By Christian Zibreg on Jul 28, 2014
Microsoft on Monday shared a new television commercial which the company first showed off at its annual conference back in April to rally up developers who were concerned that the software giant was losing its mojo.
The 30-second video depicts a showdown between Cortana, Microsoft’s own digital personal assistant baked into Windows Phone 8.1, and Apple’s Siri.
Microsoft’s assistant is shown completing a number of contextually-aware tasks using a plethora of services and data sources… Read More
By Christian Zibreg on Jul 18, 2014
Last night, the online retail giant Amazon has begun airing the first television commercial for its Fire smartphone ahead of its debut next Friday in the United States.
Rather than take jabs at competitors as Amazon did with its launch ads for the Fire tablets, the Fire Phone commercial instead zeroes in on the fact that it comes with a full year of Prime membership, bundled free of charge.
It’s a major selling point which cleverly takes advantage of Amazon’s diverse interests in digital media and its continuos focus on undercutting the value proposition of its rivals… Read More
By Christian Zibreg on Jul 17, 2014
Amazon today said that its mobile ad network is now available on iOS. Makers of iPhone and iPad apps can now take advantage of Amazon’s Mobile Ads API to make money by inject into their apps banner and interstitial ads from premium advertisers participating in the Amazon Mobile Ad Network.
Moreover, the online retailer will add support for its own Fire smartphone beginning July 25, when it’s scheduled to launch… Read More
By Christian Zibreg on Jul 14, 2014
Gossip along Madison Avenue is growing more fluent about Apple tiring of its longtime ad agency TBWA Media Labs over a series of disappointing ads. The client-agency relationship is said to have deteriorated to the point where the iPhone maker ostensibly appears on the brink of putting its ad account up for a formal review and firing the ad agency after 30 years of fruitful collaboration.
The rumor arrives just as Apple has found itself under fire from Samsung, which aired the snarky ‘Wall Huggers’ ad last week to paint the iPhone users as mindless zombies who huddle around power outlets trying to charge up their devices.
The New York Post asserted Monday, without mentioning sources, that Apple and TBWA are at the break-up point. TBWA is a unit of Omnicom Group, the world’s largest advertising agency holding company. Apple, the story goes, also appears ready to look to music mogul Jimmy Iovine, now an Apple employee following the $3 billion Beats buy, to help it “regain its marketing mojo”… Read More
By Christian Zibreg on Jul 10, 2014
The Internet giant Google is among the most prolific app publishers on Apple’s mobile platform – the company has dozens of apps available on the App Store. You can now safely add a new entrant to the list of Google’s iOS apps – AdWords Express.
Available free of charge for the iPhone and iPad, it lets you manage your AdWords Express for small businesses.
The software makes it easy to edit your ads, choose where to show advertisements, see how many calls, clicks and vies your ad is getting, access detailed ad stats and analytics and more… Read More
By Christian Zibreg on Jul 3, 2014
Samsung’s marketing department is no stranger to Apple-bashing and its most recent advertisement for the Galaxy S5 flagship proves the point.
Titled ‘Wall Huggers’, it depicts iPhone users in a series of everyday situations with a recurring theme being them chained to a wall socket. “There they are,” the voiceover opens the 60-second commercial.
“Clustered around power outlets, recycling bins and bathrooms, tethered to the wall.” The ad is embedded for your viewing pleasure right after the break… Read More
By Christian Zibreg on Jul 1, 2014
Ace Metrix’s ad-watching data compiled by Bloomberg has revealed that Apple’s in-house advertisements are scoring lower than those created by its long-time ad agency, TBWA\Media Arts Labs. This includes Apple’s TBWA-produced iPhone 5s television campaigns such as ‘Gigantic’ and ‘From the Heart’.
Small wonder, then, that Apple has decided to use various motifs from these successful commercials inside its retail stores, starting with the installation of the brand new backlit wall graphics at select locations… Read More
By Christian Zibreg on Jun 16, 2014
After posting a five-minute World Cup commercial – basically an ode to soccer, its headphones and the iPhone 5s – Beats on Monday released a shorter version of the “The Game Before The Game” ad.
Titled “Jay Z + Beats by Dre Jungle Remix”, it features a remix of “Jungle”, a song born out of the collaboration between Jay Z, X Ambassadaros and Jamie N Commons. Check it out after the break and tell us what you think in the comments… Read More
By Christian Zibreg on Jun 13, 2014
Looks like Tim Cook wasn’t joking when he told The Financial Times Apple would keep alive Beats Music apps for Android and Windows Phone platforms. Keep in mind that Cook made that promise after Apple snapped up Beats’ streaming-music service, headphones, brand and talent in a $3 billion transaction.
Indeed, Beats has now issued an update to its Android client, the first refresh post-acquisition. But that’s not all: it seems Beats will continue to feature Samsung endorser and Miami Heat cager LeBron James in future advertising… Read More
By Joe Rossignol on Jun 10, 2014
Following a report last week claiming that Apple is shifting more of its TV advertising in house, Ad Age has taken an extensive look at the company’s new marketing strategies. To regain its edge amid tough competition, Apple has been working hard on assembling an in-house creative team that will eventually number 1000 employees. The company is going after some of the top advertising talent, even poaching executives from its longtime partner TBWA/Media Arts Lab.
Apple now employs the controversial tactic of pitting TBWA against its internal team, siding with whoever comes up with the best creative ideas and running with it. The in-house team has already won at least a few campaigns, including an ad for the iPad Air last year showing off the thinness of the tablet. The internal team was also behind another iPad Air called Your Verse, featuring American actor Robin Williams… Read More
By Christian Zibreg on Jun 5, 2014
Yesterday evening, Apple began airing a new iPhone 5s television commercial under the now familiar ‘You’re More Powerful Than You Think’ tagline. The nicely done upbeat commercial focuses on seven popular fitness apps and accessories to suggest that “hey, we’ve already got wearables!”
Like the previous ‘Powerful’ spot which came with a special webpage highlighting all of the featured apps, Apple has now listed the apps used in the ‘Strength’ commercial… Read More
By Christian Zibreg on May 30, 2014
According to The Information, a technology blog run by the former Wall Street Journal star reporter Jessica Lessin, Apple is about to bring broadcast radio stations to its iTunes Radio service and permit advertisers to target listeners with greater granularity than before.
These latest strides, said to materialize later this year, are believed to be aimed squarely at the likes of Pandora as Apple moves to make its service more competitive versus established Internet radio offerings… Read More
By Cody Lee on May 25, 2014
Apple has posted two new stories to its ongoing ‘Your Verse’ iPad campaign this weekend: one featuring Finnish conductor and composer Esa-Pekka Salonen, and one involving famed traveler and writer Chérie King.
Like previous ‘Your Verse’ spots, the stories serve as answers to the question posed in Apple’s ‘What Will Your Verse Be‘ advert, promoting the idea that the iPad can be used for both content consumption and creation… Read More
By Cody Lee on May 23, 2014
It looks like the rumors were true. Apple last night released an update for its iAd Producer tool, which brings the app to version 4.2, with the ability to create full-screen banner ads for the iPhone.
The update also gives users the ability to upload Producer projects directly to iAd Workbench, reorganize folders in the Assets sidebar, and includes a number of other enhancements and bug fixes… Read More
By Christian Zibreg on May 22, 2014
Contrary to a flurry of reports yesterday, Google was never going to put ads on the Nest Thermostat. Moreover, Nest co-founder and the iPod Godfather, Tony Fadell, has confirmed that recalled thermostats will be returning to store shelves sooner than you think.
Allow me to refresh your memory: soon after it was discovered that a safety bug with a Protect Wave feature could prevent the alarm from sounding, Google’s Nest unit has responded by preemptively recalling about 40,000 faulty units.
This should set the record straight and put to rest the ridiculous notion that recalling smoke detectors and not doing ads in thermostats is somehow evil… Read More
By Christian Zibreg on May 22, 2014
Apple rarely, if ever at all, advertises other people’s software on its front page, so imagine our surprise after noticing a line at the bottom of Apple.com saying that a “new version of Asphalt 8: Airborne is coming to the App Store this summer”. Yup, just like that.
The message seems to have first appeared on the Apple homepage nearly a month ago on Sunday, April 27, 2014.
I know what you must be thinking, but no - this game has not been featured in Apple’s iPhone 5s ‘Powerful’ television commercial in the United States – though you could be partially right because localized versions of the ad that Apple is airing in other countries do feature Asphalt 8… Read More
By Christian Zibreg on May 21, 2014
Google has hinted in a filing with the United States Securities and Exchange Commission (SEC) that it’s envisioning the future in which ads could be served to a dizzying range of devices such as thermostats, refrigerators, cars and more.
Based on a letter Google sent to the SEC in December, which was disclosed Tuesday and picked up by the Wall Street Journal, its advertising content could in the not-so-distant future appear on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”
Google shocked watchers after announcing its $3.2 billion acquisition of smart thermostat maker Nest Labs back in January. Immediately, watchers expressed concern over the repercussions of the buy. Nest co-founder Tony Fadell responded by assuring customers in a blog post that Nest won’t share their data with Google… Read More
By Christian Zibreg on May 16, 2014
Microsoft-owned Nokia earlier this week announced its first Windows Phone 8.1 handset, the Lumia 630, with sales starting in Asia this week, followed by Europe and the United States.
In promoting the low-to-mid-range smartphone, Microsoft and Nokia put together a commercial sporting Finnish goalkeeper and Trick Shot master Lassi Hurskainen who shows how to do a smartphone switch with a football.
And some of the handsets flying out of people’s hands seemingly resemble a certain iconic smartphone from a certain California company. Have a look at the video included after the break and meet us in comments… Read More
By Christian Zibreg on May 15, 2014
Luxury car maker Bentley has commissioned a short documentary film to promote its $300,000 Mulsanne.
The black and white footage was captured entirely on an iPhone 5s and edited in the back of a Mulsanne on an iPad Air outfitted with a thin keyboard attachment.
Entitled ‘Intelligent Details’ and filmed in the Bentley Mulsanne in New York, the video shows various design aspects of the car before revealing a behind-the-scenes of the entire process of capturing the footage. The team used specialized iPhone lenses and mounts to capture raw material, which was then editer on Apple’s tablet in iMovie…. Read More
By Christian Zibreg on Apr 30, 2014
Yesterday, four new feature tour videos cropped up on the Samsung Mobile USA channel on YouTube, showcasing the handset’s full HD Super AMOLED screen, the selective camera focus feature, its ultra-power saving mode and the bundled S Health app. Unlike some of the conglomerate’s previous promotional videos, these clips do a good job explaining how the four aforementioned features enhance experience for the user.
However, Samsung being Samsung meant the firm couldn’t resist comparing its flagship to Apple’s iPhone 5s in terms of the display size, image quality and pixel count. I’ve included that clip, along with the remaining three videos, after the jump… Read More