Powerbeats Pro and their charging case allow for a total of 24 hours of run time, and the latest commercial from Apple-owned Beats brand drives that point home.
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Apple takes iPhone privacy billboard marketing campaign to Europe, starting with Germany
New Apple billboards were spotted this morning in major German cities of Hamburg and Berlin, promoting the importance of iPhone user privacy and data protection.
Apple highlights a new #ShotoniPhone video about Indian cricket players coinciding with the 2019 Cricket World Cup
The official Apple India channel on YouTube today published a new 40-second video in the ongoing #ShotoniPhone campaign that centers around cricket players in a celebration of Indian sports and culture.
Watch Apple’s new water-inspired #ShotoniPhone experiments
Apple's official YouTube channel yesterday shared a new #ShotonPhone video, the third clip in the iPhone Experiments series, along with a companion behind-the-scenes mini-film.
Apple wins the Cannes Lions’ 2019 Creative Marketer of the Year award
Apple has made quite the impression over the years, especially in the technology sphere. But also when it comes to marketing. The company has seen some of the best marketing efforts over the years, and now one of the most prestigious festivals is awarding the company for that hard work.
Apple’s new “Behind the Mac” ad is all about music-making on the Mac
Today, Apple United Kingdom on its YouTube channel published a short but sweet video, part of the company's "Behind the Mac" campaign, that focuses on music-making on the Mac.
Latest iPhone XR ad promotes smartphone addiction as a way of life, and that’s bad
Apple has been underscoring, repeatedly and for more than a year now, that it wants to help customers cure their smartphone addiction which it has played a major part creating in the first place. But Apple shot itself in the foot with its latest iPhone XR commercial by unintentionally promoting smartphone addiction as a way of life of today's generation.
Apple invites you to “do one last great thing with your iPhone”
Apple yesterday released a new video advertisement via its YouTube channel. If my memory serves me correctly, this is the first ad that promotes Apple's handset trade-in program.
Making-of video shows Apple used explosives to create an avalanche for the nature-focused “Don’t Mess With Mother” mini film
Apple yesterday shared a new video featuring beautifully shot scenes of nature from around the world. Today, the company released a making-of video revealing how the project was shot using iPhone XS cameras and some additional equipment and accessories, like cinema-quality lenses and stabilizers. For the scene of a stunning avalanche, Apple used real explosives rather than computer graphics and special effects.
Apple shares a new shot on iPhone video featuring nature clips from around the world
Apple this morning released some new imagery as part of its ongoing #ShotOniPhone campaign on social media, featuring gorgeous clips of nature from around the world.
New ads highlight iPad Pro’s on-the-go power and versatility, USB-C, Apple Pencil & more
Aside from sharing a new shot on iPhone mini film, Apple this morning also published half a dozen videos on its official YouTube channel showcasing the versatility and on-the-go power of the new iPad Pro, including features like USB-C connectivity, Apple Pencil drawing and so forth.