Rules! available for free within the Apple Store app

By Cody Lee on Apr 13, 2015

Those of you who enjoy app deals may be interested to know that Rules! has gone free for a limited time. Apple is currently offering promo codes for the popular brain-teasing puzzler, which typically costs $2.99, within its Apple Store app.

For those who haven’t played it before, Rules! is a well-designed puzzle game that puts your memory and reflex skills to the test. Players are presented with a 16-card board, and asked to remove cards based on increasingly difficult guidelines. Read More

 

Tim Cook: Apple Watch pre-orders have been ‘great’

By Cody Lee on Apr 10, 2015

Tim Cook took time out of his day on Friday to visit his local Palo Alto Apple Store, to greet folks trying on the Apple Watch. The CEO shook hands, posed for photos, and fielded questions regarding Apple’s highly anticipated wearable.

CNBC was on hand for the meet-and-greet and managed to speak with Cook for a moment about the Watch, and what he’s seen in terms of initial response. Unsurprisingly, he says the company has been “impressed” with consumer enthusiasm. Read More

 

Apple wants customers to buy Apple Watch and new MacBook online

By Christian Zibreg on Apr 7, 2015

In an interesting break from the publicity Apple normally gets for free whenever customers line up outside its stores to be the first to get their hands on latest new gizmos, the company is now instructing its retail employees to suggest customers buy the Apple Watch and the new twelve-inch MacBook through the Online Apple Store.

According to an internal memo Apple’s retail chief Angela Ahrendts sent to Apple Store employees entitled ‘Get in line online’, obtained by Business Insider, Apple suggests that “the days of waiting in line and crossing fingers for a product are over”. Read More

 

Apple Watch weekend roundup: New storefront display, patent trouble for the Swiss, more

By Jake Smith on Apr 5, 2015

It’s been a busy weekend in Apple Watch news, so let’s take a look, shall we?

To start, 9to5mac has given us an early look at the new Apple Watch-themed display that will be dressing Apple Stores across the world. We’ll see the new display on April 10, coinciding with the launch of Apple Watch pre-orders and in-store try-on appointments for prospective users. Read More

 

New details surface on Apple Watch sales process

By Christian Zibreg on Mar 30, 2015

The Apple Watch sales process and purchasing experience will be more elaborate and exquisite than originally thought, according to internal training documents seen by Arnold Kim, who runs MacRumors.

Apple is revamping its retail stores ahead of April 10 Watch pre-orders and try-on appointments and has detailed in an internal brochure for retail staff the various process for both customers and employees, including playing with different bands, trying on demo units and more.

We also got our first good look at special display cases for the Watch that will be installed in Apple Stores and learn about other interesting details surrounding the shopping experience as Apple has envisioned it. Read More

 

Apple Watch sales strategy: a focus on fashion and upsells

By Jake Smith on Mar 24, 2015

9to5mac is out with a report on Tuesday detailing how Apple Store employees will help customers select the right Apple Watch for their lifestyle, when it becomes available to purchase on April 24. The publication, often providing some of the best Apple scoops, details that retail employees will initiate conversations to build trust, enabling the employee to essentially take the place as a fashion advisor during the purchase process, rather than pushing a new consumer electronic. Read More

 

New Apple Wireless keyboard with backlit keys appears on Apple’s online store

By Jake Smith on Mar 23, 2015

An updated version of Apple’s wireless keyboard appeared on Apple’s Czech Republic online store on Monday, most notably packing a backlit keyboard.

Apple hasn’t updated the product description noting the backlit feature, however the F5 and F6 keys indicate dimming and brightening functionality like found on Apple’s laptop line. The keys have also seen a slight redesign, and the CD eject button has been replaced with a power button.  Read More

 

Here’s how Apple will let customers try on in-ear headphones

By Jake Smith on Mar 20, 2015

Following a report last month, Japan-based blog Macotakara was able to snag a look at the kit Apple Store employees will use to allow customers to try-on in-ear headphones before making a purchase.

The urBeats, Beats Tour, and PowerBeats 2 Wireless, all made by the Apple-owned Beats Electronics, and the RHA MA450i, JayBird BlueBuds X, and the Bose QC20, are seen in the kit that Apple Store employees will use to help present to customers. Read More

 

Apple to launch new trade-in program for Android switchers

By Cody Lee on Mar 16, 2015

Apple will soon introduce a new trade-in program that will accept Androids and other non-Apple smartphones, reports 9to5Mac. Citing sources familiar with the upcoming rollout, the outlet says the program will be very similar to Apple’s existing iPhone trade-in program, which provides customers with gift cards to be used towards the purchase of a new iPhone.

Trade-in values of smartphones will be determined by Apple Store representatives, based on the age of the device as well as its cosmetic and functioning condition. The reps are said to be beginning extensive training sessions later this week, which will better prepare them to appraise these new devices when the program launches sometime in “the coming weeks.” Read More

 

Apple’s retail sales strategy for Apple Watch revealed

By Cody Lee on Mar 3, 2015

Ahead of next week’s Apple Watch event, Apple has begun training its retail employees on how to position the new device to customers. In a new report this afternoon, 9to5Mac’s Mark Gurman shares 3 key points from their training including key features, iPhone compatibility and style.

According to selling guidelines provided to Gurman, Apple wants its employees to find out 3 things about their customers when trying to sell the Apple Watch: what do they already know about the device, is their iPhone compatible, and are they looking for a casual or formal watch. Read More

 

Tim Cook: Apple Watch will replace car keys, battery will last whole day and other tidbits

By Christian Zibreg on Feb 27, 2015

While making an unannounced visit to Apple’s flagship retail store in London’s Covent Garden, CEO Tim Cook dropped a few more hints about the upcoming wrist-worn device, expected to mark Apple’s foray into wearables come this April.

As The Telegraph reported, Apple’s chief executive said the Watch will replace your car keys, reward exercise, filter messages and more. Read More

 

Apple updates World Travel Adapter Kit with slashed price, new socket

By Jake Smith on Feb 23, 2015

Apple has released an update to its World Travel Adapter Kit on Monday, now available on the online Apple Store with seven AC plug types and a reduced price of $29.

With the new version of the kit, Apple has expanded support to travelers visiting Brazil, a country with Type N electrical outlets. Support for North America, Japan, China, United Kingdom, Continental Europe, Korea, Australia and Hong Kong are also found for globetrotters. Read More

 

New Apple Store in China has a free-floating second floor

By Jake Smith on Feb 19, 2015

On the surface, Apple’s new store in Hangzhou, China doesn’t look a lot different from other Apple Stores around the world – there’s plenty of glass to be found and wooden tables that house plenty of Apple products. However at a closer glance, the latest Apple Store designed by Foster + Partners is quite an architectural feat. Read More

 

Brand new Apple Store is opening in Tianjin, China this coming Saturday

By Christian Zibreg on Feb 2, 2015

Apple’s retail expansion in China, coinciding with the Chinese New Year festivities, continues unabated with a brand new store now scheduled to open in Tianjin on Saturday, February 7, at 10am local time, as noted on the company’s Chinese retail website.

The brick-and-mortar store is located near the Nankai District in the city of Tainjin, a metropolis in northern China and one of the five national central cities of the People’s Republic of China. Read More

 

Report: Apple Stores to keep gold Watches in MagSafe-equipped safes overnight

By Christian Zibreg on Jan 31, 2015

Apple will house those pricey Apple Watch “Edition” units in safes overnight, according to the well-informed blogger Mark Gurman of 9to5Mac.

Unnamed sources told the author that each Apple retail store that’ll carry the device is going to be outfitted with safes designed to keep the most pricey version of the wrist-worn device protected from theft while charging overnight. The Apple Watch “Edition” features a case crafted from 18-karat gold.

Some of the stores have reportedly already begun installing the safes ahead of the Watch’s launch in April. Read More

 

Photos of Apple’s Chongqing store, opening tomorrow ahead of Chinese New Year

By Christian Zibreg on Jan 30, 2015

Apple is scheduled to open a new flagship retail store in Jiefangbei Square in Chongqing, China, its second store in the city.

The beautiful structure borrows Apple’s Pudong store design in Shanghai: an above-ground all-glass cylinder with an Apple logo and a hand-painted mural conceals the actual store located under street level.

Apple invited select members of the press on a tour of the Chongqing store ahead of the grand opening tomorrow at 10am local time and Chinese blog MacX posted a series of images showing the store’s deceptively large underground interior. Read More

 

Apple’s new store in China is all-glass cylinder covered by another breathtaking mural

By Christian Zibreg on Jan 26, 2015

New SVP of Retail and former Burberry CEO Angela Ahrendts said Apple’s retail presence in China is going to expand from 15 to 40 stores within two years.

And one of the new stores is opening this Sunday in Chongqing, a major metropolis in Southwest China and one of the five national central cities in the 1.33 billion people country.

Scheduled to open at 10am local time on Sunday, January 31, the store is officially called Jiefangbei. It’s even more gorgeous than the Pudong store in Shanghai and marks Apple’s second flagship outlet that uses its patented cylindrical glass entrance design.

Apple posted a video posted to its Chinese retail website ahead of grand opening. In it, the firm details a collaboration between China-based artist Yangyang Pan and US-based photographer and engineer Navid Baraty who joined forces to create a breathtaking mural art for the store. Read More

 

Watch English version of calligraphy video showing stunning Hangzhou store mural creation

By Christian Zibreg on Jan 22, 2015

Tuesday, Apple opened its first store in Hangzhou, the capital and largest city of Zhejiang Province in Eastern China. As part of launch festivities, the Cupertino company enlisted the creative talent of calligraphy artist Wang Dongling who hand-painted a stunning mural featuring an old poem.

Originally available as a QuickTime video through its retail website in China, an English version has just surfaced on Apple’s YouTube channel for everyone to enjoy. Read More

 

Apple uses famous calligrapher to tease new West Lake Apple Store in China

By Jake Smith on Jan 20, 2015

Apple looks to be making time with its Chinese retail expansion, and as such has tapped famous calligrapher Wang Dongling to announce the grand opening of its first Apple Store in Hangzhou. Read More

 

FiftyThree’s Pencil stylus comes to an Apple Store near you

By Christian Zibreg on Jan 16, 2015

FiftyThree’s Pencil, a Bluetooth enabled stylus that pairs with the iPad and is activated by pressing on the Pencil icon in the Paper app, is now available at an Apple Store near you. The accessory ships in an all-new packaging created by their in-house designer Becky Brown. Read More

 
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