Joe Belfiore, the head of Microsoft’s mobile business, admitted in a series of tweets Sunday that the Windows Phone platform is basically dead in the water as the company was no longer going to develop new features or hardware for Windows 10 Mobile.

Microsoft will continue to support Windows 10 Mobile with bug fixes and security updates, but no new features or hardware should be expected going forward.

“Of course, we’ll continue to support the platform. Bug fixes, security updates,” reads one of his tweets. “But building new features and hardware aren’t the focus.”

Microsoft has been developing mobile platforms for decades, starting with Windows CE for personal digital assistants in 1996 and later with Windows Mobile in 2000.

He said in another tweet that Microsoft couldn’t interest developers to write apps for Windows Phone. “We have tried VERY HARD to incent app developers,” reads that tweet. ”Paid money. Wrote apps for them. But volume of users is too low for most companies to invest.”

Belfiore also admits he switched to Android.

The writing for Windows Phone has been on the wall for quite some time now.

Windows Phone has struggled in the marketplace, holding barely two percent of worldwide smartphone market share. Kantar Worldpanel gives Windows phones 1.3 percent of the market in the US versus Android’s 64 percent share and iOS’s 34 percent share of new sales.

Microsoft did try to turn things around by acquiring Finnish handset maker Nokia but that was a disastrous move as it wrote off the Nokia hardware business two years ago.

Just recently, Bill Gates said he had switched to an Android device with “a lot of Microsoft software” on it while Belfiore himself used an iPhone during a sabbatical.

HP is pulling production of its flagship Windows handset and the New York Police Department said recently it was scrapping 36,000 Windows Phones and replacing them with iPhones. Microsoft’s struggle to get Windows Phone off the ground exemplifies the powerful control Android and iPhone have exerted in the smartphone market.

Microsoft’s competed for developers’ attention, but the network effect made it impossible for the company to woo iOS and Android developers to write apps for Windows Phone.

The smartphone market is now basically a duopoly between iOS and Android.

On a somewhat related note, Microsoft announced last Tuesday that it was killing off Groove Music Pass, its home-grown competitor to Spotify and Apple Music.

  • pnh

    And in the world of unnecessary announcements, Microsoft has also released a statement that Elvis is dead.

    • David Gow

      Elvis is not dead. I see him at my regular coffee shop everyday lol

    • :D

      Microsoft is more dead than Elvis has ever been

  • Rowan09

    Windows mobile was dead on arrival. I remember when they had the HD2 which was a Windows mobile phone that also could have Android. Once that was done I knew it was basically over for them and this was in the beginning.

  • Mark S

    Move over Axim you got company coming. Can’t win at everything microsloth.

    • Alex Wilson

      Right next to the Compaq iPaq.

  • What

    I wonder if Samsung will ever replace their Galaxy smartphones with Tizen.

    • Rowan09

      They should have done it awhile ago. Just like Oppo did with their devices and since Samsung runs the Android market they should be alright.

  • Starfall88

    What a sad news. Windows 10 mobile itself is a great OS. I was hoping MS finds a way to run android apps.

  • Iskren Donev

    As Christian said in the article, the writing was on the wall for that one. I am sad to see Windows Phone go.

    There are rumors of Microsoft building a new phone-sized device that will join their Surface line of products. From what I can tell the pitch behind the device is that it will be much more than a smartphone and will create a new paradigm. At least that’s the goal… Good luck to Microsoft, they will surely need it.