By Ed Sutherland on Apr 24, 2013
One day after Apple announced selling 19.5 million iPads during the second quarter, new numbers show the tablet dominated online traffic as late as last month. The device held the market in a stranglehold, controlling 81.9 percent of tablet web traffic in the US and Canada, according to an online advertising network. According to the Chitika Ad Network, the 1.4 percent increase is the first month-on-month advance in the iPad’s share of web traffic since December 2012…. Read More
By Ed Sutherland on Feb 26, 2013
Nearly 35 percent of iDevice owners have adopted Apple’s iOS 6.1.2 software in less than a week following its February 19 release, an ad network announced Tuesday. That iOS 6.1.2 became the most popular iOS version in such a short time is largely attributed to a glitch with Exchange calendars that resulted in increased network activity and reduced battery life for some iOS 6.1 users. While in line with previous iOS 6.x adoption rates, this particular data point evidently indicates folks continue to obsess over their mobile gadgets’ battery performance… Read More
By Cody Lee on Feb 13, 2013
With Apple releasing iOS 6.1.1 earlier this week—just two weeks after releasing iOS 6.1—ad network Chitika wanted to take a look and see where iOS version distribution and adoption was at in terms of overall percentage of iOS traffic.
To determine this, the firm’s analytical arm Chitika Insights took a sample of ad impressions from millions of US and Canadian iPhone, iPad, and iPod touch users during a 24 hour period. And they found that over 80% are on iOS 6… Read More
By Ed Sutherland on Feb 6, 2013
Apple’s iPad appears to have recovered from its post-Christmas slump. The tablet now enjoys an 81 percent share after falling from a high of 89 percent to 79 percent between December 25-27, 2012. Online advertising network Chitika Tuesday released the chart for the U.S. and Canada which proves the iPad recovered some of the ground lost to cheaper tablets.
The latest data obtained from millions of devices participating in Chitika’s ad network shows Amazon’s Kindle Fire tablet having the second-highest January 2013 market share. Although a distant runner-up to the iPad, the Amazon tablet scored a 7.7 percent tablet share, while Samsung’s family of Galaxy tablets reached 3.9 percent… Read More
By Ed Sutherland on Dec 29, 2012
How did holiday sales of tablets shake out? Although sales numbers aren’t yet available, we can get some idea of which devices were in most demand. For instance, Amazon’s Kindle Fire, followed by Samsung’s Galaxy tablets and Google Nexus devices were the top three non-iPad products serving ad impressions in December, according to an ad firm.
Although the iPad (both the full-size versions and the iPad mini) accounts for 87 percent of U.S. and Canadian tablet-based ad impressions, the Kindle Fire was next best with 4.25 percent of tablet traffic. The Samsung Galaxy tablets had 2.65 percent, while the Google Nexus family of tablets garnered 1.06 percent of tablet traffic, according to ad network Chitika… Read More
By Cody Lee on Dec 21, 2012
Earlier this week, a report surfaced from MoPub, a mobile ad serving platform, suggesting that the recent release of Google Maps caused a 30% spike in iOS 6 user adoption. And of course, it made sense that some folks were holding out on updating until they were sure they’d have a proper Maps app.
But what didn’t make sense was how far off MoPub’s findings were from Chitika’s. You see Chitika, another large ad network, also looked at iOS 6 user adoption after the Google Maps release, and it only saw a 0.2% bump. So why the huge discrepancy? It likely has to do with the firms’ coverage areas… Read More
By Ed Sutherland on Dec 11, 2012
Apparently, more of Microsoft’s Surface tablets are showing up in commercials and television episode placements than online. Despite an aggressive push, the Windows device accounted for just 0.13 percent of advertising served to tablets during November, according to one mobile advertising network. The dismal numbers are just the latest sign the much-heralded Surface just isn’t selling.
Microsoft’s outspoken boss Steve Ballmer acknowledged as much when he recently called Surface numbers “modest”. By comparison, 0.91 percent of Google’s Nexus tablets displayed ads between November 12 and November 18. The percentages come just a day after a report that the iPad mini saw ad impressions climb 28 percent daily during the November… Read More
By Cody Lee on Nov 1, 2012
Chitika summoned the data from its 200,000 mobile websites and some 4 billion ads to bring you its latest report on mobile web traffic. The advertisement firm does this every couple of months to give some insight on which mobile devices folks are using to browse the web.
Surprise. According to the latest numbers, which come from data pulled between September and October, Apple’s iOS devices are still very much ahead of Samsung and other competitors. In fact, they account for more than 65% of the mobile web traffic in North America… Read More
By Christian Zibreg on Oct 22, 2012
According to a new Chitika survey, a month following its public release iOS 6 is found on approximately 61 percent of devices. When Chitika conducted a similar survey just 24 hours after iOS 6 availability, it found the software on some fifteen percent of devices (25 percent after 48 hours of availability).
People who want to be on the bleeding edge of technology usually install the latest and greatest version of iOS within the first week or two, with some opting to hold out until early kinks have been worked out. The numbers do suggest that the rate of iOS 6 adoption is stabilizing.
Apple itself on September 24 said iOS 6 ran on one-quarter of all iOS devices it sold to that date, amounting to a total of a hundred million iPhones, iPads and iPod touches running iOS 6… Read More
By Cody Lee on Oct 18, 2012
The number of models in the iPhone family is extremely small compared to the amount produced by other manufacturers. But according to a new report, which is an update to Chitika’s recent iPhone 5 study, Apple’s handsets still account for nearly half of all smartphone-generated internet traffic… Read More
By Christian Zibreg on Oct 12, 2012
Apple’s iPhone 5 in under three weeks has managed to overtake Samsung’s flagship Galaxy S III smartphone in web traffic volume, a new survey by research and analytics firm Chitika has found. Let’s put this in some perspective. The iPhone 5 went on sale in the United States, Canada and seven major oversea markets on September 21, or just over three weeks ago, rolling out the following week to 22 more countries.
Samsung released its Galaxy S III on May 29, four months ago. By July, the South Korean conglomerate was selling the flagship handset in a whopping 145 countries, shipping 20 million units as of September 6. Apple plans to sell the iPhone 5 in a hundred countries through 240 carriers by year’s end and announced opening weekend sales of five million iPhone 5 units… Read More
By Christian Zibreg on Sep 20, 2012
It is no secret that prior iOS releases were deployed fairly quickly across the vast majority of iOS devices in active use. This year’s iOS iteration, iOS 6, is no exception. According to one mobile ads provider, just a day after its public release iOS 6 peaked at more than fifteen percent of all web traffic on its mobile ad network.
More importantly, traffic has remained at that level since. Another non-scientific survey shows a huge spike in iTunes traffic during the hours iOS 6 went live. With more than 400 million iOS devices sold to date, iOS 6 is poised to become Apple’s fastest-growing iOS release to date… Read More
By Christian Zibreg on Jun 14, 2012
An interesting change in tablet web traffic in June, as observed by ad network Chitika which sampled hundreds of millions of ad impressions across mobile apps that incorporate its solution. While they’re by no means an accurate representative of the market, the numbers still outline market trend changes.
Apple’s iPad dropped a bit in June, but the biggest change comes in Barnes & Noble’s Nook passing Amazon’s Kindle Fire. Of all non-iPad tablets, Samsung’s Galaxy Tab remains the most widely-used device… Read More