Latest iPhone 7 ad is all about iMessage stickers

By Christian Zibreg on Mar 13, 2017

Apple on Monday via its YouTube channel shared a brand new television commercial for iPhone 7, titled “Sticker Fight”. Much like its September 2016 “Balloons” ad, the most recent 60-second video takes another iOS 10 iMessage feature to the real-world: sticker packs. “Say it with stickers on iPhone 7,” reads the tagline. Apple also created a new App Store section where you can download all of the stickers featured in the ad. Read More

 

New iPad Pro ads highlight note-taking and other productivity features

By Christian Zibreg on Mar 3, 2017

Apple just rolled out a pair of new iPad Pro commercials via its YouTube channel, running sixteen seconds each and titled “Need Less Stuff” and “Take Better Notes”. The former positions iPad Pro as a clutter-free alternative to clunky desktop PCs.

The latter makes the bold claim that iPad Pro and Apple Pencil “revolutionized the way people take notes,” adding that users can even record voice notes. Watch the new videos, then jump into the comment section to tell us how you liked them. Read More

 

Watch Apple’s new video showcasing what iOS 10’s Home app is capable of

By Christian Zibreg on Mar 2, 2017

Apple has updated its webpage dedicated to HomeKit with refreshed design and a new 45-second video showcasing what the tock Home app on iOS 10 is capable of. While not yet available on Apple’s official YouTube channel, we have embedded it in this article so give it a quick watch and let us know how you liked it in the comments. Read More

 

New iPad Pro ad focuses on Apple Pencil

By Christian Zibreg on Feb 28, 2017

Reminiscent of Apple’s legendary “I’m a Mac, I’m a PC” commercials, the latest iPad Pro ad campaign based on real tweets from real people continues with a new 16-second video posted to the company’s YouTube channel Tuesday.

Titled “No More Printing,” the video is based on a 2013 tweet which reads: “When you’re printing personal things at work and you have to run to the printer to get your stuff before anyone else does.”

The commercial shows off iPad Pro’s ability to sign digital documents right on the device with Apple Pencil. “You wouldn’t have to print anymore, if your computer was an iPad Pro,” Apple wrote in the video’s description. Read More

 

Apple shifting towards regionally-focused digital and social media campaigns

By Christian Zibreg on Feb 20, 2017

According to a recent report from AdWeek, Apple has instructed TBWA\Media Arts Lab to sharpen focus on digital and regional advertising campaigns.

Apple is said to have been streamlining its global marketing efforts and restructuring relationship with its longtime global advertising partner.

The Cupertino company now wants the legendary agency to focus more on creating tailor-made campaigns for regional markets and less on translating its big brand campaigns for global markets. As a result of the change, TBWA\Media Arts Lab’s Los Angeles headquarters and other offices around the world had to layoff an unknown number of translation and transcreation staff. Read More

 

YouTube will stop showing 30-second unskippable preroll ads beginning in 2018

By Christian Zibreg on Feb 17, 2017

Google will stop showing users those annoyingly unskippable 30-second preroll ads on YouTube clips. According to an official statement from the search giant given to Campaign, the change is coming in 2018 to give advertisers and agencies time to adjust their plans.

In aiming to provide a better advertising experience for online users, Google has clearly come to the inevitable realization that consumers loathe unskippable ads on YouTube. Read More

 

New Apple ads continue positioning iPad Pro as being better than a computer

By Christian Zibreg on Feb 17, 2017

Apple today published four new ads on its YouTube channel that continue to position its iPad Pro tablet as being better than a computer. The four new commercials, running sixteen seconds each, use the tagline “Real Problems… Answered” and appear to be based on typical PC user tweets.

The videos promote the tablet as a device that’s free of wires, immune to viruses, faster than most laptops and able to run Microsoft Office apps and connect to fast LTE cellular networks.

Give the new ads a quick watch, then meet us in comments. Read More

 

Watch Apple’s latest ads promoting Portrait mode on iPhone 7 Plus

By Christian Zibreg on Feb 17, 2017

Lately, Apple has been amping up its advertising efforts concerning its flagship dual-lens iPhone 7 Plus model, as part of its broader “Shot in iPhone” campaign. Following its “Creek” and “Soul Mate” ads earlier this month which showcased Portrait mode on iPhone 7 Plus and prior commercials highlighting the handset’s enhanced low-light photography features, the company yesterday posted two new ads on its YouTube channel, titled “Boyfriend” and “Profile Picture”. Read More

 

Watch Apple’s Brazilian Carnaval-themed video showcasing Portrait mode on iPhone 7 Plus

By Christian Zibreg on Feb 14, 2017

Following a pair of iPhone 7 Plus ads showcasing the depth of field shooting mode made possible by the dual-lens camera on iPhone 7 Plus, Apple shared another video on its Brazilian YouTube channel

First spotted by local blog Blogdoiphone, the video runs one minute and thirty seconds long and serves as the celebration of the Brazillian Carnaval festivities. Read More

 

Apple shares new ads highlighting Portrait mode on iPhone 7 Plus

By Christian Zibreg on Feb 13, 2017

Apple this morning shared a pair of new commercials through its official YouTube channel. Titled “Creek” and “Soul Mate,” the 30-second videos focus on depth of field photography made possible by the dual-lens system on iPhone 7 Plus and the accompanying Portrait shooting mode in the stock Camera application.

Be sure to watch the new ads and tell us how you liked them in comments. Read More

 
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