Apple CEO Tim Cook will be speaking at this year’s Loveloud festival in Salt Lake City, Utah. The event this weekend is dedicated to “ignite the vital conversation about what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in our communities.” 

According to a press release, Cook will be the final speaker at Loveloud and will also introduce Imagine Dragons.

Apple CEO Tim Cook will cap off an exceptional lineup of speakers and performers at the festival that includes actress, singer and dancer Julianne Hough, actor and singer Jussie Smollett, Ellen Show star Kalen Allen, Tegan Quin of Tegan and Sara, Grammy-nominated songwriter Justin Tranter, musician WRABEL, singer Mary Lambert, Olympic Freeskier Silver Medalist Gus Kenworthy, actress and dancer Heather Morris, comic Dana Goldberg, and singer-songwriters VINCINT & Parson James.

Imagine Dragon’s lead singer Dan Reynolds notes:

Tim Cook joining us in Utah for LOVELOUD sends a clear message to LGBTQ youth that they have unlimited potential to achieve their dreams.Tim is an unwavering advocate for human rights and equality, and we’re thrilled he’ll be joining our powerful line-up of speakers and performers.”

LOVELOUD was founded in 2017 by Reynolds to help ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in an effort to keep families together. This year’s event is sponsored by AT&T, the Tegan and Sara Foundation, Encircle, and The Trevor Project.

Tim Cook photograph courtesy of ioulex