By Christian Zibreg on Feb 8, 2016
After snapping up a photo from the 20-yard line of Levi’s Stadium at the end of the Super Bowl 50 game, Apple CEO Tim Cook thought it might be a good idea to share it with the world via his Twitter account.
And so he did, only to find out that the image he had taken prompted Twitterverse to go into ridicule mode.
As noted by The Verge, many Twitter users pointed out that the image Cook took on his iPhone is very blurry, and some of them tagged their comments on Twitter with the #ShotOniPhone hashtag that Apple uses to promote its latest ad campaign which—oh, the irony—focuses on iPhone photography features. Read More
By Christian Zibreg on Feb 1, 2016
Apple has rebooted its successful ‘Shot on iPhone’ advertising campaign, which now highlights photographs that users have taken on their iPhone 6s and iPhone 6s Plus.
TIME reports that the new ad campaign features 53 images from 41 amateurs and professional photographers from around the world, with the major focus on portraits, many of which were photographed in “subtle, everyday moments.” Read More
By Cody Lee on Jan 15, 2016
Apple on Friday announced that it plans to shutdown its iAd app network in June. The company made the statement on its developer web portal, telling app-makers that it is no longer accepting applications for the network. Read More
By Christian Zibreg on Dec 11, 2015
Twitter is on fire with reports from disgruntled users who were taken aback after witnessing a full-screen iPhone 6s ad taking over the App Store on their devices. The ad is, of course, from Apple itself and was conceived to persuade owners of pre-iPhone 6s models to upgrade to the ”ridiculously powerful” iPhone 6s.
The pop-up ad is full-screen and asks users to “Learn More,” which takes them to the iPhone 6s webpage on Apple’s website, or “Upgrade Now.”
The latter option redirects users to the the Buy iPhone 6s page inside the official Apple Store app, if installed. Want to get back to what your were doing? That’ll require tapping a dedicated button to dismiss the ad.
So, what’s going on here? Read More
By Matthew Miller on Dec 8, 2015
Just a few hours after releasing a new update for the Apple TV that, among other things, brought back support for the Remote app, Apple has tonight released a new commercial for the Apple TV on their YouTube channel. This ad is different than the ones they released last month, as they focus more on the experience of using the Apple TV itself, not just specific apps or games. Read More
By Jeff Benjamin on Dec 3, 2015
Apple has been on a roll as of late when it comes to advertising. Two days or so after posting two new iPhone 6s advertisements, Apple has uploaded yet another to its YouTube channel.
The latest ad, entitled “On the Set”, features Avengers executive producer Jon Favreau. In the spot, Favreau, who’s directing a gymnastics sequence, uses hands-free Siri to pull up example pictures of flying squirrels. Read More
By Jeff Benjamin on Dec 1, 2015
Apple has posted two new advertisements on its YouTube channel to highlight features found on the iPhone 6s. The first spot, entitled “Hey Siri”, is a 30-second clip aimed at showcasing the revamped hands-free voice assistant functionality. The second spot, entitled “Ridiculously Powerful”, is a longer 1-minute ad that shows off the speed and power of Apple’s latest flagship phone.
Both new spots can be found over at Apple’s YouTube channel, or you can continue reading to check out the embeds. What are your thoughts on the ads? Do you find them effective? Read More
By Christian Zibreg on Dec 1, 2015
Following Apple’s holiday ad featuring Stevie Wonder and Andra Day, rival Microsoft today released its own holiday-themed commercial in which employees of its retail store on New York City’s Fifth Avenue are shown spreading the message of peace outside of Apple’s iconic glass cube store.
As reported by AdAge, Microsoft flew store employees from around the country to New York City to film this commercial on November 16. Read More
By Christian Zibreg on Nov 30, 2015
Jeremy Clarkson, the former host and presenter of BBC’s Top Gear show, has been hired by Amazon to promote its products. In addition to a recent commercials aired in the United Kingdom which promotes Amazon’s Fire devices, Clarkson can be seen in the most recent Amazon video showing off the Prime Air, the online retail giant’s drone delivery system first announced back in December of 2013. Read More
By Jeff Benjamin on Nov 18, 2015
Right after posting several new advertisements highlighting apps on the Apple TV, Apple has launched yet another new ad, this time highlighting the popular Watch ABC app.
Yesterday, Apple published five new ad spots for various apps on the platform, including Disney Infinity 3.0. Crossy Road, HBO Now, Asphalt 8, and Netflix. Not content with that onslaught of promotion, Apple has added an additional new 15-second video to its YouTube channel in an effort to showcase ABC’s streaming video offering. Read More
By Matthew Miller on Nov 17, 2015
Tim Cook has said in numerous interviews that apps are the future of TV. Apple’s marketing department seems to be taking that statement to heart, releasing five new Apple TV ad spots on their YouTube channel today. In these ads, Apple is showcasing both content and games, from a variety of creators.
All of the ads feature a slick introduction from the moment the app starts to when the actual apps are shown. No users of the Apple TV are shown, but instead Apple is focusing only on the content of the apps themselves. Read More
By Jeff Benjamin on Nov 9, 2015
Apple, gearing up for Wednesday’s launch of the iPad Pro, has posted its first launch advertisement for the super-sized tablet on its YouTube channel. The 30-second spot, entitled a Great Big Universe, features footage of Sky Guide and Procreate, two apps that will launch alongside the iPad Pro with assets that take advantage of that extra large screen. Read More
By Christian Zibreg on Nov 6, 2015
The leading photo sharing service Instagram, owned by Facebook, is testing various new ad formats—among them interactive ads with In-App Purchases and built-in support for Force Touch and Apple Pay.
As reported last evening by Digiday, citing an ad agency source familiar with the test, the company is hoping that new ad formats will help drive sales by selling items right from the Instagram feed, without the need to click off the app. Read More
By Christian Zibreg on Nov 5, 2015
HTC and its latest One A9 flagship smartphone have been accused of copying the iPhone 6 design and its much criticized antenna bands on the back (HTC, needless to say, begs to differ).
But now, the ailing Taiwanese handset maker has taken things to the next level with a brand new advertising campaign that revolves around the tagline ‘Be Different’.
In a 90-second commercial posted to HTC’s YouTube channel, a young and hip runner is portrayed in a dystopian-like world where everything is white and clean, unified and supposedly Apple-like. To make it perfectly clear who the Big Brother is this time around, HTC’s hero can be seen kicking a bunch of white apples, apparently to stand up to the Man and make a point. Read More
By Jeff Benjamin on Oct 26, 2015
Apple has posted a brand new ad to its YouTube channel to bring attention to the iPhone 6s’ Live Photos feature. The 15 second spot, entitled Half Court, features NBA star Stephen Curry of the World Champion Golden State Warriors.
In the ad, Curry takes a difficult to make half court shot and immediately turns to look at the camera before he sees if the shot is successful. Right after the shot, the cameraman takes a photo using his iPhone 6s.
The spot then cuts to the cameraman, the just-taken shot on his iPhone, using 3D Touch to review the Live Photo. Given Curry’s “in the gym” range when it comes to shooting, you can probably guess what happens next… Read More
By Christian Zibreg on Oct 25, 2015
Less than two weeks following its iPhone 6s commercial that focused on 3D Touch, Apple’s begun rolling some new ads for the handset.
Adopting the dynamic and to-the-point format inaugurated by the previous ad, a trio of new commercials—titled “Crush,” “The Camera” and “Flip a Coin” and all starring actor and singer Jamie Foxx—showcase other iPhone 6s capabilities, like hands-free ‘Hey Siri’ and a variety of camera features. Read More
By Jeff Benjamin on Oct 5, 2015
Apple has been quite consistent with its YouTube channel updates, as it tonight posts six new ads for the Apple Watch. This follows up last week’s Apple Music Guided Tour video series, which itself followed new iPhone videos.
Each of the videos showcases a specific facet of the Apple Watch, including navigation, messages, health tracking, and Apple Pay. The six spots, which all last for about 16 seconds, provide quick glimpses into what makes Apple Watch special. Watch all six videos, and let us know which one is your favorite. Read More
By Christian Zibreg on Sep 18, 2015
Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.
As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.
But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More
By Christian Zibreg on Aug 31, 2015
Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More
By Christian Zibreg on Aug 24, 2015
According to a new report Monday, Apple has enlisted help of popular YouTubers such as Louis Cole and sketch comedy channel Wong Fu Productions who appear to be working in unknown capacity on future Apple promotions.
MacRumors, which first reported on the news, thinks a variant of Apple’s ‘Shot on iPhone’ advertising campaign could be in the works in time for the ‘iPhone 6s’ and ‘iPhone 6s Plus’ launch next month. Read More