Project “Invisible Hand” would let users fully control Apple devices via Siri within 3 years

By Christian Zibreg on Sep 23, 2016

Bloomberg today published an article that shed more light on Apple’s rumored Amazon Echo-like Siri hardware, which has purportedly exited the research and development lab and is now in prototype testing. As part of the report, Bloomberg alleges that Apple has another secretive project in the works that would improve Siri on iPhones and iPads.

Code-named Invisible Hand, the project would give us the ability to fully control our Apple devices through “a Siri command system within three years”. Read More

 

Bloomberg: Apple’s Echo-like Siri appliance is now in prototype testing

By Christian Zibreg on Sep 23, 2016

Apple’s rumored Amazon Echo-like Siri hardware has exited the company’s research and development lab and is now in prototype testing, Bloomberg reported Friday. The project started more than two years ago, but Apple is now “pressing ahead” with the development of its unnamed Siri-driven smart home appliance after Amazon’s Echo proved a surprise hit, even to Apple engineers working on the project. Read More

 

Bloomberg: Apple developing a new iPhone video-sharing app & deeper social ties in iOS

By Christian Zibreg on Aug 25, 2016

Bloomberg reported Thursday that Apple has been developing a brand new Snapchat-style video editing and sharing application that could launch in 2017 as a standalone download, as well as testing deeper social ties across iOS as part of a newly directed focus to integrate more social networking features within its mobile products. These moves are said to be a response to the success of social services like Facebook and Snapchat, according to people familiar with Apple’s strategy. Read More

 

Battery concerns reportedly delay cellular-enabled Apple Watch 2

By Christian Zibreg on Aug 18, 2016

Bloomberg just shot down The Wall Street Journal’s claim of a cellular-enabled Apple Watch 2, saying it’s been delayed over battery concerns and technological limitations. Instead, Apple Watch 2 models, which Bloomberg’s well-informed Mark Gurman says are coming this fall, will improve health tracking with an on-board GPS chip. Read More

 

Bloomberg: next-gen MacBook Pro with OLED touch strip “most significant update in 4 years”

By Christian Zibreg on Aug 10, 2016

Bloomberg threw its weight today behind rumors that a next-generation MacBook Pro would have Touch ID and an OLED touch strip with programmable shortcuts replacing the function key row, among other features first predicted by KGI Securities analyst Ming-Chi Kuo. Author Mark Gurman now writes for Bloomberg that the new MacBook Pros represent “the most significant upgrade” to the lineup in four years with the updated, thinner notebooks offering more powerful graphics processors “for expert users such as video gamers” and design features like a smaller footprint, thinner appearance, a bigger trackpad and more. Read More

 

Bloomberg: iPhone 7 to ship with touch-sensitive haptic Home button

By Christian Zibreg on Aug 8, 2016

Bloomberg this morning ran a report which seemingly lends credence to earlier rumors that the next iPhone may include a pressure-sensitive Home button with Force Touch haptic feedback akin to the MacBook trackpad, in addition to improved low-light photography, cleaner antenna bands, iPhone 6s-like design, no headphone jack and more. Read More

 

Apple Music launches in Israel, gains free Bloomberg Radio news channel in 100 countries

By Christian Zibreg on Aug 3, 2016

The Apple Music service has expanded to Israel this morning, allowing users in the eight million people country to sign up for the music-subscription service in exchange for 19.90 ILS per month (about $5.2) for individual accounts. A family of six can subscribe to Apple Music for 29.90 ILS, or about $7.81.

A free three-month trial is available as well.

The news comes 24 hours after the news gathering organization Bloomberg announced that its radio service is now available on Apple Music in over a hundred countries. Read More

 

Bloomberg: Apple’s Project Titan prioritizes autonomous driving amid new hirings

By Christian Zibreg on Jul 28, 2016

Apple’s rumored electric vehicle project has shifted its focus towards autonomous driving systems although that shouldn’t be interpreted as Apple abandoning efforts to design its own vehicle, Bloomberg reported today.

After bringing former hardware chief Bob Mansfield back from retirement to run its Project Titan initiative, Apple has now hired BlackBerry and Ford talent to help perfect its secret self-driving software. Read More

 

Indian government intervenes to allow Apple Stores in the country

By Christian Zibreg on Jul 21, 2016

After repeated delays, Apple may finally get the chance to open company-run retail stores in India as the cabinet of Prime Minister Narendra Modi has reportedly approved a three-year extension on local-sourcing rules that require foreign companies operating their own retail stores to manufacture at least thirty percent of goods in the country. Read More

 

Bloomberg: Intel cellular modems will be reserved for AT&T iPhone 7 models

By Christian Zibreg on Jun 10, 2016

Supply chain whispers recently claimed that a significant portion of LTE cellular modems for the iPhone 7 and iPhone 7 Plus would be built by Intel instead of Qualcomm and now Bloomberg is reporting that Intel modems will be actually reserved for AT&T iPhone 7 models.

Qualcomm is expected to remain Apple’s modem provider for Verizon and China-bound iPhone 7 handsets. Qualcomm’s boss had said he expected a major customer to diversify its supplier base. Read More

 

Apple hires a satnav expert who holds a patent for preventing car collisions

By Christian Zibreg on Jun 2, 2016

Revered software engineer Sinisa Durekovic has joined Apple in an unspecified role in October, Bloomberg reported on Thursday, citing sources.

Durekovic was charged with managing the development of advanced satellite navigation systems used by luxury carmakers such as BMW AG, Daimler AG’s Mercedes-Benz and Volkswagen AG’s Audi, suggesting another possible mapping push for the Cupertino giant. Read More

 

Bloomberg: Twitter plans to stop counting photos and links within the 140-character limit

By Christian Zibreg on May 16, 2016

Twitter’s legendary 140-character limit per tweet (which mirrors limits on SMS messages) may not be going away anytime soon even though it was recently lifted from Direct Messages, but that doesn’t mean the company isn’t plotting new ways to help users squeeze more words into tweets.

As reported by Bloomberg, citing a person familiar with the matter, by not counting photos and links in tweets Twitter aims to make it easier to compose posts without losing 23 characters, or more, to these links—even after Twitter automatically shortens them. Read More

 

A more intuitive Apple Music to launch at WWDC next month

By Christian Zibreg on May 4, 2016

Since its debut, Apple Music has received its fair share of criticism as fans complained about various issues, from the confusing, complicated user interface to a number of design inconsistencies. Thankfully, your prayers haven’t gone unnoticed by the powers that be at 1 Infinite Loop, California.

As reported by Bloomberg, Apple is set to show off at WWDC next month a “more intuitive” version of Apple Music that should be easier to use. Read More

 

Bloomberg profiles Apple’s silicon chief, gives a peek at secret chip-testing lab in Cupertino

By Christian Zibreg on Feb 18, 2016

Bloomberg Businessweek has published an interesting profile of Johny Srouji, Apple’s silicon chief (official title: Senior Vice President of Hardware Technologies), who joined the company back in 2008 to lead development of the A4, the first Apple-designed system-on-a-chip that made its debut in the iPhone 4 and the original iPad.

Apple is now widely praised by critics and fans alike for taking its chip destiny in its own hands. The article tells an in-depth story of how then CEO Steve Jobs had the foresight and courage to take Apple on a risky path to make it a fabless silicon designer.

Apple-designed mobile chips went on to differentiate iPhones and iPads on the  hardware level from competing devices using off-the-shelf parts. The story also gives us our very first peek at chip-durability testing at an unmarked Apple lab in Cupertino. Read More

 

Bloomberg: Apple’s penchant for secrecy slowing down its AI development efforts

By Christian Zibreg on Oct 30, 2015

According to a new report from Bloomberg, Apple’s artificial development efforts are being hampered by the company’s legendary penchant for secrecy as the company is finding it difficult to hire top engineers in the field.

While Apple researchers attended an artificial intelligence industry conference in Montreal last year, they kept a low profile and “didn’t say who they worked for unless asked.” Read More

 

Bloomberg: Apple to delay TV service until 2016

By Cody Lee on Aug 13, 2015

Apple has scrapped plans to announce its long-rumored streaming TV service at its upcoming September 9 event, reports Bloomberg. Citing sources familiar with the matter, the outlet says that content deal talks with 21st Century Fox and others have been progressing slowly.

Additionally, Apple also doesn’t have the computer network capacity in place to ensure a good viewing experience—a common complaint among users of Dish’s Sling TV and other streaming services. Thus, the company has decided to push back the launch of its service to 2016.

Read More

 

Apple still negotiating terms with record labels for music streaming service

By Christian Zibreg on Jun 5, 2015

Apple is reportedly still negotiating terms with record labels for its rumored music-streaming service, just days before its annual Worldwide Developers Conference kicks off with a keynote next Monday, Bloomberg said today.

People familiar with the negotiations told the news organization that the labels are pushing to get a larger chunk of revenue than they receive under their current deals with Spotify. Read More

 

Apple moves to remove its customer data from RadioShack sale

By Christian Zibreg on May 14, 2015

In another showing of its commitment to protecting the privacy of its users, Apple has intervened in the sale of Radio Shack, which recently filed for bankruptcy, arguing that any information collected during the sale of its own products at RadioShack locations should be left out of the deal.

As noted by Law360 earlier this week, Apple, AT&T and others have objected to the potential sale of their customers’ data. The iPhone maker reportedly said that the fallen electronics retailer “doesn’t have the right to sell Apple customer information.” Read More

 

Apple’s Angela Ahrendts was highest-paid female executive in the US last year

By Cody Lee on May 5, 2015

Angela Ahrendts, Apple’s recently-hired senior vice president of retail and online stores, was the highest-paid female executive in the United States last year. According to data compiled by Bloomberg, Ahrendts was awarded $82.6 million in 2014, including a sign-on bonus and a make-whole grant for money she left on the table at Burberry.

Coming in second on the list was Oracle’s Safra Catz, who raked in $71.2 million in fiscal 2014 for her role as chief financial officer and co-CEO. Rounding out the top 3 highest paid female executives was Yahoo!’s Marissa Mayer who, at 39-years-old, was the highest-paid female chief executive last year, with a salary of $59.1 million. Read More

 

Samsung creates 200-people team exclusively building screens for Apple

By Christian Zibreg on Apr 15, 2015

Samsung’s has devoted a team comprised of two-hundred skilled engineers to build mobile displays exclusively for Apple. The move indicates that the two technology giants are strengthening business ties, patent disputes notwithstanding, Bloomberg reported Wednesday.

The team formed April 1 and also helps with sales, people with direct knowledge of the matter said. In addition to the improved business relationship, analysts think the exclusivity of the business arrangement might indicate that Samsung Display could win more screen orders from Apple in the near future. Read More

 
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