Apple continues its Hollywood hiring spree with news that it’s enlisted managerial talents of Hulu and Legendary executives as it seeks to boost its original content production.

Variety reported Tuesday that Hulu’s Philip Matthys and Legendary’s Jennifer Wang are joining the Cupertino technology giant’s Los Angeles-based worldwide video group.

Matthys, who was Hulu’s dealmaker and worked on “The Handmaid’s Tale,” “Marvel’s Runaways” and “Castle Rock,” started at Apple last month as the head of business affairs.

Grazier has been EVP of Business and Legal Affairs for Legendary Entertainment for two years, but her work experience also includes the likes of Netflix, Amazon and Hulu.

She will start at Apple in January 2018.

As for Grazier, she will report to Matthys who reports to Zack Van Amburg and Jamie Erlicht. Amburg and Elricht are former high-ranking Sony Television executives that the iPhone maker hired in the summer to lead its video programming unit.

This comes just as we’ve learned that programming veteran Michelle Lee joined Apple’s venture into scripted television content as a creative executive at Apple Worldwide Video.

Lee will report to Matt Cherniss, who joined Apple in August.

Apple’s scripted TV efforts include a network morning-show drama starring Jennifer Aniston and Reese Witherspoon and a revival of Steven Spielberg’s anthology series “Amazing Stories.”

  • Steve Jobs always had such a laser like focus on what he wanted to achieve even decades before they came to market. But these days Apple seems aimless and appears to be trying to get into anything that other big companies are doing just because it’s a bandwagon with a potential pile of cash at the end.

    My concern is that the more products and services Apple begins to offer the more complex everything becomes from manufacturing schedules, product compatibility, service integrations, testing etc. I’d rather see them make five or six great products and services than a dozen average ones. If diversifying their products and services ultimately waters down the quality of the offerings this could really hurt Apple in the end if they are moving towards a more reactive product creation cycle under Tim Cook as opposed to the proactive product creation cycle under Steve Jobs. Once Apple loses it’s reputation for innovation and quality I’m not sure what all it will have left and I think both are slowly slipping which is too bad.