Apple teams up with homebuilders on integrating HomeKit devices

By Christian Zibreg on Oct 19, 2016

Apple is reportedly teaming up with homebuilders to inch its way into the market for Internet-connected home furnishings in an effort to “bring home automation to the mainstream,” according to Greg Joswiak, who is Apple’s Vice President of Product Marketing. Bloomberg quoted Joswiak as saying that “the best place to start is at the beginning, when a house is just being created.” Read More


Bloomberg: Apple gives up building a car, for now

By Christian Zibreg on Oct 17, 2016

Project Titan, Apple’s ambitious initiative to build an electric vehicle by 20202021 reportedly fell apart amid management crisis, supply chain issues and departures, prompting the company’s leadership to shift gears and focus on autonomous self-driving software, for now.

Bloomberg’s Mark Gurman reported Monday that Apple will decide fate of self-driving software by late 2017 as the new direction no longer includes building its own car. Read More


Bloomberg: Apple working on getting Apple Pay into more public transit systems

By Christian Zibreg on Oct 11, 2016

Apple has been working on getting its mobile payments system, which expanded into Russia earlier this month, into more public transit systems, Bloomberg reported Tuesday.

Thanks to FeliCa-compatible NFC chips inside iPhone 7 and Apple Watch Series 2 models sold in Japan, Apple Pay will be gaining support for Japanese railway JR East later this month through its dedicated Suica payment system. Read More


Apple to unify its separate cloud services teams to improve Siri, Maps, iTunes, iCloud & more

By Christian Zibreg on Oct 6, 2016

Bloomberg’s Mark Gurman is reporting today that Apple is in the process of unifying its separate cloud services team in an effort to foster tighter collaboration between them, better compete with Google and Amazon in the cloud space and improve Siri, Maps, iTunes, iCloud and other services.

Eddy Cue, Apple’s boss of Internet Software and Services, will oversee the effort to move cloud service engineering teams to a single campus as Apple continues shifting its cloud to its own infrastructure. Read More


Apple in negotiations with Sharp to supply OLED screens for new iPhones

By Christian Zibreg on Sep 30, 2016

Bloomberg is reporting that Apple is in negotiations with Japanese consumer electronics maker Sharp to supply organic LED displays (OLED) for future iPhones. Any potential agreement is contingent upon Sharp’s production capability. The rumored discussions reportedly stem from Apple’s desire to secure multiple suppliers for organic LED screens and minimize exposure to any single supplier. Read More


Bloomberg: Apple Watch to gain new sleep tracking and fitness apps & more

By Christian Zibreg on Sep 26, 2016

In an effort to advance its HealthKit framework, Apple has reportedly been developing a pair of new apps for the Apple Watch.

One will help users track and analyze their sleep and the other will their track fitness levels by measuring the time taken for the heart rate to fall from its peak to resting level, Bloomberg reports.

The company has hired “scores of healthcare experts” to develop improved electronic health record software and help turn the Apple Watch into a tool that diagnoses disease. Read More


Project “Invisible Hand” would let users fully control Apple devices via Siri within 3 years

By Christian Zibreg on Sep 23, 2016

Bloomberg today published an article that shed more light on Apple’s rumored Amazon Echo-like Siri hardware, which has purportedly exited the research and development lab and is now in prototype testing. As part of the report, Bloomberg alleges that Apple has another secretive project in the works that would improve Siri on iPhones and iPads.

Code-named Invisible Hand, the project would give us the ability to fully control our Apple devices through “a Siri command system within three years”. Read More


Bloomberg: Apple’s Echo-like Siri appliance is now in prototype testing

By Christian Zibreg on Sep 23, 2016

Apple’s rumored Amazon Echo-like Siri hardware has exited the company’s research and development lab and is now in prototype testing, Bloomberg reported Friday. The project started more than two years ago, but Apple is now “pressing ahead” with the development of its unnamed Siri-driven smart home appliance after Amazon’s Echo proved a surprise hit, even to Apple engineers working on the project. Read More


Bloomberg: Apple developing a new iPhone video-sharing app & deeper social ties in iOS

By Christian Zibreg on Aug 25, 2016

Bloomberg reported Thursday that Apple has been developing a brand new Snapchat-style video editing and sharing application that could launch in 2017 as a standalone download, as well as testing deeper social ties across iOS as part of a newly directed focus to integrate more social networking features within its mobile products. These moves are said to be a response to the success of social services like Facebook and Snapchat, according to people familiar with Apple’s strategy. Read More


Battery concerns reportedly delay cellular-enabled Apple Watch 2

By Christian Zibreg on Aug 18, 2016

Bloomberg just shot down The Wall Street Journal’s claim of a cellular-enabled Apple Watch 2, saying it’s been delayed over battery concerns and technological limitations. Instead, Apple Watch 2 models, which Bloomberg’s well-informed Mark Gurman says are coming this fall, will improve health tracking with an on-board GPS chip. Read More


Bloomberg: next-gen MacBook Pro with OLED touch strip “most significant update in 4 years”

By Christian Zibreg on Aug 10, 2016

Bloomberg threw its weight today behind rumors that a next-generation MacBook Pro would have Touch ID and an OLED touch strip with programmable shortcuts replacing the function key row, among other features first predicted by KGI Securities analyst Ming-Chi Kuo. Author Mark Gurman now writes for Bloomberg that the new MacBook Pros represent “the most significant upgrade” to the lineup in four years with the updated, thinner notebooks offering more powerful graphics processors “for expert users such as video gamers” and design features like a smaller footprint, thinner appearance, a bigger trackpad and more. Read More


Bloomberg: iPhone 7 to ship with touch-sensitive haptic Home button

By Christian Zibreg on Aug 8, 2016

Bloomberg this morning ran a report which seemingly lends credence to earlier rumors that the next iPhone may include a pressure-sensitive Home button with Force Touch haptic feedback akin to the MacBook trackpad, in addition to improved low-light photography, cleaner antenna bands, iPhone 6s-like design, no headphone jack and more. Read More


Apple Music launches in Israel, gains free Bloomberg Radio news channel in 100 countries

By Christian Zibreg on Aug 3, 2016

The Apple Music service has expanded to Israel this morning, allowing users in the eight million people country to sign up for the music-subscription service in exchange for 19.90 ILS per month (about $5.2) for individual accounts. A family of six can subscribe to Apple Music for 29.90 ILS, or about $7.81.

A free three-month trial is available as well.

The news comes 24 hours after the news gathering organization Bloomberg announced that its radio service is now available on Apple Music in over a hundred countries. Read More


Bloomberg: Apple’s Project Titan prioritizes autonomous driving amid new hirings

By Christian Zibreg on Jul 28, 2016

Apple’s rumored electric vehicle project has shifted its focus towards autonomous driving systems although that shouldn’t be interpreted as Apple abandoning efforts to design its own vehicle, Bloomberg reported today.

After bringing former hardware chief Bob Mansfield back from retirement to run its Project Titan initiative, Apple has now hired BlackBerry and Ford talent to help perfect its secret self-driving software. Read More


Indian government intervenes to allow Apple Stores in the country

By Christian Zibreg on Jul 21, 2016

After repeated delays, Apple may finally get the chance to open company-run retail stores in India as the cabinet of Prime Minister Narendra Modi has reportedly approved a three-year extension on local-sourcing rules that require foreign companies operating their own retail stores to manufacture at least thirty percent of goods in the country. Read More


Bloomberg: Intel cellular modems will be reserved for AT&T iPhone 7 models

By Christian Zibreg on Jun 10, 2016

Supply chain whispers recently claimed that a significant portion of LTE cellular modems for the iPhone 7 and iPhone 7 Plus would be built by Intel instead of Qualcomm and now Bloomberg is reporting that Intel modems will be actually reserved for AT&T iPhone 7 models.

Qualcomm is expected to remain Apple’s modem provider for Verizon and China-bound iPhone 7 handsets. Qualcomm’s boss had said he expected a major customer to diversify its supplier base. Read More


Apple hires a satnav expert who holds a patent for preventing car collisions

By Christian Zibreg on Jun 2, 2016

Revered software engineer Sinisa Durekovic has joined Apple in an unspecified role in October, Bloomberg reported on Thursday, citing sources.

Durekovic was charged with managing the development of advanced satellite navigation systems used by luxury carmakers such as BMW AG, Daimler AG’s Mercedes-Benz and Volkswagen AG’s Audi, suggesting another possible mapping push for the Cupertino giant. Read More


Bloomberg: Twitter plans to stop counting photos and links within the 140-character limit

By Christian Zibreg on May 16, 2016

Twitter’s legendary 140-character limit per tweet (which mirrors limits on SMS messages) may not be going away anytime soon even though it was recently lifted from Direct Messages, but that doesn’t mean the company isn’t plotting new ways to help users squeeze more words into tweets.

As reported by Bloomberg, citing a person familiar with the matter, by not counting photos and links in tweets Twitter aims to make it easier to compose posts without losing 23 characters, or more, to these links—even after Twitter automatically shortens them. Read More


A more intuitive Apple Music to launch at WWDC next month

By Christian Zibreg on May 4, 2016

Since its debut, Apple Music has received its fair share of criticism as fans complained about various issues, from the confusing, complicated user interface to a number of design inconsistencies. Thankfully, your prayers haven’t gone unnoticed by the powers that be at 1 Infinite Loop, California.

As reported by Bloomberg, Apple is set to show off at WWDC next month a “more intuitive” version of Apple Music that should be easier to use. Read More


Bloomberg profiles Apple’s silicon chief, gives a peek at secret chip-testing lab in Cupertino

By Christian Zibreg on Feb 18, 2016

Bloomberg Businessweek has published an interesting profile of Johny Srouji, Apple’s silicon chief (official title: Senior Vice President of Hardware Technologies), who joined the company back in 2008 to lead development of the A4, the first Apple-designed system-on-a-chip that made its debut in the iPhone 4 and the original iPad.

Apple is now widely praised by critics and fans alike for taking its chip destiny in its own hands. The article tells an in-depth story of how then CEO Steve Jobs had the foresight and courage to take Apple on a risky path to make it a fabless silicon designer.

Apple-designed mobile chips went on to differentiate iPhones and iPads on the  hardware level from competing devices using off-the-shelf parts. The story also gives us our very first peek at chip-durability testing at an unmarked Apple lab in Cupertino. Read More

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