Apple’s HomePod became available for pre-order two days ago, and the Cupertino-headquartered company is already hyping it up with four brand-new ads, subtly-named Bass, Beat, Distortion, and Equalizer.

Each name depicts the animation shown at the beginning of each respective video, just before the product itself appears in the frame. You can check them out below:

Bass

Beat

Distortion

Equalizer

First unveiled at WWDC 2017, Apple’s HomePod is more or less a smart speaker. It sports a seven-tweeter array for crisp highs and a top-mounted woofer for deep lows.Additionally, it includes a six-microphone array for capturing user commands from any direction.

Out of the box, Apple’s exclusive A8 chip delivers useful functionality for your home, including single or multi-room Apple Music streaming and Siri functionality, among other things.

For anyone interested, the HomePod is available for pre-order from Apple’s website for $349, and an optional two-year AppleCare+ protection plan can be added for just $39 more. The HomePod comes in both white and space gray colorways.

Will you be pre-ordering the HomePod? Share in the comments below.