By Jeff Benjamin on Nov 18, 2015
Right after posting several new advertisements highlighting apps on the Apple TV, Apple has launched yet another new ad, this time highlighting the popular Watch ABC app.
Yesterday, Apple published five new ad spots for various apps on the platform, including Disney Infinity 3.0. Crossy Road, HBO Now, Asphalt 8, and Netflix. Not content with that onslaught of promotion, Apple has added an additional new 15-second video to its YouTube channel in an effort to showcase ABC’s streaming video offering. Read More
By Matthew Miller on Nov 17, 2015
Tim Cook has said in numerous interviews that apps are the future of TV. Apple’s marketing department seems to be taking that statement to heart, releasing five new Apple TV ad spots on their YouTube channel today. In these ads, Apple is showcasing both content and games, from a variety of creators.
All of the ads feature a slick introduction from the moment the app starts to when the actual apps are shown. No users of the Apple TV are shown, but instead Apple is focusing only on the content of the apps themselves. Read More
By Jeff Benjamin on Nov 9, 2015
Apple, gearing up for Wednesday’s launch of the iPad Pro, has posted its first launch advertisement for the super-sized tablet on its YouTube channel. The 30-second spot, entitled a Great Big Universe, features footage of Sky Guide and Procreate, two apps that will launch alongside the iPad Pro with assets that take advantage of that extra large screen. Read More
By Christian Zibreg on Nov 6, 2015
The leading photo sharing service Instagram, owned by Facebook, is testing various new ad formats—among them interactive ads with In-App Purchases and built-in support for Force Touch and Apple Pay.
As reported last evening by Digiday, citing an ad agency source familiar with the test, the company is hoping that new ad formats will help drive sales by selling items right from the Instagram feed, without the need to click off the app. Read More
By Christian Zibreg on Nov 5, 2015
HTC and its latest One A9 flagship smartphone have been accused of copying the iPhone 6 design and its much criticized antenna bands on the back (HTC, needless to say, begs to differ).
But now, the ailing Taiwanese handset maker has taken things to the next level with a brand new advertising campaign that revolves around the tagline ‘Be Different’.
In a 90-second commercial posted to HTC’s YouTube channel, a young and hip runner is portrayed in a dystopian-like world where everything is white and clean, unified and supposedly Apple-like. To make it perfectly clear who the Big Brother is this time around, HTC’s hero can be seen kicking a bunch of white apples, apparently to stand up to the Man and make a point. Read More
By Jeff Benjamin on Oct 26, 2015
Apple has posted a brand new ad to its YouTube channel to bring attention to the iPhone 6s’ Live Photos feature. The 15 second spot, entitled Half Court, features NBA star Stephen Curry of the World Champion Golden State Warriors.
In the ad, Curry takes a difficult to make half court shot and immediately turns to look at the camera before he sees if the shot is successful. Right after the shot, the cameraman takes a photo using his iPhone 6s.
The spot then cuts to the cameraman, the just-taken shot on his iPhone, using 3D Touch to review the Live Photo. Given Curry’s “in the gym” range when it comes to shooting, you can probably guess what happens next… Read More
By Christian Zibreg on Oct 25, 2015
Less than two weeks following its iPhone 6s commercial that focused on 3D Touch, Apple’s begun rolling some new ads for the handset.
Adopting the dynamic and to-the-point format inaugurated by the previous ad, a trio of new commercials—titled “Crush,” “The Camera” and “Flip a Coin” and all starring actor and singer Jamie Foxx—showcase other iPhone 6s capabilities, like hands-free ‘Hey Siri’ and a variety of camera features. Read More
By Jeff Benjamin on Oct 5, 2015
Apple has been quite consistent with its YouTube channel updates, as it tonight posts six new ads for the Apple Watch. This follows up last week’s Apple Music Guided Tour video series, which itself followed new iPhone videos.
Each of the videos showcases a specific facet of the Apple Watch, including navigation, messages, health tracking, and Apple Pay. The six spots, which all last for about 16 seconds, provide quick glimpses into what makes Apple Watch special. Watch all six videos, and let us know which one is your favorite. Read More
By Christian Zibreg on Sep 18, 2015
Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.
As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.
But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More
By Christian Zibreg on Aug 31, 2015
Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More
By Christian Zibreg on Aug 24, 2015
According to a new report Monday, Apple has enlisted help of popular YouTubers such as Louis Cole and sketch comedy channel Wong Fu Productions who appear to be working in unknown capacity on future Apple promotions.
MacRumors, which first reported on the news, thinks a variant of Apple’s ‘Shot on iPhone’ advertising campaign could be in the works in time for the ‘iPhone 6s’ and ‘iPhone 6s Plus’ launch next month. Read More
By Christian Zibreg on Aug 20, 2015
Apple Watch advertising has been amped up quite a bit with news of a remarkable eye-candy floral display which promotes the wearable device at Selfridges, a chain of high end department stores in the UK founded by Harry Gordon Selfridge.
According to design outlet Wallpaper, two dozen floral displays that wrap around Selfridges’ flagship store in London sport blooming flowers and other floral motifs directly inspired by the Motion face on the Apple Watch. Read More
By Jeff Benjamin on Aug 16, 2015
One week after posting the latest “If it’s not an iPhone” advertisement to YouTube, Apple is back with three brand new ads that all center around its recently launched Apple Music service.
In the first ad, aptly named Discovery, several Apple Music features are touted—the fact that you have nearly every song and album available at your finger tips, the listener and artist discovery aspects, radio, and more.
In that spot and the others, several known artists and up and coming artists are highlighted, which makes Apple’s tagline—All the artists you love and are about to love—even more relevant.
By Jeff Benjamin on Aug 7, 2015
Apple must like the feedback that it’s getting from its recently launched “If it’s not an iPhone” ad campaign. Today, the fourth video in the series was posted on Apple’s YouTube channel, and it features a catchy tune, bright colors, and lots and lots of strategically placed iPhones. Read More
By Christian Zibreg on Aug 5, 2015
Before today, advertising on Instagram was mostly limited as media buyers had had to contact an Instagram sales representative directly. But things have just changed for the better (or worse, depending on your point of view) as Instagram’s parent company, Facebook, has officially switched on Instagram’s advertising application programming interface (API) to allow brands to buy ad slots on Instagram in a more automated fashion, Business Insider is reporting.
Because there’s a lot of pent-up demand for targeted ads on the popular mobile photography service, this major move practically spells an end to Instagram’s light ad experience as Instagram is poised to make big bucks by shoving more and more ads down users’ throat. Read More
By Christian Zibreg on Jul 27, 2015
If you interact with a rich ad on Pandora for at least fifteen seconds, the Internet radio service will reward you with an hour of uninterrupted listening free of advertising, the company announced in a blog post Monday.
They’re calling it Sponsored Listening and it’s available now to all advertisers, meaning this feature will be available on a per-ad basis. Read More
By Christian Zibreg on Jul 24, 2015
Apple on Friday kicked off a new interesting web campaign on its website which strives to lay out the reasons for the iPhone’s uniqueness.
Delivered under the tagline “Why there’s nothing quite like iPhone” and accompanying its “If it’s not an iPhone, it’s not an iPhone” series of television commercials, the new webpage goes through a few key aspects of the iPhone.
Some of the highlights include the iPhone’s tightly integrated design, strong security, powerful imaging capabilities, robust messaging, privacy and much more. Read More
By Christian Zibreg on Jul 16, 2015
Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.
Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More
By Christian Zibreg on Jul 10, 2015
Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.
Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”
You know the type.
Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More
By Christian Zibreg on Jun 26, 2015
Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.
Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More