Today is Martin Luther King Jr. Day, a federal holiday in the United States.
In honor of the holiday, which commemorates Martin Luther King Jr.’s birthday, Apple has devoted its homepage to a full-page black and white photo of the famous civil rights movement leader and a quote: “The time is always right to do what is right.”
Apple CEO Tim Cook joined the celebration by sharing a quote from Dr. King on Twitter: “Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”
“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” Let’s find the light and the love, together. #MLK
— Tim Cook (@tim_cook) January 15, 2018
“Let’s find the light and the love, together,” Cook added.
Apple in the past published similar commemorations on its homepage to celebrate prior Martin Luther King Jr. Days. The civil rights leader was famously featured during Apple’s award-winning “Think Different” advertising campaign.
A Steve Jobs-narrated video of that ad is embedded above for your viewing pleasure.