As many as 17 Project Titan engineers have left Apple for secretive automotive startup Zoox
More than a dozen engineers who had been working on Apple’s car project have joined Zoox, an automotive startup working on self-driving systems of its own.
Apple Car
Apple’s autonomous driving technology focused on the ride hailing market
Apple’s scaled-down Project Titan unit is still in turmoil, but it’s hiring again and apparently eyeing the ride hailing market.
NYT: Apple’s car ambitions scaled back to in-house campus shuttle service
Project Titan’s reduced scale is now focused on PAIL, a shuttle service designed to transport Apple’s employees between corporate buildings in Silicon Valley.
Cook: Apple has “a large project going” in terms of autonomous systems
Apple is making a big investment in autonomous driving and has “a large project going” in that space, according to the company’s chief executive.
Tim Cook confirms Apple working on autonomous driving software
Apple CEO Tim Cook has officially confirmed in a WWDC interview with Bloomberg Television that his company is working on autonomous driving software. He wouldn’t say if there’s an iCar in the works though.
Apple hires former NASA veterans for augmented reality and self-driving software testing
Apple has gone to space to find additional talent for its augmented reality efforts and self-driving software testing, as revealed in a rare bureaucratic mistake.
Apple receives permit to test self-driving cars in California
Apple was added to the list of 29 other companies, including Tesla, Google, Ford and Mercedes, that are testing or planning to test self-driving vehicles in the state of California, according to the California Department of Motor Vehicles’s (DMV) website Friday.
The permit allows Apple to test vehicles in autonomous mode on public roads.
It’s unclear if Apple sought to obtain a permit because it wanted to test-drive its own autonomous vehicles or if the company was simply looking to experiment with the rumored autonomous driving features in a future CarPlay version.
Apple poached race car engineer from Porsche
Earlier this year, Apple poached Alexander Hitzinger, the former technical director of Porsche’s race car program who helped the car maker return to the Le Mans endurance race, a company source told Reuters last Friday. The move was first reported by Germany’s Manager Magazin.
Volkswagen-owned Porsche officially confirmed Hitzinger had left the luxury carmaker in the spring, but didn’t share any further information.
Apple pens letter to NHTSA regarding autonomous vehicle policies
Apple in November penned a letter to the NHTSA (U.S. National Highway Traffic Safety Administration) regarding autonomous vehicle polices and other concerns. VentureBeat unearthed the letter, which was signed by Apple VP of Product Integrity and former Ford safety executive Steve Kenner.
McLaren confirms it was in talks with Apple that never “matured to a definitive proposition”
Back in September, The Financial Times, The New York Times and Bloomberg ran reports that Apple was considering either a full takeover bid or at least a large investment in the British supercar maker McLaren Automotive. A potential acquisition was valued at between $1.3 billion and $1.9 billion though McLaren later said it was “not in discussion with Apple in respect of any potential investment.”
Saturday, McLaren CEO Mike Flewitt confirmed in an interview with Reuters that his company did hold talks with Apple after all, but said the discussions never progressed towards a definitive proposition.
Where the Apple Car is going
Neil Cybart wrote a detailed analysis of Apple’s seemingly scaled back ambitions for the Apple Car. From building an electric car to now building software for autonomous driving, Cybart looks into why Apple might have changed course.
KGI: Apple’s AR tech could end up in autonomous driving system
KGI Securities’ Ming-Chi Kuo issued a new research note to investors on Wednesday regarding his vision for Apple’s augmented reality efforts. In the letter, the noted analyst says that we likely won’t see these efforts for 1-2 years, but when we do they will redefine Apple’s current products and open up new categories.