Apple has shared a new video ad that highlights Portrait Mode selfies taken on the iPhone X utilizing Portrait Lighting effects. The short clip also includes a poem narrated by Muhammad Ali.

The 38-second ad features a collection of images taken with the TrueDepth camera system of the iPhone X, as well as several different Portrait Lighting effects.

The narration of the ad is an excerpt from Muhammed Ali’s spoken word album, I Am the Greatest.

You can view m0re of Apple’s ads, or Portrait Mode tutorials on its YouTube page.