Electronics retailer Best Buy has enraged its customers by charging an extra $100 for Apple’s iPhone X at full price, with many taking to Twitter to express their disdain with the policy.

The 64GB iPhone X costs $1,099 at Best Buy, or a $100 more than Apple’s own $999 price.

Similarly, the 256GB edition is priced at $1,249, a $100 premium over Apple’s asking price of $1,149. These higher prices apply to both online and walk-in Best Buy shoppers.

It’s important to note that Best Buy’s $100 fine applies only when buying an unactivated iPhone X outright, at full price. Shoppers who wish to order their iPhone X on a Verizon, AT&T or Sprint installment billing plan pay the same price charged by Apple and the carriers.

Responding to the outrage, company spokeswoman Carly Charlson issued a statement to the press saying customers “want this flexibility,” adding confusingly that Best Buy’s prices reflect customers’ ability to “get a phone the way they want.”

Here’s the statement in full:

Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy.

Our customers have told us they want this flexibility and sometimes that has a cost.

Has Best Buy lost its mind?

Apple’s own website and retail partners also give us the flexibility to choose a carrier and a wireless plan when purchasing an iPhone X, but without charging extra!

Best Buy’s explanation doesn’t make sense at all.

To avoid Best Buy’s $100 fine, opt for monthly installment plans via a carrier.

As noted by AppleInsider, the retailer imposed the same $100 price hike on iPhone 8 and iPhone 8 Plus purchases in September.

“I would not be able to say why our price for the unactivated iPhone 8/8 Plus are $100 more than what Apple is charging, but I can say we work to remain competitive,” Best Buy’s social media representative wrote in September.

The electronics retailer is trying to deflect bad press by referring shoppers to its official price matching policy, but keep in mind that contract phones such as the new iPhone 8 and iPhone X don’t qualify for Best Buy’s price match guarantee.

Bottom line: avoid buying your iPhone X outright from Best Buy.

  • DD™

    Rip off!

    • Eugene Mossalini

      Best Buy has always been a rip off when it comes too selling any iPhone period! I wish something could be down about this.

  • Cerberus The Wise

    One thing to keep in mind is that buying in whole from best is completely unlocked and not tied to any wireless account whatsoever. That’s huge for scalpers. Most people get in installments, so it’d be a nice scalper deterrent if they priced it even more…

    • Blip dude

      No, not really. Think about it, how is a $100 extra scalper deterrent if the phone were to go for $1500-$2000, the scalper would still see a profit no matter what.

      In other words, If I had the $1200 to buy the phone outright, I can then resell it for about $1750 to see a decent profit from the next poor sucker that just desperately needs to have it, then I still walk away with a $500 profit which is okay in my book personally.

      • Cerberus The Wise

        Scalping is just an asshole-ish thing to do. You’re taking things that people want and price gauging them. That’s why I’m saying it should honestly be priced way more than a meager 1000. If it was 1600+ then obviously less people would take the gamble.

  • Jon

    Not defending Worst Buy here, but they can charge whatever the hell they want in their store; commerce 101. If people want the device that badly they will pay the $100 extra. People sell them on ebay already before receiving for thousands of dollars, how are they any better? $100 extra to get one unlocked is a much better deal then going online to buy a flip.

    • Blip dude

      And by that same logic (which I don’t necessarily agree with), I have no problem telling them to go **** themselves accordingly, cause if this same $100 premium to buy the phone unlocked doesn’t stay the same throughout the year it’s obvious they became scalpers themselves in a subtle manner.

  • AOGV

    This is what happened to your buddy Cody last year except for him it was only $50. Don’t ask me how I know I just have a good memory. Still Best Buy sucks

  • Mark S

    Vote with your wallet if you are upset.

  • AMB_07

    “Our customers want this flexibility and in return we appreciate their flexibility in bending over and taking it from the rear.”

    -Bestbuy rep.

  • Jamessmooth

    Absolutely love that explanation, but you know what? They sold out. So obviously people aren’t THAT upset.

    • gqukyo

      How do you know it’s not ones on contract that’s all sold?

  • techfreak23

    It’s funny how many people are talking about “price gouging.” Best Buy and other 3 party retailers pay a little more per phone (it’s $30-50 more usually) and they make the money back with the plan and insurance sales. The carriers give them a kickback of about $100 to make up for that extra $30-50. It encourages them to sell the plans and insurance instead of selling them outright all of the time. So if they are willing to sell the phone outright without a plan, they have to bump the price up a bit so they aren’t being sold at a loss. I used to work for an authorized Apple retail store and service provider that sold the iPhones through Verizon. We would avoid selling the phones outright exactly because of that. We would have to bump the price up $50-100 to offset the potential loss by selling at the retail price. Apple doesn’t have to do this because it’s Apple and the carriers don’t have to either because they are first party. I still dislike Best Buy for a multitude of other reasons, but this isn’t really their fault. Blame the carriers.

    • Blip dude

      Or, this may sound crazy, but don’t f***ing offer said devices at all then. Don’t try to act like you’re there for us (don’t mean you literally), to offer a convenience then flip me off and give me a passive aggressive statement (metaphorically speaking), by pretty much saying “Hey, just letting you know that offering this convenience for you is very inconvenient for us, so we’re just gonna go ahead and charge you extra because we’re getting screwed here to help you, even though you probably didn’t ask for it.” — Like, the F then??

      • techfreak23

        True, but people will complain either way if they didn’t offer an outright option. Not trying to defend the practice but people should be aware of why third parties mark up the price. Definitely doesn’t help how Best Buy advertises the option as being “convenient…” because paying more is not convenient by any means. Most people won’t purchase it like this but there are some desperate enough that will.

    • Shinonuke

      You want me to blame the carriers because they want to make an extra $100 off of me? It doesn’t bother me that they charge an extra $100 as I am not dumb enough to pay an extra $100 when I know I can get it cheaper elsewhere. Plus, we are taking about a multi million dollar business, not a single store private owner who need to maximize their profit to stay afloat

      • techfreak23

        Not saying it’s right, but people need to understand what the purpose is behind the move. Selling the phones by themselves is not profitable for anyone but Apple and the carriers themselves. Everyone else, no matter how small or large, can’t purchase them from different suppliers that will allow them to sell them at retail without losing money. Most people won’t buy them outright from third parties because of this, but people will complain either way if they didn’t offer an outright option.

  • Garmac

    Can you buy an unlocked Verizon or Sprint iPhone X from Apple online WITHOUT having to confirm you have an account with the carrier? NO. So $100 for the privilege is really not that bad at all when apple is not yet selling their universal unlocked iphone. I really do not see what the outrage is. You’re free to shop where you want, no one forces you to buy from Best buy…

    • malhal

      do we know if the best buy full price is the Qualcomm model tho? If it is then it might be worth the extra $100 to get it a few months early before Apple sell the sim-free.

      • Garmac

        It has to be since apparently Apple has not used the new Intel 7560 modem but the old 7480. The 7560 would have also been comparable to Qualcomm (CDMA, LTE Gig). So it seems that if it’s a Sprint or Verizon then it will have the Qualcomm chip. Only a teardown on Friday will confirm that for sure… But the full price for AT&T and T-mobile will be the Intel so not worth the extra $100 IMO unless you missed the train on pre-order day and bestbuy delivers faster than 5-6 weeks…

      • malhal

        Sensible to wait for the teardown before buying then. I’m also interested to hear what people say about the fake-RGB PenTile screen too as when I’ve used one before it was blurry.

    • Shinonuke

      To answer your question, Yes I can. Buying it directly from Apple will give me an unlocked version to work with CDMA and GSM. Experienced from buying in the USA. Buying from Apple will save me $100 if I choose to pay full price

      • Garmac

        Actually no, at this time you cannot buy a fully unlocked iphpne X CDMA/GSM without having either a Verizon or Sprint account. You will be able to later but not right now…just give it a try and see what happens…

      • Shinonuke

        Oh I see. I’ll take your word for it. I have not tried pre-order. I’ll wait for all the sheeps to try it out and fixes some bugs before upgrading

  • triggerhappypunk

    I stopped shopping there a while ago… Best Bye Bye!

  • The Blank

    It’s simple. BestBuy makes money off the commission when signing people up for the monthly installment. They aren’t making much off selling the phone outright. To makeup for the lost revenue when purchasing the phone outright, they will charge you an extra $100. You’re already spending $1000 + $75 in tax. So why not?

    • Is this $100 charge only associated with iPhone x? Why?

      • The Blank

        No, the article states it with all the new iPhones.

      • Blip dude

        If so, then this also means that if for any reason, I wanted to buy an iPhone 7 outright from Best Buy instead, I would still get charged $100 for the lost revenue of buying it outright, otherwise I’m calling bull****, cause how is it that you’ll lose revenue from outright purchases on a new phone but not on a 13 month old device??

        Also, “You’re spending $1000 + $75 in tax. So why not?”

        Huh?? How in the F does that justify anything?? My brain is actually in pain for trying to process that and Best Buy’s pathetic excuse for the upcharge.

      • The Blank

        You should be very upset with BestBuy. Take this rage and no shop at their stores. That will show them, right? I mean, they were already on the verge of bankruptcy all ready. Help seal their fate.

      • I wonder why

      • The Blank

        And just as I predicted 😉 according to Bloomberg. iPhone sales have been halted. Probably seeing store volumes decline as people rebel against going to their store.

  • wongnog

    Interesting comment about their price matching policy. Doesn’t that mean you could simply price match against Apple to save the $100? Or will they deny you unless your local Apple store also has the same capacity and color iPhone X in stock?

    • Mike Colacone Saal

      They will deny a price match if the competitor doesn’t have it in stock. — former employee

  • malhal

    Only $100? Ebay are making $600

  • Luis B.

    My two cents. Apple charges tax while Best Buy does not (online). That was my experience when buying the Apple TV 4K, and Apple Watch Series 3 from them. Let me know if I’m wrong. I’ll gladly accept if that is the case. Next, Apple does not ship to my overseas address, therefore I have to use an APO forwarding service costing $9.99 Handling + Postage Fee. Bringing the price over $1200+. Best Buy ships to my address at no extra charge. Therefore, I pay $1100 flat. Assuming everything I said is still accurate, I save money buying from Best Buy.

    • Your experience is off. I preordered the iPhone x with Best Buy and was charged tax.

      • Shinonuke

        Do you live overseas like Luis?

      • Yes.

      • Luis B.

        I specifically said my only experience was buying the Apple TV 4K, and Apple Watch Series 3. I didn’t say I preordered an iPhone. In both those cases I was not charged tax at all. I figured the same would apply for the iPhone, but thank you for clarifying that is not the case. So therefore, my experience was not “off”.

      • You said to let you know if you’re wrong. I did.

      • Luis B.

        Yes, but you also said my experience was off. And I told you it wasn’t.

  • Riley Freeman

    dealers/retailers are always charged a higher cost for phones. That is why they never like to sell anything off contract. They make back the loss via commission. Im surprised its taking this long for them to do this honestly. If you dont like it, go to apple. Its really not a big a deal

  • Alan Czerwonka

    You idiot liberals realize that Best Buy isn’t a public service? It’s a business. They can charge whatever they’d like for their products. If you don’t like it, don’t buy it there.

  • j7469

    Best Buy has ALWAYS charged more for full priced iPhones. I bought my wife’s iPhone 5 at full retail & it was $50 more than at Apple. I requested a price match after the fact (it was an online purchase late at night) and it was denied. One call to customer care got me a $50 Best Buy gift card but they refused to reduce the price to match Apple (note their policy specifically referenced Apple but still would not match) Lesson learned was to NEVER buy full price at Best Buy again. My guess is the increase is to allow for profit as the carriers give them a piece when applied to a contact or payment plan. Apple likely does not offer (on minimal does) any price discounts.

  • Bill

    Buy low, sell high. That’s just like, how it works. They have a business to run. If someone doesn’t like it, they are welcome to shop somewhere else.

  • And this is why price matching is so helpful. When companies screw you over, you can still get the legitimate price by matching with someone else. So if you do buy a full priced iPhone from Best Buy, match with Walmart or anyone else.