Bloomberg’s Mark Gurman in a new report Monday offered a deeper insight into Apple’s next big thing—the company’s secretive efforts related to augmented reality (AR) technologies which reportedly include an iPhone-connected digital spectacles that the news organization previously said would launch in 2018.
Citing people with knowledge of Apple’s plans, the report states that the company’s built a team combining the strengths of its hardware and software veterans with the expertise of talented outsiders. The group is allegedly being run by former Dolby Laboratories executive Mike Rockwell and includes engineers who worked on Facebook’s Oculus and Microsoft’s HoloLens virtual reality headsets “as well as digital-effects wizards from Hollywood.”
Contract manufacturer Foxconn Technology Group, which assembles Apple’s iPhones and other companies’ products, is “very serious” about bidding for Toshiba’s memory chip business. Toshiba is currently Apple’s top supplier of flash memory chips. Foxconn’s founder and chairman Terry Gou said the firm cannot afford not having this technology.
Toshiba recently moved to sell some or all of its memory chip business after reporting a massive $6.3 billion loss. According to Bloomberg, Gou was present at an event in southern China to open a new $9 billion display plant.
Bloomberg is reporting that Apple is testing a next-generation Apple TV media-streaming box that will have native 4K video output and other improvements.
The new set-top box is said to release “as soon as this year,” according to sources familiar with the development who spoke with reporter Mark Gurman.
Internally codenamed “J105,” a fifth-generation device will be capable of 4K streaming and should support “more vivid colors,” indicating support for the wide color gamut feature that Apple already introduced in latest iPads and iPhones.
Apple’s boss Tim Cook said on a recent earnings call with investors and analysts that his company on average acquired between fifteen to twenty smaller companies per year for the last four years, noting that Apple looks for startups of all sizes. “There’s not a size that we wouldn’t do based on just the size of it, it’s more about the strategic value of it,” he said.
A new report Wednesday from Bloomberg alleges that Apple’s reluctance to cooperate with third-party advisers like investment banks, risk aversion and internal acquisition strategy are standing in the way of large takeovers.
Samsung Display is said to be the lone supplier of organic light-emitting diode (OLED) panels for future iPhones, at least until Foxconn-owned Sharp, Japan Display and LG Display ramp up production of the sophisticated foldable display panels. That said, Apple is looking to address a global shortage of OLEDs by negotiating a deal with yet anther supplier.
That company has been identified as the Chinese display maker BOE, which is expected to supply active matrix organic light-emitting diode (AMOLED) display panels for future iPhone models. According to Bloomberg News, Apple’s been evaluating BOE’s AMOLED screens for months now.
Apple appears poised to shake up its Apple TV business amid data showing that sales of the media-streaming box saw a year-over-year decline. Apple TV was last refreshed in October 2015.
According to Bloomberg’s Mark Gurman, Apple in February hired Timothy D. Twerdahl to lead Apple TV operations and beef up teams seeking content deals.
Twerdahl is the former head of Amazon’s Fire TV operating unit. Prior to his tenure at Amazon, he served as an executive at Netflix and later as a Vice President in charge of consumer devices at Roku. He was also Vice President of Products at smartwatch startup WIMM Labs from 2009 to 2012, according to his LinkedIn profile.
Apple is planning to kick off local iPhone production in India by the summer. While a final decision has yet to be made regarding a number of concessions Apple is seeking from the government before setting up a production plant in the country, the company is now said to be reviving efforts to sell used iPhones in the massive 1.25 billion people country.
As per Bloomberg, Apple’s previous proposal regarding selling refurbished iPhones was met with heavy resistance so the firm’s put back its request on the table, ensuring government officials that used devices would be compliant with quality standards.
According to a new report from Bloomberg’s Mark Gurman and Ian King, Apple is developing a new ARM-based chip for Macs that would take on more of the low power mode functionality that’s currently being handled by Intel processors.
This upcoming piece of silicon may first become available in a next-generation MacBook Pro planned for later this year. Among other things, it would help improve battery life.
Following comments made by Tim Cook regarding the importance of the Mac, Bloomberg’s Mark Gurman today issued a far-reaching report that offers insight into Apple’s internal struggle with its laptop and desktop lines.
In the scoop, Gurman says that employees he’s interviewed feel like the Mac is getting far less attention these days. They also say it’s lost clout with Jony Ive’s design team, and lacks a clear direction from senior management.