New Apple Music commercial debuts during 2015 MTV Video Music Award

By Christian Zibreg on Aug 31, 2015

Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More

 

Popular YouTubers are ‘doing some stuff with Apple’

By Christian Zibreg on Aug 24, 2015

According to a new report Monday, Apple has enlisted help of popular YouTubers such as Louis Cole and sketch comedy channel Wong Fu Productions who appear to be working in unknown capacity on future Apple promotions.

MacRumors, which first reported on the news, thinks a variant of Apple’s ‘Shot on iPhone’ advertising campaign could be in the works in time for the ‘iPhone 6s’ and ‘iPhone 6s Plus’ launch next month. Read More

 

Gorgeous floral installation comes to life in London to promote Apple Watch

By Christian Zibreg on Aug 20, 2015

Apple Watch advertising has been amped up quite a bit with news of a remarkable eye-candy floral display which promotes the wearable device at Selfridges, a chain of high end department stores in the UK founded by Harry Gordon Selfridge.

According to design outlet Wallpaper, two dozen floral displays that wrap around Selfridges’ flagship store in London sport blooming flowers and other floral motifs directly inspired by the Motion face on the Apple Watch. Read More

 

Apple posts three new Apple Music ads to YouTube

By Jeff Benjamin on Aug 16, 2015

One week after posting the latest “If it’s not an iPhone” advertisement to YouTube, Apple is back with three brand new ads that all center around its recently launched Apple Music service.

In the first ad, aptly named Discovery, several Apple Music features are touted—the fact that you have nearly every song and album available at your finger tips, the listener and artist discovery aspects, radio, and more.

In that spot and the others, several known artists and up and coming artists are highlighted, which makes Apple’s tagline—All the artists you love and are about to love—even more relevant.
Read More

 

Apple posts a new “If it’s not an iPhone” ad focused on photos and videos

By Jeff Benjamin on Aug 7, 2015

Apple must like the feedback that it’s getting from its recently launched “If it’s not an iPhone” ad campaign. Today, the fourth video in the series was posted on Apple’s YouTube channel, and it features a catchy tune, bright colors, and lots and lots of strategically placed iPhones. Read More

 

Facebook steps up advertising on Instagram

By Christian Zibreg on Aug 5, 2015

Before today, advertising on Instagram was mostly limited as media buyers had had to contact an Instagram sales representative directly. But things have just changed for the better (or worse, depending on your point of view) as Instagram’s parent company, Facebook, has officially switched on Instagram’s advertising application programming interface (API) to allow brands to buy ad slots on Instagram in a more automated fashion, Business Insider is reporting.

Because there’s a lot of pent-up demand for targeted ads on the popular mobile photography service, this major move practically spells an end to Instagram’s light ad experience as Instagram is poised to make big bucks by shoving more and more ads down users’ throat. Read More

 

Interacting with ads on Pandora could earn you one hour of uninterrupted listening

By Christian Zibreg on Jul 27, 2015

If you interact with a rich ad on Pandora for at least fifteen seconds, the Internet radio service will reward you with an hour of uninterrupted listening free of advertising, the company announced in a blog post Monday.

They’re calling it Sponsored Listening and it’s available now to all advertisers, meaning this feature will be available on a per-ad basis. Read More

 

New Apple web campaign lays out a few reasons ‘Why there’s nothing quite like iPhone’

By Christian Zibreg on Jul 24, 2015

Apple on Friday kicked off a new interesting web campaign on its website which strives to lay out the reasons for the iPhone’s uniqueness.

Delivered under the tagline “Why there’s nothing quite like iPhone” and accompanying its “If it’s not an iPhone, it’s not an iPhone” series of television commercials, the new webpage goes through a few key aspects of the iPhone.

Some of the highlights include the iPhone’s tightly integrated design, strong security, powerful imaging capabilities, robust messaging, privacy and much more. Read More

 

New commercials depict how Apple Watch could fit in your daily life

By Christian Zibreg on Jul 16, 2015

Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.

Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More

 

Samsung’s latest Galaxy ad paints iPhone owners as ‘a nation of checkers’

By Christian Zibreg on Jul 10, 2015

Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.

Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”

You know the type.

Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More

 

Apple shares a pair of slow-motion videos as part of ‘Shot on iPhone 6’ campaign

By Christian Zibreg on Jun 26, 2015

Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.

Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More

 

Huge Beats 1 billboard takes over Times Square

By Christian Zibreg on Jun 24, 2015

Often referred to as The Crossroads of the World, New York City’s Time Square is always brightly adorned with billboards and advertisements from the world’s top brands. With less than a week until June 30 Apple Music launch, the iPhone maker is now advertising Beats 1 with a massive billboard.

It’s dominated by enormous Beats 1 promotional graphics accompanied by the “Worldwide. Always on” tagline and the 6.30.2015 launch date. Interestingly enough, the Apple logo is nowhere to be seen on the advertisement, perhaps indicating the Cupertino firm might be counting on Beats’ brand power to push the upcoming radio service into public consciousness. Read More

 

Apple wins Outdoor Lions Grand Prix at Cannes for ‘Shot on iPhone 6′ campaign

By Cody Lee on Jun 23, 2015

Apple picked up the top prize in the Outdoor Lions category at the Cannes Lions International Festival of Creativity this week for its recent “Shot on iPhone 6″ ad campaign. The annual event, often referred to as the world’s biggest ad festival, features thousands of ads from around the world to be showcased and judged.

The win marks the second Cannes Grand Prix award in three years for Apple and its longtime advertising partner TBWA\Media Art Lab. Additionally, the duo also picked up five Gold Lions awards for specific posters from the “Shot on iPhone 6″ campaign, which showcases photographs shot using Apple’s latest handset. Read More

 

Samsung takes jabs at iPhone 6 in latest ad salvo

By Christian Zibreg on Jun 4, 2015

In a pair of new television commercials, Samsung is back at what it does best: bashing Apple’s iPhone. Promoted under the tagline “six is greater than six,” the 30-second videos highlight three features of Samsung’s Galaxy S6 and Galaxy S6 Edge: wireless charging, a wider-angle lens on the selfie camera out the front and a curved screen which displays tidbits of information across the edges of Samsung phones.

I’ve included both ads for your viewing pleasure. Read More

 

Apple Watch featured in May issue of Canadian fashion mag Flare

By Christian Zibreg on Apr 2, 2015

Following a barrage of editorials and photo shoots published by prominent lifestyle and fashion magazines around the world, Apple’s wearable device has now graced the cover of the May issue of Flare, a Canadian fashion magazine, as first noticed by MacRumors.

The magazine’s two separate covers feature Academy Award nominated actress Hailee Steinfeld who poses wearing an Apple Watch Sport in both Silver and Space Gray, accompanied by a featured article providing a closer look at the Watch’s many features outside of the usual timekeeping and health and fitness tracking functions. Read More

 

Apple Watch on fashion shoot in Australia, Steve Wozniak buying Sport edition

By Christian Zibreg on Mar 23, 2015

The Apple Watch tour of the world’s top fashion and lifestyle magazines continues with a fashion debut Down Under in the form of a multi-page style guide in the latest April issue of women magazine Elle Australia.

The featured article has the publication’s in-house fashion editor Sara Smith sharing tips for making the Watch work in women’s wardrobe.

Meanwhile, Apple co-founder Steve Wozniak has chimed in with his thoughts on the device, saying he’ll be opting for an entry-level Apple Watch Sport model. Read More

 

New Amazon commercial says Kindle Fire HD is twice as durable as iPad mini 3

By Christian Zibreg on Mar 16, 2015

Forget about side-by-side software and hardware comparison, Apple’s iPad mini 3 is twice as likely to break into pieces should it slip out of your hand than Amazon’s Kindle Fire HD.

That’s the key message of Amazon’s latest television commercial which paints its tablet “twice as durable” as the iPad mini 3.

The 30-second video, which shows the Kindle Fire HD being subjected to various durability tests, is meant to reinforce the notion that Amazon tablets are sturdier than Apple’s. Read More

 

Watch the inaugural Apple Watch ad and other promotional videos

By Christian Zibreg on Mar 9, 2015

The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.

The video is available for streaming from the Apple website and is expected to be published soon on the company’s official YouTube channel. UPDATE: the videos are now live on YouTube. Read More

 

Apple Watch wins 2015 iF Gold Award, snags another fashion mag cover

By Christian Zibreg on Mar 4, 2015

Apple’s Watch has just won an aptly named iF Gold Award from the International Forum in its annual industrial design competition, and it’s not started shipping yet!

According to the award organizers, the meticulously designed wrist-worn gizmo is “already an icon” even though it’s slated to ship in April.

Also, the device’s tour of the world’s fashion and lifestyle magazines continues with another Watch appearance, this one on the cover of the Chinese magazine Yoho. Read More

 

Apple extends ‘Shot on iPhone 6’ campaign to billboards, newspapers, magazines and more

By Christian Zibreg on Mar 3, 2015

Apple’s latest ‘Shot on iPhone 6’ advertising campaign featuring crowdsourced iPhone photography from around the world is bound to reach massive audiences as the Cupertino firm started showcasing users’ best photos found online out in the real world. Specifically, Apple is hanging billboards on skyscrapers around the world, plastering them on bus stops and train stations.

In addition, the company is using the photos in minimalistic ads run in major magazines and newspapers. All told, the ad campaign features 77 photographers in 70 cities across 24 countries around the world. Read More

 
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