Apple’s London-born VP of Industrial Design Jonathan Ive was last week honored with the greatest accolade in United Kingdom’s children TV, BBC’s Blue Peter programme. BBC’s Barney Harwood briefly interviewed Ive on his design work and journalist and recording engineer Tom Davenport has posted a video where Ive discusses how product naming philosophy can affect the design process. And as 9to5Mac noted, Ive also reveals a little known connection to David Beckham. Another video right after the break… Read More
Jony Ive honored with exclusive gold Blue Peter Badge
By Christian Zibreg on Feb 15, 2013
Apple’s head of industrial design, London-born Jonathan Ive, has been honored with the greatest accolade in United Kingdom’s children TV, BBC’s Blue Peter programme. First broadcast in 1958, Blue Peter is the world’s longest-running children’s television programme that educates the youngsters on craft tips, kids art and more.
Ive was honored with an exclusive golden Blue Peter badge and BBC’s presenter Barney Harwood sat down with him in his design bunker in California for a quick chat. Ive, a life-long Blue Peter fan, said the show was an “inspiration to children around the world” and recalled how they reused products that you thought were no longer useful.
By the way, notice those mean CNC machines behind Ive in the above clip (sorry, Flash-only – talk to BBC!)? That’s a pretty expensive piece of prototyping equipment Ive and his team use to experiment with materials and prototype various designs for future Apple gadgets… Read More
