By Cody Lee on Jul 17, 2014
On Tuesday, Apple launched a new service in Japan called ‘iTunes Pass.’ The service allows customers to purchase iTunes Store credit from an Apple retail store using Passbook, eliminating the need for physical gift cards and redemption codes.
At the time of launch, it was unclear if Apple intended to roll out iTunes Pass to other countries, or if it was merely just testing the waters for a bigger project. After 24 hours, that question was answered tonight when the service popped up in the US… Read More
By Cody Lee on Jul 15, 2014
As expected, Apple has officially launched its iPhone and iPad trade-in program in Australia today. The company made the announcement via a statement provided to an Australian MSN affiliate this morning.
Customers can receive a maximum of A$250 (or roughly $234 USD) for their iPhones, and A$215 ($202 USD) for iPad trade-ins. Newer devices like the iPhone 5s and 5c are not eligible, nor are first-gen models… Read More
By Christian Zibreg on Jul 1, 2014
Ace Metrix’s ad-watching data compiled by Bloomberg has revealed that Apple’s in-house advertisements are scoring lower than those created by its long-time ad agency, TBWA\Media Arts Labs. This includes Apple’s TBWA-produced iPhone 5s television campaigns such as ‘Gigantic’ and ‘From the Heart’.
Small wonder, then, that Apple has decided to use various motifs from these successful commercials inside its retail stores, starting with the installation of the brand new backlit wall graphics at select locations… Read More
By Cody Lee on Jun 30, 2014
MacRumors is reporting that Apple is set to launch its annual ‘Back to School’ promotion in the US and several other countries beginning tomorrow—Tuesday, July 1st. The company runs the promo at various times in different regions, depending on their respective educational calendars.
According to the site, Apple will be offering up iTunes Store/App Store gift cards to students that purchase a Mac, iPad, or iPhone. Similar to last year, it sounds like students will receive a $100 App Store gift card for the purchase of a new Mac, and a $50 card for new iOS device purchases… Read More
By Christian Zibreg on Jun 17, 2014
Apple Retail is kicking off its annual free summer camps for kids eight to twelve years old. This time around, three-day workshops will center around filmmaking and interactive storytelling with apps like iMovie and iBooks Author on Macs and iPads.
Apple wants to educate youngsters on the basics of making movies and creating interactive books, complete with their own illustrations and sound effects. Each workshop, according to the firm, ends with the Apple Camp Showcase “so campers can share their finished projects”… Read More
By Cody Lee on Jun 12, 2014
Angela Ahrendts began here tenure as Apple’s senior vice president of retail and online sales in early May. The former Burberry CEO has made a good first impression in her first month, garnering praise from folks inside and outside the company.
Today, Ahrendts sent out her first memo to Apple retail employees, which officially sets the tone for her incumbency. In the letter she thanks everyone for their hospitality, and pledges to continue to evolve the customer journey in stores and online… Read More
By Cody Lee on Jun 12, 2014
Last night, Apple posted a video to its official YouTube channel showing off its newest retail store in Japan. The store is located in Omotesando, Tokyo, and it includes a brushed aluminum staircase and other unique architectural features.
Photos of the outside of the store surfaced in May, showing what appeared to be a power-saving green curtain of foliage draped down one wall. But this new video from Apple takes you on a brief virtual tour of the entire multi-floor building… Read More
By Cody Lee on Jun 6, 2014
According to a new report from 9to5Mac, Apple is preparing to begin offering prepaid and month-to-month iPhone plans in its US retail stores. This will mark the first time in the US that customers will be able to go into an Apple Store, and walk out with a prepaid iPhone.
Customers will be able to purchase an iPhone at full retail, pick from a handful of prepaid or month-to-month plans offered by AT&T, T-Mobile and others, and have it activated in-store. The initiative is part of a larger effort by Apple to bolster non-subsidized iPhone sales… Read More
By Cody Lee on May 30, 2014
Last week, Apple’s Lisa Jackson spoke at the Fortune Brainstorm Green conference about the company’s efforts to reduce its carbon footprint. She noted that all of its data centers run on renewable energy, and it’s working toward a similar goal with its retail stores.
And today we get a glimpse of those efforts with photos of a new Apple Store in Tokyo, Japan. The store, which is expected to open next month, features an eco-friendly design with a curtain of thick vines on at least one wall that will help control the store’s climate… Read More
By Cody Lee on May 23, 2014
Apple has launched a new promotion on its web store, which gives customers free shipping on all online orders through the end of the month. It doesn’t give a specific reason for the event, but we’re coming up on both Memorial and Father’s Day.
While Apple has long-offered free shipping on orders over $50, this deal would allow you to purchase a case, Lightning cable, or any other low-cost accessory without having to spend the extra $4-$6 (depending on location) for standard shipping… Read More
By Cody Lee on May 19, 2014
Apple’s former SVP of retail John Browett left a bad taste in everyone’s mouth. After just six months in the position, it was pretty clear he wasn’t right for the job, and Tim Cook fired him. And not only that, but he spent over a year finding a proper replacement.
The good news is, that replacement was Angela Ahrendts, and by all accounts she’s nothing like Browett. In fact, according to a new report from 9to5Mac, she has already visited a number Apple Stores in the the San Francisco area, and the employees love her… Read More
By Cody Lee on May 19, 2014
Last month, Apple expanded its in-store trade-in program to include iPads. Under its Reuse and Recycling initiative, the program allows users to bring in their old iPads and trade them in for store credit, based on model, condition and other factors.
Initially, the option was only available at Apple stores in the US and Canada, but the company has expanded it overseas this week. Reports are coming in this morning that the iPad trade-in program is now available in France, Spain and Germany… Read More
By Christian Zibreg on May 14, 2014
With all the rumors seemingly pointing to Apple sticking to its Fall release schedule for iPhones, established with the October 2011 introduction of the iPhone 4s, today the company again hinted at an upcoming iPhone 6 release by blocking off employee vacations for September 15–28 at its German outlets.
September is Apple’s usual iPhone launch window (new iPads typically come a month later).
What’s different this time around is Apple blocking employee vacation dates four months in advance versus a few weeks ahead of a major new product introduction, like before… Read More
By Christian Zibreg on May 9, 2014
The writing has been on the wall for quite some time now for Facebook’s ill-fated Poke and Camera apps.
Ever since releasing the revamped Messenger - and especially the beautiful Paper app – it’s been clear to me that the outdated Poke for iPhone and the meaningless Camera would be headed to the technology graveyard.
Starting today, Camera and Poke can no longer be downloaded from the App Store.
Facebook has discontinued these two programs because their functionality has long been folded into the firm’s main iOS client, as well as into Messenger and Paper… Read More
By Cody Lee on May 9, 2014
As rumored earlier in the week, Apple has kicked off a new in-store iPhone upgrade program today. The company has put up signs and other marketing materials in its retail stores, and has begun emailing customers with older model handsets.
The purpose of the event is to get those who still have an iPhone 4 or iPhone 4s into a 5s or 5c, as Apple attempts to move remaining stock ahead of the fall’s anticipated refresh. The company has even upped its trade-in offers to sweeten the deal… Read More
By Cody Lee on May 6, 2014
Folks looking to purchase a new handset soon may be interested to hear that Apple is expected to host an iPhone upgrade event this week at its retail stores. The news comes from 9to5Mac, who says the company will begin emailing owners of older iPhones tomorrow, notifying them of the program.
According to the report, the move is part of a larger effort to boost handset sales and the promotion will kick-off on May 8th. The deal will be offered in a number of states across the US, and will ‘blend nicely’ with Apple’s retail store-based iPhone trade-in program it introduced in August of last year… Read More
By Cody Lee on May 5, 2014
Talk about a signing bonus. After officially joining Apple last week, word got out today that Angela Ahrendts has already received 113 thousand units of restricted stock. At today’s prices—remember, APPL is back up around $600—the shares would be worth roughly $68 million.
This makes the company’s new SVP of retail and online stores one of the highest-paid executives in the industry, but of course, she’ll have to wait to cash in. According to a filing with the U.S. Securities and Exchange Commission, the full amount won’t be available until 2018… Read More
By Jake Smith on May 1, 2014
Angela Ahrendts has left fashion retailer Burberry and started her new position at Apple as the Senior Vice President of Retail and Online Stores, according to an update to Apple’s Executive Profiles website on Friday.
Tim Cook, CEO of Apple, confirmed on the company’s quarterly earnings call last week that Ahrendts would be starting at the Cupertino-based company this week, following now-false rumors she would be staying on at Burberry until June. Read More
By Christian Zibreg on Apr 22, 2014
Apple’s in-store Reuse & Recycling program in the United States and Canada is now available to iPad owners, too, according to a new report Tuesday.
If you have a used iPad lying around that needs getting rid of, take it to a nearby Apple Store and the company will give you a store credit, depending on its model, condition, age, physical appearance and other factors.
Apple uses a list of 22 criteria to evaluate if your device is eligible for trade. Devices that won’t power on, have smashed screens, are jailbroken or use non-Apple parts won’t be considered for a credit… Read More
By Cody Lee on Apr 21, 2014
Apple has apparently begun revamping some of its Apple Store logos with green leaves tonight, in honor of Earth Day. The annual event, which falls on April 22nd, is used to promote environmental protection and the overall improvement of the health of the environment, via demonstrations, organized events, and more.
The move shouldn’t come as much of a surprise, as we already knew Apple was planning some kind of celebration for Earth Day at select retail locations. We also saw a major PR push from the company yesterday regarding its environmental efforts, including new hardware recycling options and a video with Tim Cook… Read More