While most reviewers praised the Samsung-manufacured organic light-emitting diode (OLED) panel utilized by iPhone X, some people have noted that Apple’s new Super Retina display suffers from mild color shift in off-axis viewing, which is inherent to OLED technology.

According to Apple, the Super Retina display found on iPhone X takes advantage of advancements over traditional OLED displays to enable an incredible viewing experience, “for the first time rising to the standards of iPhone.”

OLED technology delivers an incredibly high contrast ratio and high resolution. And with no backlight, OLED emits light through each pixel, allowing for a thinner display. The Super Retina display overcomes challenges with traditional OLED displays with its high brightness, wide color support and has the best color accuracy in the industry.

In a support document titled “About the Super Retina display on your iPhone X,” the company explains that you might notice “slight shifts in color and hue” when looking at your iPhone X’s display off-angle.

“This is a characteristic of OLED and is normal behavior,” reads the document.

The document goes on to note that “with extended long-term use,” OLED displays can also show “slight visual changes” such as image persistence or burn-in where the display shows a faint remnant of an image even after a new image appears on the screen.

This can occur in “more extreme cases” such as when the same high contrast image is continuously displayed for prolonged periods of time. It is true that cumulative non-uniform usage of the pixels on any OLED panel can over time lead to unwanted effects such as temporary or permanent discoloration.

“This is also expected behavior,” notes the firm.

It will be interesting seeing if Apple’s standard 1-year warranty will cover the effects of the OLED burn-in. With out-of-warranty iPhone X screen replacement costing as much as $279 ($549 for any other damage), it may be a good idea to consider AppleCare+ for iPhone X.

Priced at $199, the AppleCare+ insurance extends your standard one-year warranty coverage for manufacturing defects and battery life issues to two years from the original purchase date of your iPhone X while including two incidents of accidental damage coverage that can be used for screen repair ($29) or other damage ($99).

The amount of ghosting depends on the quality of the OLED panel. For instance, Google’s Pixel 2 XL uses an LG-made POLED panel that is seemingly of such low quality that people began complaining about the burn-in issue after just a few days of use. No such issues were reported by owners of the smaller Pixel 2 model, which uses AMOLEDs from Samsung.

Screen ghosting on Google Pixel 2 XL

Apple sources OLED panels for iPhone X exclusively from Samsung Display.

The support document says Apple has engineered the Super Retina display to be the best in the industry in reducing the effects of OLED burn-in, but stopped short of giving specifics.

To minimize the effects of long-term use and extend the viewing life of the Super Retina display, iOS 11 hides the Auto-Brightness setting deep inside the Accessibility section where ordinary users are less likely to stumble upon and accidentally toggle off this setting.

The support document offers the following piece of advice:

Avoid displaying static images at maximum brightness for long periods of time. If you have an app that keeps your display on when you aren’t actively using your iPhone X, you can temporarily reduce the brightness level using Control Center.

Recently discovered code strings indicate that iOS 11 may include a software feature designed to prevent the OLED burn-in. Other manufacturers like Samsung have tackled this issue by subtly shifting the whole user interface or static content that is visible on the display for a long time without any variation in brightness or hue.

Color shifting is also a real issue.

However, early iPhone X reviews have noted that shifting only occurs if you share your phone’s screen or use it at odd angles. TechCrunch’s Matthew Panzarino didn’t think of it is problematic.

“On some phones, OLEDs go super blue,” he wrote in his iPhone X review.

“On the iPhone X it’s more of a slight blue shift with a reduction in saturation and dynamic range. It’s not terrible, but it definitely exists.”

Apple told TechCrunch it’s done work to counter the drop-in saturation and shift to blue. Again, this affects OLED screens traditionally.

“Compared to other OLED screens, you have to get further ‘off of center’ to see a real shift in color, holding the phone 30 degrees or more off of dead on,” Panzarino added.

“But it is still there.”

We also know that the iPhone X display uses PenTile pixel arrangement.

The Super Retina display on iPhone X has a 1,000,000 to 1 contrast ratio, high brightness (625 cd/m2), a cinema-standard wide color gamut (Display P3 color space). It is also Apple’s very first mobile display capable of natively rendering high dynamic range (HDR) video in Dolby Vision or HDR10 with brighter reds and greens and a broad range of dark and light areas.

“This allows you to see from deep true blacks to pure bright whites while retaining dramatic nuances in between,” notes the firm. “We believe this is the best OLED display that has ever shipped in a smartphone while offering the best color accuracy in the industry,” Apple added.

How concerned are you about the long-term effects of the OLED burn-in?

Post your observations to the comments section down below.

  • Rowan09

    This my friends is most likely why Apple stayed away from OLED for some time.

    • Gee

      Yup. Looks like every manufacturer ran to rush these out because there’s not much new except for screens to cause consumers to really “need” to upgrade. Especially for $1k + for a freaking phone!

      Plus the cost to repair your new iPhone X can cost you almost the price of the phone itself! LOL

      Nope. /smh

      • Rowan09

        Lol. I told everyone I’m out of the repair business for iPhones for the X

      • askep3

        $550 is half

      • Blip dude

        Not entirely sure how charging 55% of the phones cost (for the base model) for repairs better justifies the matter, but okay.

      • askep3

        I didn’t say it was

    • SeepSoak

      I wish that Apple would be explicit about these things. This way Android people can just shut the help up for a few minutes about their constant bashing about their “newer” hardware. There’s a reason for everything. It would’ve been great for Apple to come out and literally just say “we want OLED but here are the problems with it now”…

      • Rowan09

        Apple still has by far since 64Bit the best processor hands down. Android manufacturers have to compete with themselves way before even thinking of Apple i always say.

      • legacy011

        It’s no faster in real world tasks than the latest Android (Snapdragon) processor.

      • Rowan09

        That’s not true, but I was speaking of design really not performance. Apple uses way more silicon on their processors than any other company to name one thing.

      • legacy011

        What matters is the performance. And it’s no better so…shrug.

      • Rowan09

        It’s no better says who? We’ve already seen iPhones compression a 4K video significantly faster than Android’s best devices. This wasn’t about who’s better so I don’t want to start that war. Do you own the 8 or X by the way to compare?

      • legacy011

        Watch some YouTube comparisons on real world tasks and then get back to me. I own the Pixel2 XL and did some comparisons with the 8 when it came out, and the X today.

      • askep3

        I know you’re talking about the phonebuff one ? it’s a joke. Look at the everything applepro one for a more accurate one since it actually has video exporting. I’m these high end phones the only thing these type of speed tests show is animation speed.

      • haha

        loll Processors are designed to be future-proof and it aims to provide enough performance for developers to develop more demanding softwares. There is no point to compare the “real world performance” now. You will see the real speed difference in this coming year lol

      • Benedict

        It’s not only about the CPU/GPU which causes the faster speed – but also the programming of the used software. Apple is still using ARM architecture – same like other Androids.

      • Blip dude

        It’s a phone, that’s it, nothing special. If I want real processing, I’ll use a PC or Mac thank you.

        Not sure what the big fuss is about in regards to smartphone processors if limited to the OS.

      • It is, and by a large margin. You are referring to a side-by-side comparison video that shows Note 8 beating iPhone because of longer animations in iOS.

      • Benedict

        Referring to those benchmarks, the iPhone X/8/ Plus should have been almost twice as fast and not some seconds slower. Can’t be the animation which is some milliseconds longer..

      • Benedict

        Nonsense.. OLED displays are used by manufactures since years – working perfectly! Especially by Samsung. There are just a few issues like you see with the LG panels on the latest Pixel phone.
        Apple just wants to protect itself against warranty complains from customers in advance! Secondly – they did not use them because of the price and their loved profit margin. Just look at the price for repairs! The iPhone X is the first phone from Apple which isn’t build from outdated components. Or how do you call a 720p display in 2016?? Retina?

  • Meatloafers

    You can’t escape burn ins, normal oled or super retina fck that name screen. This is normal on any oled displays. And btw, on LG screen replacement because of screen burn-ins are free. So fck apple for milking your stupid followers. paying twice the price of an iphone 8 with only screen design difference is fck as sht and you get the bonus of having screen burns.

  • Gee

    /sigh
    The Pixel doesn’t use an OLED. It uses a POLED which is different. That is why their display suffers from similar but issues that are more harsh than Apple’s.

    In regards to which tech is better POLED is a flexible OLED AKA a step ahead of Apple as most Android manufacturers continue to be. But, some manufacturers are failing in it’s use. That means YOU Google. -.-

    • Steve Harold

      Yeah POLED may be ahead, but in the current stage it’s not perfected. Apple waits on perfection.

      • 9to5Slavery

        I think any company would make that choice if they have that chance.

      • Gee

        So much for their version of “perfection”. No different than an other manufacturer’s troubles thus far.

      • legacy011

        They really don’t. They dialed back the FaceID to meet production demands. They just have better marketing than the competition

    • jimv1983

      Actually Samsung displays are technically POLED too. The “P” stands for plastic which refers to the substrate (back) layer of the panel. Otherwise it would be glass. Samsung also uses a plastic substrate as well to have the curved edges and to make a thinner phone. The iPhone X doesn’t have a curved display but given the overall size of the phone and the battery I’d say it’s likely that the display is using a plastic substrate. Also, despite the names both use AMOLED. The “AM” stands for active matrix. The alternative would be a passive matrix which, due to the higher voltage needed to power a passive matrix display, isn’t feasible for smartphones.

      To be really accurate both Samsung and LG OLED panels should be PAMOLED or plastic active matrix organic light emitting diode.

      • legacy011

        Good explanation, and yes, they are both POLED.

  • Juan Genao

    So if I read the article correct, staying away from the maximum brightness and keeping an eye on apps that have static apps should mitigate the issue (aside from the fact I doubt I will have the phone for 2 years)

    • czbird

      Hope for that.

  • czbird

    Will return mine if anything like this happens. Hate ghosting artefacts on my box mod, won’t get any different with the X.

  • João Almeida

    OLED just sucks. I hope in the future it comes more fair to have an display with OLED.

  • M_Hawke

    Kudos to Samsung Display for being a top-rate manufacturer good enough for Apple to trust. And kudos to Apple engineers who push the envelope. So how does this work? Of course Samsung cannot outright steal Apple’s specs but it must get ideas from seeing how Apple wants them to make this. What reins them in?

  • Blake

    Where do I get that wallpaper?

  • Icebox766

    I play a lot of mobile phone word games, and I’d like to know whether playing the same game for an hour at a time in medium brightness will cause burn in after months and more of use. Or what happens if you have some app that overrides the auto lock, and you don’t realize that and walk away for a long time. I just see this as a serious issue for mobile gamers. I was waiting to see what the X was like before deciding between X and 8+, but this looks like this dealbreaker.

    Perhaps the android fans can comment on how this worked on android.

    • Amit

      I think as long as things are moving on the screen you’re good.

      • Icebox766

        Well a game like ruzzle, a boggle type games, has a blue background the whole time it is open, and when a game is in play there is a white background for letter tiles that is always in the same places on the screen and there are nonchanging elements at the top and bottom of the screen.

        So the question is what steps the is takes to avoid burn in, and whether that applies to open apps as well as the home screen.

  • Blake

    I want this wallpaper!