At a special event on Wednesday, Amazon unveiled a slew of new hardware featuring its Alexa voice assistant. The products include a new Echo speaker, with a more refined design and cheaper price tag, a new 4K Fire TV with HDR support, and an all-new Echo Spot device. We’ll break them down for you below.

Echo 2

The new Echo looks like a smaller version of its predecessor, with a refreshed design that resembles that of Google Home and Apple’s HomePod speaker. It does everything the first generation model did—connects to Alexa to play music, make calls, set alarms, control smart home devices, answer questions and much more—plus it has a dedicated bass speaker, improved mic design, and multi-room capabilities.

Launches October 31. Pre-order for $100.

Echo Spot

The Echo Spot is essentially a mini Echo Show. Measuring just 4 inches tall, the Spot was designed to fit anywhere in your home. Its features include Alexa with 2nd generation far-field voice recognition, a built-in speaker, a crisp color 2.5-inch screen, a built-in camera for video calls, and much more. Use it as an alarm clock and wake up to video news briefings or in the kitchen as a high-tech timer and cooking assistant.

Launches December 19. Pre-order for $130.

Fire TV with 4K

The all-new Fire TV looks more like a dongle, but is powerful enough to be considered a set-top box. Its features include support for 4K Ultra HD (up to 60 fps), HDR, and Dolby Atmos Audio, access to the most popular streaming services and Amazon’s ecosystem, and of course it has Alexa to help you do everything from order pizza to controlling your lights. It also has an ultra-fast processor and 802.11ac Wi-Fi, so you can expect smooth and responsive performance.

Launches October 25. Pre-order for $70.

Other Tidbits

  • Echo Plus – looks more like the original Echo, shares similar features with the Echo 2, plus it can act as a ZigBee hub, allowing it to quickly discover and pair with compatible devices. Launches October 31. Pre-order for $150.
  • Echo Connect – connects your home phone to a compatible Echo device to call any phone number, just by using your voice. Launches December 13. Pre-order for $35.
  • Echo Buttons – hockey puck-shaped devices that consist of a single large, light-up button. Owners can use them to play games in conjunction with an Echo device—think of a buzzer for trivia-type games. Comes in packs of two. Amazon says these are coming later this holiday season.

The new Echo speaker is set to arrive ahead of Apple’s HomePod speaker launch, and will cost less than a third of its price. The new 4K Fire TV also undercuts Apple’s recently unveiled 4K Apple TV quite a bit on price. It’ll be interesting to see how consumers vote with their wallets this holiday season.

What do you make of Amazon’s new products? Plan on purchasing any?

  • S.Curry

    Come on Prime video to apple tv……

    • Benedict

      Why just don’t buy a FireTV stick?!

      • While the Amazon Fire TV is nice, it’s not as feature rich or as tightly integrated into Apple’s product line. If you have other Apple products getting a fire TV is really a better buy.

      • Benedict

        Ok you got me – I’ll better wait 4+ years until Apple invents it for their universe.

      • What are you talking about? Apple doesn’t have to invent anything… the only company we are waiting for in this case is Amazon who has been far too busy making excuses instead. Also you can search for videos using your voice on the Apple TV as well so I’m not sure I really followed any of that.

    • I know right?! Amazon has been dragging their feet now for years and blaming everyone else but themselves for not having it. I was so excited during WWDC when I heard them announce it was FINALLY coming!

  • 9to5Slavery

    They need to bring back the Amazon Phone hahahaha

  • Adam

    Alarm clark typo 😉