By Christian Zibreg on May 1, 2016
Mother’s Day is one week from today. Apple has already sent an email blast to registered customers to remind them to pick up an Apple Watch as a Mother’s Day gift recommendation and now the company has started airing a brand new iPhone 6s television commercial, aptly titled “Mother’s Day”.
The 30-second ad “celebrates motherhood through the lens of iPhone users around the world”. Read More
By Christian Zibreg on Apr 25, 2016
Following its nicely done Earth Day ads featuring iMessage and a recycling robot dubbed Liam, Apple on Monday released a pair of brand new television commercials for the iPhone 6s, which promote Touch ID and the handset’s ability to capture video in crisp 4K resolution through the lens of its twelve-megapixel rear camera.
The new commercials, titled “Fingerprint” and “Onions,” run thirty seconds each and are available on Apple’s official YouTube channel, but we’ve embedded them into this article for your viewing pleasure. Read More
By Christian Zibreg on Apr 22, 2016
In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.
Featuring Siri and Apple’s recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he’s doing for Earth Day. Read More
By Christian Zibreg on Apr 18, 2016
Following an amusing Apple Music commercial earlier this month in which pop artist Taylor Swift can be seen wiping out on the treadmill, a brand new ad for Apple’s music service was posted Monday on the official Beats 1 Radio channel on YouTube.
In it, Swift is singing along to “The Middle” by Jimmy Eat World from their album “Jimmy Eat World”. Read More
By Christian Zibreg on Apr 11, 2016
More than half a dozen new commercials for the Apple Watch surfaced Monday on the company’s official channel on YouTube. Titled “Rain”, “Surprise”, “Golf”, “SWAP”, “Find”, “Chase” and “Row”, these ads are fifteen seconds each and showcase specific facets of the wearable device, such as changing bands and switching faces to suit any occasion, fitness and activity tracking and more.
They also highlight specific first-party apps, including the Messages and Workout apps, as well as third-party ones like the Dark Sky weather app while detailing other capabilities of the device such as pinging a connected iPhone right from a glance. Read More
By Christian Zibreg on Apr 1, 2016
Every Apple ID account has an Advertising Identifier assigned to it, including yours. When you sign in with an Apple ID on an iPhone, iPod touch, iPad or Apple TV, Apple reads your advertising identifier so that its advertising system can track you across apps.
Relevant data collected from your devices, along with your Advertising Identifier, helps Apple target you with more personalized interest-based ads.
These interest-based ads appear in third-party apps that you download in the App Store, as well as in first-party Apple apps such as News and Wallet. Thankfully, Apple also lets you opt-out of targeted advertising by limiting ad tracking. In this tutorial, you’ll learn how to opt-out of ad tracking across each and every Apple device you own. Read More
By Christian Zibreg on Mar 24, 2016
Apple’s just aired a brand new television commercial to promote its fourth-generation Apple TV, and it’s all about voice capabilities that are built into the new set-top box and activated by pressing a dedicated button on the Siri Remote that ships with the device.
The 60-second ad, titled ‘The Kiss’ and starring Alison Brie and Game of Thrones’ Nikolaj Coster-Waldau (Jaime Lannister), is really amusing and well worth watching, but I’ll let you be the judge of that. Read More
By Christian Zibreg on Mar 17, 2016
People who diligently manage apps that are permitted to use their location on the iPhone and iPad may still see the purple Location Services icon in the iOS status bar, indicating something is continuing to use their location—most likely location-based ads which are enabled by default.
This post shows you how to prevent Apple’s iAds platform from tracking your location, which will stop them from being tailored to your current location. Read More
By Christian Zibreg on Mar 16, 2016
The native Apple News Format is now open to all independent publishers of all sizes as Apple has kicked off a brand new advertising campaign meant to persuade more people to use iOS 9’s News app, Vanity Fair reported yesterday. Currently, the News app, which is basically an aggregator, has about forty million readers.
Last September’s iOS 9 release brought out the News app with support from more than a hundred major publishers as launch partners.
Now everyone, bloggers included, can take advantage of the rich-media Apple News Format to deliver their content to iOS users in immersive ways, with interactive graphics, video, auto-resizing layouts, crisp typography and smooth animations. Read More
By Christian Zibreg on Mar 15, 2016
Apple yesterday shared new information regarding upcoming ad formats on News, its iOS 9 app and content-aggregating platform.
A developer document, titled “Ad Specifications for iAd” (PDF download), highlights several new ad formats that content creators and publishers can deploy in the News format, including so-called native ads which are basically sponsored posts that resemble normal articles and appear directly in users’ feeds inline with regular articles. Read More
By Christian Zibreg on Mar 9, 2016
Microsoft is back at it with new commercials that build up to the “I can’t do that on my Mac” tagline.
The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can’t do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.
Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it’s performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus. Read More
By Christian Zibreg on Feb 29, 2016
Samsung’s Galaxy advertising campaigns typically are not the subtlest of digs at Apple, but the new star-studded commercial for the latest Galaxy S7 smartphones is different.
Featuring actors William Macy and Wesley Snipes, hip-hop artist Lil Wayne and other celebrities, the commercial focuses on the features that differentiate the Galaxy S7 from the iPhone 6s.
The highlighted features that the ad poses as the Galaxy S7’s competitive advantage over Apple’s smartphone include waterproofing, two times better lowlight performance, a longer-lasting battery, support for Samsung’s virtual reality headset, Samsung’s mobile payment system that works anywhere credit cards are accepted, the phone’s expandable memory and more. Read More
By Christian Zibreg on Feb 19, 2016
According to a document Facebook has sent to some of its biggest advertisers, a copy of which was obtained by TechCrunch, the social network may start injecting ads into people’s conversations on Messenger in the second quarter of 2016. Specifically, Facebook currently plans to allow businesses to send ads as messages to users who previously interacted with that company using the Messenger service.
The leaked document advises that businesses “get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches,” as per TechCrunch. Read More
By Christian Zibreg on Feb 8, 2016
After snapping up a photo from the 20-yard line of Levi’s Stadium at the end of the Super Bowl 50 game, Apple CEO Tim Cook thought it might be a good idea to share it with the world via his Twitter account.
And so he did, only to find out that the image he had taken prompted Twitterverse to go into ridicule mode.
As noted by The Verge, many Twitter users pointed out that the image Cook took on his iPhone is very blurry, and some of them tagged their comments on Twitter with the #ShotOniPhone hashtag that Apple uses to promote its latest ad campaign which—oh, the irony—focuses on iPhone photography features. Read More
By Christian Zibreg on Feb 1, 2016
Apple has rebooted its successful ‘Shot on iPhone’ advertising campaign, which now highlights photographs that users have taken on their iPhone 6s and iPhone 6s Plus.
TIME reports that the new ad campaign features 53 images from 41 amateurs and professional photographers from around the world, with the major focus on portraits, many of which were photographed in “subtle, everyday moments.” Read More
By Cody Lee on Jan 15, 2016
Apple on Friday announced that it plans to shutdown its iAd app network in June. The company made the statement on its developer web portal, telling app-makers that it is no longer accepting applications for the network. Read More
By Christian Zibreg on Dec 11, 2015
Twitter is on fire with reports from disgruntled users who were taken aback after witnessing a full-screen iPhone 6s ad taking over the App Store on their devices. The ad is, of course, from Apple itself and was conceived to persuade owners of pre-iPhone 6s models to upgrade to the ”ridiculously powerful” iPhone 6s.
The pop-up ad is full-screen and asks users to “Learn More,” which takes them to the iPhone 6s webpage on Apple’s website, or “Upgrade Now.”
The latter option redirects users to the the Buy iPhone 6s page inside the official Apple Store app, if installed. Want to get back to what your were doing? That’ll require tapping a dedicated button to dismiss the ad.
So, what’s going on here? Read More
By Matthew Miller on Dec 8, 2015
Just a few hours after releasing a new update for the Apple TV that, among other things, brought back support for the Remote app, Apple has tonight released a new commercial for the Apple TV on their YouTube channel. This ad is different than the ones they released last month, as they focus more on the experience of using the Apple TV itself, not just specific apps or games. Read More
By Jeff Benjamin on Dec 3, 2015
Apple has been on a roll as of late when it comes to advertising. Two days or so after posting two new iPhone 6s advertisements, Apple has uploaded yet another to its YouTube channel.
The latest ad, entitled “On the Set”, features Avengers executive producer Jon Favreau. In the spot, Favreau, who’s directing a gymnastics sequence, uses hands-free Siri to pull up example pictures of flying squirrels. Read More