Apple on Monday formally announced that it is acquiring the popular music recognition service Shazam, which Siri has been using since iOS 8 to identify songs playing around you.

Apple spokesperson Tom Neumayr has officially confirmed the acquisition with the following statement issued this morning to the press:

We are thrilled that Shazam and its talented team will be joining Apple.

Since the launch of App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms.

Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store and we look forward to combining with Shazam upon approval of today’s agreement.

This is likely Apple’s most high-profile deal since the $3 billion Beats buy in 2014.

Shazam spokesperson Giovanni Bossio said:

We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.

Neither company revealed the value or terms of the acquisition.

A report last week pegged the acquisition price at about $400 million, which is significantly less than the London-based startup’s last valuation of over $1 billion.

It’s unclear if this news perhaps means that Apple will pull Shazam’s song-identification app for Android from Play Store. For some context, when the Cupertino company acquired Beats a few years ago it also released the official Android app.

However, Shazam is not a subscription service so restricting the app to the Apple ecosystem may play to Apple’s advantage. Even if Shazam for Android gets pulled, there are plenty of quality alternatives out there, including the SoundHound service and Google’s own machine learning song-identification service built into the latest Pixel devices.

Shazam ties to Apple Music and has augmented reality features for finding content based on pictures captured with the app. The augmented reality aspect of the app could fit Apple’s own augmented reality plans on iPhone and iPad with iOS 11’s new ARKit framework.

Shazam said its mobile apps have been downloaded more than one billion times as of October of last year. Users have performed more than 30 billion “shazams” since launch 18 years ago.

Shazam started out as a service you reached by way of an SMS code: you simply dialed “2580” and held up the phone to the music and Shazam texted you the song and artists name.

Shazam integration is available in Siri for iPhone, iPad, Apple Watch and Mac.

What do you make of this deal, guys?

Let us know your thoughts on it by leaving your comment below.

  • Marcus

    I’ve been using Shazam forever. I’m excited to see what Apple will do with it.

    • As someone who’s only ever used the SIRI integration for Shazam does the App have any features that I’m missing out on? Or is it basically the same functionality?

      • Marcus

        It’s the same functionality. But instead of saying Hey Siri what song is playing, you just press a button and listens to sound around you.

  • AMB_07

    Meh, bigger company buying smaller company. Nothing exciting for me to see here.

    • Largest company in the world making the second largest purchase it’s ever made. That’s pretty exciting to me.

      • AMB_07

        Good for you.

    • LOL, sounds like you’re either deliberately trying hard to make it sound as uninteresting as possible or you don’t posses much in the way of imagination.

      Most people who care about technology would be able to find something of interested here. After all, what might Apple do with a service that can recognize music and even sports a pretty advanced image recognition framework once they control the entire Shazam production pipeline? Might we see these features baked into ARKit for developers worldwide to tap into? Maybe Apple has some new product that they want this team to help work on… Shazam also has some offline capability and it would certainly be cool if we could get some of that tech built into SIRI for some simple offline voice recognition. IDK, there’s tons of possibilities here for anyone who actually cares 😉

      • AMB_07

        Maybe you missed the part where I said ”for me”, as in; it’s my personal opinion and nothing more. The only thing I was trying to do was voice my opinion to the news, not start an argument so no need to get all worked up. By all means you’re allowed and welcomed to respectfully disagree (which you haven’t) but if personal opinions that don’t flow your way bother you so much maybe ignoring them would suffice?

      • Maybe you missed the part where I said, “there’s tons of possibilities here for anyone who actually cares ;)” as in; it’s obvious you didn’t but the point of my comment was to try and provide some potential things to get excited about. Sorry, I guess I failed.

        Also, I can’t help but note the irony of this comment thread. An article was researched and written about an acquisition with “personal opinions that didn’t flow your way”, and instead of any constructive comments you took the time to essentially trash it by crafting a new title for it in the most boring terms humanly possible. Maybe in the future take your own advice and act with some more respect towards the author and ignore it?

        Anyways, I’d attempt to write some more possibilities and potentials to help get you excited about this if I thought you were actually open to it, but I think you’ve confirmed my earlier points. 😛

      • AMB_07

        Again, this is my opinion. This is how I feel, I’m not debating over what good this will or won’t do to Apple. My opinion doesn’t have to be constructive, what I wrote was basically a reaction to a news article (not an opinion article). Maybe it was boring to you, that’s fine, but if it is then you don’t have to reply to it.

        As for the disrespect part, please take your own advice; I was disrespecting no one, I didn’t criticize/insult Christian or the way he writes or the quality of his work. You on the other hand started your first comment by belittling me; completely unwarranted and unprovoked. So I’m sorry but I hope you understand why I’m not too keen on taking a lecture about respect from you.

        Anyways this thread has spawned into something else and has outgrown its use. I have no animosity towards you and respect your passion about Apple products which evidently is far larger than mine. Good day sir.

      • So if you find an article you think is boring it’s perfectly ok to write that you found it completely uninteresting. But if I read your comment and think you maybe haven’t even tried to spend 2 minutes trying to come up with ways it might be of interest and mention it I’m belittling, disrespectful, criticizing and insulting. I guess it’s only ok for you to express your negative feelings towards something you read?

        And I think you’re conflating cordiality with respect. Let me state this clearly, no one owes you respect. Look up respect in the dictionary if you don’t believe me, but respect is something that is earned. You don’t earn my respect by simply being alive. You don’t earn it by posting something un-constructive on a random comment thread of the internet. However as a matter of decency the fact that you are alive and here means that I should treat you cordially. Which is why I won’t resort to name calling, foul language or any of the other things you sometimes see in internet threads.

        Anyways, hope you have a good day and I’m more than happy to have a conversation about why this might be an interesting purchase if you’re interested in having that. But if you insist on reading into my intentions, accusing me of ill intent towards you and demanding my respect then I think I’ll have to say it’s been an entertaining conversation but I think I’ll be done at this point 🙂


  • bigkev943

    This should be good glad they are doing this maybe we can get a feature like where it’s baked in and listening for songs if we choose.

  • OtterWithKids

    Awesome that Apple is doing this, but I’ve always felt SoundHound was superior. Let’s see where Apple takes this one!

    • I’ve never used (or know anything about) SoundHound before so I’m curious what makes you say that? Are they more accurate or faster or what gives them the edge in your opinion?

      • OtterWithKids

        I don’t know that it’s necessarily faster, but I’ve found it to be more accurate. One nice feature is that it doesn’t have to hear the actual recording; it can recognize songs from the user singing or whistling it!

        That being said, I have no doubt that Apple can match that feature. It’s just a question of whether they want to.

      • Oh that’s cool! There’s been several times where I’ve had a tune stuck in my head but can’t remember where it came from. I might have to download that so I can hunt those elusive tunes down. Thanks for the heads up 🙂

  • This is a no brainer for Apple I think the reason Apple bought this is to replace their current lack of pandora like functionality, Apple Genius playlist is horrible and that’s the one reason I use pandora over Apple Music.

  • Mark S

    Been around since early 2000s, hardly a start up.

  • Iskren Donev

    I’m really curious about whether Apple will pull the Android app from the Play Store. I suspect that they won’t, but the app won’t see much love going forward either.

  • Aleph Knull

    That doesn’t make sense. Why would Apple buy Shazam for $400 million when they can get it for free in the App Store?