By Christian Zibreg on Sep 2, 2014
Microsoft on Tuesday started airing a new Windows Phone commercial that takes another jab at Apple’s Siri. The 30-second commercial titled ‘Mirror, Mirror’ has been posted on the official Windows Phone channel on YouTube this morning.
The video depicts Cortana, Microsoft’s personal digital assistant for Windows Phone devices, performing a series of tasks that Siri on the iPhone, iPod touch and iPad can’t do, starting with deeper integration with core Windows Phone apps like calendar and Maps.
One scene depicts Cortana tapping information stored in a user’s calendar to provide accurate route and mapping information. Another scene highlights dual front-facing speakers on the HTC One M8, to which Siri responds that she has but a single speaker and that she’s “sitting on it”. Read More
By Christian Zibreg on Sep 1, 2014
Cat humor is making the jump from the Internet to print in a cheeky new newspaper advertisement by Telefónica-owned British carrier O2. The ad amusingly teases the next iPhone, which will be announced next Tuesday.
A quick photo of the advertisement has been shared on Twitter Monday morning by Tom Warren, Senior Reporter for the technology website The Verge.
“Our O2 Gurus can help you master your smart devices,” reads the ad’s copy. “Unless it’s the new … as it’s not out until … / …. / …”.
Jump past the fold for the full scan of the advertisement. Read More
By Christian Zibreg on Aug 29, 2014
Samsung on Friday posted a new anti-iPad commercial on its YouTube channel. First spotted by iGeneration, the ad at first blush appears to have borrowed a few cues from the South Korean firm’s original anti-iPhone ad which lampooned people who’d wait in the line for a new iPhone.
Specifically, the commercial asks supposedly random hipsters on the streets of New York City to take the Galaxy Tab S for a test drive and compare it to the iPad Air.
As you could imagine, the video emphasizes the Samsung tablet’s thinness and lightness while praising its bright Super AMOLED display versus the iPad Air’s LCD screen. Read More
By Cody Lee on Aug 26, 2014
Apple announced to iOS developers today that it has enabled new ad formats that could help them generate more revenue. Developers can now add pre-roll video and full-screen advertisements to their apps, via iAd.
The news makes good on a report from back in March, which said the ads would be capable of interrupting a user in-app. It’s more likely, however, that the ads will play at moments of transition, such as at the end of a level. Read More
By Christian Zibreg on Aug 17, 2014
Apple’s marketing boss Phil Schiller is going to have a field day over this.
After a mishmash of some memorable and mostly forgettable advertisements that ensued following Steve Jobs’s October 2011 passing, Apple – not Samsung – has now won the coveted title of this year’s most Outstanding Commercial for the iPhone 5s ad dubbed ‘Misunderstood’, which was airing on television during the 2013 holiday season.
The award is granted by the Primetime Creative Arts Emmy Awards just a week before the live Primetime Emmys telecast… Read More
By Christian Zibreg on Aug 14, 2014
Samsung’s much-talked-about anti-iPhone campaign dubbed ‘Wall Huggers’ is expanding to select airports, which are among the most trafficked public spots and traditionally the domain of iPhone and MacBook-toting users.
After poking fun of the iPhone’s appalling battery performance with its controversial 30-second television spot, the South Korean conglomerate is now displaying Galaxy S5 ads at power outlets throughout major airports.
The posters advertises the Galaxy S5′s Ultra Power Saving mode and features a tagline saying “So you have the power to be anywhere but here” in a not-so-subtle dig at Apple’s iPhone 5s campaign which revolves around the tagline “You’re more powerful than you think”… Read More
By Cody Lee on Aug 11, 2014
Apple has posted two new stories to its ongoing ‘Your Verse’ iPad campaign this weekend: one featuring electropop group Yaoband, and one with Jason Hall, the founder of the Slow Roll biking program in Detroit.
Like previous Your Verse spots, the stories answer the question posed in Apple’s ‘What Will Your Verse Be‘ advert. The running theme is that the iPad can be used for much more than gaming and consuming media… Read More
By Christian Zibreg on Aug 11, 2014
Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.
Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.
Check them out after the break and meet us in comments… Read More
By Christian Zibreg on Jul 28, 2014
Microsoft on Monday shared a new television commercial which the company first showed off at its annual conference back in April to rally up developers who were concerned that the software giant was losing its mojo.
The 30-second video depicts a showdown between Cortana, Microsoft’s own digital personal assistant baked into Windows Phone 8.1, and Apple’s Siri.
Microsoft’s assistant is shown completing a number of contextually-aware tasks using a plethora of services and data sources… Read More
By Christian Zibreg on Jul 18, 2014
Last night, the online retail giant Amazon has begun airing the first television commercial for its Fire smartphone ahead of its debut next Friday in the United States.
Rather than take jabs at competitors as Amazon did with its launch ads for the Fire tablets, the Fire Phone commercial instead zeroes in on the fact that it comes with a full year of Prime membership, bundled free of charge.
It’s a major selling point which cleverly takes advantage of Amazon’s diverse interests in digital media and its continuos focus on undercutting the value proposition of its rivals… Read More
By Christian Zibreg on Jul 17, 2014
Amazon today said that its mobile ad network is now available on iOS. Makers of iPhone and iPad apps can now take advantage of Amazon’s Mobile Ads API to make money by inject into their apps banner and interstitial ads from premium advertisers participating in the Amazon Mobile Ad Network.
Moreover, the online retailer will add support for its own Fire smartphone beginning July 25, when it’s scheduled to launch… Read More
By Christian Zibreg on Jul 14, 2014
Gossip along Madison Avenue is growing more fluent about Apple tiring of its longtime ad agency TBWA Media Labs over a series of disappointing ads. The client-agency relationship is said to have deteriorated to the point where the iPhone maker ostensibly appears on the brink of putting its ad account up for a formal review and firing the ad agency after 30 years of fruitful collaboration.
The rumor arrives just as Apple has found itself under fire from Samsung, which aired the snarky ‘Wall Huggers’ ad last week to paint the iPhone users as mindless zombies who huddle around power outlets trying to charge up their devices.
The New York Post asserted Monday, without mentioning sources, that Apple and TBWA are at the break-up point. TBWA is a unit of Omnicom Group, the world’s largest advertising agency holding company. Apple, the story goes, also appears ready to look to music mogul Jimmy Iovine, now an Apple employee following the $3 billion Beats buy, to help it “regain its marketing mojo”… Read More
By Christian Zibreg on Jul 10, 2014
The Internet giant Google is among the most prolific app publishers on Apple’s mobile platform – the company has dozens of apps available on the App Store. You can now safely add a new entrant to the list of Google’s iOS apps – AdWords Express.
Available free of charge for the iPhone and iPad, it lets you manage your AdWords Express for small businesses.
The software makes it easy to edit your ads, choose where to show advertisements, see how many calls, clicks and vies your ad is getting, access detailed ad stats and analytics and more… Read More
By Christian Zibreg on Jul 3, 2014
Samsung’s marketing department is no stranger to Apple-bashing and its most recent advertisement for the Galaxy S5 flagship proves the point.
Titled ‘Wall Huggers’, it depicts iPhone users in a series of everyday situations with a recurring theme being them chained to a wall socket. “There they are,” the voiceover opens the 60-second commercial.
“Clustered around power outlets, recycling bins and bathrooms, tethered to the wall.” The ad is embedded for your viewing pleasure right after the break… Read More
By Christian Zibreg on Jul 1, 2014
Ace Metrix’s ad-watching data compiled by Bloomberg has revealed that Apple’s in-house advertisements are scoring lower than those created by its long-time ad agency, TBWA\Media Arts Labs. This includes Apple’s TBWA-produced iPhone 5s television campaigns such as ‘Gigantic’ and ‘From the Heart’.
Small wonder, then, that Apple has decided to use various motifs from these successful commercials inside its retail stores, starting with the installation of the brand new backlit wall graphics at select locations… Read More