By Christian Zibreg on Jun 20, 2016
You don’t need to be an advertising expert to figure out that the latest campaign for Samsung’s Galaxy S7 and Galaxy S7 Edge bears striking resemblance to “Shot on iPhone,” one of Apple’s most successful ad campaigns which has won many awards since its debut nearly two years ago.
As CNET reported this morning, Samsung started airing a brand new commercial for its new Galaxies.
Titled “Captured on Samsung Galaxy S7”, the video was conceived to show off 4K video capture capabilities of the phone. Read More
By Christian Zibreg on Jun 9, 2016
The UEFA European Football Championship kicks off on Friday, June10, and Apple’s United Kingdom branch has decided to celebrate the occasion by releasing a brand new “Shot on iPhone” commercial, aptly titled “The Beautiful Game.”
The 30-second video features various photographs and videos of soccer players, fields and stadiums shot by iPhone users around the world. Read More
By Christian Zibreg on Jun 8, 2016
Apple today announced a pair of major changes that will be coming to the App Store this fall, which it said were designed to help grow developer app’s business and engage with new and existing customers.
Both the rumored search ads and various subscription enhancements will soon be available across any app category, games included. Read More
By Christian Zibreg on Jun 6, 2016
Apple today posted a total of eight new commercials to its YouTube channel, each running fifteen seconds long and highlighting cherry-picked camera work by iPhone photographers from around the globe.
The ads showcase the various video capture features of the iPhone’s camera, including Slo-Mo. One of the photographers actually shot his video on an airplane flight between Miami and Curaçao. Read More
By Christian Zibreg on Jun 6, 2016
Apple last evening posted on the official Beats 1 channel on YouTube a pair of new commercials which strive to explain in layman’s terms the allure of Apple Music’s $9.99 per month subscription tier. Both ads feature Atlanta rapper DJ Khaled and one of them has Khaled cruising through Malibu in a Rolls-Royce Phantom with the international super model Naomi Campbell behind the wheel. Read More
By Christian Zibreg on May 19, 2016
After announcing back in January that its iAd App Network will be discontinued as of June 30, 2016, Apple today issued an email blast, a copy of which was obtained by AppleInsider, in which it reminds developers of the impending shutdown that’ll bring an end to monetization revenues and app promotion.
Despite the iAd App Network going offline starting July 1, developers will still be able to earn revenue from advertising from their own direct sales or by using other third party monetization services. Read More
By Christian Zibreg on May 12, 2016
We’ve already seen pop singer Taylor Swift wipe out on the treadmill and drop a mic like a pro in a pair of amusing television commercials for Apple’s $9.99 per month subscription music service. This morning, she tweeted out another short video created to promote Apple Music. “Dance like no one’s watching,” reads the tweet. In the new video, Swift dances around her living room to The Darkness’ song “I Believe In A Thing Called Love”. Read More
By Christian Zibreg on May 9, 2016
Apple on Monday aired a new television commercial for the iPhone 6s and iPhone 6s Plus, titled ‘Thank You Speech’ and starring “How I Met Your Mother” star Patrick Neil Harris (he had a cameo on Apple’s recent ‘Onions’ ad).
The 30-second clip shows off a tetherless Siri feature that users can optionally enable on their iPhone 6s or iPhone 6s Plus in order to converse with the personal digital assistant using the ‘Hey Siri’ keyword even when their device is not connected to power. Read More
By Christian Zibreg on May 6, 2016
Mother’s Day is this Sunday and Apple is taking notice. In addition to airing a Mother’s Day-themed iPhone 6s ad and sending an email blast to remind customers to pick up an Apple Watch as a Mother’s Day gift recommendation, the company has now launched a dedicated website that lets you make your Mom appear in her own ‘Shot on iPhone’ film.
The interactive web app is aptly named “Moms Shot on iPhone” and is really amazing. Read More
By Christian Zibreg on May 1, 2016
Mother’s Day is one week from today. Apple has already sent an email blast to registered customers to remind them to pick up an Apple Watch as a Mother’s Day gift recommendation and now the company has started airing a brand new iPhone 6s television commercial, aptly titled “Mother’s Day”.
The 30-second ad “celebrates motherhood through the lens of iPhone users around the world”. Read More
By Christian Zibreg on Apr 25, 2016
Following its nicely done Earth Day ads featuring iMessage and a recycling robot dubbed Liam, Apple on Monday released a pair of brand new television commercials for the iPhone 6s, which promote Touch ID and the handset’s ability to capture video in crisp 4K resolution through the lens of its twelve-megapixel rear camera.
The new commercials, titled “Fingerprint” and “Onions,” run thirty seconds each and are available on Apple’s official YouTube channel, but we’ve embedded them into this article for your viewing pleasure. Read More
By Christian Zibreg on Apr 22, 2016
In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.
Featuring Siri and Apple’s recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he’s doing for Earth Day. Read More
By Christian Zibreg on Apr 18, 2016
Following an amusing Apple Music commercial earlier this month in which pop artist Taylor Swift can be seen wiping out on the treadmill, a brand new ad for Apple’s music service was posted Monday on the official Beats 1 Radio channel on YouTube.
In it, Swift is singing along to “The Middle” by Jimmy Eat World from their album “Jimmy Eat World”. Read More
By Christian Zibreg on Apr 11, 2016
More than half a dozen new commercials for the Apple Watch surfaced Monday on the company’s official channel on YouTube. Titled “Rain”, “Surprise”, “Golf”, “SWAP”, “Find”, “Chase” and “Row”, these ads are fifteen seconds each and showcase specific facets of the wearable device, such as changing bands and switching faces to suit any occasion, fitness and activity tracking and more.
They also highlight specific first-party apps, including the Messages and Workout apps, as well as third-party ones like the Dark Sky weather app while detailing other capabilities of the device such as pinging a connected iPhone right from a glance. Read More
By Christian Zibreg on Apr 1, 2016
Every Apple ID account has an Advertising Identifier assigned to it, including yours. When you sign in with an Apple ID on an iPhone, iPod touch, iPad or Apple TV, Apple reads your advertising identifier so that its advertising system can track you across apps.
Relevant data collected from your devices, along with your Advertising Identifier, helps Apple target you with more personalized interest-based ads.
These interest-based ads appear in third-party apps that you download in the App Store, as well as in first-party Apple apps such as News and Wallet. Thankfully, Apple also lets you opt-out of targeted advertising by limiting ad tracking. In this tutorial, you’ll learn how to opt-out of ad tracking across each and every Apple device you own. Read More
By Christian Zibreg on Mar 24, 2016
Apple’s just aired a brand new television commercial to promote its fourth-generation Apple TV, and it’s all about voice capabilities that are built into the new set-top box and activated by pressing a dedicated button on the Siri Remote that ships with the device.
The 60-second ad, titled ‘The Kiss’ and starring Alison Brie and Game of Thrones’ Nikolaj Coster-Waldau (Jaime Lannister), is really amusing and well worth watching, but I’ll let you be the judge of that. Read More
By Christian Zibreg on Mar 17, 2016
People who diligently manage apps that are permitted to use their location on the iPhone and iPad may still see the purple Location Services icon in the iOS status bar, indicating something is continuing to use their location—most likely location-based ads which are enabled by default.
This post shows you how to prevent Apple’s iAds platform from tracking your location, which will stop them from being tailored to your current location. Read More
By Christian Zibreg on Mar 16, 2016
The native Apple News Format is now open to all independent publishers of all sizes as Apple has kicked off a brand new advertising campaign meant to persuade more people to use iOS 9’s News app, Vanity Fair reported yesterday. Currently, the News app, which is basically an aggregator, has about forty million readers.
Last September’s iOS 9 release brought out the News app with support from more than a hundred major publishers as launch partners.
Now everyone, bloggers included, can take advantage of the rich-media Apple News Format to deliver their content to iOS users in immersive ways, with interactive graphics, video, auto-resizing layouts, crisp typography and smooth animations. Read More
By Christian Zibreg on Mar 15, 2016
Apple yesterday shared new information regarding upcoming ad formats on News, its iOS 9 app and content-aggregating platform.
A developer document, titled “Ad Specifications for iAd” (PDF download), highlights several new ad formats that content creators and publishers can deploy in the News format, including so-called native ads which are basically sponsored posts that resemble normal articles and appear directly in users’ feeds inline with regular articles. Read More