The iTunes Store only sells music and ringtones now, with a splash screen telling folks to buy or rent movies and TV shows via the Apple TV app instead.
Apple TV App
Zoom launches a videoconferencing app for Apple TV
The Zoom Apple TV app brings videoconferencing to the big screen in your living room, with support for the Continuity Camera feature on the iPhone and iPad.
Apple’s TV app gaining 3D movies playable on the Vision Pro headset
A new icon in the shape of a headset marks movies offering a 3D stereoscopic playback experience on Apple's upcoming Vision Pro headset.
Rumor: Apple TV to ditch standalone iTunes Movies and TV Shows apps in December
The iTunes Movies and TV Shows apps will be nixed from tvOS in favor of the ability to purchase movies and shows directly in the TV app.
Apple discontinues the iTunes Movie Trailers app and website
Apple’s iTunes Movie Trailers app and website no longer serve the latest Hollywood trailers, which you can now watch on the company’s TV app (or YouTube, of course).
iOS 17 shortcut: Double-tap the Search tab in most system apps to type instantly
iOS 17 brings a time-saving shortcut that allows you to access search functionality faster by typing instantly in system apps like Photos, TV and Podcasts.
Apple replacing its iTunes Movie Trailers app with movie trailers in the TV app
Movie trailers hosted in Apple's dedicated iTunes Movie Trailers app are now available in a new section within the company's TV app.
8 crucial features missing from the rebranded Max streaming app on Apple TV
The rebranded Max streaming app lacks many features on Apple TV, including support for the native video player, Up Next queue, picture-in-picture and more.
Netflix for Apple TV now uses the native tvOS 15 video player
Experiencing Netflix on your Apple TV is now more enjoyable and consistent with Apple's guidelines as the app has adopted the native video scrubber in tvOS 15.
HBO Max is rebuilding its awful Apple TV app from scratch to be stable and faster
HBO Max is revamping its buggy Apple TV app that's prone to crashes to be more stable and faster. New features are coming, too.
Select Hulu originals can now be streamed in HDR Dolby Vision on Apple TV and other devices
Although several years behind competitors, the new Hulu HDR streaming option is now available with select Hulu originals on Apple TV, Roku and other compatible hardware.
Plex for Apple TV gets a major overhaul
Media player Plex has updated its interface on Apple TV and Roku, bringing a mix of rich layout options that help create a more personalized experience for users.