By Christian Zibreg on May 12, 2014
A report last Thursday by The Financial Times on Apple’s alleged $3.2 billion purchase of Beats Electronics, LCC. – potentially Apple’s most pricey acquisition to date – has taken the technology industry by surprise.
And as pundits continue to assess the rationale behind Apple’s purported move, Bloomberg on Monday ran a revealing story explaining that the two firms share more commonalities than meets the eye, despite a world of difference in terms of corporate culture.
Moreover, Apple apparently intends to keep Beats hardware around while improving upon the design of the startup’s pricey headphones… Read More
By Christian Zibreg on Feb 14, 2014
As part of the 2014 Supplier Responsibility Report that was published yesterday, Apple has refreshed its Supplier Responsibility website with a newly updated list of component suppliers and major manufacturing locations where Apple’s gadgets are being assembled.
Bloomberg analyzed Apple’s public documents and discovered that Flextronics International Ltd. has now joined the company’s supply chain as assemblers of ‘Made in USA’ Macs. Although Flextronics now gets to assemble Macs in Apple’s $100 million Austin, Texas plant, Foxconn remains the largest manufacturer of Apple products, with seven assembly locations in China and Brazil… Read More
By Cody Lee on Feb 13, 2014
Earlier this week, Apple announced that it was promoting its retail HR head Denise Smith to lead its human resources department company-wide. Smith replaces Joel Podolny, who will now focus all of his energy on a top-secret executive training program known as Apple University.
Not much is known about the project, other than that Steve Jobs hired Podolny—the former dean of Yale’s School of Management—to put together a program to teach his methods to future execs. But a new Bloomberg report helps shine some light on the University, and its new leader… Read More
By Christian Zibreg on Feb 10, 2014
Apple last week began moving sophisticated equipment and furnaces into its new manufacturing facility in Mesa, Arizona. The plant, operated by a company called GT Advanced, should produce two times the current worldwide capacity of sapphire, enough for an annual production of about 100 million iPhones with a sapphire-protected cover glass.
But how exactly did State of Arizona attract Apple to build the plant in Mesa and create more than 700 high-quality jobs in the first year, and 4,000 more if successful? With the right package of incentives, perks and tax breaks, that’s how… Read More
By Christian Zibreg on Jan 24, 2014
The iPod Godfather and Nest Labs co-founder and CEO, Tony Fadell, sat down with Bloomberg at the World Economic Forum in Davos, Switzerland to talk specifics of the recently announced $3.2 billion Google deal, why he sold to the search monster, Nest’s relationship with Apple, the future of controlling household products and a few other topics of interests, here are your soundbites… Read More
By Christian Zibreg on Dec 11, 2013
After adding Yahoo Screen and PBS channels last month, Major League Soccer and Disney Junior channels in September as well as Vevo, Weather Channel, Disney, Smithsonian and a bunch of other content sources earlier this year, Apple’s again expanded on the device’s content sources.
The $99 media-streaming box is now even more useful with four additional channels from ABC, financial organization Bloomberg, Sony’s streaming movie and TV show service Crackle and Korea-based on-demand video service KOR TV, all now accessible from the Apple TV‘s Home menu… Read More
By Christian Zibreg on Nov 13, 2013
‘Gadgets that build gadgets’ should have been the headline of the Bloomberg piece which details Apple’s multi-billion dollar investments in custom-engineered manufacturing equipment, machines and robots which dutifully churn out your shiny new iPads and iPhones with their diamond-cut chamfered edges, precision crafted down to the micron.
‘The Rolex of smartphones’ is impossible to mass-produce using the existing tooling and manufacturing techniques. Because Apple custom-designs everything, it shouldn’t surprise you that it also designs its own manufacturing processes, techniques and cutting-edge production equipment.
Just how does the company utilize its billions on these pricey robots? Read More
By Christian Zibreg on Nov 10, 2013
We’ve been hearing a lot lately about jumbo-sized iPhones, but the iPhablet meme is so passé now. So how about a curved-screen iPhone? I’m not talking about a Galaxy Round type of device – according to a new Bloomberg report, a large-screen iPhone featuring a flat screen with the cover glass “that curves downward at the edges” is in the works.
This sounds a lot like the Lumia range as the high-end Nokia devices sport slightly curved screen edges. Note that this is the first time we’ve heard the curved-screen iPhone being mentioned by a major big media publication. The Bloomberg article also mentions two large-screen models planned for release in the second half of next year and a new pressure-sensitive screen technology. Jump past the fold for the full reveal… Read More
By Ed Sutherland on Oct 25, 2013
Although Apple today launched the iPhone in an additional 35 global markets (with more to come next Friday), including Russia, its flagship iPhone 5s remains too expensive for all but the most wealthiest. The iPhone 5c, costing just $99 in subsidized markets such as the U.S., can cost nearly $800 in Russia, unsubsidized.
Apple’s goal of competing globally is being hampered by pricing centered on carrier subsidies. In countries such as Russia, India and elsewhere where subsidies are not allowed, the cost of an iPhone can equal a month’s salary – or more. As a result, Samsung’s cheaper Android phones control most smartphone sales… Read More
By Ed Sutherland on Sep 12, 2013
Apple’s fine-tuned supply chain is legendary, but we are just now getting a glimpse into its inner workings. As supply side wonk turned CEO Tim Cook Tuesday unveiled a new line of iPhones, an intriguing report revealed the coordination required to get the handsets to your local Apple store.
Using mammoth chartered jets and schedules so elaborate they almost make D-Day seem like a Girl Scouts delivery route, iDevices designed in California and built in China arrive in the US without a second to spare. A former FedEx executive likens it all to a Hollywood movie premiere… Read More
By Christian Zibreg on Aug 28, 2013
Several credulous publications have confirmed with their deeply entrenched sources that Apple will be indeed revealing the iPhone 5S and 5C at a media event on September 10, possibly even launching iOS 7 for public consumption the same day. As for the upcoming iPads, conventional wisdom suggests the company might launch a fifth-generation iPad and possibly a Retina iPad mini at a separate media event in order not to take the wind out of the iPhone’s sails.
People have suggested an October launch for new iPads and that just about makes sense to us, but now Bloomberg is casually mentioning that both new iPhones and iPads are on Apple’s agenda for September 10… Read More
By Ed Sutherland on Aug 26, 2013
A new report gives a bit more hope to Apple’s push to widen its base of iPhone global carrier partners. The finance head of Japan’s largest carrier NTT DoCoMo hints Apple’s upcoming colorized iPhone 5S and iPhone 5C models could be sold in this tech-obsessed nation to its customers. However, if Apple wants this plum, it may have to play second fiddle to its Android rival, Samsung.
Although most recent attention has been on China, NTT DoCoMo is the lone hold-out in Japan, making the iPhone sold by every major Japanese carrier. In September, Apple is expected to unveil its next-generation iPhone 5S and possibly the budget-minded iPhone 5C in September… Read More
By Christian Zibreg on Aug 23, 2013
People love to accessorize their mobile devices. Indeed, the multi-billion dollar industry for gadget accessories has been thriving for years now on the seemingly unstoppable popularity of Apple’s mobile devices. The accessory industry had really started to take off a decade ago, after the iPod came out.
It boomed following the iPhone and iPod touch introduction in 2007, with tablets such as the iPad having become the latest lucrative market for case vendors out there. So, what do you do if you’re an established case maker in Asia at a time when Apple’s growth has been slowing?
As you fortunes are most certainly closely tied to Apple’s, priorities change as you start giving more attention to non-Apple gadget makers, namely to Samsung but also to a bunch of local vendors who produce inexpensive smartphones and tablets… Read More
By Christian Zibreg on Aug 12, 2013
With less than a month until Apple’s September 10 iPhone event, Bloomberg has scanned the blogs and talked to its unnamed sources in an effort to dig up some previously unknown “facts” about Apple’s upcoming iPhone and iPad refreshes.
Now, stop me if you’ve heard this before, but much of Bloomberg’s reporting centers around a thinner and lighter iPad 5 with iPad mini style design.
Where it gets interesting, however, is a claim that Apple also plans to introduce a Retina iPad mini this year rather than in 2014… Read More
By Christian Zibreg on Jul 19, 2013
As pointed out by multiple outlets and tweeted by several reporters, Apple has acquired an online navigation startup HopStop.com to improve its troubled Maps offering, Bloomberg just reported. HopStop makes a free iPhone and Android transit app that features detailed subway, bus, train, taxi, walking and even biking directions.
This is exactly the kind of data Apple’s Maps need in order to become a viable alternative to Google Maps. The HopStop software also features real-time transit information via the HopStop Live service, the official transit maps, nearby station search and station-to-station schedules in over 600 cities throughout the US, Canada, Europe, Australia and New Zealand, including 140 major metropolitan areas… Read More
By Christian Zibreg on Jul 17, 2013
With last month’s trial production and this month’s ramp-up underway, all checks now point to Apple having finalized the next iPhone and now mass producing the device, in time for a presumed Fall launch.
A Chinese website behind alleged iPhone 5S production shots is adamant the iPhone 5S has the same four-inch display as its predecessor.
That may not be the case: if a Taiwanese newspaper is to be trusted, Apple has increased the iPhone 5S’s screen to measure 4.3 inches diagonally. Worse, the move, the story goes, may delay the handset’s introduction until the end of the year… Read More
By Christian Zibreg on Jul 2, 2013
If you thought Apple’s done hiring, think again. Just as we’ve digested news that the California firm hired Hulu executive Pete Distad to help its executives negotiate content deals with media and cable companies like Time Warner Cable, earlier today AppleInsider claimed the company hired Paul Deneve, a former CEO of the luxury French fashion label Yves Saint Laurent, to work on special projects as a Vice President reporting directly to Apple’s boss Tim Cook… Read More
By Christian Zibreg on Jul 2, 2013
Hot on the heels of releasing the Apple TV 5.3 software which enabled access to Disney’s WatchESPN and HBO Go through the $99 set-top box, Bloomberg now reports that the iPhone maker is on the cusp of announcing a major agreement with Time Warner Cable.
The gist of the story: the deal would give subscribers of the cable television service access to channels via the Apple TV. HBO, of course, is owned by Time Warner, under the operating subsidiary Home Box Office Inc.
But it gets even better: Apple is apparently hiring away Hulu executive Pete Distad to help Eddy Cue, Apple’s SVP of Internet Software and Services, in negotiations with media and cable companies. An agreement will be reportedly announced “in a few months”. Tuesday news doesn’t get any bigger than this… Read More
By Christian Zibreg on Jun 12, 2013
Earlier this week, Apple showed the WWDC crowd what could only be described as a pair of mission-statement videos. As we reported, these highlight Apple’s renewed focus on simplicity in iOS 7 and underscore its famous ‘Designed by Apple in California’ signature.
The commercials didn’t escape the attention of the eagle-eyed Bloomberg reporters who found out that Apple’s long-time advertising agency TBWA\Chiat\Day is responsible for these videos.
Watchful readers will remember that the same agency is behind the company’s most memorable advertisements like the ‘Think Different’ campaign and the now legendary ’1984′ ad that launched the original Macintosh.
These clips are reportedly part of Apple’s ongoing branding campaign and more will follow soon… Read More
By Christian Zibreg on May 9, 2013
The credulous Bloomberg yesterday covered Pegatron’s investor conference where the contract manufacturer announced a whopping 80 percent year-over-year growth in first-quarter profits.
Pegatron also cautioned investors that second-quarter revenue may drop between 20 and 30 percent amid the broader decline in consumer electronics demand.
However, writer Tim Culpan decided the story wasn’t newsworthy enough in and of itself. And in his quest for pageviews, the reporter reckoned he better run the piece under the more Apple’s doomsday headline, “Falling iPad mini demand to push Pegatron electronics sales down.”
Well, guess what? 24 hours later, Pegatron CEO steps forward and tells the media that Culpan put those words in his mouth and completely fabricated the ‘falling iPad mini demand’ part. And there goes Bloomberg’s credibility right down the drain… Read More