In addition to the new Apple Watch Series 3, Apple also introduced a new band for its popular wearable today. They’re calling it the Sport Loop, and it sports a soft, breathable nylon weave with an easily adjustable hook-and-loop fastener. It comes in Flash (yellow), Orange, Electric Pink, Midnight Blue, Black, Seashell (white), Dark Olive and Pink Sand colorways, and it retails for $49. It’s available for order now, but shipping is a week or so out.

Additionally, there are some new color options for current Apple Watch bands. The Sport Band is now available in Rose Red, Blue Cobalt, Ultra Violet, Dark Olive, Soft White and Gray. There’s a new Pure Platinum and Black Nike Sport Band. Woven Nylon is now available in most of the colors mentioned above, as well as Berry, and there are also some new colors for the the Classic Leather Buckle, Leather Loop, and even the Hermès band.

You can check out all of the new Apple Watch bands here. So who is getting one?

  • claytonkimball

    Hook and loop, meaning like velcro?

    • That’s how I’m understanding it. I also watched a video on the Watch with that band and in looked like Velcro. I’d assume it’s an upgraded version of it.

      • 9to5Slavery

        I hope it’s Velcro worth paying for!!

      • It better be. I hate the sound of Velcro, it’s like dragging nails down a chalkboard.

      • 9to5Slavery

        Agreeed lol!

  • jason villegas

    Question I have is how well does it hold up compared to a traditional band that has the knob to hold the band on. Will this velcro hold up to being in the water?