Branding

iTunes Podcasts rechristened as Apple Podcasts

Apple’s long offered a dedicated podcast directory, titled iTunes Podcasts. As first noted by 9to5Mac, the company has rebranded iTunes Podcasts as Apple Podcasts and is now offering redesigned badge artwork and icons for publishers to use via its Apple Podcasts Identity Guideline webpage.

Refreshed badge graphics is now showing the “Listen on Apple Podcasts” message.

Check out Twitter’s new default profile image replacing the infamous egg avatar

In a blog post today titled “Rethinking our default profile photo”, Twitter announced that accounts without a profile image will now show a new, more generic avatar rather than the old icon resembling an egg. Twitter recently added new features to its mobile app in the form of notification filters that let you filter out “egg” accounts, as well as mute words, phrases and more in your timelines. The original egg profile image has lasted on the service for full seven years, but it’s now run its course.

Pandora refreshes its brand identity ahead of on-demand music streaming service launch

Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life.

Is Apple going to rebrand OS X as ‘macOS’?

OS X, the desktop operating system which powers the Mac—“it’s what makes a Mac a Mac,” says Apple—does not fit into the company’s current OS naming scheme that has already given us watchOS, tvOS and iOS, but that might be about to change.

According to Portuguese-language site MacMagazine.com.br, developer Guilherme Rambo has discovered an interesting mention of ‘macOS’ in the “FUFlightViewController_macOS.nib” interface file within the FlightUtilities framework inside OS X code.

Have you checked out Google’s new playful logo yet?

As part of its massive restructuring effort, the Internet giant Google on Tuesday showed off its brand new logo. While the Mountain View company has refined its logo multiple times over the past seventeen years, today’s announcement marks the biggest visual change to Google’s brand identity thus far.

The new logo reflects the fact that people now interact with Google across many different platforms, apps and devices, the company argues.

Check out the new logo and identity family and tell us in comments how you liked them.

Apple overtakes Samsung as China’s top mobile brand in awareness and loyalty

Zooming past its biggest rival Samsung, Apple has officially emerged as China’s #1 mobile brand in both awareness and loyalty, according to the latest consumer survey conducted by the China Brand Research Center’s.

The research firm’s 2014 China Brand Power Index polled a whopping 13,500 Chinese across 30 cities, aged 15 to 60, from August 2013 to January 2014.

According to CNET, Samsung’s focus on market share rather than customer satisfaction and loyalty has contributed to its fall from the top spot it had previously held in China since 2012.

Apple once again tops Interbrand’s Best Global Brands ranking

For the second year in a row, Apple tops Interbrand’s Best Global Brands ranking, an annual report that analyzes the brand value of the largest corporations in the world. Just like last year, Google scores the second place, right ahead of Coca Cola. Valued at $118.9 billion, Apple increased its brand value by 21%, while Google, valued at $107.43 billion, increased its brand value by 15%.
“Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”
For more details, have a look at the 2014 rankings, as well as the methodology used.