Jony Ive on Apple product naming, David Beckham connection

By Christian Zibreg on Feb 20, 2013

Apple’s London-born VP of Industrial Design Jonathan Ive was last week honored with the greatest accolade in United Kingdom’s children TV, BBC’s Blue Peter programme. BBC’s Barney Harwood briefly interviewed Ive on his design work and journalist and recording engineer Tom Davenport has posted a video where Ive discusses how product naming philosophy can affect the design process. And as 9to5Mac noted, Ive also reveals a little known connection to David Beckham. Another video right after the break… Read More