By Christian Zibreg on Apr 23, 2014
Want to know what apps Apple featured in its latest iPhone 5s ad titled ‘Powerful’, which started airing last evening? The 30-second commercial suggests that “with the power of iPhone 5s, you’re more powerful than you think” by highlighting a number of content creation use cases involving a bunch of third-party apps found on the App Store.
If you’ve seen the ad, chances are you’ve spotted a scene in which some guy uses the iPhone’s flash as a heart rate monitor, but what about all the other apps?
That’s what a new section on Apple’s website is for. Titled ‘Powerful’, the new microsite is solely created with the purpose of exploring the apps from the commercial… Read More
By Cody Lee on Apr 22, 2014
Apple has this evening posted a new TV commercial for the iPhone 5s to its YouTube channel. The ad, which was spotted airing during tonight’s episode of ABC’s ‘Agents of SHIELD,’ touts the handset’s ability to morph into a useful tool for people in various lines of work.
Set to the tune of ”Gigantic,” by the Pixies, the spot shows iPhone 5s owners using the device to do things like play music, control stage lighting in a theater, create short movies, create art installations and more. The tagline of the ad is ‘You’re more powerful than you think.’ Read More
By Cody Lee on Apr 22, 2014
Apple continued its Earth Day PR push this morning, taking out print ads in UK newspapers. The company has thus far painted the leaves on many of its Apple Store logos green, released a video with Tim Cook and announced a new recycling program, and today it took out full page ads to tout its environmental efforts.
The advertisements show a large image of the enormous solar farm that runs Apple’s data center in North Carolina, and talk about the company’s work to reduce its impact on climate change. But perhaps the most interesting about the ads is that they take a not-so-subtle jab at Samsung and their ongoing patent lawsuit… Read More
By Christian Zibreg on Apr 17, 2014
Micro-blogging platform Twitter on Thursday announced a full suite of targeting, creative and measurement tools that enable Twitter advertisers to promote their mobile apps, both on and off-Twitter.
One particular native ad unit takes advantage of Twitter Cards and Promoted Tweets technologies to allow users to easily install and engage with apps, directly from their Twitter timeline.
Currently, tapping an App Store link in a tweet in Twitter’s free iPhone and iPad application opens the link in an in-app browser which then redirects the request to the App Store app. Direct app installs from Twitter timelines is limited to this new ad unit and it’s not clear if Twitter plans on enabling the feature for common app store links in people’s tweets… Read More
By Christian Zibreg on Apr 16, 2014
Apple’s second California trial against Samsung over smartphone patents has given us an unprecedented insight into Samsung’s obsession with beating Apple and Apple’s worries over losing the cool factor to Samsung due to the snarky ads that ridiculed the iPhone as an outdated and dull phone.
As you know, Samsung’s campaign headlined under the ‘The Next Big Thing’ tagline went viral in September of 2012, thanks to a particularily scathing ad that ridiculed folks who’d wait in line for an iPhone 5.
The commercials were meant to counter the iPhone 5 “tsunami,” as Samsung execs put it, and have managed to enrage Apple’s marketing boss Phil Schiller so much that he proposed in an email to CEO Tim Cook that the firm fire its longtime ad agency.
According to a highly confidential email exchange between Samsung execs, we now know that the South Korean firm saw Steve Jobs’s death as the “best opportunity to attack the iPhone” and tarnish the Apple brand… Read More
By Cody Lee on Apr 11, 2014
Ad Age reports this afternoon that Apple has hired Karl Heiselman, the global CEO of branding agency Wolff Olins. The news comes as the iPad-maker looks to double its in-house creative talent to better combat marketing from Samsung and others.
Interestingly enough, Heiselman used to be a design contractor for Apple in the early 1990s, before Steve Jobs made his triumphant return. He says back then the company was still trying to find itself, and he believes it’s once again at a crossroads… Read More
By Christian Zibreg on Apr 8, 2014
Samsung’s back at it again. The company has aired four new ads that bash the iPad while painting its own 12-inch Galaxy Tab Pro tablets in favorable light. Samsung released these big tablets three months ago. The ads convey a few hard-hitting yet simple to grasp messages that likely won’t sit well with loyal fans of the California-based company.
One ad tells the viewer that anyone can multitask like a pro on Samsung’s tablets that can run two apps side-by-side. Another commercial focuses on Samsung’s ‘Multi User’ mode allowing different people to use devices, with each person’s settings, documents and apps separate of the others, a feature notably absent from the iPad.
Yet another video, titled ‘Pixel Density’, offers a critique of the iPad’s 2,048-by-1,536 Retina display at 226 pixels per inch. Apple’s “Retina thingy”, the ad explains, pales in comparison with the Tab Pro’s sharp 10.1-inch screen at a whopping 2,5600-by-1,600 resolution with a pixel density of 299ppi.
I’ve included all four ads for your viewing pleasure right below the fold… Read More
By Christian Zibreg on Apr 7, 2014
You’ve seen how world-class mountaineers use iPad for their extraordinary climbs and how coaches use the device to help diagnose athletes’ concussions so how about some more testimonials?
You’re in for a treat as Apple’s just added a new story to the ‘Your Verse’ microsite highlighting how its popular post-PC device is being used by Bollywood choreographer Feroz Khan to capture inspiration for his passion.
So, what does it take to choreograph a vision in Bollywood?
Read on for the full reveal… Read More
By Christian Zibreg on Apr 1, 2014
Apple released iAd Workbench last summer, giving its registered iOS developer a much-needed tool to create, manage, optimize and track in-app iAd campaigns, build customized banners and more. The mobile advertising tool used to require a paid iOS developer account, $99 per year.
Starting today, non-developers are free to use iAd Workbench as well: all that’s needed is a regular Apple ID account. Or to put it other way, Apple’s just given anyone the ability to make their own iAds. Additionally, the iPhone maker has expanded its advertising platform by adding a new video iAd unit to Workbench… Read More
By Cody Lee on Mar 26, 2014
With more and more users moving to smartphones these days, some major mobile game publishers have taken their advertising business to television in an effort to cast a wider net. Chances are you’ve seen one of these commercials within the past month, including this one for Clash of Clans.
And you’re probably going to start seeing a lot more of them, because apparently they’re working. According to new data from analytics firm App Annie, some mobile game developers are seeing significant boosts in App Store and Google Play Store rankings for their titles following TV campaigns… Read More
By Christian Zibreg on Mar 25, 2014
After highlighting last month the many ways mountaineers use iPad for their extraordinary climbs, Apple last night refreshed its ‘Your Verse’ microsite with a new feature outlining how the popular post-PC device is being used to help diagnose athletes’ concussions.
The section features athletic trainer Jason Cruickshank of Ohio’s St. Edward High School who uses C3 Logix’s concussion assessment iPad app to discover the symptoms moments after an event occurs and before they show up on the imaging test… Read More
By Christian Zibreg on Mar 20, 2014
Samsung’s just posted a new ad to its YouTube channel inviting viewers to “do more” on the new multi-tasking Galaxy Tab Pro series tablet, featuring three different scenes dedicated to bashing Apple’s iPad, Microsoft’s Surface and Amazon’s Kindle tablets. The ad is actually humorous, which is a refreshing change change for Samsung.
The commercial’s anti-Apple scene envisions sending email on the Samsung tablet while on a video call, using snapping two apps side by side. Have a look at it after the break and tell us what you think in the comment section… Read More
By Cody Lee on Mar 14, 2014
Apple has been having a little more trouble selling the iPhone 5c than it anticipated. We’ve known this for a long time, and Tim Cook himself confirmed it during the company’s last earnings call, essentially telling analysts that the handset has not been as popular as they expected.
But instead of throwing in the towel, Apple appears to be experimenting with a new advertising campaign to push the device. Animated ads, like the one you see in the screenshot above, have begun popping up on high profile websites like Tumblr, Yahoo and The New York Times… Read More
By Christian Zibreg on Mar 10, 2014
Facebook-owned Instagram is about to monetize its more than 150 million active users in a big way, by continuing to pester them with a growing number of really expensive photo and video ads. Not that fans of the photo and video-sharing service will necessarily approve of the move, but Instagram has now signed its first major deal, reports AdAge.
Come on, you knew this was coming: first ads began showing up on Instagram back in November 2013.
That being said, today’s announcement is on an entirely different level as the people of Instagram have managed to sign a lucrative deal with an ad agency worth a cool $100 million. According to people familiar with the matter, the team is now rolling out a paid advertising program with a year-long commitment from Omnicom to spend north of $100 million to advertise for its clients on Instagram… Read More
By Christian Zibreg on Mar 6, 2014
Titled ‘The Most Human Phone Ever’, LG’s newest commercial for its curved G Flex handset must be one of the weirdest, most bizarre smartphone commercials we’ve seen to date. Trust me, it’s really disturbing and will give you nightmares. The video is airing to viewers in The Netherlands.
The firm also posted a cool infographic with a visual timeline depicting the history of the smartphone.
In another ‘what were they thinking’ moment, the illustration makes absolutely no mention of the original iPhone’s release back in 2007 – it’s as if Apple’s handset never existed… Read More
By Cody Lee on Mar 5, 2014
AdAge is reporting this afternoon that Apple is looking to roll out new video iAds for iPhone and iPad later this year. Citing people with knowledge of the company’s plans, the outlet says that these ‘interstitial’ ads will automatically play in full-screen on iOS devices.
The way it works currently, iAds are much less obtrusive: a user must click on a mobile banner for a brand’s ad video to play. Under the new format, developers could opt to display TV commercial-like ads during moments of transition, like in between game levels… Read More
By Christian Zibreg on Feb 21, 2014
Apple for some time now has been moving to bulk up its in-house marketing team and bring a few of its favorite external ad shops under the same corporate umbrella. In the latest move, Rosetta, one of Apple’s longtime advertising partners, has launched a new agency brand, Level, which appears to be exclusively dedicated to Apple. This is another example of Apple’s ongoing efforts to consolidate all of its agency partners under the same roof… Read More
By Christian Zibreg on Feb 19, 2014
Samsung is taking a page from Microsoft’s book with the release of a new ad featuring side-by-side comparison of its 10.1-inch Galaxy Tab Pro and Apple’s iPad. Not only that, Samsung has actually borrowed the concept of Apple’s inaugural iPad Air commercial dubbed ‘Pencil’ and applied it to its ad.
The ad titled ‘Multitasking Redefined’ highlights Samsung device’s multitasking capabilities allowing it to render two apps side-by-side, because “doing two things at once is greater than doing one thing at once”.
The 60-second video proudly proclaims the Galaxy Tab 10.1 to be an even thinner tablet than the iPad Air despite a negligible difference in their thickness. There’s also another ad which uses a video of a LeBron James slam dunk to mock the iPhone’s screen size.
Here it is… Read More
By Christian Zibreg on Feb 18, 2014
As part of its currently running iPad web marketing campaign, Apple on Tuesday morning refreshed its ‘Your Verse’ website, adding a new feature which highlights the many ways mountaineers Adrian Ballinger and Emily Harrington are using their iPads to plan ahead and climb some of the most feared mountains on Earth.
Their extraordinary climbs see the couple use Apple’s tablet and special apps like the Gaia GPS topography app to plan their ascent, see the remote mountain regions in greater detail and more… Read More
By Christian Zibreg on Feb 18, 2014
iAd, Apple’s advertising platform, continues to struggle to gain traction and retain big name advertisers. A new report by industry publication Advertising Age claims that Madison Avenue media buyers are unimpressed by the performance of iAds, which they contributed to Apple’s “slow, cocky and downright stingy” approach to ad sales.
The problem boils down to Apple’s lack of understanding of advertising as a relationship-driven business… Read More