By Christian Zibreg on Nov 26, 2013
In what’s now become a recurring theme, Windows maker Microsoft just fired the latest salvo of television commercials that predictably portray Apple’s iPad as a lesser tablet. Posted on the official Surface blog, a pair of holiday-themed advertisements highlight one hardware and one software feature of the Microsoft tablet: a built-in kickstand and multi-account support.
The Redmond giant doesn’t shy away from mentioning the iPad brand name in the videos. “Free apps on the iPad don’t offer the same hands-free technology,” says the voiceover in the first ad that highlights a Food & Drink app which come preloaded with Windows 8.1. The other ad lambasts Apple’s device because it “doesn’t allow for multiple accounts and does not have the ability to monitor usage”… Read More
By Christian Zibreg on Nov 6, 2013
On the surface, Amazon is seemingly supportive of Apple’s iOS platform as the company updates its various iOS applications on a regular basis – even if it’s just a courtesy to its iOS-loving users who want to enjoy Amazon services on their iPhone and iPad.
Scratch a little deeper and all hell breaks loose.
For starters, the online retailing giant is waging legal battle against Apple over e-book price fixing. And given the two tech titans increasingly compete on hardware, software and services, it’s really no surprise Amazon’s marketing department is taking direct jabs at Apple users every now and then.
This February, for example, the company aired a much-flawed screen comparison video pitting its 1080p Kindle tablet against Apple’s better-than-1080p iPad with Retina display. This time around, an Amazon ad is challenging the e-reading experience on a tablet such as the iPad, versus that on the Kindle Paperwhite.
Have a look right below… Read More
By Christian Zibreg on Oct 31, 2013
Apple has cunningly devised a novel though controversial way of promoting its own iOS 7 stock apps, features and services right in the App Store search. The application store has seen a whopping 60 billion cumulative downloads thus far and with over a million apps carried it’s serving a lot of customers on a daily basis.
If you now go to the App Store and run a search for popular generic terms such as ‘browser,’ ‘movies’ and ‘SMS’, the first entry popping up in your search results should be a banner advertising a related stock iOS 7 apps or feature like Safari, iTunes Store, Messages and more… Read More
By Cody Lee on Oct 30, 2013
Earlier this month, Apple began running a magazine advertisement for its iPhone 5s with a byline reading “your finger is the password.” It briefly explained some of the benefits of Apple’s new Touch ID security system.
Well new iPhone 5s print ad has surfaced this week, this time highlighting Apple’s new 64-bit A7 processor. Similar to the previous spot, the ad features a large photo of the 5s and a byline: “Desktop Power. Pocket Size.” Read More
By Christian Zibreg on Oct 23, 2013
In addition to the inaugural iPad Air television commercial dubbed ‘Pencil’ and the promotional video featuring Jony Ive and other executives who talk about solving the design challenges of making the iPad Air 28 percent lighter and 20 percent thinner, another video has just gone live on Apple’s YouTube channel.
Appropriately titled ‘Life on iPad,’ this one celebrates Apple customers’ creativity and genius in using their iPads and covers a wide range of uses in business, education, entertainment, health and in many other fields.
It’s included right after the jump so give it a quick watch right now… Read More
By Christian Zibreg on Oct 23, 2013
You’ve read all there is to know about Apple’s iPad Air, watched Jony Ive talk enthusiastically about the crazy attention to detail that had gone into designing the product – perhaps streamed or even downloaded the entire keynote to your computer – and now you can appreciate Apple’s inaugural, feel-good, mission-statement iPad Air ad.
This is the same 60-second commercial that was played to the Yerba Buena Center for the Arts audience yesterday, and now it’s just gone live over at Apple’s YouTube channel. It’s included for your viewing pleasure right after the fold and I urge you to give it a watch and join the discussion down in the comments… Read More
By Christian Zibreg on Oct 17, 2013
Since announcing a pair of new iPhones on September 10, Apple has not aired a single television commercial or published a newspaper ad to promote the flagship iPhone 5s.
Instead, all of Apple’s advertising activities to date have centered around the colorful iPhone 5c, ostensibly because the company is having lots of issues fulfilling iPhone 5s demand.
But as Tim Cook & Co. expand the new iPhones into new markets – an additional 50+ countries will get the handsets by November 1 in addition to eleven launch countries – the first print ad for the iPhone 5s has just been spotted in The New Yorker magazine. It looks nice and I’ve included it for your viewing pleasure right after the jump… Read More
By Christian Zibreg on Sep 24, 2013
With Apple’s Pandora killer now out of the gate, Tim Cook & Co. are looking for monetization opportunities and have reportedly signed up high-profile advertisers. Several big name brands are said to have agreed to paying big bucks in exchange for rich media ad slots on iTunes Radio.
According to a report yesterday by The Wall Street Journal, Nissan has become an exclusive automotive partner on iTunes Radio through 2013. Also, Nissan’s Versa Note and Leaf vehicles will gain custom iTunes Radio content, with unique content available across Apple TV, iPhone, iPad, iPod touch, Mac and PC devices.
But wait, there’s more… Read More
By Christian Zibreg on Sep 9, 2013
A new report Monday by AdAge asserts Apple is doubling headcount across its internal marketing and advertising teams, ostensibly in a bid to tighten the message and produce even more marketing and advertising in-house. Saying the timing of the hiring spree is telling would be an understatement.
Apple’s Fall was recently called “blockbuster” and we have every reason to believe 2014 will be a landmark year as the firm readies the rumored iWatch, iTV, iPhablet, 13-inch iPad Pro and other gizmos unbeknown to us yet.
With that in mind, Apple is going to need some of the world’s top creatives to get its message across, retain the narrative and talk its non-gullible customers into purchasing new-category products… Read More
By Christian Zibreg on Aug 23, 2013
As Apple engineers scramble to finalize the next-generation Mac Pro for US-based assembly, the company’s marketing department has been increasingly teasing and hyping the dream machine ahead of its Fall launch. Moviegoers who’d gone out to see the new Jobs biopic last weekend, or any other movie for that matter, spotted a Mac Pro video.
The clip, which later started airing in theaters nationwide, shows the radically new machine from various angles without revealing too much. Now that Apple has uploaded the commercial to YouTube, expect to see it rolling on television nationwide. I’ve queued up the video right after the fold… Read More
By Christian Zibreg on Aug 20, 2013
Apple’s iPhone 5 is far superior to the iPhone 4S/4 in terms of the camera performance in low-light conditions. The industry hasn’t stood still either and has been inching forward since last September’s iPhone 5 debut. Specifically, Nokia’s high-end Lumia smartphones have emerged as the mobile imaging devices to beat.
Its culture rooted in mobile imaging, Nokia felt compelled to challenge Apple’s iPhone with a series of Lumia ads that criticize the Apple handset’s relatively poor low-light performance compared to the Lumia PureView range.
It started with a rather bizarre ice-breaker ‘Zombie’ ad which set the overall tone two months ago. Then came Nokia’s take on Apple’s ‘Photos Every Day’ ad and now two more commercials have arrived to proclaim the Lumias the king of low-light mobile imaging… Read More
By Christian Zibreg on Aug 13, 2013
Do you remember Samsung before the Apple crusade? Far from being an also-ran, Samsung back in 2010 started doubling-down on the Galaxy brand message, signaling intention to establish itself as the smartphone maker to watch. But it wasn’t until the South Korean conglomerate began airing its first television commercial which ridiculed iPhone owners that it started positioning itself as the anti-Apple.
And the message resonated with the demographics outside the Apple fold. In doing so, Samsung has earned itself lots of free press and attracted a following comprised of bloggers, media outlets and customers who for whatever reason couldn’t stand Apple, its culture and products.
We already know the anti-iPhone ads are working and now a Samsung executives acknowledges that the anti-Apple campaign has been a “tipping point” for the Samsung brand. Which probably means those ad attacks will only intensify going forward… Read More
By Christian Zibreg on Aug 8, 2013
In another showing of the key differences between Google and Apple, the Internet giant on Thursday announced that relevant advertising will now start appearing in the native Google Maps app for iOS and Android devices.
Relevant advertising will appear at the bottom of the screen after you perform a search, Google said, adding that ads may include a title, ad text and a link to get directions.
Great, Google, just great! You can go ahead and sell me at a premium to advertisers all you want, but I hate ads and am switching over to Apple Maps as we speak… Read More
By Christian Zibreg on Aug 8, 2013
Wow, there’s just no stopping Microsoft’s marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple’s full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).
You’d have think Microsoft’s ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft’s WindowsVideos channel.
And for the first time, the software giant is targeting the iPad mini by pitting Acer’s 8.1-inch Iconia W3 tablet against Apple’s popular 7.9-inch $329 device. I’ve included the ad for your viewing pleasure right after the break… Read More
By Christian Zibreg on Aug 5, 2013
Microsoft’s Apple-bashing in Surface commercials was just a start. Now the harsh criticism of Apple’s devices extends to Microsoft-backed Nokia, whose Lumia 925 television commercial takes aim squarely at the iPhone 5′s eight-megapixel iSight camera.
As you know, iPhones are Flickr’s top three most popular cameras as “every day, more photos are taken with the iPhone than any other camera,” per Apple’s Photos Every Day ad. Nokia cleverly puts an interesting spin on the fact by believing that “better photos are taken with the Nokia Lumia than any other cameraphone”… Read More
By Christian Zibreg on Aug 5, 2013
Hot on the heels of releasing the official AdSense app for Android last week, the Internet giant Google today announced the software’s availability on Apple’s iPhone and iPod touch devices. The app lets you access your AdSense account and view reporting data, including the key earnings information, top custom and URL channels, ad units and sites reports, payment alerts. I’ve included more information and a few screenies below… Read More
By Cody Lee on Jul 28, 2013
If you’re looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.
These guys have been steadily posting ads over the last several months. But just within the past week or so, they’ve started adding vintage Apple television spots from the 1980s that you’ve either forgotten about, or more likely, never knew existed… Read More
By Ed Sutherland on Jul 19, 2013
Microsoft just doesn’t skip a beat when it comes to its fantasy that the Surface rivals Apple’s iPad. Never mind the software giant had to reduce prices on its tablet because no one is buying the device. Never mind Thursday the company took a $900M writedown on those cheaper Surfaces that no one wants.
To mark all the features the Surface has (which no one except paid actors apparently want), the Redmond-based Windows giant has released another sneering ad pitting its tablet against Apple’s. This is what lesser-known brands quite often do as they strive to piggy-back on the popularity of the Apple brand… Read More
By Christian Zibreg on Jul 9, 2013
iPad-bashing is becoming the recurring theme for Microsoft as the once dominant force in computing struggles to reclaim its relevancy in the post-PC world. Nowhere is this more evident that in Microsoft’s inability to hit the ground running with Windows 8 on tablets.
With a few notable exceptions, you can tell an also-ran has run out of ideas when it puts together a television commercial advertising its contender against the industry leader.
Sometimes the strategy of piggy-backing on the top dog’s popularity can do wonders (case in point: Samsung), but often times it just backfires. The latter appears to be happening with Microsoft’s anti-iPad ads. I’ll let you be the judge of that: the latest iPad-dissing 30-second spot sporting two baseball scouts is below the fold… Read More
By Christian Zibreg on Jul 5, 2013
I appreciate memorable, creative advertising as much as the next guy, but I just don’t get a new Galaxy S4 commercial Samsung is airing in Iceland.
Instead of focusing on the handset’s features or the usual iPhone bashing, this time around Samsung’s creative agency has gone over the top in depicting a guy trying to make a phone call on a real apple.
Realizing swiping across fruit makes no sense, the ad then switches to a happy scene where our hero operates a Galaxy S4. The not-so-subtle jab at Apple is plain weird, to put it mildly. I know ads are supposed to take into account the often vast cultural differences across markets, but I’m not sure Samsung did itself a favor with this particular commercial… Read More