Advertising

Snapchat’s new tools let brands see how well geofilter ads are performing among users

The Wall Street Journal reported Thursday that Snapchat has rolled out new tools for marketers, called Snap to Store, allowing brands to see how well geofilter ads are performing among users. They’ve been testing it with a handful of brands since last year, including Paramount Pictures and 7-Eleven. The firm is now looking to expand Snap to Store to a wider range of brands from the retail, fast food, movie and automobile sectors.

Watch latest Samsung ads emphasizing Galaxy S8’s bezel-less Infinity Display and design

Ahead of the upcoming April 21 Galaxy S8 launch in the United States, Canada and Europe, Samsung has already covered Times Square with advertising for its new flagship phones. Today, the South Korean conglomerate published a pair of official Galaxy S8 television commercials on its YouTube channel.

Titled “The New Normal” and “Breaking Out”, the videos showcase the key features of the handsets, like their curved AMOLED screen, branded as Infinity Display, and a stunning industrial design with a nearly full-screen face and no chin at the bottom.

Watch new iPad Pro ads highlighting portability, all-day battery and educational features

Yesterday, Apple expanded its collection of iPad Pro ads based on real tweets from real people with a trio of new videos running fifteen seconds long each. The commercials highlight the device’s light weight, portability, all-day battery life and the many advantages it brings to students in school. Using the “Real problems… answered” tagline, the clips can be streamed from Apple’s official YouTube channel.

Apple’s new “Live Bright” ad highlights best Apple Watch Series 2 features

Apple on Friday published a new commercial for Apple Watch Series 2 via its YouTube channel. Titled “Live Bright” and running one minute and fourteen seconds long, the video takes viewers on a quick tour of some of the best new features of Apple’s second-generation wearable device, including built-in GPS, water resistance to 50 meters, a dual-core S2 chip “and a display that’s two times brighter than before”.

Latest iPhone 7 ad is all about iMessage stickers

Apple on Monday via its YouTube channel shared a brand new television commercial for iPhone 7, titled “Sticker Fight”. Much like its September 2016 “Balloons” ad, the most recent 60-second video takes another iOS 10 iMessage feature to the real-world: sticker packs. “Say it with stickers on iPhone 7,” reads the tagline. Apple also created a new App Store section where you can download all of the stickers featured in the ad.