Bloomberg’s Mark Gurman in a new report Monday offered a deeper insight into Apple’s next big thing—the company’s secretive efforts related to augmented reality (AR) technologies which reportedly include an iPhone-connected digital spectacles that the news organization previously said would launch in 2018.
Citing people with knowledge of Apple’s plans, the report states that the company’s built a team combining the strengths of its hardware and software veterans with the expertise of talented outsiders. The group is allegedly being run by former Dolby Laboratories executive Mike Rockwell and includes engineers who worked on Facebook’s Oculus and Microsoft’s HoloLens virtual reality headsets “as well as digital-effects wizards from Hollywood.”
Contract manufacturer Foxconn Technology Group, which assembles Apple’s iPhones and other companies’ products, is “very serious” about bidding for Toshiba’s memory chip business. Toshiba is currently Apple’s top supplier of flash memory chips. Foxconn’s founder and chairman Terry Gou said the firm cannot afford not having this technology.
Toshiba recently moved to sell some or all of its memory chip business after reporting a massive $6.3 billion loss. According to Bloomberg, Gou was present at an event in southern China to open a new $9 billion display plant.
Bloomberg is reporting that Apple is testing a next-generation Apple TV media-streaming box that will have native 4K video output and other improvements.
The new set-top box is said to release “as soon as this year,” according to sources familiar with the development who spoke with reporter Mark Gurman.
Internally codenamed “J105,” a fifth-generation device will be capable of 4K streaming and should support “more vivid colors,” indicating support for the wide color gamut feature that Apple already introduced in latest iPads and iPhones.
Apple’s boss Tim Cook said on a recent earnings call with investors and analysts that his company on average acquired between fifteen to twenty smaller companies per year for the last four years, noting that Apple looks for startups of all sizes. “There’s not a size that we wouldn’t do based on just the size of it, it’s more about the strategic value of it,” he said.
A new report Wednesday from Bloomberg alleges that Apple’s reluctance to cooperate with third-party advisers like investment banks, risk aversion and internal acquisition strategy are standing in the way of large takeovers.