Although tech titans Apple and Microsoft both sought to buy parts of BlackBerry, the board shied away from breaking up the company, according to a report Friday by Reuters. The ailing smartphone pioneer has determined that selling the company in pieces isn't in its best interests, despite bids from Apple, Microsoft, Lenovo and others.
I'm not sure the board has necessarily made a wise choice. First and foremost, a full-blown instant comeback is literally impossible this late in the game. And while still profitable, BlackBerry is burning through its cash fast, unit sales are falling off the cliff, users are defecting to other platforms in droves and, worst of all, there are no cool new products on the horizon to be excited about.
And with the iOS-Android duopoly and Microsoft competing for the #3 slot, it's indeed too late to turn BlackBerry's fortunes around. Seems to me they should have just sold off parts of the company to become a competitive niche player, as one analyst suggested in August...