic.

To determine this, the firm’s analytical arm Chitika Insights took a sample of ad impressions from millions of US and Canadian iPhone, iPad, and iPod touch users during a 24 hour period. And they found that over 80% are on iOS 6… Read More


Chitika: iPad recovers from post-Christmas dip, now back to 81% share

By Ed Sutherland on Feb 6, 2013

Apple’s iPad appears to have recovered from its post-Christmas slump. The tablet now enjoys an 81 percent share after falling from a high of 89 percent to 79 percent between December 25-27, 2012. Online advertising network Chitika Tuesday released the chart for the U.S. and Canada which proves the iPad recovered some of the ground lost to cheaper tablets.

The latest data obtained from millions of devices participating in Chitika’s ad network shows Amazon’s Kindle Fire tablet having the second-highest January 2013 market share. Although a distant runner-up to the iPad, the Amazon tablet scored a 7.7 percent tablet share, while Samsung’s family of Galaxy tablets reached 3.9 percent… Read More


Chitika: iPad rules ‘biggest ever’ holiday

By Ed Sutherland on Dec 29, 2012

How did holiday sales of tablets shake out? Although sales numbers aren’t yet available, we can get some idea of which devices were in most demand. For instance, Amazon’s Kindle Fire, followed by Samsung’s Galaxy tablets and Google Nexus devices were the top three non-iPad products serving ad impressions in December, according to an ad firm.

Although the iPad (both the full-size versions and the iPad mini) accounts for 87 percent of U.S. and Canadian tablet-based ad impressions, the Kindle Fire was next best with 4.25 percent of tablet traffic. The Samsung Galaxy tablets had 2.65 percent, while the Google Nexus family of tablets garnered 1.06 percent of tablet traffic, according to ad network Chitika… Read More


Chitika: recent iOS 6 adoption spike due to China iPhone 5 launch

By Cody Lee on Dec 21, 2012

Earlier this week, a report surfaced from MoPub, a mobile ad serving platform, suggesting that the recent release of Google Maps caused a 30% spike in iOS 6 user adoption. And of course, it made sense that some folks were holding out on updating until they were sure they’d have a proper Maps app.

But what didn’t make sense was how far off MoPub’s findings were from Chitika’s. You see Chitika, another large ad network, also looked at iOS 6 user adoption after the Google Maps release, and it only saw a 0.2% bump. So why the huge discrepancy? It likely has to do with the firms’ coverage areas… Read More


Microsoft’s Surface just a blip with 0.13 percent of tablet traffic

By Ed Sutherland on Dec 11, 2012

Apparently, more of Microsoft’s Surface tablets are showing up in commercials and television episode placements than online. Despite an aggressive push, the Windows device accounted for just 0.13 percent of advertising served to tablets during November, according to one mobile advertising network. The dismal numbers are just the latest sign the much-heralded Surface just isn’t selling.

Microsoft’s outspoken boss Steve Ballmer acknowledged as much when he recently called Surface numbers “modest”. By comparison, 0.91 percent of Google’s Nexus tablets displayed ads between November 12 and November 18. The percentages come just a day after a report that the iPad mini saw ad impressions climb 28 percent daily during the November… Read More


iOS devices account for 65% of US mobile web traffic

By Cody Lee on Nov 1, 2012

Chitika summoned the data from its 200,000 mobile websites and some 4 billion ads to bring you its latest report on mobile web traffic. The advertisement firm does this every couple of months to give some insight on which mobile devices folks are using to browse the web.

Surprise. According to the latest numbers, which come from data pulled between September and October, Apple’s iOS devices are still very much ahead of Samsung and other competitors. In fact, they account for more than 65% of the mobile web traffic in North America… Read More


iOS 6 adoption rate: nearly 2 out of every 3 devices upgraded

By Christian Zibreg on Oct 22, 2012

According to a new Chitika survey, a month following its public release iOS 6 is found on approximately 61 percent of devices. When Chitika conducted a similar survey just 24 hours after iOS 6 availability, it found the software on some fifteen percent of devices (25 percent after 48 hours of availability).

People who want to be on the bleeding edge of technology usually install the latest and greatest version of iOS within the first week or two, with some opting to hold out until early kinks have been worked out. The numbers do suggest that the rate of iOS 6 adoption is stabilizing.

Apple itself on September 24 said iOS 6 ran on one-quarter of all iOS devices it sold to that date, amounting to a total of a hundred million iPhones, iPads and iPod touches running iOS 6… Read More


iPhone accounts for nearly half of smartphone web traffic

By Cody Lee on Oct 18, 2012

The number of models in the iPhone family is extremely small compared to the amount produced by other manufacturers. But according to a new report, which is an update to Chitika’s recent iPhone 5 study, Apple’s handsets still account for nearly half of all smartphone-generated internet traffic… Read More


The iPhone 5 surpasses the Galaxy S III in web traffic volume in just 18 days

By Christian Zibreg on Oct 12, 2012

Apple’s iPhone 5 in under three weeks has managed to overtake Samsung’s flagship Galaxy S III smartphone in web traffic volume, a new survey by research and analytics firm Chitika has found. Let’s put this in some perspective. The iPhone 5 went on sale in the United States, Canada and seven major oversea markets on September 21, or just over three weeks ago, rolling out the following week to 22 more countries.

Samsung released its Galaxy S III on May 29, four months ago. By July, the South Korean conglomerate was selling the flagship handset in a whopping 145 countries, shipping 20 million units as of September 6. Apple plans to sell the iPhone 5 in a hundred countries through 240 carriers by year’s end and announced opening weekend sales of five million iPhone 5 unitsRead More


24 hours later, iOS 6 is on 15 percent of devices

By Christian Zibreg on Sep 20, 2012

It is no secret that prior iOS releases were deployed fairly quickly across the vast majority of iOS devices in active use. This year’s iOS iteration, iOS 6, is no exception. According to one mobile ads provider, just a day after its public release iOS 6 peaked at more than fifteen percent of all web traffic on its mobile ad network.

More importantly, traffic has remained at that level since. Another non-scientific survey shows a huge spike in iTunes traffic during the hours iOS 6 went live. With more than 400 million iOS devices sold to date, iOS 6 is poised to become Apple’s fastest-growing iOS release to date… Read More

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