Target announced an in-house mobile payments system today, called Wallet, which is making its debut within the company’s official shopping app for iPhone and iPad.

The Wallet feature lets you pay at Target stores using your REDcard and save with Cartwheel. For those wondering, REDcards are Target-branded credit or debit cards with special offers.

Any savings are automatically applied to your Target REDcard with a single scan of your iPhone at checkout, provided you’ve scanned your coupon barcodes beforehand.

According to Target itself:

One big benefit is faster in-store checkout—up to four times faster than other payment types, in fact. (We timed it!) Another perk? Wallet combines digital savings—Cartwheel offers and Weekly Ad coupons—with the 5 percent REDcard discount.

This new feature is also available in Target’s mobile app for Android. Or, if you’re unimpressed, you can continue using Apple Pay with the Target app on iOS as a payment option.

They will be adding more features in the future, including the ability for guests to also store and redeem Target GiftCards with Wallet.

Download Target’s shopping app for free in App Store.

  • techfreak23

    I don’t understand how this can be faster than other forms of contactless payments… you would have to go into that app and pull up the wallet section before you get up to the front of the line. This sounds useful ONLY if you have a REDCard, which I do. I will test this out the next time I go to Target.

    • Kaptivator

      Just don’t like the fact that you cant add the red card to wallet for apple pay in store. Stores in my area do not accept apple pay (as of now). I guess the app is the reason why. We use cartwheel so it would be pretty convenient if we could scan the cartwheel bar-code and then just pay with the redcard, contactless. Really wish they would just use apple pay in stores and call it a day.

    • mplsdude

      It is definitely faster. Used it yesterday, cashier scanned the barcode from the Target app on my phone and it instantly processed and shot out the receipt. No lag at all like there is with a typical credit card reader transaction.