By Jeff Benjamin on Oct 5, 2015
Apple has been quite consistent with its YouTube channel updates, as it tonight posts six new ads for the Apple Watch. This follows up last week’s Apple Music Guided Tour video series, which itself followed new iPhone videos.
Each of the videos showcases a specific facet of the Apple Watch, including navigation, messages, health tracking, and Apple Pay. The six spots, which all last for about 16 seconds, provide quick glimpses into what makes Apple Watch special. Watch all six videos, and let us know which one is your favorite. Read More
By Christian Zibreg on Sep 18, 2015
Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.
As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.
But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More
By Christian Zibreg on Aug 31, 2015
Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More
By Christian Zibreg on Aug 24, 2015
According to a new report Monday, Apple has enlisted help of popular YouTubers such as Louis Cole and sketch comedy channel Wong Fu Productions who appear to be working in unknown capacity on future Apple promotions.
MacRumors, which first reported on the news, thinks a variant of Apple’s ‘Shot on iPhone’ advertising campaign could be in the works in time for the ‘iPhone 6s’ and ‘iPhone 6s Plus’ launch next month. Read More
By Christian Zibreg on Aug 20, 2015
Apple Watch advertising has been amped up quite a bit with news of a remarkable eye-candy floral display which promotes the wearable device at Selfridges, a chain of high end department stores in the UK founded by Harry Gordon Selfridge.
According to design outlet Wallpaper, two dozen floral displays that wrap around Selfridges’ flagship store in London sport blooming flowers and other floral motifs directly inspired by the Motion face on the Apple Watch. Read More
By Jeff Benjamin on Aug 16, 2015
One week after posting the latest “If it’s not an iPhone” advertisement to YouTube, Apple is back with three brand new ads that all center around its recently launched Apple Music service.
In the first ad, aptly named Discovery, several Apple Music features are touted—the fact that you have nearly every song and album available at your finger tips, the listener and artist discovery aspects, radio, and more.
In that spot and the others, several known artists and up and coming artists are highlighted, which makes Apple’s tagline—All the artists you love and are about to love—even more relevant.
By Jeff Benjamin on Aug 7, 2015
Apple must like the feedback that it’s getting from its recently launched “If it’s not an iPhone” ad campaign. Today, the fourth video in the series was posted on Apple’s YouTube channel, and it features a catchy tune, bright colors, and lots and lots of strategically placed iPhones. Read More
By Christian Zibreg on Aug 5, 2015
Before today, advertising on Instagram was mostly limited as media buyers had had to contact an Instagram sales representative directly. But things have just changed for the better (or worse, depending on your point of view) as Instagram’s parent company, Facebook, has officially switched on Instagram’s advertising application programming interface (API) to allow brands to buy ad slots on Instagram in a more automated fashion, Business Insider is reporting.
Because there’s a lot of pent-up demand for targeted ads on the popular mobile photography service, this major move practically spells an end to Instagram’s light ad experience as Instagram is poised to make big bucks by shoving more and more ads down users’ throat. Read More
By Christian Zibreg on Jul 27, 2015
If you interact with a rich ad on Pandora for at least fifteen seconds, the Internet radio service will reward you with an hour of uninterrupted listening free of advertising, the company announced in a blog post Monday.
They’re calling it Sponsored Listening and it’s available now to all advertisers, meaning this feature will be available on a per-ad basis. Read More
By Christian Zibreg on Jul 24, 2015
Apple on Friday kicked off a new interesting web campaign on its website which strives to lay out the reasons for the iPhone’s uniqueness.
Delivered under the tagline “Why there’s nothing quite like iPhone” and accompanying its “If it’s not an iPhone, it’s not an iPhone” series of television commercials, the new webpage goes through a few key aspects of the iPhone.
Some of the highlights include the iPhone’s tightly integrated design, strong security, powerful imaging capabilities, robust messaging, privacy and much more. Read More
By Christian Zibreg on Jul 16, 2015
Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.
Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More
By Christian Zibreg on Jul 10, 2015
Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.
Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”
You know the type.
Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More
By Christian Zibreg on Jun 26, 2015
Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.
Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More
By Christian Zibreg on Jun 24, 2015
Often referred to as The Crossroads of the World, New York City’s Time Square is always brightly adorned with billboards and advertisements from the world’s top brands. With less than a week until June 30 Apple Music launch, the iPhone maker is now advertising Beats 1 with a massive billboard.
It’s dominated by enormous Beats 1 promotional graphics accompanied by the “Worldwide. Always on” tagline and the 6.30.2015 launch date. Interestingly enough, the Apple logo is nowhere to be seen on the advertisement, perhaps indicating the Cupertino firm might be counting on Beats’ brand power to push the upcoming radio service into public consciousness. Read More
By Cody Lee on Jun 23, 2015
Apple picked up the top prize in the Outdoor Lions category at the Cannes Lions International Festival of Creativity this week for its recent “Shot on iPhone 6” ad campaign. The annual event, often referred to as the world’s biggest ad festival, features thousands of ads from around the world to be showcased and judged.
The win marks the second Cannes Grand Prix award in three years for Apple and its longtime advertising partner TBWA\Media Art Lab. Additionally, the duo also picked up five Gold Lions awards for specific posters from the “Shot on iPhone 6” campaign, which showcases photographs shot using Apple’s latest handset. Read More
By Christian Zibreg on Jun 4, 2015
In a pair of new television commercials, Samsung is back at what it does best: bashing Apple’s iPhone. Promoted under the tagline “six is greater than six,” the 30-second videos highlight three features of Samsung’s Galaxy S6 and Galaxy S6 Edge: wireless charging, a wider-angle lens on the selfie camera out the front and a curved screen which displays tidbits of information across the edges of Samsung phones.
I’ve included both ads for your viewing pleasure. Read More
By Christian Zibreg on Apr 2, 2015
Following a barrage of editorials and photo shoots published by prominent lifestyle and fashion magazines around the world, Apple’s wearable device has now graced the cover of the May issue of Flare, a Canadian fashion magazine, as first noticed by MacRumors.
The magazine’s two separate covers feature Academy Award nominated actress Hailee Steinfeld who poses wearing an Apple Watch Sport in both Silver and Space Gray, accompanied by a featured article providing a closer look at the Watch’s many features outside of the usual timekeeping and health and fitness tracking functions. Read More
By Christian Zibreg on Mar 23, 2015
The Apple Watch tour of the world’s top fashion and lifestyle magazines continues with a fashion debut Down Under in the form of a multi-page style guide in the latest April issue of women magazine Elle Australia.
The featured article has the publication’s in-house fashion editor Sara Smith sharing tips for making the Watch work in women’s wardrobe.
Meanwhile, Apple co-founder Steve Wozniak has chimed in with his thoughts on the device, saying he’ll be opting for an entry-level Apple Watch Sport model. Read More
By Christian Zibreg on Mar 16, 2015
Forget about side-by-side software and hardware comparison, Apple’s iPad mini 3 is twice as likely to break into pieces should it slip out of your hand than Amazon’s Kindle Fire HD.
That’s the key message of Amazon’s latest television commercial which paints its tablet “twice as durable” as the iPad mini 3.
The 30-second video, which shows the Kindle Fire HD being subjected to various durability tests, is meant to reinforce the notion that Amazon tablets are sturdier than Apple’s. Read More
By Christian Zibreg on Mar 9, 2015
The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.
The video is available for streaming from the Apple website and is expected to be published soon on the company’s official YouTube channel. UPDATE: the videos are now live on YouTube. Read More