ABC to start live streaming content via iOS apps this week

By Cody Lee on May 13, 2013

This is kind of interesting. ABC, a TV network under the Walt Disney umbrella, is set to revolutionize its iPhone and iPad apps this week. It’s going to be adding a new ‘Live’ viewing option to the software, which will [obviously] play live programming.

The live stream will work anywhere in a local market—as long as it’s supported— the same way an old-fashioned antenna would. And according to The New York Times, this is the first time that a major broadcaster has turned on this kind of technology… Read More

 

Potentially disruptive live-streaming app from ABC in the works

By Christian Zibreg on Mar 19, 2013

After CBS last week unveiled its free iOS app that gives you access to the network’s popular shows 24 hours or more after they air, we learn now that ABC is working on its own app for tablets and smartphones, one potentially making ABC the first of the American broadcasters to provide a live Internet stream of national and local programming, potentially very disruptive given the incumbent’s existing business models. Of course, you won’t get to stream premium ABC programming free of charge as a paid cable or satellite subscription will be required to use the app.

Nevertheless, the ability to watch such ABC shows as ‘Good Morning America’ and ‘Nashville’ on your iPhone or iPad as they broadcast could finally blur the artificial line between mobile devices and the traditional venues through which content providers distribute their linear programming… Read More

 

ABC rips off Apple’s famed ’1984’ advert to hype up dumb singing contest

By Christian Zibreg on May 17, 2012

The American Broadcasting Company (ABC) has ripped off Apple’s famous advert dubbed 1984 in a cheapskate attempt to promote its upcoming new singing show called Duets (I know, don’t start).

Alluding to George Orwell’s 1984 novel, ABC’s cheesy commercial blatantly copies Apple’s down to a lookalike of an unnamed heroine in white tank top that represented the coming of the Macintosh.

Instead of throwing a large brass-headed hammer to smash a televised Big Brother, in ABC’s version an Olympic track and field athlete hurls a stage microphone at the big screen. Upon impact, the curtain falls down to reveal the familiar-looking set as the audience rises to a standing ovation… Read More