In line with Apple’s regionally-focused advertising strategy, the company’s Australian branch has released a quarter of 15-second ads to their YouTube channel, highlighting the iPhone X camera being used at wedding ceremonies.
And here they are.
Some of the ads depict same-sex couples, a nod to the recent change in Australian law that has recognized same-sex marriage. Australia is the 25th country to pass marriage equality law.
“Capture the moment, in the moment, on iPhone X,” reads the video’s description.
All four ads are set to the same song, “Never Tear Us Apart” by Courtney Barnett
How do you like these ads?
Which one’s your favorite, and why?
Let us know down below in comments!