By Christian Zibreg on Jul 27, 2015
If you interact with a rich ad on Pandora for at least fifteen seconds, the Internet radio service will reward you with an hour of uninterrupted listening free of advertising, the company announced in a blog post Monday.
They’re calling it Sponsored Listening and it’s available now to all advertisers, meaning this feature will be available on a per-ad basis. Read More
By Christian Zibreg on Jul 24, 2015
Apple on Friday kicked off a new interesting web campaign on its website which strives to lay out the reasons for the iPhone’s uniqueness.
Delivered under the tagline “Why there’s nothing quite like iPhone” and accompanying its “If it’s not an iPhone, it’s not an iPhone” series of television commercials, the new webpage goes through a few key aspects of the iPhone.
Some of the highlights include the iPhone’s tightly integrated design, strong security, powerful imaging capabilities, robust messaging, privacy and much more. Read More
By Christian Zibreg on Jul 16, 2015
Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.
Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More
By Christian Zibreg on Jul 10, 2015
Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.
Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”
You know the type.
Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More
By Christian Zibreg on Jun 26, 2015
Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.
Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More
By Christian Zibreg on Jun 24, 2015
Often referred to as The Crossroads of the World, New York City’s Time Square is always brightly adorned with billboards and advertisements from the world’s top brands. With less than a week until June 30 Apple Music launch, the iPhone maker is now advertising Beats 1 with a massive billboard.
It’s dominated by enormous Beats 1 promotional graphics accompanied by the “Worldwide. Always on” tagline and the 6.30.2015 launch date. Interestingly enough, the Apple logo is nowhere to be seen on the advertisement, perhaps indicating the Cupertino firm might be counting on Beats’ brand power to push the upcoming radio service into public consciousness. Read More
By Cody Lee on Jun 23, 2015
Apple picked up the top prize in the Outdoor Lions category at the Cannes Lions International Festival of Creativity this week for its recent “Shot on iPhone 6″ ad campaign. The annual event, often referred to as the world’s biggest ad festival, features thousands of ads from around the world to be showcased and judged.
The win marks the second Cannes Grand Prix award in three years for Apple and its longtime advertising partner TBWA\Media Art Lab. Additionally, the duo also picked up five Gold Lions awards for specific posters from the “Shot on iPhone 6″ campaign, which showcases photographs shot using Apple’s latest handset. Read More
By Christian Zibreg on Jun 4, 2015
In a pair of new television commercials, Samsung is back at what it does best: bashing Apple’s iPhone. Promoted under the tagline “six is greater than six,” the 30-second videos highlight three features of Samsung’s Galaxy S6 and Galaxy S6 Edge: wireless charging, a wider-angle lens on the selfie camera out the front and a curved screen which displays tidbits of information across the edges of Samsung phones.
I’ve included both ads for your viewing pleasure. Read More
By Christian Zibreg on Apr 2, 2015
Following a barrage of editorials and photo shoots published by prominent lifestyle and fashion magazines around the world, Apple’s wearable device has now graced the cover of the May issue of Flare, a Canadian fashion magazine, as first noticed by MacRumors.
The magazine’s two separate covers feature Academy Award nominated actress Hailee Steinfeld who poses wearing an Apple Watch Sport in both Silver and Space Gray, accompanied by a featured article providing a closer look at the Watch’s many features outside of the usual timekeeping and health and fitness tracking functions. Read More
By Christian Zibreg on Mar 23, 2015
The Apple Watch tour of the world’s top fashion and lifestyle magazines continues with a fashion debut Down Under in the form of a multi-page style guide in the latest April issue of women magazine Elle Australia.
The featured article has the publication’s in-house fashion editor Sara Smith sharing tips for making the Watch work in women’s wardrobe.
Meanwhile, Apple co-founder Steve Wozniak has chimed in with his thoughts on the device, saying he’ll be opting for an entry-level Apple Watch Sport model. Read More
By Christian Zibreg on Mar 16, 2015
Forget about side-by-side software and hardware comparison, Apple’s iPad mini 3 is twice as likely to break into pieces should it slip out of your hand than Amazon’s Kindle Fire HD.
That’s the key message of Amazon’s latest television commercial which paints its tablet “twice as durable” as the iPad mini 3.
The 30-second video, which shows the Kindle Fire HD being subjected to various durability tests, is meant to reinforce the notion that Amazon tablets are sturdier than Apple’s. Read More
By Christian Zibreg on Mar 9, 2015
The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.
The video is available for streaming from the Apple website and is expected to be published soon on the company’s official YouTube channel. UPDATE: the videos are now live on YouTube. Read More
By Christian Zibreg on Mar 4, 2015
Apple’s Watch has just won an aptly named iF Gold Award from the International Forum in its annual industrial design competition, and it’s not started shipping yet!
According to the award organizers, the meticulously designed wrist-worn gizmo is “already an icon” even though it’s slated to ship in April.
Also, the device’s tour of the world’s fashion and lifestyle magazines continues with another Watch appearance, this one on the cover of the Chinese magazine Yoho. Read More
By Christian Zibreg on Mar 3, 2015
Apple’s latest ‘Shot on iPhone 6’ advertising campaign featuring crowdsourced iPhone photography from around the world is bound to reach massive audiences as the Cupertino firm started showcasing users’ best photos found online out in the real world. Specifically, Apple is hanging billboards on skyscrapers around the world, plastering them on bus stops and train stations.
In addition, the company is using the photos in minimalistic ads run in major magazines and newspapers. All told, the ad campaign features 77 photographers in 70 cities across 24 countries around the world. Read More
By Christian Zibreg on Mar 2, 2015
Multi-page editorial coverage of the Apple Watch in the world’s top fashion magazines continues with a new cover appearance and multi-page spread in Hong Kong street fashion and lifestyle magazine East Touch this month, Hype Beast reported Monday.
In addition, the wrist-worn device has appeared on the cover and a two-page spread inside the Big Spring issue of London-based fashion mag Style. Read More
By Christian Zibreg on Feb 22, 2015
Ahead of the annual Academy Awards ceremony tonight, Apple has started airing a new television commercial which highlights iPad use in filmmaking.
Titled ‘Make a film with iPad,’ the 30-second spot is narrated by director Martin Scorsese, widely regarded as one of the most significant and influential filmmakers in cinema history.
Unsurprisingly, the Oscars ad has been shot entirely on the iPad Air 2. The video closes with the ‘Everything changes with iPad’ tagline that was also used in Apple’s previous iPad commercial, aired on the day of the Grammy Awards, which highlights how tablet can be used as a music-creation tool. Read More
By Christian Zibreg on Feb 19, 2015
In line with Apple’s promise of a functional yet fashionable device, its forthcoming Watch has already graced the cover of Vogue China. And now, as reported by AppleInsider, the wrist-worn gizmo has just made its magazine cover debut over in the United States.
Featured in the March issue of ‘Self’ magazine, the Apple Watch Sport and its stock Activity app can be seen prominently shown on the wrist of supermodel and Victoria’s Secret Angel Candice Swanepoel as Apple appears to have extended device advertising to fitness enthusiasts in a need of a comprehensive activity tracking accessory. Read More
By Christian Zibreg on Feb 9, 2015
Last evening, American Express began airing its inaugural television commercial for Apple Pay.
Conceived as the evolution of AmEx, the commercial, called “Retrospective,” uses some of AmEx’s best-known ads featuring celebrities such as Jerry Seinfeld, Jim Henson, Tina Fey, Jackie Chan and Martin Scorsese (who also starred in Apple’s Sir ad).
“American Express’ timeless safety and security are now available on Apple Pay,” the ad proclaims. “The next evolution of membership is here.” Read More
By Christian Zibreg on Feb 3, 2015
Twitter, the popular micro-blogging platform, said on Tuesday that it will be pursuing ads outside of Twitter for the first time, with plans to sell Promoted Tweets on the popular news reader app Flipboard as well as on the Yahoo Japan website.
According to The Wall Street Journal, the company will permit advertisers who are already buying ads on the service to start running Promoted Tweet ad units on other people’s apps and sites that display tweets, with undisclosed revenue sharing between Twitter and partner websites/apps. Read More
By Christian Zibreg on Feb 3, 2015
Somebody thought a rap music video about HTC would be a nice excuse to blast Samsung and Apple. In what could quite possibly mark the worst Apple ad attack ever, the cringeworthy hip hop anthem titled “Hold the Crown” sings praise to the HTC M8 handset while dissing competition.
“Your phone was all glass, why you changed your tune now?,” hip hop artists Greg Carr aka “Doc G” of the musical group P.M. Dawn raps in the video.
“Your chip is slower, but you’ll never touch our BoomSound,” the lyrics continue. Accusing “more than a few clowns” who stole “what we originated”, the music video goes on to proclaim HTC as the master of the universe and paint “your Galaxy” as “overrated”. Read More