Instagram is testing a new feature with a small subset of its users that may eventually permit its customers to follow hashtags on the service, like they would other people.
As first spotted by Twitter user @Social_pip and relayed by The Next Web, following a hashtag lets you see “top posts and recent stories” labeled with that hashtag without having to follow the account holders.
I’ve been waiting for this for a long time.
I use Instagram every day and have always wanted to follow specific hashtags that interest me, like #apple, #iphone and #calisthenics, but couldn’t because Instagram inexplicably doesn’t support this yet.
The feature appears to be a limited test for now and The Next Web doesn’t clarify when Instagram might be planning to roll this out to everyone, but the sooner the better.
Are you excited about this upcoming Instagram feature?