Pandora refreshes its brand identity ahead of on-demand music streaming service launch

By Christian Zibreg on Oct 12, 2016

Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life. Read More


Apple is dropping “Store” from retail locations and online in branding simplification move

By Christian Zibreg on Aug 18, 2016

What was once “Apple Store Fifth Avenue” is now just “Apple Fifth Avenue” as the Cupertino firm starts dropping “Store” branding from its retail locations and online. The change is live on the Apple Retail website as brick-and-mortar locations no longer have “Store” titling, as first discovered by MacRumors. Read More


Is Apple going to rebrand OS X as ‘macOS’?

By Christian Zibreg on Mar 30, 2016

OS X, the desktop operating system which powers the Mac—“it’s what makes a Mac a Mac,” says Apple—does not fit into the company’s current OS naming scheme that has already given us watchOS, tvOS and iOS, but that might be about to change.

According to Portuguese-language site, developer Guilherme Rambo has discovered an interesting mention of ‘macOS’ in the “FUFlightViewController_macOS.nib” interface file within the FlightUtilities framework inside OS X code. Read More


Have you checked out Google’s new playful logo yet?

By Christian Zibreg on Sep 1, 2015

As part of its massive restructuring effort, the Internet giant Google on Tuesday showed off its brand new logo. While the Mountain View company has refined its logo multiple times over the past seventeen years, today’s announcement marks the biggest visual change to Google’s brand identity thus far.

The new logo reflects the fact that people now interact with Google across many different platforms, apps and devices, the company argues.

Check out the new logo and identity family and tell us in comments how you liked them. Read More


Apple overtakes Samsung as China’s top mobile brand in awareness and loyalty

By Christian Zibreg on Nov 5, 2014

Zooming past its biggest rival Samsung, Apple has officially emerged as China’s #1 mobile brand in both awareness and loyalty, according to the latest consumer survey conducted by the China Brand Research Center’s.

The research firm’s 2014 China Brand Power Index polled a whopping 13,500 Chinese across 30 cities, aged 15 to 60, from August 2013 to January 2014.

According to CNET, Samsung’s focus on market share rather than customer satisfaction and loyalty has contributed to its fall from the top spot it had previously held in China since 2012. Read More


Apple once again tops Interbrand’s Best Global Brands ranking

By Sébastien Page on Oct 9, 2014

For the second year in a row, Apple tops Interbrand’s Best Global Brands ranking, an annual report that analyzes the brand value of the largest corporations in the world. Just like last year, Google scores the second place, right ahead of Coca Cola. Valued at $118.9 billion, Apple increased its brand value by 21%, while Google, valued at $107.43 billion, increased its brand value by 15%.

“Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

For more details, have a look at the 2014 rankings, as well as the methodology used.


Google surpasses Apple as world’s most valuable brand in latest study

By Cody Lee on May 21, 2014

It seems like every couple of weeks, a new study comes out telling us who the most valuable brand in the world is based on various metrics. The winner changes from time to time, but I’d guess more times than not in recent years, it’s been Apple.

That’s not that case, however in the latest study. Marketing research firm Millward Brown is out with its annual BrandZ study this morning, and after sitting at the top for 3 years in a row, the iPad-maker has been usurped by Google for the #1 spot… Read More


Apple named most valuable ‘billion dollar brand’ in the US

By Cody Lee on Mar 19, 2014

A new report was released yesterday by brand consulting agency Brand Finance, naming the top “billion dollar brands” in the United States. The list was compiled estimating the royalty rate that would be charged to use a company’s brand and combing that with expected future revenue.

Unsurprisingly, Apple was ranked number one by a long shot, with a value of $104.7 billion. The iPad-maker is the most valuable company in the world in terms of market cap, and has taken the top spot several times in other brand value lists. Google came in second place at $68.6 billion… Read More


Microsoft’s SkyDrive is now OneDrive

By Christian Zibreg on Jan 27, 2014

Microsoft’s multi-platform cloud storage service SkyDrive has just been rechristened and shall be known henceforth as OneDrive. The rebranding comes following last June’s ruling in a trademark case involving Microsoft and British TV broadcaster BSkyB.

As the television broadcaster trademarked the term ‘Sky,’ the court ordered that Microsoft concede the ‘SkyDrive’ trademark to BSkyB.

One of the largest pay-TV providers in Europe, BSkyB offers video streaming and has its own online storage service called Sky Store & Share… Read More


Apple surpasses Coca-Cola to become world’s most valuable brand

By Cody Lee on Sep 30, 2013

Apple has overtaken Coca-Cola as the new most valuable brand in the world, according to a new report from brand consulting firm Interbrand. The move puts an end to the beverage company’s 13-year reign as #1.

The firm calculates that the Apple brand is worth in upwards of $100 billion. And it says that its ‘ethos’ played a big factor in why the iPad-maker was able to beat out other tech companies like Google and Samsung… Read More


Apple wins ‘Brand of the Year’ for computers, smartphones and tablets

By Cody Lee on Jul 26, 2013

Apple may be losing smartphone and tablet marketshare, but it’s still the top brand in those categories. This, according to data from a recent US-based study on consumer brand perception by Marketing research firm Harris Interactive.

The firm polled some 38,000 Americans regarding their perceptions of their favorite brands, and Apple came out on top in 3 categories. As a result, Harris named the company the ‘brand of the year’ for smartphones, tablets and computers… Read More


Apple and Google are no longer America’s hottest brands

By Ed Sutherland on Jul 11, 2013

Quick, name the two hottest brands in the United States. If you picked Apple and Google you’d be wrong.

Although the iPhone maker and Android creator dominate the smartphone industry, the companies have dropped from the list of hot brand names.

By contrast, Amazon and YouTube made the current list of the top 10 hottest US brands for mid-year 2013. In another surprise, basement-dwelling BlackBerry was named the most-improved technology brand – thanks to the new Z10… Read More


Apple remains most valuable brand

By Ed Sutherland on May 21, 2013

You might have thought all the punishment Apple has taken on Wall Street would show up in how consumers view the company’s brand – and you’d be wrong. A new survey again ranks Apple as the most valuable brand, easily outdistancing its arch rival Google. Indeed, Apple is still seen as the ‘gold standard’ when it comes to brands, according to market research firm Millward Brown… Read More


If Apple loyalty holds up, iPhone will surpass Android in U.S. market share by 2015

By Christian Zibreg on Apr 26, 2013

Whenever I stumble upon a survey predicting that Apple’s iPhone will loose traction to not just Android, but Windows Phone as well, my blood starts to boil in my veins.

And just like clockwork, you can count on the likes of IDC and Gartner to come out of the woodwork every now and then with wild predictions of the iPhone’s demise by 2015, 2016 or 2017.

History has taught me to take such long-term predictions with a healthy dose of skepticism, even more so if data comes from big name firms whose crystal ball peering is based on “polls” that sample a few hundred random people, at best.

With that in mind, here’s a survey that paints a rather rosy future for the Apple smartphone. Noting that Android is actually losing one out of every six customers to other phone vendors, Yankee Group ran their spreadsheets and determined that Apple will surpass Android in U.S. market share by 2015, provided Apple brand loyalty numbers hold up in the coming years… Read More


Is Apple losing its coolness edge to Microsoft and Android?

By Ed Sutherland on Feb 21, 2013

In the contest for coolness, the amorphous concept potentially driving young consumers to smartphones, tablets and other devices, Apple has some competition. While the iPhone maker is seen as cooler now than previously by 60 percent of 18- to 29-year-olds, even more people point to Android as the king of cool.

Even more surprising is Microsoft apparently isn’t your father’s software giant. The Windows maker – long viewed as buttoned-down and behind the technology curve – has revamped its image, thanks largely to the firm’s smartphone and Surface tablet… Read More


Despite financial roller-coaster, Apple brand value tops Samsung

By Ed Sutherland on Feb 18, 2013

It’s hard to describe a company worth billions as ‘scrappy,’ but that’s the image Apple has gained recently. To emphasize the point, a brand rating service Monday announced the iPad and iPhone maker was able to top rival Samsung despite a string of financial and competitive reversals. Apple’s brand value rose to $87 billion, up from $70 billion.

And according to Brand Finance, the Cupertino, California company also saw its brand rating slip from AAA+ to AAA. In addition, Ferrari – not Apple – was named the word’s most powerful brand… Read More


Samsung to re-brand itself at CES 2013

By Christian Zibreg on Nov 6, 2012

It is no secret that the Samsung logo along with its brand appearance isn’t the best fit to convey the South Korean conglomerate’s many business. Samsung makes refrigerators, vacuum cleaners, smartphones, tablets, networked TV sets, computers and many more items. It’s also a big player in construction, weapons tech, life insurance, advertising and theme park industries, to name a few.

The word on the street is that the company will launch a new brand image at CES 2013 and has enlisted the talent of Scott Bedbury, a freelance brand consultant who has also worked with Starbucks and is now reportedly tasked with creating a “more vibrant International brand image alongside the likes of arch rival Apple”Read More


Apple at the Top of Customer Satisfaction Surveys Once Again

By Sébastien Page on Sep 20, 2011

A recent survey of 70,000 US consumers by the American Customer Satisfaction Index shows that Apple is once again holding a comfortable lead in customer satisfaction over other computer OEMs.

This won’t come as a surprise if you’re a Mac owner. Having made a complete switch from PC to Mac myself over a year ago, I can’t even fathom the idea of ever owning a PC again… Read More


Girl Scouts Will Use the iPhone To Sell Their Irresistible Cookies

By Alex Heath on Feb 25, 2011

In the latest random news, the Girl Scouts are going tech-savvy. The Girl Scouts of Northeast Ohio will now be swooning you out of your money with Intuit’s GoPayment app for iPhone and Android.

Credit cards and cookies seem to be the winning recipe for the Girl Scouts. The next time a scout knocks on your front door, hide your credit card. There’s no telling how much one would be willing to pay for some Thin Mints when the credit card is an option for payment.

Read More


Must Watch: Steve Jobs Talks About Branding

By Sébastien Page on Aug 27, 2010

I think this is a must-watch video of Steve Jobs talking about branding and where Apple should stand. I’m not sure when this video was recorded, but I’m glad Steve didn’t do about speech about clothing. I mean look at these shorts, man, that’s wild! At any rates, this is the essence of Apple. Read More