When you get your iPhone X, be wise and do keep that premium purchase in pristine condition.

And what better way of shielding its gorgeous fullscreen face and all-glass back from scratches, dings and accidental drops than a nicely done protective case. But if you’re thinking about premium first-party protection, brace yourself for an Apple tax.

Available in Cosmos Blue, Taupe, Black and Berry, the new iPhone X folio-style leather case—a first for Apple—will run you a whopping $99.

Let that sink in for a moment. $99 bucks. For an iPhone case.

That’s a huge price increase from Apple’s standard iPhone 8 Plus leather case or their non-folio iPhone X case, each priced at a way more reasonable $49.

And if you throw in an optional AppleCare+ plan, a $200 value, you’re now looking at a minimum total spend of $1,300 for an iPhone X with a leather case and a three-year warranty.

But I digress—to heck with the money, I’m still buying the folio case from Apple!

For starters, this isn’t your ordinary case.

Aside from build quality, premium materials and stylish appearance, the case takes advantage of the integrated Hall sensor in your iPhone X to let you wake and sleep your phone simply by opening the cover, exactly like with an iPad Smart Cover.

“Open it and your iPhone X wakes up. Close it and it goes to sleep,” Apple says.

Being a folio-style case in a book-like format, it sports a flap that covers the phone’s screen, a microfiber interior to protect and keep the display clean and enough slots to hold bills, small notes and several cards. And, you can keep the case on while charging your iPhone X wirelessly because it’s radio transparent.

Although this case is currently unavailable on Apple’s online store, you can bet that stock should begin appearing as iPhone X’s November 3 launch date nears.

With all that said, I still won’t be all too happy burning a hundred bucks on an iPhone X case. Yes, I bought my fair share of overpriced accessories in the past, but this is taking things to new extremes—only Apple can get away with charging this much for a smartphone case.

At least it’s still cheaper than an Apple-branded leather sleeve for iPad Pro with a built-in Apple Pencil holder that will set you back an eye-watering $129.

Price is what people are willing to pay for it, I get that.

Still, I’m saddened that Tim Cook & Co. are killing goodwill with insanely priced accessories.

As an example, I still can’t believe I paid $129 for my Magic Trackpad 2 while burning an additional $99 on Apple’s Magic Keyboard! Don’t get me wrong—Magic accessories are good value for money for everything they do. I use them every day and couldn’t be happier with them. But, I do hate that updated models got significantly costlier than the original versions.

Bottom line: the upcoming folio leather case for iPhone X gives Apple tax a whole new meaning, and not in a good way at all.

So, girls and boys, what are your thoughts on Apple’s pricing scheme for accessories?

How about that $99 leather case? Does it justify the high price by offering features like wireless charging support and iPad Smart Cover-style functionality?

Let us know in the comments!

  • iBanks

    Looks good, but nah.

  • DaytonaKidd

    At this point they are simply gouging their customers. Nothing and I mean NOTHING about this case justifies the price tag.

    • Vinnie Bones

      “Slap a D-Brand skin on it” – MKBHD

    • Fanboy 

      It looks gorgeous, and I bet the build quality is impeccable. I’m sure plenty of people will buy it and love it without complaining. For others that’s why there is ebay 🙂

      • DaytonaKidd

        Yup… $34.95 “Gorgeous”.

  • David Jacobs

    I’ll be getting one.It’s £99 in the UK.

    • I’ll be getting one as well, but that price is gonna sting!

  • DD™

    Wonder how it will work when constantly taking your phone out of your pocket and putting it back etc. It would seem that the cover on the top would slide or twist when doing so. It’s nice, but I think those kind of covers work best on iPads. As for the price… It is a bit to much really.

  • Mr.Coolfreak

    meh, its ugly and pricy

    • Vinnie Bones

      Just like I like my strippers lol

  • malhal

    remember the days when a leather case came free with a Pocket PC?

    • Ruck

      PocketPC Compaq Ipaq!!!

      • Galaxy Life


    • Just found a Pocket PC the other day at my local Goodwill. It was an older Palm and was going to grab it, but chose not to

      • Galaxy Life

        Pocket PC isn’t a palm. They’re very different devices. They was like the iOS & Android of the 90’s.

        Pocket PC’s ran windows CE Palm did not.

        The first pocket PC’s were full color–the OG Palm was monochrome and they got color later.

      • oops. well, im a bit slow these days

    • Susie

      I still have 2 Compaqs on the shelf above my monitor… dust collectors but I can’t seem to part with them. One still works great.

      Apple can shove it… no way in hell will I spend $99 for any case unless it’s made of solid gold.

  • brian.

    Man, if only other companies made something like this…

    Either way. I hate these kinds of cases. Rock them if you like them. They just aren’t for me.

    • Galaxy Life

      Other companies already do and have for some time now. Even still, some Chinese OEM will clone the shit out of this one and sell it for $19.99

      • brian.

        I know /s is needed here.

  • Sharkey311

    the thing that is preventing me from getting this is taking photos with it. I wouldn’t like the cover to hang awkwardly while I took a photo. Now, if I could fold the cover back while still allowing the camera sensor to be visible, which might be possible if it has enough slack in the middle, this might be the case I use.

  • Jamessmooth

    I’ve been checking every so often to see if this is available so I can buy it. Other companies sell quality leather folios for this price and more. Since Apple makes it I’m sure it will be awesome. Can’t wait!

    • Garry Reineke

      Apple also made the smart battery case.

      • Jamessmooth

        I know but I’ve only owned + models 🙁 I’ve been super disappointed they don’t make a battery case for the +

  • Not me! Ive got my case elsewhere!

  • M_Hawke

    Hey, if you have the money to burn, power to ya! Personally, I think even with money to burn, that’s really a silly price to pay for something that I know a 3rd party will sell for $20. Or less. It just shows how much Fanboys will unload their wallets at anything with that pectin logo on it, no matter how silly and no matter how pricey.

  • Guy

    $1403.95US before taxes to get full use out of your NEW iPhone X. I know water wet and you don’t need to have everything listed.

    $1000 iPhone X
    $49 Apple 29 Watt Charger
    $25 Apple USB-C to Lightning Cable
    $59.95 Belken Wireless Charging Pad
    $99 Apple’s iPhone Leather Foilo Case
    $159 AirPods
    – Bonus because nothing free –
    $12 for minimum 50gb iCloud Storage a Year.

    • BlackPantherK

      Bye bye Apple, hello Android

      • Come to the darkside my son

      • Vinnie Bones

        We have cookies

      • jimothyGator

        Android, apparently, come with free wireless AirPods. Neat!

      • BlackPantherK

        Also a free fast charger & cable + it’s much faster than Apples…

      • jimothyGator


      • jimothyGator

        Apparently, you didn’t get my sarcasm. But let’s go over the things that Guy points out are not included with an iPhone X and which are not also included with a Samsung Galaxy S8:

        – Wireless charging pad
        – Leather folio case
        – Wireless ear buds

        So yes, Guy’s right that if you want these items, you’d have to purchase them, but so what? You’d have to purchase them for an Android phone, too. But more importantly, not one of the items he listed are required to use an iPhone, and everyone of them has less expensive alternatives.

    • techfreak23

      Save yourself $55 and do the 12W iPad charger with the standard usb cable that comes with the phone. The difference in charging speed is negligible between that and the 29W.

    • pnh

      C’mon dude. Buck up another $150 for the 256GB phone.

  • Blip dude

    Did Apple wake up one morning and said “How can we 1-up Twelve South so bad it’ll make them look like a thrift shop?” Cause that’s exactly what they did here. . . In terms of price only. I know it’s just an opinion, but man it’s both pricy and ugly.

    Does it even come with a card holder?? Cause at least the Twelve South case I got for my 6 Plus a few years back came with 2 holder in the back.

  • Supa Heroy

    thank god for the chinese..:-)

  • techfreak23

    Good thing I don’t bother with cases, or Apple cases in the rare times I do use a case. $15 icarbon skin and AppleCare+ is all I need

  • Vinnie Bones

    *laughs in poor*

  • h4nd0fg0d

    Like other folio style cases, this one will cover the noise canceling mic when in a phone call and case is doubled back. No? Yes…

  • Holmes

    Sadly, cases like these are very difficult to fine. They actually have a lot of functionality. The closest I’ve seen to similar functionality (and rarely ever gets talked about) is CaseMate.
    A case that provides great functionality and has a good quality build (which a lot of your cheaper ones don’t from what I’ve experienced), I won’t like doing it, but I’d pay it.

  • Garry Reineke

    YOU bought these accessories. So why are YOU complaining about the price?

    • Guy

      Complaining about the accessories prices because I order the iPhone X. And if I want to take full advantage of anything the iPhone X has to offer it cost more money. At least if Apple gavr me the proper cable and adapter for fast charging I’ll be hap I’m not rich but I wanted the new design iPhone. I’ll be upgrading from an iPhone 6s Plus. So relatively same size screen in a smaller body I’m happy with that.