New ‘This Weekend Only’ section of the App Store features exclusive in-app promos

Apple has launched a new section of the App Store entitled This Weekend Only. The special section, available in the Today tab of the App Store, offers a look at a few apps and promotions, only available for the weekend. Normally it is just one special deal, but for the inaugural weekend, they have five special offers available.

These promotions will be available each week, Thursday through Sunday.

For the first week, there are deals from HotelTonight, Warby Parker, Under Armor, Chipotle, and Shoptiques.

HotelTonight: Save up to 40% this weekend off regular room prices.

Warby Parker: Receive a free geometric glasses case with your order this weekend.

Under Armour: This weekend, take $20 off orders of $100 or more.

Chipotle: Order an entrée, and get a free Chips and Queso.

Shoptiques: This weekend, all orders over $100 are 15% off.

It will be interesting to see what promotions appear in the weeks to come.